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Successful Marketing Director & Leader Work Experience Baltimore, MD • (443) 687-1222 • [email protected] SUCCESSFUL MARKETING DIRECTOR & LEADER A marketing expert with proven track building teams in both sales and marketing in Fortune 500 companies and start-ups in cybersecurity, SaaS/IaaS/PaaS, healthcare, and policy utilizes knowledge of inbound marketing, ABM, web design, sales enablement, and multiple CRM and CMS tools. Certifications include HubSpot, Google, SEMRush, Marketo, Salesforce Administrator, NVIDIA, Nutanix, VMware, Cohesity, Commvault, etc. WORK EXPERIENCE A leader with a background in Inbound & ABM Marketing, Lead Gen, Business Development, Graphic Design As a leader, I have built robust sales & marketing teams, developed websites, generate leads, create content/design collateral, automate email campaigns through any CRM, build brands & promote/establish awareness. I have a well-known knack for developing thought leaders, producing company JV's, well-received evergreen webinars, writing expert technical writings, planning successful in-person events, etc. I am CMS & CRM agnostic with multiple certifications, including HubSpot, Google, Salesforce & partnership certifications from NVIDIA, Cohesity, Outreach, Nutanix, Commvault, Zoho Corporation, Adobe Marketo, Pardot, SharpSpring & Keap. I am design-friendly with WordPress, Joomla! & Sitecore. I am strong at both front and back-end SEO, social media & both PPC & SEM. My greatest strength is how quickly I learn industries - bypassing the typical 30/60/90 transition period. Experienced in cybersecurity, non-profits, SaaS, IT VARS, pen-testing software, & managed services providers for smb sized businesses in the B2B and B2G. Leesburg, VA Director of Marketing & Sales, Nov 2017 - Feb 2020 ● Managed sales and marketing team that generates leads and grows business as a Value Added Reseller offering cybersecurity and technology solutions to the federal government. ● Achieved 34% average email open rate by executing segmented email marketing campaigns and analytics metrics throughout crucial moments of the customer lifecycle. ● Secured a $25M Department of Defense contract as a result of an email campaign. ● Delivered a 60% increase in organic search rankings and drove web traffic through SEO. ● Worked closely with vendor partners and c-level executives on budgets, campaigns, and sales. ● Owned content creation from idea to final production/programming across all digital platforms, ensuring consistency in branding, format, & style for both company and partners. ● Created and monitored social media campaigns on Facebook, Instagram, Twitter, & LinkedIn. ● Produced new copy & web design concepts weekly for both company and partner brands. ● Collaborated with commercial sales team to report progress towards monthly revenue goals, share campaign analytics & critical insights, and generate new business opportunities. ● Tracked progress of business goals using KPIs like new customers, new leads, phone & email campaign tracking lead generation, opportunities won, and more. ● Grew partner yield and added new business by focusing the sales team on strategic opportunities. , Frederick, MD Director of Online Marketing, Jan 2016 - Nov 2017 ● Earned top ranking SEO for targeted keywords by strategizing, developing, and maintaining multiple search engine marketing campaigns. ● Drove a 400% increase in lead conversion by building and deploying email marketing programs. ● Oversaw, measured, and reported analytics using Google Analytics, Marketo, and Salesforce before leading conversion to Hubspot. ● Developed, executed an omnichannel demand generation strategy including SEM, paid social, retargeting, content syndication, and display advertising campaigns. ● Met aggressive new lead acquisition and revenue goals across owned, earned, and paid media. ● Increased qualified SQL’s (sales qualified leads) by 27% by designing new content strategies and lead nurturing strategies. ● Created website content and promoted tools like blog posts, social media posts, and eBooks. ● Devised nurture campaigns to guide prospects through all stages of their customer journey. ● Implemented and leveraged HubSpot CRM and CMS to build effective landing pages, grow funnels, and score leads. Frederick, MD Social Media Community Manager, Dec 2013 - Dec 2016 ● Delivered a 337% increase in social media engagement and 17% new membership growth by implementing social media marketing strategies. ● Planned and instituted a social media marketing plan, content calendar, and playbook. ● Created social media graphic designs that promoted company brand, image, and values. ● Developed and managed AOPA’s daily social media and community engagement ● Advised senior management and internal stakeholders on issues, observations, opportunities, & insights gathered from social media monitoring. ● Served as organization’s main influencer, expanding the social media community through blog content, podcast, and vlog outreach with sites like ShareAviation.com and BoldMethod.com ● Designed, created, and managed social promotions for third-party partner campaigns. ● Built social media promotions Integrated with AOPA’s media channels, providing a continuous experience with both online & offline media. ● Identified and reported notable threats & opportunities in user-generated content surrounding AOPA social channels & broader aviation trends online ● Built new, strategic partnerships with aviation pilots who served as voices for AOPA in our social community, attracting new members like Phillies Pitcher, Roy Halladay, and actor Harrison Ford PRIOR EXPERIENCE Charles Village Rehab, Email Marketing & Media Associate; 2009-2011 Mayor's Office of Ross C. Anderson, Marketing & Fundraising Volunteer 2003-2008 EDUCATION The University of Utah, Salt Lake City, UT 2009 Bachelor of Science, Sociology, Psychology TECHNOLOGIES General: Google Marketing Platform, Google Search Console, Google Ads, Google Analytics, Google Business, Microsoft Dynamics, Outreach.io, Discover.org, ZoomInfo CMS/CRM: Hubspot, Marketo, Wordpress.com, Wordpress.org, Drupal, Salesforce/SFDC, Hubspot, Microsoft Dynamics, Zendesk, Zoho Automation: Marketo, Pardot Adobe CC: Indesign, Photoshop, Illustrator E-Commerce: Shopify, Woocommerce SEO Tools: Moz, Ahrefs, SEMRUSH, Spyfu, Yoast, Screamingfrog, Google Keyword Planner, Google Trends, Schema Markup, Robots.txt, Devtools, Google Business/Local, Wayback Machine CERTIFICATIONS HubSpot: Inbound, COS, Content Marketing, Email Marketing, Contextual Marketing, Sales Enablement, Inbound Sales, Client Management, HubSpot Marketing Software, HubSpot Sales Software Google: Search Ads 360, Campaign Manager, Creative Certification, Display & Video 360, Google Analytics, Mobile Experience, Google My Business, Google Ads - Measurement, Google Ads Display, Google Ads Search, Google Ads Video, Shopping Ads, Google ads Apps. Semrush: Semrush SEO Toolkit Exam, SEO Toolkit Exam for Advanced Semrush Users, Semrush for Digital Agencies Certification Other: Salesforce Administration, Keap, Outreach.io, NVIDIA DGX Sales Partner, Commvault Cloud Storage, Nutanix Certified Associate, Cohesity Data Protection, VMWare Sales Professional (VSP) Training & Accreditation.
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