Introduction

In partnership with the City of Greenwood & the Greenwood Regional Tourism and Visitors Bureau, the National Heritage Corridor took input from the local community and industry leaders to focus on potential tourism development projects for Lake Greenwood. Plan Overview

BRANDING Statement | Vision | Core Values | Incorporating

MARKETING Industry Research | Target Audience/Geography

SIGNAGE Assessment | Roadways | On the Water

NEXT STEPS

Branding Statement

Let’s go.

Let’s go where out boat can take us up a serene river one moment and to a hidden lake the next; where the beauty of the sunset can be matched only by the reflection of the blue southern sky on sparkling emerald water.

Let’s go where home-churned ice cream and hot boiled peanuts are always on the menu and backyard cookouts are as frequent as the festivals Uptown. Let’s go where upscale and downhome converge; where vacations seem like homecomings and community celebrations become traditions.

Let’s go where folks always wave and gather at the sandbars to play; where neighbors are like family and visitors are like friends.

Let’s go to Lake Greenwood Brand Vision

To become a premier lake destination in South Carolina known for its fishing, watersports, and small town Americana atmosphere. Incorporating the Brand Incorporating the Brand Incorporating the Brand Incorporating the Brand Incorporating the Brand

Audience Profiles Audience Profiles Audience Profiles Audience Profiles Target Geography Supporting Organizations

Roadways: Phase I Roadways: Phase II

Proposed New Gateway Locations: • All 4 city gateway locations • Highway 178 from Saluda/I-20 • Highway 34 from Newberry • Highway 72/221 from Laurens • Highway 72 from Abbeville • ADD Gateway at Highway 25 from Ware Shoals Roadways: Phase II Roadways: Phase III Roadways: Phase III Next Steps - 2016

• New agreement between SC NHC and GRTVB • Project to be directed and implemented by SC National Heritage Corridor • 1:1 match – Funding provided by National Park Service – Match by GRTVB – Services include facilitation of partner resources meetings, MOU and Bid process, Interpretive signage, Sign design and installation

Next steps, continued

• Maximum investment by GRTVB – $64,912.50 – Previously approved for 2016 budget by Tourism Advisory Board – Implementation of Phases I, II, III- A, and III – B – Costs: • Phase I – 5 Total signs - $24,889 • Phase II - 11 Total signs - $55,825 • Phase III –A – 11 Total signs - $55,825 • Phase III-B – 5 Total signs - $2,500 • Interpretation for Signage - $10,000 – Includes research, text writing, photo and photo rights gathering, and graphic design. Text will include both a shorter interpretive sign version and a longer mobile app version for each story

On the Water: Phase I On the Water: Phase I

Proposed Blueway Sign Locations: • Laurens County or Beechum Road • Watts Bridge • Goat Island • Greenwood State Park • Buzzard’s Roost (needs replacing in the near future) On the Water: Phase II On the Water: Phase II

Proposed Public Access Signage: • Riverfork Boat Ramp • Lighthouse Landing • McGowens • Moon Landing • Skippers Landing • Ray’s Landing • Subway Marina • 45 Grill • Harris Landing • Tower Point • State Park Ramp B On the Water: Phase III-A On the Water: Phase III-A

Proposed General Signage Locations: • Coker’s Cove • Spray Shed Ramp • LB Adams Cove Greenwood Fishing Access Area • Proposed Greenspace • Camp Fellowship • Rosemont Plantation • Propane Island • Sandbar • Laurens Co-op • Lake Greenwood State Park On the Water: Phase III-B On the Water: Phase III-B

Proposed Bridge Signage Locations: • Main Bridge • Bridge • Double Bridge • CSX Bridge North Bridge • Lower Railroad Ridge On the Water: Phase IV

Proposed Bridge Lighting Locations:

• Saluda River Bridge at Harris Landing (9 columns, 18 total lights) • Reedy River Double Bridge (15 columns, 30 total lights, Half Bridge 18 columns, 36 total lights) • CSX Bridge North (7 concrete columns & 3 metal supports, 20 total lights • Lower Railroad (11 columns, 22 total lights)

Additional priorities

• Incorporate the new logo and fish icon into design elements

• Increase the top-of-mind awareness of the lake by incorporating into existing events

• Create a sense of place through the implementation of the signage system

• Complete the Blueway Trail

• Increase opportunities for lakeside dining

Additional priorities

• Create a new outdoor outpost with boat, canoe and kayak rentals

• Create a lakeside amphitheater

• Design a waterproof lake guide and complementary app

• Develop seasonal packages

• Increase social media engagement Advertising

Billboard / Signage Restrictions Power Lines underground/ Lake Area

PR to local media

Blueway Project: groups/ State Park/ Rental companies Promotional Photos

Bridge sign installation options Promotional Video Clips Fish Topiary ? Festival

Signage Location/ Property rights

Identify Group and Key companies related to Signage: Blue Way Lake/involvement Signage: Bridges

Signage: Gateway Identify Lake Access/ Landing/ Restaurants / Rentals Lake Mobile App Signage: Information on Bridge Signs Lake Packages Lake Waterproof Guide Signage: Interpretive/ Addt Sign Locations Laurens/Newberry Wayfinding Signage: Public Access Lighting : Bridges Signage: Street Wayfinding Lighting: Safety Signage: Wayfinding

Social Media Marketing Initiatives (above-Social Media/Web, etc) Streetscapes Landscaping Meet with Key businesses on lake

Meeting with Town Leadership to discuss signage (96,WS) Vehicle Wayfinding : Lake District Additions

Meeting/Planning Schedule & Deadlines Determined Vehicle Wayfinding : River District Additions

Outreach: Newsletters/ Contacts/ Groups Wayfinding Additions to current signage Park -Amphitheater Website