University of Arts in Belgrade
UNIVERSITY OF ARTS IN BELGRADE UNIVERSITÉ LYON 2 Interdisciplinary Postgraduate Studies UNESCO chair for Cultural Management and Cultural Policy in the Balkans Master thesis: IDENTIFYING AND CREATING THE IDENTITY OF BELGRADE By: Bojana Bursać Supervisor: Prof. Divna Vuksanović, PhD Belgrade, July 2006 Acknowledgement Without help, support, and encouragement from several persons, I would never have been able to finish this work. It is a pleasure that I have now the opportunity to express my gratitude for those that helped me. Foremost, I would like to express my deep and sincere gratitude to my supervisor Professor Divna Vuksanović, Ph.D. for her help, support and constant encouragement during planning and accomplishment of the research and the thesis writing. I wish to express my thanks to Professor Milena Dragićević- Šešić, Ph.D. and Professor Vesna Đukić-Dojčinović who gave me valuable help during my work. In addition, special thanks to the French Cultural Centre for giving me the opportunity to experience the manifestation European capital of culture- Lille 2004, during my internship in Conseil régional Nord-Pas-de-Calais, where I have developed my initial idea for the thesis. I am very grateful to all my interviewees and interviewers who have devoted their time and effort for this research. Last, but not least, I thank my family, boyfriend and friends for their never ending understanding, patience and support. 2 Abstract The present time, popularly known as the “century of city”, demands a detailed definition of a city’s identity and promotion of its brand in order to provide differentiation from other similarly defined places, as well as to defend its own identity from the possible negative effects of branding.
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