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Hotels & Chains in Italy 2018
5 YEARS OF ACCURATE HOSPITALITY STATISTICS Table of Contents
Foreword 7 Methodology 8 Legenda 9 Development quick survey 2018 11 Mapping hotel chains in Italy 15 Chains in Abruzzi 16 Chains in Apulia 17 Chains in Basilicata 18 Chains in Calabria 19 Chains in Campania 20 Chains in Emilia Romagna 21 Chains in Friuli-Venezia Giulia 22 Chains in Latium 23 INTRO Chains in Liguria 24 Chains in Lombardy 25 Chains in Marche 26 Chains in Piedmont 27 Chains in Sardinia 28 Chains in Sicily 29 Chains in Tuscany 30 Chains in Trentino-Alto Adige 31 Chains in Umbria 32 Chains in Aosta Valley 33 Chains in Veneto 34
1. RANKINGS Top 100 Operators by hotels, history of the last 5 years 36 Top 100 Operators by rooms, history of the last 5 years 38 Top 100 Operators by scale, 2017 40 Top 100 Operators by business model, 2017 43 Top 50 Brands complete outlook by property Best Western by BW Hotels & Resorts 48 Nh Hotels by NH 52 Valtur by Valtur 54 Blu Hotels by Blu Hotels 56 Mercure by Accor 58 Aeroviaggi by Aeroviaggi 60
TH Resorts by TH Resorts 62 RANKINGS Bluserena by Bluserena 64 B&B by B&B 66 Starhotels Premium by Starhotels 68 Atahotels by Gruppo UNA 70 ITI Hotels-Marina H&R by ITI Hotels 72 IH Hotels by IH Hotels 74 Jsh by Jsh 76 Sheraton by Marriott International 78 Holiday Inn by IHG 80 Novotel by Accor 82 Una Hotels & Resorts by Gruppo UNA 84 Aurum by Aurum Hotels 86
Hotels & Chains in Italy 2018 © - FULL EDITION 2 Table of Contents
Hilton by Hilton 88 Geturhotels by Geturhotels 90 Parc Hotels by Parc Hotels 92 Best Western Plus by BW Hotels & Resorts 94 Studio Vacanze by Gruppo Studio Vacanze 96 Chincherini Holiday Group by Chincherini Holiday Group 98 Voi Hotels by Alpitour 100 Ibis by Accor 102 Apogia Hotels by Apogia Hotels Group 104 Club Med by Club Med 106 Club Esse by Club Esse 108 Delphina by Delphina 110 Giorgio Mazzella Group by Giorgio Mazzella Group 112 Crowne Plaza by IHG 114 I Grandi Viaggi by IGV 116 NH Collection by NH Hotels 118 MGallery By Sofitel by Accor 120 RANKINGS Amapa Group by Amapa Group 122 Hilton Garden Inn by Hilton 124 Ibis Styles by Accor 126 Loan by Gruppo Loan 128 HNH Hotels & Resorts by HNH Hotels & Resorts 130 Alliance Alberghi by Alliance Alberghi 132 Ac Hotels Marriott by Marriott International 134 Shg by SHG – Salute Hospitality Group 136 CDS Hotels by CDS Hotels 138 Meditur by Meditur 140 Marriott by Marriott International 142 Select by Select Batani 144 Sunflower by Sunflower Hotels Rome 146 Four Points By Sheraton by Marriott International 148
2. FOCUS ON TOP 10 DESTINATIONS (by chains rooms) Top 10 Destinations in Italy by chain rooms 151 Supply in: Rome 152 Supply in: Milan 158 Supply in: Venice 163 Supply in: Florence 166 Supply in: Bologna 170 Supply in: Naples 173 Supply in: Turin 176
Supply in: Genoa 179 TOP 10 DESTINATIONS 10 TOP Supply in: Taormina 182 Supply in: Rimini 185
3 Table of Contents
Top 10 Destinations Hotel Product (SPA/Wellness, F&B, Pools, Business, Sport&Games) Hotel Product in: Rome 189 Hotel Product in: Milan 193 Hotel Product in: Venice 197 Hotel Product in: Florence 201 Hotel Product in: Bologna 205 Hotel Product in: Naples 209 Hotel Product in: Turin 213 Hotel Product in: Genoa 217 Hotel Product in: Taormina 221 Hotel Product in: Rimini 225
Top 10 Destinations Market Competition and Demand Drivers Demand Drivers in: Rome 230 Demand Drivers in: Milan 231
TOP 10 DESTINATIONS 10 TOP Demand Drivers in: Venice 232 Demand Drivers in: Florence 233 Demand Drivers in: Bologna 234 Demand Drivers in: Naples 235 Demand Drivers in: Turin 236 Demand Drivers in: Genoa 237 Demand Drivers in: Taormina 238 Demand Drivers in: Rimini 239
3. BUSINESS INSIGHTS Recently branded hotels (Census entries) 241 Recently de-branded hotels (Census exits) 243 Pipeline, last update February 2018 245 65 development contacts from the Top 100 Operators 248
About the Authors 250 BUSINESS INSIGHTS BUSINESS
Hotels & Chains in Italy 2018 © - FULL EDITION 4 Top 50 Brands
Top 50 Brand outlook: Blu Hotels by Blu Hotels (1/2)
Hotels & Chains in Italy 2018 © - FULL EDITION 56 Chains by destination
Supply in: Naples (3/3)
Naples chains hotels location and scale
Economy Midscale Upscale Upper Up. & Luxury
Destination biggest chain and independent hotels (2017)1
HOTEL KEYS SCALE CHAIN/INDEP.
ROYAL CONTINENTAL 397 4 CHAIN HOLIDAY INN NAPLES 323 4 CHAIN NH NAPOLI AMBASSADOR 230 4 CHAIN HOTEL TOURIST 216 3 INDEPENDENT REINNASANCE NAPLES MEDITERRANEO 189 4 CHAIN STARHOTELS TERMINUS 173 4 CHAIN GUIREN 147 3 INDEPENDENT PALAZZO CARACCIOLO 139 4 CHAIN RAMADA NAPLES 124 4 CHAIN EXCELSIOR 123 4 CHAIN EXE MAJESTIC 125 4 CHAIN RAMADA NAPLES CITY CENTER 124 4 INDEPENDENT GRAND HOTEL ORIENTE 112 4 INDEPENDENT AMERICAN HOTEL 106 4 INDEPENDENT HOTEL PALAZZO ESEDRA 106 4 INDEPENDENT
1The information reported in the table have been gathered through data retrieved on several OTAs and cannot be considered always completely accurate.
175 Hotel product by destination MILAN: Leisure, Business and Sports
Presence of certain Leisure and Sport facilities in chains hotels in Milan
Bike rental 16%
Tennis court(s) 0%
Business Centre 54%
Babysitting 33%
Kid's club 0%
Library 9%
Playground 4%
Presence of business centers in chains hotels in Presence of business centers in chains hotels in Milan, by size category Milan, by scale
85% 82% 61% 58%
54%
31%
27%
0% 0%
Boutique Small Medium Big UBig Economy Midscale Upscale Upper Up. & Lux
“Boutique” from 7 to 30 rooms, “Small” from 31 to 70 rooms, “Medium” from 71 to 130 rooms, “Big” from 131 to 250 rooms, “UBig” over 250 rooms
Hotels & Chains in Italy 2018 © - FULL EDITION 196 Demand drivers by destination Market Competition and Demand Drivers: Bologna
Domestic and International arrivals in hotels (‘000); 2016
745
653
651
590
571
559
541
524
509
504
477
447
367 354
2011 2012 2013 2014 2015 2016 2017
Domestic Arrivals International Arrivals
Average length of stay; 2017 Hotel Non-Hotel
Dom.c 1,8 3,9
Int.l 2,1 2,8
First three international markets First five international markets by share by total arrivals; 2016 total arrivals; 2016
Country Arrival
UK 63,300
Germany 59,909
Spain 50,998
USA 48,564
France 47,291
Hotels & Chains in Italy 2018 © - FULL EDITION 234 Business insights
Pipeline, last update February 2018
HOTEL BRAND GROUP SCALE KEYS LOCATION PROV. REGION
MEININGER ROMA TERMINI MEININGER MEININGER 2 118 ROMA RM LAZIO MEININGER MILANO LAMBRATE MEININGER MEININGER 2 131 MILANO MI LOMBARDIA THE STUDENT HOTEL BOLOGNA THE STUDENT HOTEL THE STUDENT HOTEL 2 400 BOLOGNA BO EMILIA-ROMAGNA THE STUDENT HOTEL FIRENZE THE STUDENT HOTEL THE STUDENT HOTEL 2 394 FIRENZE FI TOSCANA THE STUDENT HOTEL ROME THE STUDENT HOTEL THE STUDENT HOTEL 2 500 ROMA RM LAZIO THE STUDENT H. FIRENZE BELFIORE THE STUDENT HOTEL THE STUDENT HOTEL 2 670 FIRENZE FI TOSCANA
HOTEL BRAND GROUP SCALE KEYS LOCATION PROV. REGION
HOTEL MOVIE MOVIE CINECITTA' AMAPA GROUP AMAPA GROUP 3S 130 ROMA RM LAZIO B&B HOTEL BOLZANO B&B B&B 3 100 BOLZANO BZ TRENTINO-ALTO ADIGE B&B HOTEL MODENA B&B B&B 3 105 MODENA MO EMILIA-ROMAGNA B&B HOTEL ROMA B&B B&B 3 114 ROMA RM LAZIO B&B HOTEL ROMA 2 B&B B&B 3 74 ROMA RM LAZIO DE LA PACE BW SURE HOTEL COLLEC. BEST WESTERN 3 42 FIRENZE FI TOSCANA ROYAL FAMILY HOTEL ITALIA FAMILY HOTELS ITALIA 3 35 MILANO MARITTIMA RA EMILIA-ROMAGNA ALBERGO DIFFUSO DIMORA S.ANNA GARIBALDI HOTELS GARIBALDI HOTELS 3 12 CAROVIGNO BR PUGLIA CLUB HOTEL LI CUCUTTI ITI HOTELS-MARINA H&R ITI HOTELS 3 90 BUDONI SS SARDEGNA MOXY MILAN LINATE MOXY MARRIOTT INTERNAT. 3 200 SEGRATE MI LOMBARDIA MOXY VENICE AIRPORT MOXY MARRIOTT INTERNAT. 3 200 MESTRE - VENEZIA VE VENETO HOTEL UNIVERSO1 AUTOGRAPH MARRIOTT MARRIOTT INTERNAT. 3 57 LUCCA LU TOSCANA VENICE MESTRE 7 DAYS PREMIUM PLATENO GROUP 3 208 MESTRE - VENEZIA VE VENETO GRAND UNIVERSE HOTEL SHANER SHANER 3 57 LUCCA LU TOSCANA ROME REPUBBLICA SMOOTH HOTELS TRIDENTE COLLECTION 3 n.d. ROMA RM LAZIO ROME INDIPENDENZA SMOOTH HOTELS TRIDENTE COLLECTION 3 n.d. ROMA RM LAZIO
1 Branding of operating hotel
245 How many hotels are there in pipeline in Taormina? Where are chains located in Calabria, where in Sardinia? Is the indoor pool a must among 5 star hotels in Rome? Which hotels have recently left a franchising contract and might be interested in a new deal?
Discover the most relevant statistics on hospitality, freshly served and smartly organized, for the everyday analysis of hotel developers, managers and investors.
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