Pengaruh Kualitas Produk, Harga, Dan Citra Merek Terhadap Minat Beli Produk Laneige Water Sleeping Mask

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Pengaruh Kualitas Produk, Harga, Dan Citra Merek Terhadap Minat Beli Produk Laneige Water Sleeping Mask PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI PENGARUH KUALITAS PRODUK, HARGA, DAN CITRA MEREK TERHADAP MINAT BELI PRODUK LANEIGE WATER SLEEPING MASK (Studi pada Mahasiswi Universitas Sanata Dharma Yogyakarta) SKRIPSI Diajukan Untuk Memenuhi Salah Satu Syarat Memperoleh Gelar Sarjana Manajemen Program Studi Manajemen Oleh : Christine Agnes NIM: 162214005 PROGRAM STUDI MANAJEMEN JURUSAN MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS SANATA DHARMA YOGYAKARTA 2021 PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI PENGARUH KUALITAS PRODUK, HARGA, DAN CITRA MEREK TERHADAP MINAT BELI PRODUK LANEIGE WATER SLEEPING MASK (Studi pada Mahasiswi Universitas Sanata Dharma Yogyakarta) SKRIPSI Diajukan Untuk Memenuhi Salah Satu Syarat Memperoleh Gelar Sarjana Manajemen Program Studi Manajemen Oleh : Christine Agnes NIM: 162214005 PROGRAM STUDI MANAJEMEN JURUSAN MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS SANATA DHARMA YOGYAKARTA 2021 i PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI PENGARUH KUALITAS PRODUK, HARGA, DAN CITRA MEREK TERHADAP MINAT BELI PRODUK LANEIGE WATER SLEEPING MASK (Studi pada Mahasiswi Universitas Sanata Dharma Yogyakarta) SKRIPSI Diajukan Untuk Memenuhi Salah Satu Syarat Memperoleh Gelar Sarjana Manajemen Program Studi Manajemen Oleh : Christine Agnes NIM: 162214005 Telah disetujui oleh: Pembimbing I Dr. Caecilia Wahyu Estining Rahayu, M.Si. Tanggal 18 Desember 2020 Pembimbing II Maria Angela Diva Vilaningrum Wadyatenti M.Sc. Tanggal 28 Desember 2020 ii PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI SKRIPSI PENGARUH KUALITAS PRODUK, HARGA, DAN CITRA MEREK TERHADAP MINAT BELI PRODUK LANEIGE WATER SLEEPING MASK (Studi pada Mahasiswi Universitas Sanata Dharma Yogyakarta) Dipersiapkan dan ditulis oleh Christine Agnes NIM : 162214005 Telah disetujui di Depan Dewan Penguji Pada Tanggal 14 Januari 2021 Dan Dinyatakan Memenuhi Syarat Susunan Dewan Penguji Jabatan Nama Lengkap Tanda Tangan Ketua Patrick Vivid Adinata M.Si. Sekretaris Maria Theresia Ernawati, S.E., M.A. Anggota Dr. Caecilia Wahyu Estining Rahayu, M.Si. Anggota Maria Angela Diva Vilaningrum Wadyatenti M.Sc. Anggota Ferrynela Purbo Laksono M.M Yogyakarta, 28 Februari 2021 Fakultas Ekonomi Universitas Sanata Dharma Dekan, Tiberius Handono Eko Prabowo, M.B.A, Ph.D. iii PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI MOTTO DAN PERSEMBAHAN “Whatever you do,do it all for the Glory of God” 1 Corinthians 10:31 Kupersembahkan untuk: Tuhan Yesus yang senantiasa menyertai dan menuntun langkahku Orang tua yang menyayangiku dan selalu mendoakanku Sahabat dan seluruh teman – teman Manajemen 2016 iv PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI UNIVERSITAS SANATA DHARMA FAKULTAS EKONOMI JURUSAN MANAJEMEN – PROGRAM STUDI MANAJEMEN PERNYATAAN KEASLIAN KARYA TULIS Saya yang bertanda tangan dibawah ini, dengan ini menyatakan bahwa skripsi dengan judul : PENGARUH KUALITAS PRODUK, HARGA, DAN CITRA MEREK TERHADAP MINAT BELI PRODUK LANEIGE WATER SLEEPING MASK (Studi pada Mahasiswi Universitas Sanata Dharma Yogyakarta) Dan diajukan pada tanggal 14 Januari 2021 adalah hasil kerja karya saya. Saya juga menyatakan bahwa dalam skripsi ini tidak terdapat keseluruhan atau sebagian tulisan orang lain yang saya ambil dengan menyalin atau meniru dalam bentuk rangkaian kalimat ataupun simbol yang menunjukkan gagasan , pendapat, ataupun pemikiran dari penulis orang lain yang saya akui seolah-olah sebagai tulisan saya sendiri, dan atau tidak terdapat bagian atau keseluruhan tulisan yang saya salin, saya tiru, atau saya ambil dari tulisan orang lain tanpa memberikan pengakuan (disebutkan dalam referensi) pada penulisan saya. Bila di kemudian hari terbukti bahwa saya ternyata melakukan tindakan tersebut maka saya bersedia menerima sanksi, yaitu skripsi ini digugurkan dan gelar akademik yang saya peroleh (S.E.) dibatalkan serta diproses sesuai dengan peraturan perundang-undangan yang berlaku (UU No. 20 Tahun 2003, pasal 25 dan pasal 70). HA Yogyakarta, 28 Februari 2021 Yang membuat pernyataan, Christine Agnes NIM : 162214005 v PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI LEMBAR PERNYATAAN PERSETUJUAN PUBLIKASI KARYA ILMIAH UNTUK KEPENTINGAN AKADEMIK Yang bertanda tangan dibawah ini, saya mahasiswi Universitas Sanata Dharma Nama : Christine Agnes Nomor Induk Mahasiswa : 162214005 Demi pengembangan ilmu pengetahuan, saya memberikan kepada Perpustakaan Universitas Sanata Dharma karya tulis ilmiah saya yang berjudul : PENGARUH KUALITAS PRODUK, HARGA, DAN CITRA MEREK TERHADAP MINAT BELI PRODUK LANEIGE WATER SLEEPING MASK Studi pada Studi Kasus pada Mahasiswi Universitas Sanata Dharma Yogyakarta. Dengan demikian, saya memberikan kepada Perpustakaan Universitas Sanata Dharma hak untuk menyimpan, mengalihkan dalam bentuk media lain, mengelola dalam bentuk pangkalan data, mendistribusikannya secara terbatas, mempublikasikannya di internet atau media lain untuk kepentingan akademis tanpa perlu meminta ijin kepada saya selama tetap mencantumkan nama saya sebagai penulis. Demikian surat ini saya buat dengan sebenar-benarnya. Dibuat Di Yogyakarta Pada tanggal, 28 Februari 2021 Yang menyatakan, Christine Agnes vi PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI KATA PENGANTAR Puji syukur dan terima kasih kepada Allah atas karunia dan rahmat-Nya, sehingga peneliti dapat menyelesaikan skripsi yang berjudul “Pengaruh Kualitas Produk, Harga Dan Citra Merek Terhadap Minat Beli Produk LANEIGE Water Sleeping Mask Pada Mahasiswi Universitas Sanata Dharma Yogyakarta”. Skripsi ini ditulis sebagai salah satu syarat untuk memperoleh gelar Sarjana Ekonomi pada Program Studi Manajemen, Jurusan Manajemen Fakultas Ekonomi Universitas Sanata Dharma Yogyakarta. Penulisan skripsi ini dapat selesai dengan baik berkat bantuan berbagai pihak. Untuk itu peneliti ingin mengucapkan terima kasih kepada: 1. Bapak, Tiberius Handono Eko Prabowo, M.B.A, Ph.D., selaku Dekan Fakultas Ekonomi Universitas Sanata Dharma. 2. Bapak Patrick Vivid Adinata M.Si., selaku Ketua Program Studi Manajemen Universitas Sanata Dharma. 3. Dr. Caecilia Wahyu Estining Rahayu, M.Si, selaku dosen pembimbing I, yang telah mengarahkan dan membimbing sehingga penulis dapat menyelesaikan skripsi ini. 4. Maria Angela Diva Vilaningrum Wadyatenti M.Sc, selaku dosen pembimbing II yang juga telah mengarahkan, membimbing, dan memberi masukan dalam penyelesaian skripsi ini dengan sepenuh hati. 5. Segenap Bapak/Ibu dosen dan karyawan Fakultas Ekonomi Universitas Sanata Dharma Yogyakarta. 6. Responden yang mau meluangkan waktu untuk mengisi kuesioner yang saya. 7. Papa dan mama saya tercinta yang selalu memberikan dukungan, doa, dan kasih sayang yang tulus untuk saya. 8. Untuk sahabat saya Vella, Wina, Leny,Yoga, Anom, Bagus, terimakasih sudah mendukung dan memberikan semangat yang luar biasa untuk saya selama menyelesaikan skripsi. 9. Untuk teman – teman Manajemen yang telah menemani dari awal perkuliahan hingga akhir, terimakasih sudah saling memberi semangat satu sama lain. 10. Semua pihak yang telah membantu dalam penyusunan skripsi ini yang tidak dapat saya sebutkan satu-persatu, terimakasih banyak atas dukungan dan doanya. Penulis menyadari bahwa skripsi ini masih banyak kekurangan karena keterbatasan dan pengalaman yang dimiliki peneliti. Oleh karena itu, penulis mengharapkan kritik dan saran yang membangun dari para pembaca guna menyempurnakan skripsi ini. Semoga skripsi ini bermanfaat bagi semua pihak yang membacanya. Yogyakarta, 28 Februari 2021 Christine Agnes Nim : 162214005 vii PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI DAFTAR ISI HALAMAN JUDUL...........................................................................................................i HALAMAN PERSETUJUAN PEMBIMBING..............................................................ii HALAMAN PENGESAHAN...........................................................................................iii HALAMAN PERSEMBAHAN........................................................................................iv HALAMAN PERNYATAAN KEASLIAN KARYA TULIS.........................................v HALAMAN PERNYATAAN PUBLIKASI....................................................................vi HALAMAN KATA PENGANTAR................................................................................vii DAFTAR ISI...................................................................................................................viii DAFTAR TABEL ........................................................................................................... xii DAFTAR GAMBAR......................................................................................................xiii DAFTAR LAMPIRAN.................................................................................................. xiv BAB I PENDAHULUAN.................................................................................................. 1 A. Latar Belakang Masalah.......................................................................................... 1 B. Rumusan Masalah................................................................................................... 8 C. Pembatasan Masalah............................................................................................... 8 D. Tujuan Penelitian .................................................................................................... 9 E. Manfaat Penelitian ................................................................................................ 10 BAB II KAJIAN PUSTAKA.......................................................................................... 11 A. Landasan Teori.....................................................................................................
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