Edinburgh's Winter Festivals Annual Report 2006/07
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EDIN BVRGH + THE CITY OF EDINBURGH COUNCIL Edinburgh’s Winter Festivals Annual Report 2006/07 City of Edinburgh Council 23 August 2007 Purpose of report 1 To consider the decision of the Executive of 31 July 2007 on the Annual Report of Edinburgh’s Winter Festivals 2006/07. Main report 2 At its meeting on 31 July 2007 the Executive considered the attached report by the Director of City Development on the Annual Report of Edinburgh’s Winter Festivals for 2006/07. 3 The Executive agreed: (a) To note that Edinburgh’s Winter Festivals generated €31.4 million in economic benefit to Edinburgh from a direct Council investment of fO.6million. (b) To note that Edinburgh’s Winter Festivals continued to be a primary factor in increasing visitor numbers in the city, enhancing Edinburgh’s international profile and establishing Edinburgh as a vibrant winter destination. (c) To note that 2007/2008 was the final year of the current round of Cities Growth funding and that a decision was required by January 2008 to meet the resulting funding gap thereafter. (d) To recognise that equivalent levels of investment to 2006/07 were required to ensure that Edinburgh maintained its internationally competitive position against other winter festivals and city break destinations and in order to maintain Edinburgh’s international status during December. (e) To note that a comprehensive report dealing specifically with funding issues, alternative courses of action and their implications would be presented to the Council no later than October 2007. 1 (f) To note that David Jackson, Winter Festivals Manager, was leaving the Council and to express appreciation for the work he had done and wish him well for the future. 4 The Executive’s decision has been called in to the Council in terms of Standing Order 58. The lead signatory is Councillor Maginnis. Recommendation 5 That the Council consider the Executive’s decision as detailed in para 3 above. J Council Appendices Report no E/59/07-08/SfC by the Director of Services for Communities Contactltel C Riley 529 4830 Wards affected City wide Background Minute of the Executive of 31 July 2007 Papers 2 + + €D IN BVRG H THE CITY OF EDINBURGH COUNCIL Edinburgh’s Winter Festivals Annual Report 2006107 Executive of the Council 31 July 2007 1. Purpose of report 1.1. To highlight the importance of Edinburgh’s Winter Festivals to the city, city region and Scotland and report on activities and successes of Edinburgh’s Winter Festivals 2006/07 through its two major brands Edinburgh’s Christmas and Edinburgh’s Hogmanay. 2. Edinburgh’s Winter Festivals 2.1 Since the first organised Hogmanay celebrations in the city in 1993, Edinburgh’s Christmas and Edinburgh’s Hogmanay have become major events in the city’s festival portfolio and Scotland’s annual calendar of high profile events. 2.2 Edinburgh’s Christmas has transformed the city at what was a traditionally quiet time of year attracting high numbers of UK and overseas visitors to the city and offering residents a world class experience. This was reflected in the high occupancy rates for hotels in Edinburgh and the Lothians for December of 64%. Edinburgh’s Christmas creates a reason to visit the city during the important festive retail period. It is also recognised as a brand leader in terms of Christmas celebrations and was one of the first cities in the UK to create an outdoor ice rink, welcome a Traditional German Christmas Market and have a giant ferris wheel in the city centre. Edinburgh’s Christmas also commissioned with the generous support of Sir Tom and Lady Farmer a Nativity Scene from a local artist and gives it pride of place in the city centre to remind everyone of the central theme of the celebrations. 2.3 Edinburgh’s Hogmanay is an iconic event for Edinburgh and Scotland. It receives global media attention, creates a positive contemporary profile for the city, the city region and the country and gives residents the opportunity to experience world class events and international artists. Edinburgh is known world wide as the ‘Home of Hogmanay’and recognised as one of the best New Year’s Eve parties in the same league as the celebrations in Sydney Harbour and Times Square New York. The Scottish Executive’s Scotlandistheplace.com initiative has been a recent supporter of this event for this reason. 1 2.4 For Edinburgh, each year, Edinburgh’s Christmas and Edinburgh’s Hogmanay generate over f30million in economic impact, attract over 500,000 people to the city centre and 78% of residents agree that Edinburgh is a better place to live because of Edinburgh’s Winter Festivals. 3. Vision, Aims and Objectives 3.1 Edinburgh’s Winter Festivals has five aims: Successful marketing and image To promote Edinburgh, in the winter, as an exciting, magical and “must-visit” international city and emphasise its role as Scotland’s premier tourist destination; Ca ptivat ing events To produce and stimulate a kaleidoscope of creative and captivating events, activities and celebrations; Attracting visitors To attract visitors to the city, from overseas, the UK and the rest of Scotland; Return on investment To deliver a positive contribution to the economic health and image of the city, the city region and Scotland; Quality management and resources To develop and sustain a learning partnership with a strong financial base and an enduring capability for change. 3.2 These five aims give rise to an interlinked series of specific, measurable objectives to ensure that the practical delivery of Edinburgh’s Winter Festivals is closely monitored and evaluated year on year. 4. Weather Conditions 2006/2007 4.1 Outdoor events can be adversely affected by the weather and Edinburgh’s Winter Festivals in 2006/2007 were no exception. 4.2 Adverse weather conditions during Edinburgh’s Christmas, most notably extremely strong winds, led to the cancellation of some events and caused the closure, either partially or completely, of Edinburgh’s Christmas activities in East Princes Street Gardens and the Mound Precinct for a total of five days. This resulted in a reduction in overall visitor numbers, especially visitors coming from the rest of the UK. 4.3 Adverse weather conditions during Edinburgh’s Hogmanay caused the high profile cancellation of the Royal Bank Street Party on 3IstDecember for the second time in four years. The storm on the 31”‘ also caused the cancellation of events in Belfast, Liverpool, Glasgow and Stirling. Edinburgh’s Hogmanay was fully insured for this eventuality, one of the learning outcomes from the cancellation in 2003104, although the impact on the reputation of the event is still to be determined. 2 5. Organisational structure 5.1 Edinburgh’s Winter Festivals team, established in February 2004, is based within City Development and is responsible for the strategic direction, development, management and marketing of all aspects of Edinburgh’s Winter Festivals. Operating Edinburgh’s Christmas and Edinburgh’s Hogmanay together under a single dedicated management structure continues to prove effective, demonstrate significant benefits and delivers professional management to minimise risk. 5.2 The Council’s Event Planning and Operations Group, led by City Development’s Public Safety Team, is responsible for all aspects of public safety and co-ordinating the activities of emergencies services, including the Police, and council departments. This group’s professionalism, multi-agency working and wealth of experience remain critical to the safe delivery of all Edinburgh’s Winter Festival events. 5.3 Unique Events is Edinburgh’s Winter Festivals event production company responsible for programming and, with the support of a range of other contractors, the practical delivery of Edinburgh’s Winter Festivals events. 6. 200612007 Programme 6.1 Edinburgh’s Winter Festivals in 2006/2007 operated from Thursday 23 November through to Sunday 7 January 2007. A full list of activities and events with estimated audience numbers is set out in Appendix 1. Edinburgh’s Christmas 6.2 The ‘Light Night’, which is the launch event, was staged on 23 November and incorporated the switch on of the festive lights, the lighting of the Norwegian Christmas Tree and the opening of all the activities in East Princes Street Gardens and the Mound Precinct. 6.3 The Nativity Carol Service and blessing on Advent Sunday, 3 December, saw religious leaders, residents and visitors join together to celebrate the Christian message. Unfortunately, this was the first event to be badly affected by adverse weather conditions and the outdoor event had to be cancelled and at short notice an alternative event was held indoors at the City Chambers. 6.4 The Traditional German Christmas Market, the most popular of Edinburgh’s Christmas activities, was expanded again this year with the addition of a licensed bar selling German beer and lager. This proved very popular, gave an added reason to visit and was trouble free. The market is an initiative of City of Frankfurt. 6.5 The ‘Great Scottish Santa Fun Run’ 10 December had 2,257 registered runners an estimated 3,000 people watching and raised over f38,000 for the ‘When You Wish Upon A Star‘ charity. This event has become a regular and increasingly popular aspect of the programme with all of the money raised benefiting terminally ill children in Scotland. 3 6.6 New for 2006/07, in West Princes Street Gardens, were the dramatic Hata Kata tents. These are traditional tents used in Lapland which link together to create an atmospheric space with wooden benches and a real fire in a specially constructed hearth. The Hata Kata formed a focal point close to Santa’s Reindeer Garden and Post Box and a short programme of storytelling events was very popular and will be expanded in 2007/08.