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Survivors Fight Pink Campaign
WE’RE THERE WHEN YOU CAN’T BE The WEDNESDAY | OCTOBER Baylor12, 2011 * Lariatwww.baylorlariat.com SPORTS Page 6 NEWS Page 3 A&E Page 5 Most valuable player What’s on the inside Baylor style broadway Baylor defensive end Tevin Elliott’s Miss Plano Christine Tang looks to Baylor is well represented in 86-yard touchdown was the winning prove pageants are about more than The WaterTower Theatre showcase of moment in Saturday’s game looks at the Miss Texas competition ‘Spring Awakening,’ running until Oct. 23 Vol. 112 No. 25 © 2011, Baylor University In Print >> Clean sweep North Texas proved no Survivors fight pink campaign match for the Bears during By Kevin Begos Combo” at Jersey Mike’s Subs, or Tuesday’s game when Associated Press the Sephora Collection Pink Eye- Baylor defeated the Mean lash Curler. One year, there was Green in straight sets. The country is awash in pink for a pink bucket of Kentucky Fried Page 6 breast cancer awareness month and Chicken. some women are sick of it. The San Francisco group Breast While no one is questioning the Cancer Action has led the campaign >> Going green need to fight the deadly disease, to question pink products, but ex- A Baylor graduate was some breast cancer advocates are ecutive director Karuna Jaggar said among nine finalists starting to ask whether one of the they aren’t saying all such products most successful charity campaigns are bad. who spoke at a world in recent history has lost its focus. She said there’s no doubt that competition about her “The pink drives me nuts,” said when the pink ribbon campaigns patent-pending method Cynthia Ryan, an 18-year survivor started about 20 years ago there was for reducing the amount of breast cancer who also volun- still a great need to raise awareness. -
Words Matter
ARKETPLACE OMMUNICATION M C WORDS MATTER A compilation of Merrie’s UPI columns. Every chapter offers sage, witty communications advice. COPYRIGHT The participant acknowledges that all ideas, concepts and models used in this manual are trade secrets of Spaeth Communications, Inc. and have been developed through the expenditure of substantial time, effort and creativity. The participant agrees that the system of ideas, concepts, and models will be held in confidence and will not be disclosed to anyone. The participant acknowledges that the graphic and written materials used in this manual are also trade secrets of Spaeth Communications, Inc. that have been developed through the expenditure of substantial time, effort and creativity. The participant agrees that the graphic and written materials will be held in confidence and will not be disclosed to anyone. The participant acknowledges that the graphic and written materials are copyrighted by Spaeth Communications. The participant agrees not to make copies of any of the copyrighted materials for any purpose whatsoever without the written consent of Spaeth Communications, Inc. ISBN-13: 978-1-59975-384-3 ISBN-10: 1-59975-384-7 TABLE OF CONTENTS Introduction Articles 1. Middle East Peace Through Soap Operas: Palestinian students show how to promote peace…and the U.S. made it possible! 2. Speak Exxon Speak! Businesses need to take a leadership role and engage the public in discussions. 3. Stories as Proof: Missed the first lesson on learning to tell stories? Try again. 4. “As Prisons:” Words can liberate or enslave. Take unions. 5. Great Job! Is there someone empowered to tell the CEO he did a crummy job? 6. -
Marketplace Communication
TABLE OF CONTENTS I: QUICK CASE STUDIES. This section examines a number of case studies, positive and negative, where communication helped or hindered a company or organization in dealing with a crisis; why a set of events turned into a crisis. 1. "Mickey Loses Manassas" - The Disney Corporation thought it had a win- win situation with its theme park located on a site near the Civil War Battlefield. But, the press ended up being the real battlefield, and Disney surrendered. 2."Can Your Cellular Phone Really Cause Cancer?" - This stupid rumor, first heard on a talk show, cost the cellular phone companies a lot of time and money. But, the Cellular Phone Association had a long term strategy and buried the negative news with positive images. A cautionary word included for those who write manuals. 3. "When Your Accuser is Inside" - The Food Lion grocery chain got a raw deal from the media, but their own actions made it worse. 4. "What Response is 'In-Line'?" - When the Consumer Product Safety Commission issued a warning about in-line skates the same week a child was killed in an accident, the Association's response was not "in line." 5. "A New Brand of Health Care" - Memphis-based Baptist Memorial Health Care System, Inc., the nation's largest private system, set about to capitalize on its stature as a premiere provider so that it can dominate the market in the future and deliver the best care. 6. "Is Anything Secret?" - A cautionary tale from insurers of how documents written for internal use look very different to other eyes. -
Swift Boat Vets in 2004: Press Coverage of an Independent Campaign Albert L
FIRST AMENDMENT LAW REVIEW Volume 4 | Issue 1 Article 6 9-1-2005 Swift Boat Vets in 2004: Press Coverage of an Independent Campaign Albert L. May Follow this and additional works at: http://scholarship.law.unc.edu/falr Part of the First Amendment Commons Recommended Citation Albert L. May, Swift Boat Vets in 2004: Press Coverage of an Independent Campaign, 4 First Amend. L. Rev. 66 (2018). Available at: http://scholarship.law.unc.edu/falr/vol4/iss1/6 This Article is brought to you for free and open access by Carolina Law Scholarship Repository. It has been accepted for inclusion in First Amendment Law Review by an authorized editor of Carolina Law Scholarship Repository. For more information, please contact [email protected]. SWIFT BOAT VETS IN 2004: PRESS COVERAGE OF AN INDEPENDENT CAMPAIGN ALBERT L. MAY* INTRODUCrION On July 29, 2004, in Boston's Fleet Center, John Kerry strode to the stage to accept the Democratic nomination for president. Surrounded by his "band of brothers,"' he saluted the convention delegates and announced, "I'm John Kerry, and I'm reporting for duty." 2 That theatrical gesture highlighted his war record as a swift boat commander in Vietnam thirty-five years earlier and set the stage for the fall campaign. Little did Kerry know that the Swift Boat Veterans for Truth, a little known group of Vietnam veterans who had organized an independent campaign dedicated to crippling Kerry's candidacy, had planned to launch a television advertisement attacking his * Associate Professor of Media and Public Affairs, The George Washington University.