Staying Ahead of the Curve
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Business-friendly Attendance Rx for Value Las Vegas On and Miami in Beach Resorts Medical Meetings Destinations Off The Strip Growth Mode PAGE 16 PAGE 22 PAGE 28 PAGE 52 PAGE 60 A COASTAL COMMUNICATIONS CORPORATION PUBLICATION MAY 2018 VOL. 36 NO. 5 $12.00 Staying Ahead of the Curve Top Independent Planners Meeting High Expectations PAGE 34 Are You Covered? Protect Yourself and Your Meeting From Legal Liabilities PAGE 46 GDPR Compliance Drives New CLICK HERE TO Conversations PAGE 10 DOWNLOAD/VIEW TABLET VERSION Credit: Al Chaudhri (Right) Dahlton Bennington, CMP, CMM, Director of Meetings and Incentives at PROfound Planning, with longtime friend and business partner Ruth Hanks, Global Sales/Group, Mandarin Oriental. MEET WITH PURPOSE ISSN 0739-1587 USPS 716-450 In This Issue VOLUME 36 NO. 5 MAY 2018 FEATURES Coastal Cachet Business-friendly Beach Resorts — the Best of Both Worlds 16 By Christine Loomis Is There a Doctor in the House? A Planner’s Prescription to Maximize HCP Attendance Dallager Ellen Credit: 22 By Patrick Simms A 14-foot high interactive sculpture is a popular selfie station at the Greater Columbus (Ohio) Convention Center. PAGE 28 Value Destinations Land Great Deals and Experiences That 28 May Fly Under Your Radar By Derek Reveron Staying Ahead of the Curve Top Independent Planners Meeting High Expectations 34 By Patrick Simms Where Business Meets Pleasure These Premier Theme Parks Check All the Boxes 40 By Ron Bernthal Are You Covered? 46 Meeting Planning Liability Looms Large HAS A PURPOSE. By Maura Keller DESTINATIONS YOUR BREAKS Forum Caesars Credit: Your Meeting The groundbreaking for Caesars Forum in Las Vegas is set for the Las Vegas second quarter of 2018 — a $375 million project. PAGE 52 SHOULD TOO. Stellar Meeting Experiences On and Off The Strip 52 By David Swanson Miami in Motion The City Is Growing, Developing and Ramping 60 Up Its Experiential Quotient By Christine Loomis WowMakers like you understand how every minute counts, every moment matters. Which is why having a partner helping you create more WOW during the meeting day is a refreshing way to do business. DEPARTMENTS With Meet with Purpose by Hilton, you choose from a collection of thoughtfully packaged menus that 4 Publisher’s Message 6 News & Notes pair healthy, creative meals with fitness, wellness and philanthropic activities. All designed to elevate Tips & Trends Snapshots the meeting experience to leave attendees feeling good about themselves and the day. 7 9 Perspective Perspective meetwithpurpose.com GDPR Compliance Drives A DMC’s Perspective 10 New Conversations 14 on Sustainability By Marty MacKay, DMCP By Jane Scaletta, CIS Credit: Diego Texera Medical Specialties Distributors’ 2018 Innovation & Technology 66 People on the Move Conference was held at the Fontainebleau Miami Beach . PAGE 60 TheMeetingMagazines.com • Corporate & Incentive Travel • May 2018 3 Publisher’s Message A COASTAL COMMUNICATIONS CORPORATION PUBLICATION PUBLISHER/EDITOR-IN-CHIEF Harvey Grotsky Staying Ahead of the Curve [email protected] The pursuit of professional excellence is a continuous process, and essential CREATIVE DIRECTOR Mitch D. Miller to the endeavor is taking opportunities to learn from industry mentors, such as [email protected] the independent meeting professionals featured in this issue. MANAGING EDITOR Meeting high expectations and delivering ROI for corporate stakeholders is Susan S. Gregg a tough enough assignment for in-house planners. But independent planners [email protected] have to figure out how to summit this learning curve all over again for each EDITORIAL COORDINATOR new client — and be able to provide a full range of Miriam Laing services and demonstrable results for every type [email protected] of event, whether it’s an incentive program, board CONTRIBUTING EDITORS meeting, trade show, etc. That demands a great Sophia Bennett Ron Bernthal breadth of strategic expertise — as exemplified by John Buchanan Sara Churchville Dahlton Bennington, CMP, CMM, who graces our Cynthia Dial cover. Dahlton, director of meetings and incen- Maura Keller Christine Loomis tives at PROfound Planning based in Dania Beach, Derek Reveron Florida, is a 20-year veteran of corporate meeting Mark Rowh Patrick Simms and incentive planning who leads a number of David Swanson Fortune 500 companies’ meetings and incentive PRESIDENT & CEO programs. “Being able to identify learning oppor- Harvey Grotsky tunities and determining ROI on programs is prob- ably the No. 1 thing (clients are) looking for,” she VICE PRESIDENT OF OPERATIONS David Middlebrook Take your next event to the next level. tells us in our independent planner feature. “At the end of the day, it’s about [email protected] HARRISBURG looking at meetings as a strategic tool that leadership of organizations can use ADVERTISING SALES OFFICES Introducing event space that flexes to your vision, within to accomplish their goals.” 2700 N. 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All in one and objectives through meetings and events.” Keeping up with technology is a WESTERN STATES/HAWAII Marshall Rubin place, in the heart of the Baltimore/D.C. corridor. huge part of the process. “It’s constantly evolving,” she says. “(Clients) are look- 818-888-2407 • Fax: 818-888-4907 ing for us to have that experience, as they don’t necessarily know what to ask [email protected] Corporate & Incentive Travel (USPS 716-450) is published monthly HAGERSTOWN for.” As every planning pro knows, along with such high expectations comes 95 by Coastal Communications Corporation, 2700 North Military high accountability. Trail — Suite 120, Boca Raton, FL 33431-6394; 561-989-0600. Single copies $12.00 U.S.A. only. Yearly subscription price is $125.00 in FREDERICK Industry involvement is another integral part of a meeting professional’s the U.S.A.; Canada and foreign is $165.00. Back copies $14.00 education and success, and Dahlton is a leader here, too. As a six-year Incentive U.S.A. only. Distributed without charge to qualified personnel. Periodicals Postage Paid at Boca Raton, FL, and additional mailing 695 Research Foundation Trustee, Executive Board Member and now strong sup- offices. POSTMASTER: Please send address changes to Corporate 70 & Incentive Travel, 2700 North Military Trail — Suite 120, Boca porter, Dahlton focuses on education and continues to be an advocate for the Raton, FL 33431-6394. Nothing contained in this publication 270 incentive industry. shall constitute an endorsement by Coastal Communications BALTIMORE Corporation (Corporate & Incentive Travel), and the publication BWI For sage advice from Dahlton and other veteran independent planners who disclaims any liability with respect to the use of or reliance on any such information. The information contained in this publication 95 model planning excellence, turn to “Staying Ahead of the Curve” on page 34. is in no way to be construed as a recommendation by C&IT of any industry standard, or as a recommendation of any kind to be ANNAPOLIS adopted, by or to be binding upon, any corporate/incentive travel WASHINGTON, D.C. planner or agent. Reproduction of any portion of this publication by any means is strictly forbidden. Editorial contributions must 495 be accompanied by return postage and will be handled with reasonable care. However, the publisher assumes no responsibility for return of unsolicited photographs or manuscripts. Subscribers: ALEXANDRIA Send subscription inquiries and address changes to: Circulation Department, Corporate & Incentive Travel, 2700 North Military 95 WALDORF Harvey Grotsky Trail — Suite 120, Boca Raton, FL 33431-6394. Provide old and new Publisher addresses including zip codes. Enclose address label from most recent issue and please allow five weeks for the change to become effective. Printed in U.S.A. © 2018 Talk to us about your next event. MARYLANDLIVECASINO.COM/MVP UP YOUR GAME. BOOK NOW. At Arundel Mills. Must be 21. Please play responsibly, for help visit mdgamblinghelp.org or call 1-800-GAMBLER. © 2018 4 May 2018 • Corporate & Incentive Travel • TheMeetingMagazines.com News & Notes Tips & Trends MGM Springfield New IRF Study: Reward Have You Tried Chatbots? to Open in August You may have a few questions regarding Chatbots, Program Value & Evidence the AI interfacing platform for event attendees. It can WASHINGTON, DC — To help busi- people put more value on tan- be difficult to navigate new technologies as they ap- nesses maximize the effectiveness gible rewards that they have to pear and how to best utilize their function in our mar- of their IRR programs, the Incentive work toward. ketplace. Luckily, we’ve created the below primer to Research Foundation has released • Non-cash rewards have a trophy get you started. message communication. Having your Chatbot con- Award Program Value & Evidence, a value. They are highly visible, and it What are Chatbots? nected through texting means a mobile agent is not summary of the advantages of non-cash