E MCA /Nashville Ups Hinton To Exec. VP /GM SCORING FORMAT MCA/Nashville Sr. VP /GM PERFORMANCE Bruce Hinton has been pro- moted to Exec. VP /GM for the The first -ever CHR ratings label. Prior to joining MCA/ scoreboard, showing trends for Nashville in 1984, Hinton part- entire format, plus that nered in Hinton /Svendson Pro- the motions and Hin-Jen Produc- traditional institution, the AOR tions, both in Los Angeles. format scoreboard, providing the Irving Azoff, President of complete picture for the album MCA Music Entertainment Group, commented, "Having rock world. someone with Bruce's experi- Page 36, 42 ence just further assures our Nashville division's success." Hinton told R&R, "Working with (MCA /Nashville Presi- dent) Jimmy Bowen and Irving Bruce Hinton Azoff over the past three years has easily been the most ex- my life. I'm thrilled to continue HOW TO RUN AUDITORIUM citing and rewarding time of the assrriation." MUSIC TESTS Research consultant Bob Lowry details NEW CALLS COMING the six vital steps to getting meaningful data from an auditorium music test . TMs fIM, _il_,#Te,tT and interpreting the data correctly. .-[..,1NkWN.., KPKE Drops CHR, a... .w. NNW Page 22 Goes Format 41 In a surprising move, Leg- placed, either within the corn - acy's KPKE /Denver announc- pany or in other markets. We're ed to its staff a plan to change doing right by them, as they are NEW PRESIDENT AT COX from CHR to Transtar's For- all good broadcasters." 41. The station is applying Legacy Group Programming At presstime, Cox President William mat for new calls, and the format Consultant Doug Erickson will Schwartz resigned and James Kennedy change will occur within the continue to program both Cox was named to replace him. More in next two weeks. The switch in KHOW & KPKE. "His duties Street Talk. direction displaces five on -air within the chain will certainly Page 18 personalities. be more apparent in the coming KHOW & KPKE VP/GM months," noted Keeney. "The Steve Keeney commented, money saved in operating costs in to promotion TRIPLE PLAY - With the help of this counter display piece, Arista "KPKE was doing well, and will be reallocated is merchandising three configurations of the current Whitney fact we beat (CHR competitor) and marketing. There will be a SGT. PEPPER ... Houston single. The fixture contains the cassette maxi- single in a KRXY in 18 -34s. We looked at very heavy campaign to intro- 3x1 2" box, on the left side; the 45, center; and the cassette single, long- market." THE ANNIVERSARY & the market and felt the duce the format to the dispensed in drop -down fashion on the right. See story, Page 4, for term need was to establish old- Erickson, whose group duties THE CONTEST campaign details. er demographics on what is now include Gold /CHR combo Who are the new faces who've KPKE. Research indicated KDWB -AM & FM /Minneapolis, there is a gap for this format. AOR WLLZ /Detroit, Easy Lis- suddenly materialized in the "Sgt. "With KHOW's 25-54 aim, this tening KJOI /Los Angeles, as Your Pepper" cover collage? Fowler To Join L.A. helps develop a compatible well as just -acquired Country Beatles answers could win CDs. sales picture for our FM. For- combo KILT-AM & FM /Hous- Page 32 Law Firm In June mat 41 is a live format, and ton, added, "Everyone else is Craig Jackson will remain with positioned where they should Former FCC Chairman Mark us to host the morning show as a be. None of us foresees any Fowler has been named Senior live local element. We're look- changes at the other Legacy Communications Counsel of Los ing to find places for those dis- outlets." Angeles-based law firm Lath- am & Watkins. EXPLORING THE GOLD NETS Fowler will join the firm's Washington, DC office on June In conjunction with the special 1, according to senior partner networks /program suppliers guide and longtime friend Eric Bern- accompanying this issue, the progress of thal. SMN's "Heart 'N' Soul" and "Pure Gold" "We are absolutely thrilled to and Transtar's "Oldies Channel" is have him join us," Bernthal assessed. said. "The communications Page 30, 46 practice of this firm is young, but it's a very significant part of our business. I feel Mark's pres- Mark Fowler ence will help us magnificent- "I think Mark will have a great wealth of entrepreneurial SOVIETS SAY TAKE ME TO "THE BRIDGE" - Billy Joel and his activities underway soon," said management met with Soviet and American representatives to an- Entrepreneurial nounce his six-date full-scale "Bridge" tour of Russia, starting in MARKETPLACE EXPANSION Bernthal, who speculated that Projects Fowler would become heavily Moscow July 26, with one date nationally televised. Officials from both countries called the tour a highly significant cultural exchange. CONTINUES tele- Under terms of his employ- involved with international Pictured (l -r) are JLH Productions' Jim Hickman, who advised during This week, another idea-packed extra - ment, Fowler will enjoy a spe- communications projects. "The the negotiations; Frank Management's Rick London, tour manager; large Marketplace section crammed with cial relationship with the firm. world is truly his oyster. He just Ambassador Stephen Rhinesmith, coordinator of the President's products and services to catch your eye In addition to practicing com- has to decide which way to go." U.S. -Soviet Exchange Initiative; Joel, JLH Productions' Ted Levin, and fire your imagination. munications law, he will devel- Federal law prohibits the for- Soviet cultural attache Alexander Potemkin, Citizen Exchange from appearing Council President Michael Brainard, who aided in constructing the Page 53 op entrepreneurial projects in mer FCC chief which the law firm or its clients before the agency on any mat - tour; Frank Management head Frank Weber, and Frank Manage- ment counsel Michael Collyer. may invest. FOWLER/See Page 27 Newsstand Price S5.00 Bonus: Program Guide & Cassette R E C O R D S P R O U D L Y P R E S E N T S "Give To Live" CD & 7" SINGLE ON YOUR DESK NOW From the forthcoming album, "SAMMY HACAR° Produced by SAMMY HAGAR and EDWARD VAN HALEN Engineered and Co produced hV DAVID THOENER Management ED LEFFLERIE.I_ MANAGEMENT, INC. Available on the Gefen Single the Cassette single and 12' L PAGE THREE MAY 29, 1987 RTNDA ATTACKS FAIRNESS DOCTRINE The news directors' organization feels the Fairness Doctrine places an unfair burden on Representative Association, National POSITIONING PROGRESS FOR RADIO - At a recent meeting of the Station broadcasters, and is concentrating its was made in the development of a new posi- Radio Marketing Group's National Spot Radio Task Force, more progress White extensive research, planning, and creative are ex- strategy on trying to convince the tioning program to promote the growth of spot radio. Results of SRA; Bonnie Press, Katz Radio Group; Jerry it into pected to be unveiled this summer. Front row (Pr): Audrey Tanzer, House to veto it after Congress passes Broadcasting; Shirley Baker, RAB. Schubert, Eastman Radio; Barbara Crooks, formerly Blair Radio; Bob Dunn, Chase Wisentaner, INTEREP; Don Macfarlane, CBS law. Back row (I -r): Ed Marshak, Republic Radio; Bud Heck, RAB; David Market Radio; Bart Walsh, WKYS/ Page 8 Radio; Fred Walker, Group W Radio; Jerry Feniger, SRA; Warner Rush, Major WGN/Chicago; Jay Hoker, Hoker Washington. Not pictured: Mike Osterhout, Edens Broadcasting; Kelly Seaton, Broadcasting. CHRONICLING THE KEY Buck Passed On Anti -Taping Chip; RATINGS RACES Country and AC battles in key markets are July analyzed in facts, figures, and opinions. No Verdict Before Page 48, 51 of what an An early verdict on the CBS Copycode (R&R 5/22). But an NBS provide specifications and reliability study Copycode system developed to foil spokesman said its executive audibility according to taping doesn't appear board has responded ( "informal- would encompass, DAT home Relations likely. ly") to one committee that the RIAA VP /Government The National Bureau of Stand- agency "does not feel it has the in- Hilary Rosen. submitted ards has confirmed receipt of "in- house expertise needed to do a pro- These criteria will be FEATURES formal" requests from two Con- per test program." to the NBS via the Congressional I think they gressional subcommittees to con- As a result, the two sides in the subcommittees. "What commented Rosen, duct an impartial study of the DAT dispute have been asked to intend to do," WASHINGTON REPORT 8 two written specifica- "is take the BUSINESS: Wheeling and dealing in Orlando to the Bur- RADIO AVELLONE NEW WIVY GM tions and forward them 11 an idea of and Springfield, MA eau, so they can have 14 it is they're being asked to WHAT'S NEW what 16 Goodman Exec. VP/ do." NEWSBREAKERS Six Weeks STREET TALK 18 RATINGS & RESEARCH: Auditorium music tests 22 Radio At Gilmore To Complete Study 24 professionals" RATINGS: Winter Birches WLVE /Miami Beach GM Dean Avellone "top-notch She said Tuesday (5/26) the pro- of the company's NETWORK FEATURE FILE 28 Goodman has been elevated to Ex- who will be part Copycode lobby would submit its as it expands into ON THE RECORDS: Sgt. Pepper contest .... 32 ec. VP /Radio Operations for Gil- future growth material this week. As to how long CALENDAR 33 more Broadcasting, while WLVE larger markets. the subsequent testing would take, second tour of 35 Steve Avellone has been pro- Goodman is in his Rosen added, "The Bureau has DATEBOOK GSM where he previous- 52 moted to GM of co-owned AC outlet duty at WLVE, given an informal estimate to com- MARKETPLACE 1974-79.