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View from the CLOUD by Doug Barney Rich Tehrani, Group Publisher and Editor-In-Chief ([email protected]) EDITORIAL Why MSPs Matter Doug Barney, Executive Editor ([email protected]) Erik Linask, Group Editorial Director ([email protected]) verybody knows how much the cloud matters. But what matters CONTRIBUTING EDITORS: Paula Bernier, Ashok Bindra more and more are Managed Service Providers (MSPs). After all MSPs TMC LABS E just represent a higher level of cloud services, one that adds manage- Tom Keating, Executive Technology Editor/CTO/VP ment to the mix, offloading even more work from IT. ART Alan Urkawich, Associate Vice President of Creative Lisa A. Mellers, Graphic Designer EXECUTIVE OFFICERS That’s why some estimates have it that 75 cloud lets IT focus on CloudOps, and Nadji Tehrani, Chairman and Founder percent of companies already use some here IT is far more strategic. Rich Tehrani, Chief Executive Officer form of managed service. Dave Rodriguez, President Michael Genaro, Executive Vice President, Operations “IT’s role will change from one which Management is the key to all this, and configures and manages infrastructure, to ADVERTISING SALES Sales Office Phone: 203-852-6800 drives a tighter relationship between MSPs one that develops infrastructure, enabling Anthony Graffeo,Vice President of Business Development and their IT clients. services such as Infrastructure-as-Code, ([email protected]), ext. 174 Continuous Integration/Continuous Jaime Hernaez, AVP, Client Services Nemertes Research recognizes this and Deployment, and self-healing infrastruc- ([email protected]), ext. 217 says so in its ‘Shift to “Enterprise Tech- Richard Moavero, Account Executive tures all of which fall under the broader ([email protected]), ext. 134 nology” Relies Upon Vendor Partners for “DevOps” movement,” Stratalux believes. Managed, Cloud Services’ report inked by Editorial Offices: 203-852-6800 Customer Service: For all customer service matters, call 203-852-6800. founder Robin Gareiss. MSPs fundamen- MSPs Growing Stronger Everyday tally change how IT is done. They enable The value of MSPs is being revealed SUBSCRIPTIONS companies to move from IT to being Circulation Director, Helen Juden, ext. 157 ([email protected]) Enterprise Technology (ET) focused. through some pretty impressive growth. Cloud Computing is published quarterly by Technology Marketing Corp. Annual digital subscriptions; Free to qualifying U.S., Canada and foreign MSP sales will grow from $142 billion subscribers. Annual print subscriptions; Free to qualifying U.S. subscribers; this year to $256 billion by 2018 – nearly $24 U.S. nonqualifying, $34 Canada, $48 foreign qualifying and nonquali- “Not only does this shift change the way fying. All orders are payable in advance U.S. dollars drawn against a U.S. business leaders view IT, it also alters the double, according to research house Mar- bank. Connecticut residents add applicable sales tax. ketsandMarkets. This demand is all driven Postmaster: Send address changes to Cloud Computing, Technology Mar- organizational structure of IT itself. In the keting Corporation, River Park, 800 Connecticut Ave., 1st Fl., Norwalk, ET world, the technology team becomes by the need for IT efficiency. CT 06854-1628 USA more strategic, and as a result, it relies Canada Post: Publications Mail Agreement #40612608 “Organizations implementing managed more heavily on trusted partners to handle Canada Returns to be sent to: Pitney Bowes International, P. O. Box services have reported almost 50-60 25542, London, ON N6C 6B2, CANADA tactical functions—and in some cases, as- percent increase in the operational ef- READER INPUT sist in strategic direction of the company,” ficiency of their outsourced processes,” the Cloud Computing encourages readers to contact us with their questions, Gareiss argues. “Managed and cloud ser- comments, and suggestions. Send e-mail (addresses above), or send research house says. ordinary mail. We reserve the right to edit letters for clarity and brevity. vices are playing an increasingly important All submissions will be considered eligible for publication unless otherwise specified by the author. role in enterprise organizations, with the Those numbers are backed by INSIGHT Cloud Computing is a registered trademark of Technology Marketing network itself serving as the foundation Research in its “Managed Services in an IP Corporation. Copyright © 2013 Technology Marketing Corporation. All rights reserved. Reproduction in whole or part without permission of the for effective and strategic ET policy.” World: Global Opportunities for Wireless publisher is prohibited. and Wired Networks, 2013-2017” report. REPRINTS AND LIST rentals Stratalux is an MSP and it lives firsthand For authorized reprints of articles appearing in Cloud Computing, what Nemertes theorizes about. Instead INSIGHT sees the market growing at a please contact The YGS Group Reprint Division, 3650 West Market Street, York, PA 17404, 717-505-9701 or 800-501-9571 x105 – of using the term ET, Stratalux prefers CAGR of 11.3 percent a year worldwide, [email protected]. CloudOps, and believes this is the model moving from $137 billion in 2012 to For List Rentals, please contact Jill Olsen at [email protected] or call 914-765-0700, ext. 105. enterprises should move towards. While $235 billion in 2017. the cloud relieves IT of many mundane A Technology Marketing Publication, River Park, 800 Connecticut Ave., 1st Fl. duties, migration and management are Reactions and story pitches both readily Norwalk, CT 06854-1628 U.S.A. still labor intensive. But done right, the received at [email protected]. Phone: (203) 852-6800 Fax: (203) 295-3773, (203) 295-3717 Subscribe FREE Online at www.cc-mag.com Table of Contents [Q4 - 2013] 3 Publisher’s OUTLOOK by Rich Tehrani 2013: Year of the TMCnet (www.tmcnet.com) TMCnet EDITORIAL Cloud Consumer Group Editorial Director, Erik Linask Editor at Large, Doug Barney t would seem 2013 marked a cloud milestone in terms of competition, ac- Executive Editor-IP Communications Group, Paula Bernier ceptance and consumer value. More importantly, this year, even the skep- Senior Editors, Peter Bernstein, Tony Rizzo tics seemed to give in. There are lots of reasons why this is an exemplary Assignment Desk, Stefania Viscusi I Contributing Editorial, Rory J. Thompson, year in regards to cloud adoption and competition. Here are many of them. Blaise McNamee, Rachel Ramsey Copy Editors, Brooke Neuman, Alisen Downey Carrier equipment per-minute billing as opposed to Amazon’s companies onboard hourly alternative. With 15 VM sizes to choose TMCnet prodUCTION from in four categories many customers will be Webmaster, Robert Hashemian Recently TMC hosted an event in Santa satisfied -- but AWS has even more in reserved Associate Vice President of Creative, Clara, CA titled Software Telco Congress Alan Urkawich instance and spot-market VMs. In addition, Director of TMCnet Communities and Channels, and it was unanimous among the hard- Amazon offers a variety of OS options – not Maxine Sandler ware vendors in the room that they would just Linux. Moreover, Amazon has as many Operations Manager, Tim Goins migrate as much of their hardware solutions categories of partners, 22, as Google has part- ([email protected]) to software as possible. We are talking major ners. Basically Google has a lot of catching up MARKETING companies like Cisco, Alcatel-Lucent and to do, but they obviously have a strong brand GENBAND, and representatives from the Creative Director, Alan Urkawich name and enough resources and tech know- Marketing Managers, Sarah Fullilove, carriers such as Orange and others were how that Amazon should be concerned. Jennifer Terentiuk eager for this transformation to take place. NSA Scandal has had mixed effects FINANCE There are perhaps no more important Vice President of Finance, Allen Frydrych and sensitive systems than those that get Depending on your perspective, the NSA installed in a central office of a carrier. revelations of surveillance are a big or small READER INPUT Even the idea of taking bespoke hardware deal. A recent survey of CIOs shows they Cloud Computing encourages readers to contact us with their questions, comments, and suggestions. Send e-mail (addresses and replacing it with COTS servers would fully expected the government to be moni- above), or send ordinary mail. We reserve the right to edit letters have been unthinkable until recently. toring data and telecommunications, and as for clarity and brevity. All submissions will be considered eligible for publication unless otherwise specified by the author. a result many aren’t being dissuaded from Part of the reason for the move in-part is a new Cloud Computing is a registered trademark of Technology Marketing using the cloud at all. Then again many for- Corporation. Copyright © 2013 Technology Marketing Corporation. All movement called Network Functions Virtual- eign nations are at least publicly raising red rights reserved. Reproduction in whole or part without permission of the publisher is prohibited. ization, or NFV. This, and competition from flags, and there is talk of increasing nation- OTT companies like WhatsApp and Skype, is alization of tech initiatives going forward. REPRINTS AND LIST rentals forcing carriers to look for alternative ways to There are estimates of billions of dollars For authorized reprints of articles appearing in Cloud Computing, allow customers to communicate. They have please contact: which will be lost by US tech companies as a The YGS Group - Reprint Division no choice but to leverage cloud-like infrastruc- result of Snowden’s leaks, but it is unknown 3650 West Market Street ture to ensure their costs are in-line with the York, PA 17404 717-505-9701 or 800-501-9571 rest of the players they compete with. if this will be good for the cloud as new international competitors will emerge more e-Mail: [email protected] Wearable Tech big data easily, or bad because companies in some FOR LIST rentals countries won’t trust anyone with their data. please contact Jill Olson at [email protected] or Wearable technology may just be the next big call 914-765-0700 ext.

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