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CELEBRATING the Good in the Game

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CELEBRATING the Good in the Game CELEBRATING the good in the game THE FIRST COLLEGE FOOTBALL GAME ABOUT THE ANNIVERSARY ▪ College Football 150th Anniversary is a Texas non-profit corporation ▪ 13-person CFB150 Board of Directors & advisory committees comprised of members from college football stakeholder groups ▪ Cash contributions from College Football Playoff and NCAA ▪ Office space provided by the National Football Foundation A BROAD BASED NATIONAL CELEBRATION INCLUSIVE OF 800+ COLLEGE FOOTBALL PROGRAMS. Focus of the ANNIVERSARY campaign ▪ Rich history and tradition ▪ Passion and cultural significance ▪ Educational opportunity ▪ Leadership development ▪ Community impact College football stakeholder groups Partnerships to promote the Anniversary & amplify the positive stories in college football. Anniversary activations Uniform Logo Program Over 200,000 uniform patches & helmet decals have been provided to schools & officials. Coaches will receive joint CFB150/AFCA patch. Celebration Playbook Toolkit provided with customizable video, promotional & digital templates for use during 2019. Media effort Broadcast networks asked to promote the Anniversary through use of the logo on-air and in creating unique Anniversary content during the 2019 season. Media effort 30-second Anthem video Earned media CFB150.org | @CFB150 | #CFB150 2019-20 Key activation dates The year-long celebration will feature local game activations with a national focus on the following dates: August/September: Selected early season games will feature 150th Anniversary content Anniversary Week October 31 – November 9, 2019 Schools encouraged to showcase their own history by including the 150th Anniversary in the game presentation November 4 NFL celebrates CFB150 during MNF: Dallas Cowboys at New York Giants November 6 (Anniversary Day) First Game Commemorations - Princeton/Rutgers Miami (OH) at Ohio November 9 Princeton vs. Dartmouth at Yankee Stadium Postseason: Conference championships, bowl games, NCAA/NAIA/NJCAA Championships & 2020 College Football Playoff Additional promotions IMGCL is the official product licensing agent of CFB150. Commemorative 150th items such as flip coins, footballs & apparel will be available at retail. The NCAA approved incorporation of the 150th logo on-field during 2019. The mark would appear in place of the 50-yard line marker. To order, contact your Pioneer Sales Rep or Jackie Mroz via phone (800) 877-1500 or email [email protected] Request of athletic departments USE THE INCLUDE CFB150 USE #CFB150 ON WEAR THE LOGO PLAYBOOK IN-GAME SOCIAL 150 YEARS OF COLLEGE FOOTBALL 2019 marks a significant milestone in the history of college football. On November 6, 1869, the first contest between Princeton and Rutgers was played and the affinity for this great game began. The Football Bowl Association (FBA) will embrace the opportunity to support this historic event with a year-long celebration commemorating 150 years of great memories, games and pageantry. THE FOOTBALL BOWL ASSOCIATION For more than 100 years, bowl games have provided an unmatched experience for student-athletes and universities to celebrate the end of a successful season. Players, coaches, support staff, spirit squads, band members, fans, and alumni have visited destinations nationwide, creating memories that will last a lifetime. Bowls are important economic impact producers for their communities. Each year, the spotlight placed on the 31 communities translates into more than $1.5 billion in economic impact. Bowl Lineup Academy Sports + Outdoors Texas Bowl Dollar General Bowl Outback Bowl Air Force Reserve Celebration Bowl DXL Frisco Bowl PlayStation Fiesta Bowl Allstate Sugar Bowl Famous Idaho Potato Bowl Quick Lane Bowl AutoNation Cure Bowl Franklin American Mortgage Music City Bowl R+L Carriers New Orleans Bowl AutoZone Liberty Bowl Goodyear Cotton Bowl Classic Raycom Media Camellia Bowl Bad Boy Mowers Gasparilla Bowl Hawai’i Bowl RedBox Bowl Belk Bowl Hyundai Sun Bowl Rose Bowl presented by Northwestern Mutual Birmingham Bowl Lockheed Martin Armed Forces Bowl San Diego County Credit Union Holiday Bowl Camping World Bowl Makers Wanted Bahamas Bowl SERVPRO First Responder Bowl Capital One Orange Bowl Military Bowl presented by Northrop Grumman TaxSlayer Gator Bowl Cheez-It Bowl Mitsubishi Motors Las Vegas Bowl Valero Alamo Bowl Cheribundi Tart Cherry Boca Raton Bowl New Era Pinstripe Bowl VRBO Citrus Bowl Chick-fil-A Peach Bowl New Mexico Bowl Walk-On’s Independence Bowl College Football Playoff National Championship NOVA Home Loans Arizona Bowl CELEBRATING THE GOOD OF THE GAME Through education, leadership and community, various stakeholders will amplify the positive impact of college football. The FBA will share the stories and show its support through three key areas: year-round activations, game day activations and commemorative events. YEAR-LONG ACTIVATIONS • Co-branded composite logo with the CFB 150 mark • Vault book, published by Whitman – a first of its kind • All-time bowl team, games and top moments • FBA Hall of Fame inaugural class • Speakers bureau • Monthly newsletter • Social media campaign GAME DAY ACTIVATIONS • Uniform patches and helmet decals • CFB 150 field stencil • Student-athlete participation certificate • Digital assets (videoboard and ribbon board) • Game program editorial features • In-venue displays and visuals • Social media activations COMMEMORATIVE EVENTS • August 23: 150th Anniversary luncheon at the College Football Hall of Fame • October 31-November 9: Anniversary week • November 4: NFL celebrates CFB 150 during Monday Night Football, Dallas Cowboys at New York Giants • November 6: 150th Anniversary Day Miami (OH) at Ohio FBA Football Challenge Social Blitz • November 9: Dartmouth vs. Princeton at Yankee Stadium • Culminating event at the 2020 College Football Playoff National Championship Why Postseason Bowls Matter • In 2018-19 Bowls returned $648M to 10 conferences • 1.634 M fans attended games in person • 210,310,773 watched bowls on National Television • Approximately 8,000 student-athletes, 20,000 Band members, 1600 Spirit Squad members, attend bowls each year • Half the teams that participate in bowls finish the season with a win. • 92% positive reaction on NCAA Satisfaction Surveys MEDIA EFFORT Broadcast networks will promote the anniversary through the use of the logo on-air and in creating unique content throughout the 2019 season. ESPN has embarked on a year-long, multi-platform storytelling experience which includes television, radio and digital initiatives. Additionally, they will introduce college football’s all-time, teams, coaches, games and players as voted on by a select 150-member panel from across college football, made up of former coaches and players as well as media members, administrators, and additional key figures in and around the sport. CONTACT INFORMATION Name: Wright Waters, Executive Director Organization: Football Bowl Association Email: [email protected] cfb150.org footballbowlassociation.com #CFB150 FBA .
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