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Travel Edition

THE REFLECTION OF TSM ECHOES

Yukti 2016 ’s Coming soon Top 10 Destination ‘Pursuit of Happyness’ oyal Did you know? You can travel to CEO of the Switzerland without any passport Month

ANGAMAM ravel Tips S2015 ECHOES MAGAZINE - Nov 2015 CONTENTS

Travel Tips Articles on Tourism

CEO of the Month : India's Top 10 Deep Kalra Tourist Spots

Who Moved My Cheese? is a simple parable that reveals profound truths

YUKTI 2016 In what way Yukti’16 will be different?

Answers for Last Edition Puzzles

Welcome to TSM - New Faculty Ms. Nithya. Editors

Column

Hola readers,

Back from diwali bang eh? Now its time to witness another bang from MAGCREW. After a staggering first edition, this time our mag has got new facelift with all new theme embellishing every column. It’s TOURISM this time. Yes you are going to see some really cool places while you ex- perience this ultra cool 2nd edition of ech- oes. The MAGCREW has reengineered your reading experience with stunning visuals all along while raking up terra incognitas of India. The Indian tourism and hospitality industry Sangamam has emerged as one of the key drivers of growth among the services sector in India. Tourism in India is a potential game chang- er. It is a sun rise industry, an employment A new rhythm of togetherness and a better support made generator, a significant source of foreign the programme a successful expedition of fun. It brought a exchange for the country and an economic mix sense of duty and respect towards each other. activity that helps local and host commu- nities. The prime focus of this edition would be to explore not only new places but also to scour the viable opportunities that rests within this beautiful industry. The MAG- CREW has retained some of the old col- umns with new columns making their in- ception in an interesting way. MAGCREW with much emphasise on its viewership has roped in new contributors to provide you new and engaging contents that kindle your critical thinking and test your managerial capabilities accordingly. At this juncture, I would like to thank and congratulate N. Syed Ibrahim of 1st PGDM for embarking upon this journey with MAG- CREW. As always we are open to feedbacks ROYAL RAJASTHAN and reviews from the other side and we sin- cerely thank everyone who had given their valuable suggestions for the improvement. I would like to thank our Director, Principal, faculty, contributors and all the students for supporting us all the way.

Happy Reading!!!! Love, Mohamed Uvaise PMS Echoes | Travel Tips

TR AV EL L I N G TIP S

by ANKIT ANAND lanning, “Just like a management guy” is good as early as possible .The PGDM early bachelor catches the deals. Find out as soon as possible the “where’s 1ST YEAR PGDM and when’s” of venues. Call a few places and pit them against one another for the best rates. Everyone is looking for business so make this work for you in saving money. Hunt for the great deals, use the Internet by typing in places where to go. Visit online travel sites, and call a travel agent or party planner. There are tons of excellent deals by searching through the in- ternet highway so make it work for you guys. It can’t hurt to ask any P place you are going to if the bachelor can have a free ride. Wheth- er you are renting a SUV or a car, going to a nice restaurant or “Hunt for the great deals, use the Internet by hotel or a club, every company is looking for your business and typing in places where to go.” will make you a deal. Use this advice to your advantage. You should also know that if you are in Goa, ask the taxi drivers “Carry stuffs like tickets and passes, DSLR, for discounted rates to go to clubs as they are all spiffed and IPod, Sunglasses, medication, snacks, favourite will give you great rates (sometimes a free ride) since they candy”. get paid by the clubs. Ask a groom to yourself, looking smart and cool is your right.

Carry stuffs like tickets and passes, DSLR, IPod, Sunglasses, medication, snacks, favourite candy. Did you know that ? that will not burn a hole in your pocket! your in ahole burn not will that marvel Indian this out check to Swiss, trip a for thousands spend you Before honeymoon! for place romantic most the is it course, of And sport. the enjoy and Khajjiar visit to sure make Chamba of valley the visiting People course. golf nine-hole huge its is Khajjiar of tions 6,500 about is It middle. the in lake fed stream- small a with and forests dense meadows, green by surrounded valley, Chamba picturesque the in located tion sta hill a is of Khajjiar Pradesh. district Himachal Chamba in plateau small a on located is India of Switzerland Mini walk. peaceful have can one Onewhere of meadows the thearound major apathway is There Switzerland. attrac effect of s e the v i g which 1ST YEAR PGDM 1ST YEAR UTHRA RAVICHANDRAN BY feet (2,000m) above sea level in the the in level sea above (2,000m) feet YOU CAN TRAVEL TO SWITZERLAND ANY WITHOUT foothills of the Dhauladhar rang Dhauladhar the of foothills es of the Western Himalayas. Western the of es Khajjiar can Khajjiar be reached rm Dalhousie, from the nearest nearest the major - n w o t - - Yet the beauty of Khajjiar lies during the win the during lies Khajjiar of beauty the Yet April. - February from is Khajjiar visit to time best The here. snows it often since cold, very are Winters woolens. light and cottons some with do can one and pleasant are Summers ar’s distance from the Swiss capital capital Swiss the - 6194Berne km. from distance ar’s Khajji showing trail hiking the in board a sign put also He Switzerland”. “Mini it christening by map tourism world the of on Chancery Khajjiar brought India in Switzerland of Head and Counselor Vice Blazer, T. Willy Mr. 1992, July 7 On one place. in all forest, and pasture lake, systems: eco three of combination rare a has It so. or hour an in bus by station, hill and ter season. The meadows are covered covered are meadows The season. ter with ice and the lake in the center is is center the in lake the and ice with frozen. frozen. The dense trees are are trees dense The covered with a thick a thick with covered blanket of snow, of blanket PASSPO RT ! RT PASSPO - - - Echoes | Sangamam

FRESHER’S PARTY

21st Sep 2015

Sangamam

An energetic air of excitement floated through by ANKIT ANAND the mind that evening as it was resounded by PGDM cheers and echoes as it grew glowering. 1ST YEAR PGDM It also made us realise how we TSM’ite collaborated as a team with mutual cooperation and concern.

This reminded me a phrase that my teacher used to say in my un- dergraduate, “Yes its true, college life and its degree is not a sign that one is a finished product but an indication a person is prepared for life.”

The release of echoes first edition was launched in stage by director sir and principal madam. the launch was a great success....

Yes, that was an amazing event arranged by our seniors. On 21st September evening where every one of us gathered for a wonderful event “Sangamam” organized by the seniors as an ex- pression of their love and regards towards a first year buddies and it was also based on the theme “vanga pazhagalam”. A new rhythm of together- Ovitatibus re non- ness and a better support made the programme sequi que illa diat. a successful expedition of fun. It brought a mix / sense of duty and respect towards each other. The programme started with a prayer, followed by welcome dance , teacher’s introduction and a power packed dance by a group of seniors.

The best was still yet to come when they random- ly called us to the stage for an activity. It broke our hesitation and made us laugh holding our stomach till the end of the entire program. ECHOES | Royal Rajasthan

Royal RAJASTHAN

he Rajasthan – A colourful and fes- tive cultured state situated in the northwest region of India. Rajas- T than also known as the “Land of Kings” is the epitome of romance and heroism. Rajasthan has special place amongst tourists around the world with its enthralling geograph- ical features.

There are a number of beautiful monuments which stand tall to make the world aware about its enriching history. The entire character of the land is vibrant in nature which is due to its rich heritage, enthralling culture, enticing desserts, sun kissed sand dunes and an amazing wildlife.

BY

RENUGA DEVI 2ND YEAR MBA The Pink City -

The capital city of Rajasthan, Jaipur is the largest Nahargarh Fort, along with other two forts viz., city in the state. The city was founded by and , once formed a strong Sawai Jai Singh II in 1727, after whom the city has defense for Jaipur city. Built by Maharaja Sawai Jai been named. Jaipur is best known for its beautiful Singh II in 1734. Nahargarh which means ‘abode of palaces. The skyline of this city is dotted with pink tigers’, located in one of the oldest mountain ranges buildings and the place is mesmerizing enough to of the world, the Aravalli Hills, this fort gives you cast a spell on the onlookers. The stunning forts and a breathtaking view of the scenic surroundings. palaces are the major attractions. The Nahargarh Fort is noted for its extended wall which includes, Amer, Nahargarh, Moti Doongari etc. connects it to the other few Forts.

A COLOURFUL AND FESTIVE CULTURED STATE SITUATED IN THE NORTHWEST REGION OF INDIA.

Amer Fort Hindu and Muslim architecture. This guru called ‘Balu’ after an arrogant fort also has the ‘’ Temple prince constructed the village. Entry and the ‘Ganesh Pol’ which is a gate to this area is strictly prohibited be- that leads to the private palaces of fore sunrise and after sunset. the kings. The Amer Fort has many pavilions and halls of great interest and other popular attractions.

Bhangarh Fort

It is an old fort, built in 1592 by Raja Man Singh. This fort is also very pop- ularly known as the Amer Palace. The Amer Fort was built in red sandstone City Palace and marble and the Maotha Lake City Palace boasts of the wonderful adds a certain charm to the entire blend of Medieval, European and Fort. Though the fort is quite old and Chinese Architecture. The Palace has may even look so from the outside, it If ghost stories fascinates you, Bhan- various towers, domes and arches, is beautiful on the inside and boasts garh is the place for you! Situated in which add to the flavor of heritage of various buildings of prominence district of Rajasthan, this vil- site. Towering on the banks of Picho- like the ‘Diwan-i-Aam’, the ‘Sheesh lage is known as one of the spooki- la Lake, City Palace is truly a feast to Mahal’ and even the ‘Sukh Mahal’. est places in India. According to the the eyes. City Palace is a marvelous The Amer Fort has influences of both legends, this village was cursed by a assortment of courtyards, pavilions, ECHOES | Royal Rajasthan

terraces, corridors, rooms and The Dargah Sharif in Ajmer, Rajas- hanging gardens. Encircled by fortifi- than. It is the maqbara or grave of cations, this imposing Palace is whol- the Sufi Saint Khwaja Moinudeen ly built in granite and marble. Chisti and attracts hundreds and thousands of devotees, pilgrims and City Palace comprises 11 wonderful tourists from all over the country palaces, which were built by different and the world. rulers still they resemble each other. With the sheer glimpse of unique People largely believe that when paintings, antique furniture and ex- the saint Moinuddin Chishti was quisite glass mirror & ornamental 114 years old, when he locked him- tiles work of these palaces, we will self inside a room for 6 days and he Get an adrenaline high and hit the get amazed. One of its palace Manak pray and left with his mortal body in alluring sand dunes in Osiyan and Mahal (Ruby Palace) has figures of peace. Ajmer Sharif is considered as Jaisalmer. Cruise through the rus- crystal and porcelain, Bhim Vilas the most imperative sacred place for tic sands on a sedan and enjoy the flaunts a fabulous collection of min- Muslims on behalf of the presence thrill of dune bashing with every turn iature paintings depicting the real of tomb of founder of Christi Sufi, and twist of the engine! Whether the life stories of Radha-. Khwaja Moinuddin Chishti. Not only day or the night sky, Dune Bashing Muslims, but people from all over across the Thar Desert will make you Nizammudin Dargah the world visit the shrine to get rid fall in love with the timeless sands of of problems of their life. As it is lo- Rajasthan. cated in Rajasthan, the border state Camel Safari of India, people from Pakistan also comes here to get the blessings from One of the most unforgettable and the Sufi saint. Akbar, the great ruler enchanting experiences we could had a habit of coming to this Dargah have in India is to ride through the Sharif once in a year by walk for ful- the rippling, windswept desert on filling the prayer made here for his camel back and camp out under the son. stars. Taking a camel safari will also give you the opportunity to witness Dune Bashing the rustic, rural desert life of India. “Taking a camel safari will also give you the opportunity to witness the rustic, rural desert life of India. “

perfect destination to discover and Elephant Ride at Amer Fort, Hot Air explore the different essence of Ra- Ballooning at , Ziplining at jasthan. From fine dining to shop- Fort, Royal Camping in ping, luxurious stay to cultural visits, Desert, Bird Watching in Bharatpur you will never run out of options in Bird Sanctuary are few activities to Chokhi Dhani. feel the real essence of Rajasthan.

Apart from these destinations, there are lot more forts and palaces to make us feel as one of the medival - , Palace, Deeg Palace, , Neem- Chokhi Dhani rana Fort, Umaid Bhawan Palace, Chittorgarh Fort, Jagmandir Palace, One of the finest and exquisite village Taragarh Fort, . Des- resorts in the world, Chokhi Dhani ert National Park, Ranthambore Na- offers the most unique and indige- tional Park, Keoladeo Ghana Nation- nous flavours of Rajasthan. Located al Park are few to explore wildlife of in Jaipur, this 5 Star rated resort is a Rajasthan.

ECHOES | CEO of the Month

DEEP KALRA OF MAKE MY TRIP.COM

CEO of the Month

Post AMF, Deep could have had a couple of incidents that formed a started up something else strong faith in the internet- he managed but he felt he needed some to successful sell a car for INR 20k more more corporate experience than what was being offered online and before diving into it. He felt he was able to book a hotel in Thailand that he was missing out on for a trip with his wife and the vacation the learning part and the went off really well. Mself-development part had plateaued And after a little over a year with GE, after ABN. Looking out for companies, Deep felt he was ready to take the he got a lucrative offer from GE Capital plunge. Entering travel was not only to head Business Development. The because of the good experiences but a year was 1999 and looking for open- very clinical thought-out decision: it was ing up new avenues, the internet was too early for eCommerce back then and the obvious answer. Deep met almost travel seemed like the right direction to all the top players in the Indian inter- move in. Mixing the idea with a proper net space and helped GE grow via the business model, Makemytrip was born internet and during this time, Deep also Complete devotion for more than a decade and a laser sharp focus is what has taken for Makemytrip to reach the stage of an IPO and scale to this level. “It took me 8 MAKEMYTRIP.COM years to figure out what I really wanted to do,” Makemytrip Inc. is an Indian on- Deep went to St.Stephens College, in 1987 to pursue line travel company, founded by Bachelors in Economics from where he went to IIM-A for an Deep Kalra in 2000. Headquar- MBA Degree. “He was 23 and fresh out of an MBA and it was a tered in Gurgaon, Haryana, the fairly obvious choice to go with the flow which people are try- company provides online travel ing to change now but back then, I took up a banking job,” says services including flight tickets, Deep. He worked with ABN Amro Bank and as most of us are, domestic and international was really excited about his first job. But after 3 years, a sense of holiday packages, hotel reser- incompleteness set in and he decided banking was not something vations, rail and bus tickets. In he wanted to do for the rest of his life. Deep quit ABN Amro and 2011 and 2012, MakeMyTrip took a break for about a year to figure out what to do next. made strategic acquisitions in pursuit of growth through new channels and markets in Southeast Asia. Recently, it launched Travel Apps for mobile devices. The company has been consistently recognised as one of India’s best travel portals. In addition to a full-service online portal, the company also op- erates through 59 retail stores across 37 cities in India along with international offices in New in the year 2000. And the rest, as they say, is history… York City and Sydney.

by Monica .B 2nd year MBA Kashmir

Golden Temple

Top 10 Udaipur Kerela places to visit By MONICA .B - 2nd YEAR MBA in INDIA UTHRA RAVICHANDRAN - 1ST YEAR PGDM

Ajanta and ellora

Madurai

Leh / Ladakh Kashmir was once called Heaven on Taj Mahal Earth, and once of the most beautiful A part of India’s popular Golden Triangle tourist circuit, Agra is places in the world. However, in last couple home to the Taj Mahal. Enough said really. It’s India’s most iconic of decades, terrorism has faded its charm monument and the top historical attraction in India. For that – A place home to Himalayan Ranges. The reason, it’s impossible to leave it off the list. State of Jammu & Kashmir has main three geographical regions known as “The Lesser Himalayas” or the “Jhelum Valley” (Kashmir), “The Inner Himalayas” or “The Indus Valley” olden Temple daipur (Ladakh & Frontier areas) also called “Trans- Amritsar, home to the Golden Temple, AAh, Udaipur! Famed city of was founded in 1577 by Guru Ram Das, U lakes and palaces. (And yes, I Himalayas”, and “The Outer-Himalayas” or G the fourth guru of Sikhs. It’s the spiritual really do think it’s the most roman- “The Southern mountain range” (Jammu). capital of the Sikhs and gained its name, meaning tic city in India). A must-visit for the The area of Jammu & Kashmir is 2, 22,236 “Holy Pool of Nectar”, from the body of water around ability to immerse yourself in regal the Golden Temple. The exquisite Golden Temple splendor. h, Udaipur! Famed city of square kilometers. attracts pilgrims from all over the world and the lakes and palaces. (And yes, I really number of visitors it gets rivals that of the Taj Mahal! do think it’s the most romantic city in It looks particularly arresting at night when it’s beau- India). A must-visit for the ability to tifully lit up, with its imposing gold dome illuminated. immerse yourself in regal splendor.

Kerela erala One of the most popular attractions in Goa K India, a trip in a houseboat along the palm- India’s top beach destination, Goa fringed Kerala backwaters is so tranquil and lures visitors with the promise of relaxing. The lush green landscape, diverse wildlife, parties and lazy days at the beach. and houses and villages that line the backwaters However, there’s more to Goa than make a journey along these waterways seem like a Goa just hedonism. The state also offers journey through another world. Freshly cooked Indi- an eclectic blend of history, nature, an foodand chilled beer on board the boat make the culture, and adventure activities. experience even more enjoyable. Don’t miss it! splendor.

Hampi Hampi janta and Ellora An incredible energy can be found in No doubt India’s most popular and widely Hampi. The last capital of Vijayanagar, recognized caves, the Ajanta A one of the greatest Hindu kingdoms are carved into hillside rock quite in the in India’s history, it’s renowned for middle of nowhere, near Aurangabad, in northern its captivating ruins, intriguingly Maharashtra. These caves are simply awe inspiring. Leh/Ladakh intermingled with large boulders that Words can’t describe how magnificent they are. The Ladakh capital city of Leh lies near the rear up all over the landscape.for the ability to immerse yourself in regal eastern parts of Jammu and Kashmir, on splendor. the crossroads of the historic “Silk Route” from Sinkiang to West Asia and to the plains of India. The humbling monasteries adurai of Shey, Hemis, Alchi, Thikse and Lamayuru M Ancient Madurai in Tamil Nadu is home to the most impressive and will nurture your spiritual needs, and important temple in --theMeenakshi Temple. If you only the landscape of Leh provides for a see one south Indian temple, the Meenakshi Temple should be it. number of adventure activities including The city of Madurai is more than 4,000 years old, and has remained mountaineering, white-water rafting and a major center for Tamil culture and learning. The 12 dayChithirai trekking along the Markha Valley. Festival, featuring a re-enacted celestial wedding of God and Goddess, is held in Madurai during April each year. ECHOES | YUKTI 2016

Yukti 2016 theme mythology

THE THEME OF 18TH EDITION OF YUKTI IS GOING TO BE AN INTERESTING ONE. YUKTI’16 BE AN EPITOME THAT SIGNIFIES THE IMPORTANCE OF MYTHOLOGY.

The theme of 18th edition of Yukti is going to be an interesting one. Yukti’16 will have a mythological theme. We always talk about modern world and most of forget its foundation. Myths has significance to a culture (or species), a story that addresses fundamental and difficult questions that human beings ask. Mythology, on the other hand, makes other peoples interesting, the bearers of more fascinating stories to listen to around the campfire of dazzlingly bright colors, languages and customs. Let Yukti’16 be an epitome that signifies the importance of mythology.

By A.Srishnath President-Yukti’16 The core committee of Yukti’16 is working on all possible as- pects to make Yukti’16 a different and a memorable one. The door is always open for suggestions and support to make Yukti’16 a grand success.

n what way Yukti’16 will ti-the brain child of TSM will be hosting be different? inter-college cultural events in a way to encourage and support the all round Three days fest: development of students. Almost all the editions Inclusion of Analytics events: of Yukti was a two days fest. This In this competitive 18th edition, Yukti’16 will be a three world, Analytics is a buzzword among Idays fest tentatively planned on 11, 12 the corporates. Analytics is one such and 13th of February 2016. field that is gaining importance and is Inter-Collegiate cultural events: becoming a tool to have an edge over the stringent competitions. Realizing One major difference such a trend in corporate world, Yukti’16 that Yukti’16 will have is the inclusion of will have events in Analytics to incul- inter-college cultural events. TSM is one cate, educate and signify its importance such B-School that lays importance on among the budding managers. all around development of an individ- ual. It strongly believes that academic knowledge is not the only entry ticket for a student’s career. And thus, Yuk- ECHOES | Who Moved My Cheese

Who Moved My Cheese? is a simple parable that reveals profound truths about change

It is an amusing and enlightening characters are faced with unexpect- In the first section several former story of four characters who live ed change. Eventually, one of them classmates meet on a Sunday in Chi- in a ‘Maze’ and look for ‘Cheese’ to deals with it, and writes what he has cago and talk about their inability nourish them and make them happy. learned from his experience on the to change with the changing times. Two are mice named Sniff and Scur- maze walls. All of them agree that they resist ry. And two are little people’ - beings changing because they are afraid of The principle which works behind the size of mice who look and act a change. It is then Michael tells them Nature is the same principle which lot like people. Their names are Hem that a simple story with four charac- works behind Man. Change is one of and Haw. ‘Cheese’ is a metaphor for ters in it changed his entire personal the principles which works behind what you want to have in life - wheth- and professional life. He then nar- Nature. Everything in Nature Chang- er it’s a good job, a loving relation- rates the story called WHO MOVED es. So, Change is an integral part of ship, money, a possession, good MY CHEESE. The second section is human life. It is the law of life. health, or spiritual peace of mind. the story itself with four imaginary And ‘The Maze’ is where you look This book Who Moved My Cheese by characters. for what you want – the organization Dr.Spencer Johnson which empha- In the third section the friends an- you work in, or the family or com- sizes the need for change in human alyze the story and thank Michael munity you live in. In the story, the life is divided into three sections. immensely for having made them to understand the need for change and that they should never resist change. Henceforth they will sniff out the changes ahead of time and scurry into action rather than get hemmed in and be left behind.

Finding out the cheese is a contin- uous phenomenon because the cheese is not constant. It keeps on changing depending upon what we want to do in our lives. So, keep changing realizing that “Change is ECHOES

only thing that does not change in that nothing gets better until you tual success. life.” Change. He also realized that some Sniff and Scurry’s quest for materi- fear should be respected, as it can Philosophically, it is not finding out al success ended or may be began keep you out of real danger. But he the cheese that matters. Rather it is because they accepted CHANGE, realized most of his fears were irra- the struggle to find out the cheese but CHANGE for the better and the tional and had kept him from chang- that matters. “Struggle” is the es- change which is inevitable. ing when he needed to. sence of life. Life is a struggle and Spencer Johnson with his lucid style that’s what makes life meaningful. As Haw recalled what he had of writing makes it very intriguing for learned, he thought about his friend Sniff and Scurry are always prepared the readers.I loved reading this book Hem. Hem had to find his own way, to struggle in life by accepting the and I hope you TSMites will too. beyond his comforts and past his fact that change is the law of life and fears. No one else could do it for if you don’t change for the better at him, or talk him into it. He somehow the right time you will be destroyed. had to see the advantage of chang- By They don’t suffer from any ‘imag- ing himself. Hem had to ‘struggle’ inary fear’ of change and face the Aparna within himself. reality head on. Even Haw, though II MBA initially hesitant confronts his fear of Life is a maze. Everything in life is Change struggling against his fear of uncertain like in a maze. Anything change and realizing his mistake. might happen at any point of time.

Haw realized that the fear of starving But, Change for the sake of change to death helped him to Change. Then is detrimental not only to the indi- he laughed and realized that he had vidual but also to the society. For started to Change as soon as he had example, how many times can an in- learned to laugh at himself and at dividual change his life partner? To what he had been doing wrong. He be more specific, how many times realized the fastest way to change is can a husband change his wife, or, to laugh at your own folly. Haw also for that matter, how many times realized that one should not over- can a wife change her husband, for analyze or overcomplicate things whatever reason ? Irrational and il- like Sniff and Scurry. Too much of logical changes of this sort will not intellectual thinking and lack of ac- only affect the individual but also the tion, which HAMLET suffered from, family, which is the fundamental unit is a ‘tragic flaw’. When the situa- of the society. Hence, the society at tion changed and the Cheese had large will be affected. Here it should been moved, they ( Sniff and Scur- be remembered that the mindless ry) changed and moved with the changes that are taking place today Cheese. Haw understood that he on the political and economic front should keep things simple, be flexi- have not only impoverished majority ble, and move quickly. One should of the people but also institution- not overcomplicate matters or con- alised corruption. Corruption is the fuse oneself with fearful beliefs. order of the day in India.

One should notice when the little Hence, go for a CHANGE only when changes begin to appear, so that it is inevitable. Secondly, CHANGE one would be prepared for the big should always be for the better. This change that might be coming. Haw is what this symbolic story stands realized that the biggest inhibitor for. Cheese is only a symbol. It could to Change lies within yourself, and stand for material success or spiri- ECHOES | Club Inauguration

KAIZEN - Operations Club Inauguration

The KAIZEN Operations Manage- > To keep track of world class He provided the insights on the ment club of TSM was inaugurat- manufacturing practices following topics ed by Shri. P Ramasubramani- > To equip students for a career 1. What is KAIZEN an, Sr. General Manager of TVS in operations Sundram Fastners Madurai and 2. 5S Chennai Plant on Oct 09 2015. The Club Activities include Case 3. TQM

4. TPM

5. Six Sigma

6. Lean Management

7. TPS

8. SMED Competitions, Quiz and cross- The core objectives of TSM KAI- 9. Opportunities in Operations word puzzles, Paper Presenta- ZEN Club are Management tions, Guest Lectures, Career > To create awareness, learn and Advice & Interview Preparation, share knowledge in contem- Industrial Visits to observe oper- The guest lecture completed porary practices of Op- ations in practice etc. with Q & A session. This event erations Manage- As a part of the club activities, a was presided by Dr. Selvalaksh- ment Guest lecture was arranged. Shri. mi, Principal-TSM and lead by Ms. . P.Ramasubramanian, Sr.General Uthra Ravichandran, Secretary of Manager, TVS Sundram Fastners Kaizen. This event was attended Pvt. Ltd. Madurai & Chennai ad- by I MBA students and the KAI- dressed the students. The ZEN club members of TSM. lecture was on the topic Kaizen for Efficient Operations Manage- ment. Campus SURVEY

Answer to last edition Puzzle

Ms.M.Nithya

BTech; MBA; (PhD)

Ms. M.Nithya is an ethical researcher and passionate teacher; she is currently pursu- ing her doctorate in brand extension in Anna University, Chennai. She has published research articles in double blind peer reviewed and in- dexed international journals and presented papers in international conferences. Her major research interests include but not limited to brand stretching, co-branding, brand switching behaviour and Asian perspective of consumer decision making.

She holds the qualification of UGC- NET with JRF. Her major teaching areas include MASK OF THE brand management, marketing management, MONTH Welcome TO TSM TO Welcome retail marketing and consumer behaviour. She has attended FDPs on multivariate data analysis Find the famous personality and theory building from IIM, Kozhikode. ALUMNI COLUMN

Time flies and before even I realise I have left college for work, its been few months already! es, I want to call that part making up totally irrelevant sto- well- days in TSM were filled with of my life spent in TSM as ries on spot thinking that Im “ap- a spectrum of emotions which Y one of the most memorable plying concepts”). are etched in my mind forever! and eventful phases, with lots of I joined TSM as a naïve graduate, The friends I got in TSM and the learning which I’m sure equipped with lots of curiosity and urge kind of bond we share is very me not just to get a job but did to make the best out of the two special for we have been for each prepare me for the rest of the years. Let be the early morning other through the most critical long journey called life! or the late night classes, the long and life changing moments and TSM – place where there is always hectic days at the end of which so will we be! It all started with a lot of things happening! Many we still have to work on projects, little conversations as we always young minds with great dreams class presentations, submis- get to interact with different peo- walk in, groom themselves in all sions, working in teams- being a ple of the batch for some reason possible ways to not just earn the free rider at times and cursing or the other – the most anxious degree but to have a wholesome one when I am doing all the work, but what turned out to be a fun development. Those were years sleepless nights spent preparing filled evening- our freshers par- through which I discovered more for semester exams/ watching ty, the sports events, part of the about myself and evolved to be movies/ endlessly chitchatting routine projects and then we a new person all together, say in irrespective of the time & the were so bonded to be able to the way I perceive, think, reason amount of pending assignments, enjoy , learn , plan and organise out and. serious moments of awaiting things together as one team. exam results, unforgettable mo- The days in TSM made me a Our professors, needless to men- ments of the intra and inter col- combination of a night owl, ear- tion have always been there to lege level events with lots of work ly bird, multitasker (I can watch mould me to be what I am now. and fun, moments of wining and a movie/serial, chat/play games The interactions we used to have losing, crazy moments in our on mobile, chit chat with friends during classes, after class hours, hostel rooms, arguments, misun- around, listen to music, sing in tours, have all been very cher- derstandings, compromises, mo- along, pick a fight, eat and do my ishable and inspiring, not just ments of getting back together , lessons simultaneously ), some- professional but also in personal birthday celebrations, outings, one who can think on her feet front. They made me realise that tours, home visits,anxious mo- (unprepared , not knowing who I can accomplish lot many things ments during placements and presents on which part, ending than I ever thought I am capable the emotional moments of fare- up in reading from the slides and of. theVALUE of TSM - Yohini Balaji “This part of my life, this little part is called happiness”

Be it a class presentation, partic- get involved in, do make a lot of enough to extend deadlines, ipating in a competition, nomi- difference and have helped me cancel tests, let us take breaks in nating myself for some role , they in many unexpected ways. They between continuous classes, give have all always been there to have all been essential experi- us a little less portion for class make me give a try, do my best, ences. tests - well yes that’s when we get me through them and make were all so united to negotiate! ) The first trimester kept us busy me believe that it is possible so with schedules, probably after Since the time I left TSM , things that the next time something like that we get used to it or learn to have changed a lot and life has that comes up I would never miss make time for everything. Work- been very unpredictable with all to grab. ing in different teams for differ- of us being placed in different cit- I still remember the days when ent tasks help me understand ies for different roles, for few as we used to complain about the my strengths / limitations and expected, for few with all surpris- hectic schedule but I now realise work accordingly. In the second es and for few with shocks. I still that we could have done lot more year with all juggled schedules know and believe that we have a and made much more memories. for electives , more focus on great network of people who are To be a student is anytime bet- placements, things got a little se- just a call away when the journey ter because that is when we have rious. But with all the efforts and gets a little rough. I owe big time the freedom to say “ we don’t encouragement we all eventually for all the good and bad things know” , we are given the time and got through. that happened through my days opportunity to learn and to make in TSM! I badly miss those days Though we don’t realise that we mistakes. TSM had the most and wish I could be back there are having one of the best times conducive environment to goof again! of our lives, when we all actually up, fall, work on perfection and become part of different compa- excel. Now at work, there have nies as managers, that is when been many instances wherein I Written by we know those were the most have got answers to many ques- awesome days and that, its only Yohini Balaji tions I had in my head during col- after that we have no choice but lege as to “ Why am I asked to do Batch 2013-2015 to leave our comfort zone, be this? How is it going to matter?”. I more responsible, committed to TCS Mumbai realised that even the little things deliverables and meet up dead- we are put through, asked to do, lines (unlike how our professors we ourselves take initiative and were sometimes very sweet THE REFLECTION OF TSM ))ECHOES((

NOVEMBER - 2015

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