Shooting Times: Key Facts Circulation: 163,675 Frequency: Monthly Total Audience: 1,006,604 Male/Female (%): 85/15 Median Age: 46.0 Average HHI: $88,400 Shootingtimes.com Average UVs/Month: 279,000 Average PVs/Month: 1,390,000 Shooting Times readers and web site visitors represent a powerful and deep cross-section of American consumers. Key facts you may not have know about this influential market include:

n 43% of U.S. households own firearms, representing over 200 million guns. n 20 million individuals take part in competitive shooting in the United States – and the 2012 Summer Olympics featured 15 different shooting events for both men and women. n Over 1.4 million Americans used firearms in their line of work – including law enforcement and military personnel. n The U.S. firearms industry includes approximately 200 companies employing about 15,000 individuals with annual revenues in excess of $2 billion.

Take advantage of this diverse, active and influential consumer by leveraging the synergies of the Shooting Times brand Independent Research by Dynamic Logic and Millward Brown Shooting Times serves confirmed that the most effective approach to driving consumer ‘purchase intent’ is to rely on media synergy to best drive results. extremely active group Key revelations from 32 studies conducted from 2003 through 2007 include: of dedicated, technically n Three media were better than two, and two media were better savvy shooting and than one in generating results. n The combination of TV and magazines provided more response hunting enthusiasts who form a core group of opinion- (versus TV alone) than did TV plus online. n Print was most effective in driving online traffic – and that traffic leaders and purchase-influencers in the shooting sports increased considerably when URLs were included in advertising community. Shooting Times devotees are avid “information and marketing messages. Cumulative Effects of Different Media Combinations gatherers” and rely on on shootingtimes.com and our Pre/Post Point Change (Index vs. TV Alone) popular special interest publications including the annual Aided Brand Awareness Advertising Awareness Gun Guide and Accuracy Secrets, for the most current news and shooting sports information. 100 100 149 145 175 218 224 230

n TV Only n TV+Online n TV+Magazines n TV+Magazines+Online

Note: Results reflect the impact of different media combinations expresses as an index with TV as the base medium

Sources: Hunting in America: Hunting and Fishing: Bright Stars in the American Economy, The Congressional Sportsmen’s Foundation, 2012; Dynamic Logic/Millward Brown CrossMedia Research, 2004-2007; AAM, June 2015; MRI, Spring 2015. © 2015 Outdoor Sportsman Group, Inc. All Rights Reserved. Shooting Times Magazine 2016 Demographic Highlights

% Comp

Total Audience 1,006,604 Men 85% Women 15%

Median Age 46.0 Married 79% Children in Household 18% Attended College 70%

Management/Professional 36% Tradesmen/Craftsmen 47%

Average Household Income $88,400 Average Net Worth $599,000

Own a Handgun 96% Own a Revolver Centerfire 78% Own an Automatic Pistol Centerfire 55% Own an Automatic Pistol Rimfire 53% Own a Shotgun 91% Own a Pump Action Shotgun 64% Own a Semi-Automatic Shotgun 45% Own a Single Shot Shotgun 35% Own a Rifle 99% Own a Bolt-Action Centerfire 78% Own a Lever-Action Centerfire 54% Own a Semi-Automatic Centerfire 47% Own an Airgun 50% Reload Own Ammunition 78% Use Reloaded Ammunition for Rifle 89% Use Reloaded Ammunition for Target Shooting 89% Use Reloaded Ammunition for Handgun 84% Use Reloaded Ammunition for Hunting 78% Average Number of Rounds Reloaded, Past 12 mos. 1,931 Own a Scope 96% Own Rifle Scope 99% Own Handgun Scope 41% Own Shotgun Scope 16% Average Number of Scopes Owned, Total 7.7 (continued) Shooting Times Magazine 2016 Demographic Highlights

% Comp

Recommended/Advised Others on the Purchase of Firearms, Ammunition or Related Equipment, Past 12 mos. 86% Belong to a Gun Club 68% Participate in Big Game Hunting 69% Participate in Small Game Hunting 64% Participate in Varmit Hunting 57% Participate in Upland Game Bird Hunting 50% Household Owns/Leases 1+ Pick Up Truck(s) 58% Household Owns/Leases 1+ Sport Utility Vehicle 39% Household Owns/Leases 1+ Van 16% Household Owns/Leases Domestic Only 69% Household Owns/Leases Import and Domestic 22%

Personally Responsible for Maintaining Vehicle(s) 41% Changed Own Motor Oil, Past 12 mos. 83% Purchased Aftermarket Auto Accessories for Vehicles, Past 12 mos. 38% You or Other Household Member Did Any Household Improvement Work or Any Home Remodeling, Past 12 mos. 65%

Sources: MRI, Spring 2015 Prototype (audience, age); Shooting Times Subscriber Study, Beta Research, 2004. Shooting Times Magazine 2016 Editorial Calendar, Closing & On Sale Dates

In addition to industry-leading, cutting-edge articles on the best the shooting world has to offer, each month Shooting Times brings its readers informative and entertaining columns such as Alan Jones’ “Going Ballistic,” Greg Rodriguez’s “Trigger Time,” and Reid Coffield’s “The Gunsmith.” Lane Pearce’s “Practical Reloading,” J. Guthrie’s “Eye On Optics,” and Paul Scarlata’s “The Shootist” round out the most comprehensive firearms magazine in the marketplace today.

Special Features

February: Handgun Issue August: Rifle Issue Auto pistols, revolvers, and classic single shots. Bolt actions, autoloaders, and lever actions. Closing Date: October 15, 2015 Closing Date: April 25, 2016 On Sale: December 11, 2015 On Sale: June 21, 2016

March: Magnums September: Hunting Issue, Small Game .44 Magnum, .358 Norma Magnum, and other big-bores. Hunting with rimfires, shotguns, and airguns. Closing Date: November, 10, 2015 Closing Date: May 20, 2016 On Sale: January 12, 2016 On Sale: July 19, 2016

April: Accuracy October: Hunting: Big Game Scopes and bullets for long-range rifle accuracy. Centerfires and muzzleloaders for big game. Closing Date: December 15, 2015 Closing Date: June 20, 2016 On Sale: February 16, 2016 On Sale: August 16, 2016 May: SHOT Review, Part 1 November: Handloading Issue New handguns, rifles, and shotguns. New powders, tools, and accessories for handloading. Closing Date: January 25, 2016 Closing Date: July 25, 2016 On Sale: March 22, 2016 On Sale: September 20, 2016 June: SHOT Review, Part 2 New ammunition. December 2016/January 2017: Personal Defense Issue Guns and ammo for personal protection. Closing Date: February 23, 2016 Closing Date: September 2, 2016 On Sale: April 19, 2016 On Sale: November 11, 2016

July: SHOT Review, Part 3 New optics. Closing Date: March 29, 2016 On Sale: May 24, 2016 Shooting Times Magazine 2016 General Advertising Rates

Effective January 1, 2016

4-Color 1 x 3 x 6 x 12 x 18 x 24 x 30 x 36 x 48 x

1 Page $15,582 $15,123 $14,272 $13,430 $13,232 $12,928 $12,622 $12,304 $12,228 2/3 Page 13,189 12,796 12,075 11,364 11,201 10,950 10,686 10,413 10,348 1/2 Page 11,287 10,960 10,337 9,736 9,593 9,365 9,146 8,917 8,862 1/3 Page 9,911 9,616 9,080 8,546 8,424 8,229 8,032 7,835 7,781 1/4 Page 7,365 7,146 6,742 6,349 6,251 6,109 5,967 5,813 5,780 1/6 Page 5,683 5,519 5,202 4,895 4,831 4,722 4,600 4,491 4,458

2-Color 1 x 3 x 6 x 12 x 18 x 24 x 30 x 36 x 48 x 1 Page $12,598 $11,933 $11,201 $10,666 $10,534 $10,458 $10,195 $9,944 $9,890 2/3 Page 9,725 9,211 8,655 8,239 8,141 8,075 7,878 7,682 7,638 1/2 Page 8,523 8,064 7,573 7,212 7,125 7,070 6,895 6,731 6,688 1/3 Page 7,037 6,665 6,261 5,955 5,891 5,846 5,704 5,562 5,529 1/4 Page 5,256 4,983 4,676 4,448 4,404 4,360 4,262 4,152 4,130 1/6 Page 4,064 3,847 3,606 3,442 3,398 3,376 3,289 3,213 3,191

B&W 1 x 3 x 6 x 12 x 18 x 24 x 30 x 36 x 48 x 1 Page $9,899 $9,834 $9,365 $8,556 $8,437 $8,217 $8,021 $7,824 $7,769 2/3 Page 7,507 7,453 7,103 6,480 6,404 6,228 6,076 5,934 5,891 1/2 Page 6,272 6,228 5,934 5,420 5,344 5,202 5,082 4,950 4,917 1/3 Page 4,818 4,785 4,557 4,163 4,109 3,999 3,901 3,814 3,781 1/4 Page 3,606 3,583 3,409 3,115 3,070 2,994 2,918 2,852 2,830 1/6 Page 2,775 2,754 2,622 2,404 2,371 2,305 2,252 2,196 2,186 Inch 666 656 633 569 569 546 536 524 524

Covers 1 x 3 x 6 x 12 x 18 x 24 x 30 x 36 x 48 x Cover 2 $17,921 $17,385 $16,489 $15,593 $15,233 $14,872 $14,511 $14,161 $14,064 Cover 3 17,144 16,631 15,768 14,916 14,566 14,227 13,889 13,539 13,451 Cover 4 20,259 19,647 18,632 17,625 17,222 16,805 16,413 15,997 15,900

Centerfold 1 x 3 x 6 x 12 x $16,675 $15,791 $14,818 $14,118

RifleShooter Digital Advertising Opportunities

RifleShooter online adds a valuable dimension to the brand Rifleshooter Online:Vital Statistics Monthly Avg. by bringing visitors the most up-to-date news and information Unique Visitors 166,000 on sport shooting, presented with engaging video content, rifle Pageviews 742,000 reviews, new products and access to the shooters community Traffic from Mobile Device 38% and more. Traffic from Tablet 15%

Rifleshooter e-Newsletter Subscribers Site 728 x 90 300 x 250 2x/month Distribution 15,000 Skin Leaderboard Rectangle Source: Google Analytics, September 1, 2014 - August 31, 2015.

RifleShooter e-Newsletter

RifleShooter Mobile Home Page Targeted Ads RifleShooter Digital Advertising Rates

Outdoor Sportsman Group Digital OSG Online Properties Complement and Support the Most Effective Multi-Media Marketing Programs Network offers marketers the ability to Online User Demographics develop highly-targeted campaigns that Male: (%) 76.7 Unique Visitors per Month (MM) 6.6 are fully integrated with any combination of multimedia assets – including OSG Median Age: 43.0 Page Views per Month (MM) 35.1 magazines, television programming, mobile Age 18-49: (%) 45.4 Average Time Spent (minutes) 10.2 and events. Age 35-64: (%) 55.0 Average Page Views/Visit 5.3 These advertising opportunities give Average HHI: $77,000 Researched Product Online (%) 85.1 your products and services high-profile Fish (Index) 254 Brought Product Online (%) 85.0 exposure to 80+milion American Sports- men – and drive results! Hunt (Index) 425 Camp (Index) 157 Display Advertising Units: The OSG net- Sources: Google Analytics Sept-Aug 2015 monthly average; Digital User Survey, TouchPoint Research June 2014 (demographics, activities); work utilizes the Internet Advertising ComScore July 2014 (median age). Bureau’s (www.iab.net) standard display units as well as several custom creative Advertising Rates & Positions options. All online advertising is is sold on a cost-per-thousand (CPM) basis, unless otherwise noted. Streaming Video: Delivers your brand’s Site Placement Advertising Unit Net CPM video messaging (or TV spot) to a captive Leaderboard 728 x 90 $10 audience via: n :15 or :30 pre-roll Medium Rectangle 300 x 250 12 n Embedded in custom Superheader ad Sticky-Medium Rectangle 300 x 250 10 E-Mail Newsletters: Sent directly to opt-in Half-Page 300 x 600 14 subscribers, with advertisements appearing Roadblock 300 x 250; 728 x 90 20 within the most current information and content on Sportsmen’s preferred passion Targeting Geographic, Section, Contextual CPM plus $2 – whether it is hunting, fishing or shooting. Mobile 320 x 50 / 300 x 50 5 n Custom e-blasts (with exclusive content about your brand) are also available. Custom Creative Custom Creative: High-profile and engag- ing ad units that best position your brand Site Placement Advertising Unit Net CPM and surround the most relevant content Video Pre-Roll: 15 / 30 Seconds 640 x 480 $20/30 across OSG websites. Superheader 1020 x 90 > 1020 x 415 35 with video/25 Targeting: Increase your hyper-focused Site Skin 1400 x 800 25 marketing efforts by targeting consumers Interstitial (pre-) 600 x 400 25 most likely to purchase - we deliver po- tential buyers to your home page, specific E-Commerce Widget Custom, with product integration 25 product pages, e-commerce site or retail location. E-Mail Newsletters & Custom E-Blasts n Available with geographic, contextual or Site Placement Advertising Unit Net CPM section targeting. E-Mail Newsletter (by brand) 728 x 90, 300 x 250 Flat fee; see p. 5 n Sponsorships available for specific sections of content and specific stories – Custom E-Blast 600 x 800 50 please inquire. Outdoors Sportsman Group Digital Network also offers customized packages, beyond standard sizes and placements, that satisfy the spe- Online Ad Specs: Comprehensive techni- cific needs and objectives of our clients. For more information, please contact your local sales rep or email: [email protected]. cal advertising creative specifications are Terms : ROS: Run-of-site (on a specific website). ROC: Run-of-category (hunt, fish, shoot).RON: Run-of-network (all OSG websites). available by clicking here. Shooting Times Magazine 2016 Contract & Copy Regulations

Typical Advertising Sizes and Mechanical Specifications:

3 1 Trim Size: 7 /4 w x 10 /2 h

A SWOP-standard proof, pulled 1. Two Page Spread 5. Two-Third Horizontal 9. One-Third Square 16. One-Eighth Page from the supplied file, must be Non-Bleed: 14.5 x 9.5 Non-Bleed: 6.75 x 6.75 Non-Bleed: 4.375 x 4.75 Non-Bleed: 2.125 x 3.5 submitted with each 4-color ad. Bleed: 15.75 x 10.75 Bleed: 8 x 7.125 Bleed: 5.125 x 5.5 If a SWOP proof is not supplied, 17. One-Twelfth Page Trim: 15.5 x 10.5 Trim: 7.75 x 6.875 Trim: 5 x 5.25 InterMedia Outdoors will pull a Non-Bleed: 2.125 x 2.25 proof for color guidance on press Safety: 15 x 10 Safety: 7.25 x 6.375 Safety: 4.5 x 4.75 and you will be billed. 18. One Inch Banner 2. Two Page One-Half Horizontal 6. One-Half Vertical 10. One-Third Horizontal Non-Bleed: 6.75 x 1 Non-Bleed - 1/2” inside Non-Bleed: 14.5 x 4.75 Non-Bleed: 4.375 x 7.25 Non-Bleed: 6.75 x 3.375 trim. Non-bleed ads should Bleed: 15.75 x 5.5 Bleed: 5.25 x 8 Bleed: 8 x 4.125 19. Two Inch Banner have all elements within this Trim: 15.5 x 5.25 Trim: 5 x 7.75 Trim: 7.75 x 3.875 measurement. Non-Bleed: 6.75 x 2 Safety: 15 x 4.75 Safety: 4.5 x 7.25 Safety: 7.25 x 3.625 Bleed - 1/8” outside the trim. 20. Eight Inch Vertical Elements that “bleed” off 3. Full Page 7. One-Half Horizontal 11. One-Quarter Vertical Non-Bleed: 2.125 x 8 trimmed page should extend at Non-Bleed: 6.75 x 9.5 Non-Bleed: 6.75 x 4.75 Non-Bleed: 3.375 x 4.75 least 1/8” beyond trim. Bleed: 8 x 10.75 Bleed: 8 x 5.5 21. Seven Inch Vertical 12. One-Quarter Horizontal Trim - The edge of the page Trim: 7.75 x 10.5 Trim: 7.75 x 5.25 Non-Bleed: 2.125 x 7 Non-Bleed: 4.375 x 3.625 Safety - 1/4” inside of trim Safety: 7.25 x 10 Safety: 7.25 x 4.75 22. Six Inch Vertical edge. All image and text not 13. One-Sixth Vertical intended to bleed should be 4. Two-Third Vertical 8. One-Third Vertical Non-Bleed: 2.125 x 6 Non-Bleed: 2.125 x 4.75 within this measurement. Non-Bleed: 4.375 x 9.5 Non-Bleed: 2.125 x 9.5 23. One Inch 2-Column Bleed: 5.25 x 10.75 Bleed: 2.875 x 10.75 14. One-Sixth Horizontal Non-Bleed: 4.375 x 1 Trim: 5 x 10.5 Trim: 2.625 x 10.5 Non-Bleed: 4.375 x 2.25 Safety: 4.5 x 10 Safety: 2.125 x 10 24. One Inch Vertical 15. One-Eighth Horizontal Non-Bleed: 2.125 x 1 Non-Bleed: 4.375 x 1.5 Shooting Times Magazine 2016 Contract & Copy Regulations

Terms and Conditions:

1. The publisher may reject any advertising for any reason at any time, even if previously acknowledged or accepted.

2. Cancellations or changes in advertising (including changes in insertion orders) will not be accepted by the publisher after the issue closing date.

3. Cancellations must be in writing, and none are considered accepted until confirmed in writing by the publisher.

4. Cancellation of a space contract by the advertiser or its agency will result in the forfeiture of position protection and/or the contract rate, if any. The rate on past and subsequent insertions will be adjusted to conform to the actual space used at current rates.

5. The publisher shall not be liable for any delay or failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the publisher is contained if such failure is due to acts of God, strikes, work stoppages, accidents, or other circumstances beyond the publisher’s control. The liability of publisher, if any, for any act, error, or omission for which it may be held responsible at law or in equity shall not exceed the cost of the advertising space affected by the error. In no event shall publisher be liable for any indirect, consequential, punitive, special, or incidental damages, including, but not limited to, lost income or profits.

6. Advertiser and agency represent and warrant that they are authorized to publish the entire contents and subject matter of any advertisement in any issue or edition and that publication will not violate any law or infringe upon any right of any party or result in any claims against publisher. In consideration of the publication of an advertisement, the advertiser and the agency, jointly and severally, will indemnify, defend and hold harmless InterMedia Outdoors, Inc., its affiliates, officers, agents and employees against any and all losses and expenses (including legal fees) arising from or relating to (a) a breach or misrepresentation of the foregoing representations and warranties, and/or (b) the publication or contents of the advertisement including, without limitation, claims or suits for defamation, libel, misappropriation, privacy or publicity rights, copyright or trademark infringement, plagiarism, and from any and all similar claims now known or hereafter devised or created.

7. No conditions, printed or otherwise, appearing on the contract, order, or copy instructions that conflict with the publisher’s policies or the terms and conditions stated herein will be binding on the publisher and to the extent inconsistent with the terms herein, these terms and conditions shall govern and supersede any such conditions.

8. The publisher has the continuing right to adjust its rate schedule and will regard the failure of an order to correspond to the rate schedule as a clerical error and will, without further communication, invoice the advertiser based on rates in effect at that time.

9. The publisher will hold the advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. Please be advised that there is no “sequential liability” to the publisher. Payment is due upon receipt of invoice. All payments must be in United States currency. Advertiser and/or its advertising agency are jointly and severally liable for all costs, fees and expenses (including attorney or collection agency fees) incurred in connection with the collection of all monies due.

(continued) Shooting Times Magazine 2016 Contract & Copy Regulations

10. The forwarding of an order is construed as an acceptance of all the publisher’s rates and conditions in effect at that time.

11. This agreement shall be governed by and construed in accordance with the laws of the State of Georgia without regard to conflict of laws provisions. Any action or proceeding arising out of or relating to this agreement or publisher’s publication of the advertising shall be brought in the courts of record in the State of Georgia.

Digital Advertising Requirements: For advertisements prepared in InDesign and QuarkXPress, place the page layout document and all images (InDesign: use Package — Quark: use Collect for Output­) in one folder. Collect all the fonts, both screen and printer, used in the document and place them in a folder labeled “fonts” inside the document folder. It’s critical that you supply all fonts used, even such common ones as Times and Helvetica. Different versions of fonts with the same name from the same foundry may have different metrics or kerning pairs, and these differences can cause type to reflow. We will use your fonts exclusively for your ad.

Media: Files can be sent via advertising materials portal*,CD, or by email (must not exceed 5MB in size). *Upon completion of your upload to our advertising materials portal, please contact your InterMedia advertising materials manager right away to inform us that your files are ready for us to download. Additionally, we will require a fax copy of the ad for preliminary proofing purposes. If your ad is color, we will require an acceptable color proof be shipped to us at the earliest date possible.

Advertising Materials Portal: InterMedia Outdoors maintains an advertising materials portal to support advertisers in the quick and easy electronic delivery of digital ad files. The IMO Portal is a simple way to transmit large files over the internet. However, content proofs are still required for electronically submitted ads (see Proof Policy below for requirements). Please contact your InterMedia advertising materials manager upon upload to the portal. Portal URL: http://imo.sendmyad.com

Proofs: A content proof should be submitted with every ad. All proofs should be at 100%. Proofs of full-page ads should include registration marks. For color ads a properly calibrated, SWOP-certified proof with color bar should be included for guidance on press. A list of SWOP-certified systems is available at: http://swop.org/certifcation.html#cert. For ads submitted via email or via the advertising materials portal, a low resolution PDF or JPEG file is acceptable in lieu of a hardcopy proof. The PDF of JPEG file should be clearly labeled “Proof” to differentiate it from the high resolution ad file.

Fonts: We can only accept OpenType or PostScript Type 1 fonts. If TrueType fonts are used, they must be converted to outline in Illustrator or a similar program, or embedded within a PDF. Type must not have styles (bold, italic, etc.) applied in the page layout program. The actual (bold or italic) font must be selected.

(continued) Shooting Times Magazine 2016 Contract & Copy Regulations

Document Setup: For full-page ads, your document page size should match the magazine page size. Please include trim marks with 1/8” offset. Bleeds should extend 1/8” beyond trim. Two-page ads must be created as two individual pages, not one double-size page. Maximum one ad per document. Images:

Photographic: Should be saved in TIFF or EPS format, not JPEG, and must not contain extra channels. The color space should be CMYK or Grayscale. The maximum ink coverage (C+Y+M+K) should be no more than 300%. The effective resolution of images should be between 240 and 400 dpi. Images should not contain embedded transfer functions or halftone screens. Do not use ICC profiles or other color management. Linework: Should be saved as a bitmap TIFF. Should have an effective resolution of 1200 to 2400 dpi. Vector (EPS logos, etc.): Images must be embedded, not linked. Fonts must be converted to outline (preferred) or embedded within the EPS. Do not place EPS files inside of EPS files. Colors: No RGB or Pantone. Must be CMYK. Total ink coverage must not exceed 300%. (Exception: if you have paid for a fifth color in your ad it must be a Pantone set to Spot.)

Specifications for Business Reply Mail & Full-Page Advertising Inserts:

Quantity: Please call the Production Manager 309-679-5073 for amount for specific months. Minimum Dimensions: 3 7⁄8” deep; 5” from backbone (fold) to face (outside edge); 3 1⁄2” flap on high-folio side. These measurements yield an overall (unfolded) size of 12 1⁄8” wide by 3 7⁄8” deep. Deliver cards folded. Maximum Dimensions: 11” deep; 8” from backbone (fold) to face (outside edge); 4” flap on high-folio side. These measurements yield an overall (unfolded) size of 8” wide by 11” deep. Deliver cards folded. Trim & Lap: Absolute minimum lap is 3⁄8.” Lap should be on low-folio side. Issues will jog to the foot; therefore, 1⁄8” will be trimmed off the foot of all supplied inserts. No trim at gutter (backbone). Final magazine size is 7 3/4” wide by 10 1⁄2” deep. Live Matter: Keep vital advertising material (type, logos, and important parts of photos) 1⁄2” from final trim. Perforation: Perforation must be 60% paper, 40% hole. (If holes are too large, the cards may tear apart during binding). Make sure your printer is aware of this specification.

(continued) Shooting Times Magazine 2016 Contract & Copy Regulations

Porosity Specs: Inserts are fed by vacuum grippers. Insert stock should not be too porous for proper feeding. Stock with excessive porosity will cause two or more inserts to be picked up at one time (causing a premature depletion of supply); or it may fail to pick up an insert at all. Our printer uses the Gurley Porosity Tester. It should take at least 25 seconds to force 100ccs of air through the stock, using the Gurley Tester. Your insert stock should be Gurley specified and be guaranteed to meet the above minimum specifications. Deadline: Insertion order committing space must be at our office by closing date for a specific issue to allow time for proper pagination, for postal requirements, and for press information, etc. Inserts must be delivered by no later than the 20th of the month. Shipping & Packing: Please advise your printer to follow the specs above. Ship to: Account Manager - Shooting Times, Quad Graphics, Sussex Plant, N63 W23075 Hwy. 74, Sussex, WI 53089. Blueline sample of insert must be provided to the Production Manager for approval prior to printing. Postal Requirements: The U.S. Postal Service requires that any business reply mail be at least .007 inches thick (7-point stock). To get card rate, 1 1 return portion of card should be at least 3 ⁄2” by 5”, but not exceed 4 ⁄4” by 6”. All business reply mail must comply with postal specifications.

Mailing / Miscellaneous: Send all advertising materials to: Terry Boyer, Production Manager 2 News Plaza, 2nd Floor Peoria, IL 61614 309-679-5073 [email protected]

Audited by the Alliance for Audited Media. MAGAZINE Field Served: Gun enthusiasts, hunters, shooters and collectors. Publisher’s Statement 6 months ended June 30, 2015 Subject to Audit Published by Outdoor Sportsman Group Frequency: 12 times/year

1. TOTAL AVERAGE PAID & VERIFIED CIRCULATION Average for the Statement Above % Above Period % Rate Base (Below) (Below) Paid & Verified Circulation: (See Par. 6) Subscriptions: Paid Print 142,799 87.3 Digital Issue 5,256 3.2 Total Paid Subscriptions 148,055 90.5 Verified Print 1,324 0.8 Total Verified Subscriptions 1,324 0.8 Total Paid & Verified Subscriptions 149,379 91.3 Single Copy Sales Print 14,094 8.6 Digital Issue 202 0.1 Total Single Copy Sales 14,296 8.7 Total Paid & Verified Circulation 163,675 100.0 None Claimed

2. PRICES Suggested Average Price (2) Retail Prices (1) Net Gross (Optional) Average Single Copy $4.99 Subscription $19.94 Average Subscription Price Annualized (12 issue frequency) $12.60 Average Subscription Price per Copy $1.05 (1) For the Statement period (2) Represents subscriptions for the 12 months ended December 31, 2014.

04-1103-0 48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.auditedmedia.com 3. PAID & VERIFIED CIRCULATION BY ISSUE OF PRINT AND DIGITAL ISSUE Paid Subscriptions Verified Subscriptions Single Copy Sales Total Tot al Paid & Total Paid & Verified Total Total Total Paid & Total Verified Circulation Paid & Digital Paid Verified Verified Digital Single Copy Circulation Digital Verified Issue Print Issue Subscriptions Print Subscriptions Subscriptions Print Issue Sales Print Issue Circulation Feb. 146,907 4,620 151,527 1,324 1,324 152,851 12,516 155 12,671 160,747 4,775 165,522 Mar. 144,537 4,598 149,135 1,324 1,324 150,459 13,346 151 13,497 159,207 4,749 163,956 Apr. 143,273 4,592 147,865 1,324 1,324 149,189 17,736 151 17,887 162,333 4,743 167,076 May 139,394 4,586 143,980 1,324 1,324 145,304 15,439 203 15,642 156,157 4,789 160,946 June 139,886 7,882 147,768 1,324 1,324 149,092 11,431 349 11,780 152,641 8,231 160,872

4. AVERAGE CIRCULATION BY REGIONAL, METRO & DEMOGRAPHIC EDITIONS None

5. TREND ANALYSIS 2010 % 2011 % 2012 % 2013 % 2014 %

Subscriptions: Paid 148,928 89.1 144,868 89.1 147,011 88.6 156,025 91.2 155,104 92.8 Verified N/A N/A N/A 512 0.3 760 0.5 Total Paid & Verified Subscriptions 148,928 89.1 144,868 89.1 147,011 88.6 156,537 91.5 155,864 93.3 Single Copy Sales 18,148 10.9 17,668 10.9 18,965 11.4 14,472 8.5 11,271 6.7 Total Paid & Verified Circulation 167,076 100.0 162,536 100.0 165,976 100.0 171,009 100.0 167,135 100.0 Year Over Year Percent of Change -2.1 -2.7 2.1 3.0 -2.3 Avg. Annualized Subscription Price $12.33 $12.14 $11.75 $11.83 $12.36

Page 2 of 5 • 04-1103-0 Alliance for Audited Media 6. SUPPLEMENTAL ANALYSIS OF AVERAGE PAID & VERIFIED CIRCULATION The following averages, as reported below, are included in Par. 1 and annotated here per applicable rules. See Par. 9 for full explanation. Digital Print Issue Average for Average for % of Period Period Total Circulation PAID SUBSCRIPTIONS Individual Subscriptions* 142,799 5,256 148,055 90.5 TOTAL PAID SUBSCRIPTIONS 142,799 5,256 148,055 90.5 VERIFIED SUBSCRIPTIONS Individual Use (See Par. 6B) 1,324 1,324 0.8 TOTAL VERIFIED SUBSCRIPTIONS 1,324 1,324 0.8 TOTAL PAID & VERIFIED SUBSCRIPTIONS 144,123 5,256 149,379 91.3 SINGLE COPY SALES Single Issue Sales 14,094 202 14,296 8.7 TOTAL SINGLE COPY SALES 14,094 202 14,296 8.7 TOTAL PAID & VERIFIED CIRCULATION 158,217 5,458 163,675 100.0 *Included in Average Price calculation

6A. ADDITIONAL ANALYSIS OF VERIFIED PUBLIC PLACE The following represents the average public place copies made available during the statement period to the following public areas: None

6B. ADDITIONAL ANALYSIS OF VERIFIED INDIVIDUAL USE The following represents the average individual use copies made available during the statement period to the following individuals: Total Individually Individual Use Individual Use Verified Subscriptions: Requested Other Copies Individual Use 1,324 1,324

Page 3 of 5 • 04-1103-0 Alliance for Audited Media 7. GEOGRAPHIC DATA for the April 2015 issue Total paid & verified circulation of this issue was 2.1% greater than the total average paid & verified circulation.

VERIFIED PAID SUBSCRIPTIONS SUBSCRIPTIONS SINGLE COPY SALES Total Total Total Paid & Total Paid & Paid & Verified Total Paid Verified Total Verified Circulation Paid & Digital Subscrip- Subscrip- Digital Single Copy Circulation Digital Verified State Print Issue tions Print tions Print Issue Sales Print Issue Circulation Alabama 2,168 2,168 20 20 2,188 310 310 2,498 2,498 Arizona 3,476 3,476 33 33 3,509 529 529 4,038 4,038 Arkansas 1,644 1,644 15 15 1,659 176 176 1,835 1,835 California 9,142 9,142 86 86 9,228 1,627 1,627 10,855 10,855 Colorado 3,079 3,079 29 29 3,108 323 323 3,431 3,431 Connecticut 1,258 1,258 12 12 1,270 78 78 1,348 1,348 Delaware 396 396 4 4 400 49 49 449 449 District of Columbia 17 17 17 13 13 30 30 Florida 7,087 7,087 66 66 7,153 1,415 1,415 8,568 8,568 Georgia 3,288 3,288 31 31 3,319 701 701 4,020 4,020 Idaho 1,610 1,610 15 15 1,625 123 123 1,748 1,748 Illinois 5,116 5,116 48 48 5,164 391 391 5,555 5,555 Indiana 3,563 3,563 33 33 3,596 216 216 3,812 3,812 Iowa 2,199 2,199 21 21 2,220 55 55 2,275 2,275 Kansas 2,013 2,013 19 19 2,032 205 205 2,237 2,237 Kentucky 2,373 2,373 22 22 2,395 64 64 2,459 2,459 Louisiana 1,840 1,840 17 17 1,857 271 271 2,128 2,128 Maine 933 933 9 9 942 85 85 1,027 1,027 Maryland 1,803 1,803 17 17 1,820 243 243 2,063 2,063 Massachusetts 1,454 1,454 14 14 1,468 96 96 1,564 1,564 Michigan 5,898 5,898 55 55 5,953 935 935 6,888 6,888 Minnesota 3,014 3,014 28 28 3,042 151 151 3,193 3,193 Mississippi 1,402 1,402 13 13 1,415 219 219 1,634 1,634 Missouri 4,324 4,324 40 40 4,364 378 378 4,742 4,742 Montana 1,494 1,494 14 14 1,508 157 157 1,665 1,665 Nebraska 1,253 1,253 12 12 1,265 94 94 1,359 1,359 Nevada 1,542 1,542 14 14 1,556 274 274 1,830 1,830 New Hampshire 846 846 8 8 854 62 62 916 916 New Jersey 1,845 1,845 17 17 1,862 173 173 2,035 2,035 New Mexico 1,215 1,215 11 11 1,226 236 236 1,462 1,462 New York 5,357 5,357 50 50 5,407 407 407 5,814 5,814 North Carolina 4,406 4,406 41 41 4,447 864 864 5,311 5,311 North Dakota 757 757 7 7 764 98 98 862 862 Ohio 6,738 6,738 63 63 6,801 1,357 1,357 8,158 8,158 Oklahoma 2,415 2,415 23 23 2,438 257 257 2,695 2,695 Oregon 2,811 2,811 26 26 2,837 164 164 3,001 3,001 Pennsylvania 8,436 8,436 79 79 8,515 585 585 9,100 9,100 Rhode Island 287 287 3 3 290 10 10 300 300 South Carolina 1,934 1,934 18 18 1,952 287 287 2,239 2,239 South Dakota 746 746 7 7 753 51 51 804 804 Tennessee 3,209 3,209 30 30 3,239 378 378 3,617 3,617 Texas 10,797 10,797 101 101 10,898 1,051 1,051 11,949 11,949 Utah 1,282 1,282 12 12 1,294 201 201 1,495 1,495 Vermont 499 499 5 5 504 52 52 556 556 Virginia 4,231 4,231 40 40 4,271 195 195 4,466 4,466 Washington 3,724 3,724 35 35 3,759 382 382 4,141 4,141 West Virginia 1,667 1,667 16 16 1,683 65 65 1,748 1,748 Wisconsin 3,888 3,888 36 36 3,924 252 252 4,176 4,176 Wyoming 920 920 9 9 929 101 101 1,030 1,030 TOTAL 48 CONTERMINOUS STATES 141,396 141,396 1,324 1,324 142,720 16,406 16,406 159,126 159,126 Alaska 721 721 721 128 128 849 849 Hawaii 261 261 261 2 2 263 263 TOTAL ALASKA & HAWAII 982 982 982 130 130 1,112 1,112 U.S. Unclassified 4,592 4,592 4,592 151 151 4,743 4,743 TOTAL UNITED STATES 142,378 4,592 146,970 1,324 1,324 148,294 16,536 151 16,687 160,238 4,743 164,981 Poss. & Other Areas 67 67 67 67 67 U.S. & POSS., etc. 142,445 4,592 147,037 1,324 1,324 148,361 16,536 151 16,687 160,305 4,743 165,048 Canada 505 505 505 1,090 1,090 1,595 1,595 International 279 279 279 279 279 Other Unclassified Military or Civilian Personnel Overseas 44 44 44 110 110 154 154 GRAND TOTAL 143,273 4,592 147,865 1,324 1,324 149,189 17,736 151 17,887 162,333 4,743 167,076

Page 4 of 5 • 04-1103-0 Alliance for Audited Media 8. ANALYSIS OF TOTAL NEW AND RENEWAL PAID INDIVIDUAL SUBSCRIPTIONS Total gross subscriptions (new and renewal) sold in the six month period ended June 30, 2015

A. DURATION % C.CHANNELS % (a) One to six months (1 to 6 issues) ...... 51 0.1 (a) Ordered by subscriber action via direct mail, direct (b) Seven to eleven months (7 to 11 issues)...... 50 0.1 mail agents, inserts, online, renewals, catalogs, or (c) Twelve months (12 issues)...... 60,602 83.7 other outlets available to the subscribers...... 72,153 99.7 (d) Thirteen to twenty-four months...... 11,061 15.3 (b) Ordered by subscribers in response to unsolicited (e) Twenty-five months and more ...... 582 0.8 telemarketing and door to door selling...... 193 0.3 (c) Ordered by subscribers in response to fund-raising Total Subscriptions Sold in Period ...... 72,346 100.0 programs of schools, churches, and other similar organizations...... None B. USE OF PREMIUMS (d) Subscriptions as part of membership in an organiza- (a) Ordered without premium...... 72,346 100.0 tion ...... None (b) Ordered with material reprinted from branded Total Subscriptions Sold in Period ...... 72,346 100.0 editorial material...... None (c) Ordered with other premiums...... None Total Subscriptions Sold in Period ...... 72,346 100.0

9. EXPLANATORY (a) Suggested Retail Prices: No additional prices. (e) This publication publishes double issues during the year. Each double issue repre- (b) Average nonanalyzed nonpaid circulation for the 6 month period: 372 sents one copy of service during the subscription period. This publication published copies per issue. one double issue during the average price calculation period. The average price and (c) Post expiration copies: Average number of copies served on subscriptions not the annualized price are based on 12 issues. more than three months after expiration was 3,981 or 2.7% of average paid subscrip- (f) An average of 1,324 copies are included in Verified Individually Requested that tion circulation. were served to subscribers that ordered the magazine for which payment was not re- ceived. (d) DESCRIPTION OF DIGITAL - The Digital Issue is identical to the print product in format and advertising content. The Digital Issue is available at www.amazon.com, www.itunes.com and www.barnesandnoble.com.

10. VARIANCE Latest released Audit Report for 12 months ended December 31, 2013; Variation from Publisher’s Statements Publisher’s Percentage Audit Period Rate Base Audit Report Statements Difference of Difference Ended (Paid & Verified) (Paid & Verified) (Paid & Verified) (Paid & Verified) (Paid & Verified) 12-31-13 None Claimed 171,008 171,008 12-31-12 None Claimed 165,976 165,976 12-31-11 None Claimed 162,536 162,536 12-31-10 None Claimed 167,075 167,075 12-31-09 None Claimed 170,661 170,661

We certify that to the best of our knowledge all data set forth in this Publisher’s Statement are true and report circulation in accordance with Alliance for Audited Media’s Bylaws and Rules. Parent Company: Outdoor Sportsman Group SHOOTING TIMES, published by Outdoor Sportsman Group • 512 Seventh Avenue, 11th Floor • New York, NY 10018 CARTER VONASEK CHRIS AGNES Planning Director Publisher P: 212.852.6682 • F: 212.302.4472 • URL: www.shootingtimes.com Established: 1962 AAM Member since: 1967

Page 5 of 5 • 04-1103-0 Alliance for Audited Media Copyright © 2015 All rights reserved. Analyzed Issue Date 04/01/15 04-1103-0 Analyzed Issue Text (for double month issue date) Average Single Copy Price 4.99 Association Subscription Price U.S. Subscription Price 19.94 Canadian Subscription Price International Subscription Price