TOWARDS SAFER ROADS IN

ANNUAL REPORT JAN-DEC 2018

CONTENTS

CHAIRMAN’S MESSAGE 02

ABOUT SRSC 04

THE COUNCIL 05

COMMITTEES 07

SECRETARIAT & CORPORATE GOVERNANCE 08

AWARDS 09

APPRECIATION 10

CAMPAIGNS AND EVENTS 11

SPONSORS AND PARTNERS 19

COUNCIL MEETING ATTENDANCE 23

ANNUAL FINANCIAL STATEMENTS 24

01 CHAIRMAN’S MESSAGE

Introduction 26 persons in 2017. However, elderly pedestrians accounted for 62.5% of all pedestrian fatalities in 2018, an increase from 57.8% in 2017. About 1 in Singapore has one of the safest road networks in 2 fatal accidents involving elderly pedestrians in the region. But although our road traffic situation 2018 was due to jaywalking. has shown improvements over the last few years, one accident is one too many. As the saying goes, prevention is better than cure. Accidents Motorcyclists are vulnerable as they are less can be prevented if all road users observe and protected, and thus tend to suffer more severe practise good road safety measures. Thus, the injuries when accidents happen. The number of Singapore Road Safety Council (SRSC), together fatal accidents involving motorcyclists increased with its close working partners and stakeholders, by 38.6% to 61 in 2018, from 44 in 2017. They is committed to continue its concerted efforts in accounted for almost half of all road traffic enhancing road safety awareness and inculcating fatalities in 2018. a good road safety culture in Singapore. Educating Road Users through Current Traffic Situation in 2018 Road Safety Campaigns

The road traffic accident situation in 2018 It has been a busy but meaningful year for SRSC, remained stable. There were fewer road traffic as we continue to actively engage different accidents overall, but the number of fatal road users on road safety. Campaigns such as accidents increased slightly. Every fatality is one Singapore Road Safety Month (SRSM), Singapore too many and we must not let up on our efforts Ride Safe (SRS), Teck Ghee Road Safety Carnival to reduce the number of accidents. There are for Seniors and Families, Shell Traffic Games two groups of road users in particular whom we and Anti-Drink Drive Campaign will help spread must pay close attention to - Elderly pedestrians important road safety messages to different and Motorcyclists. groups of road users.

The number of elderly pedestrian fatalities Educating the public on proper road safety decreased marginally to 25 persons in 2018, from habits is essential for us to inculcate a good road

02 safety culture in Singapore. Furthermore, Fundraising Gala Dinner to thank all partners education is sustainable in the long run and sponsors. They were presented with because a change in mindset of all road a token of appreciation by the guest of users must be made so that individuals honour, Mrs , Minister for understand the social responsibility Manpower and Second Minister for Home towards safety and begin to act safely on Affairs. Their contributions go a long way roads. in building safer roads in Singapore, and demonstrate the community’s commitment to this worthy cause. Recognition of our Road Safety Efforts SRSC also welcomed five new members: Senior Assistant Commissioner Gerald Lim, SRSC is extremely honoured to receive the Mr Chandrasekar s/o Palanisamy, Madam Bronze Award at the IMS Global Learning Lee Yuen Yuen, Mr Koh Chin Beng and Consortium’s 2018 Learning Impact Awards Mr Chew Kok Liang into the Council. The for introducing the “IM Road Safety Savvy” Council is confident that their professional virtual reality (VR) project, an immersive expertise would be beneficial and will aid and interactive experience that uses VR in multiplying road safety efforts. technologies to teach students road safety skills. The project was a collaboration The Council would also like to extend its between SRSC, Traffic Police (TP) and heartfelt thanks to five outgoing members, Infocomm Media Development Authority Mr Poh Kay Ping, Senior Assistant (IMDA). The project was again recognised Commissioner Sam Tee, Dr Chin Kian by another international award when it Keong, Mr Kwa Chin Lum and Madam Sally won the Bronze Award at the ASEAN ICT Ang for their contributions and dedication. Awards (AICTA). The appropriate use of VR We are honoured to have their guidance technology can transport students to any over the past years. uncontrolled road junctions to learn about dangers in a safe manner. Conclusion Another project named Road Safety Web Series bagged the Gold at the Crowbar Road safety is a shared responsibility. Awards 2018 under Film & Photography/ Everyone can play a part in ensuring that Animation category. It was a joint initiative our roads are kept safe. We hope that with led by SRSC along with TP and Shell education, the public will gain valuable tips Companies in Singapore. The videos, on correct road behaviour and practise good produced by Nanyang Polytechnic and road sense by being gracious to ensure a its School of Interactive & Digital Media, safer and pleasant experience for all. SRSC share road safety advisories such as the will continue its efforts to explore new and importance of the kerb drill, keeping out interesting ways to engage the public on of vehicles’ blind spots, and the dangers of road safety. We hope the community will crossing roads while distracted. support us in our vision to make Singapore roads safe. Working with Partners and Stakeholders

Our road safety efforts would not be successful if not for partners and Mr Bernard Tay, JP, BBM stakeholders who are committed to the Chairman road safety cause. SRSC held its annual Singapore Road Safety Council

03 ABOUT SRSC

The Singapore Road Safety Council (SRSC) was set up on 9 December 2009 by the Ministry of Home Affairs (MHA), supported by the Ministry of Transport (MOT), Land Transport Authority (LTA) and other road safety-related stakeholders.

The Council is self-funded through sponsorships and donations, and is registered as an official entity with the Registry of Societies (ROS). The Council is also granted ‘Charity’ and ‘Institutions of Public Character (IPC)’ status for the purpose of managing sponsorship funds and donations.

VISION MISSION Towards safer roads in Singapore To continually improve safety on our roads by inculcating good safety practices among all road users

OBJECTIVES

The key objectives of the Council are as follows: i) Foster closer cooperation among local authorities and agencies for a holistic approach in all road accident prevention activities, particularly through campaigns, training and public education; ii) Serve as the official body for Singapore to engage with other international road safety councils and programmes in contribution to global road safety outcomes; and iii) Serve as a forum for the exchange of ideas on matters pertaining to road safety.

OTHER INFORMATION

Address c/o Traffic Police Department, 10 Ubi Avenue 3, Singapore 408865

Date of Establishment: 9 December 2009

Unique Entity No: T09SS0253D

Charity Registration Date: 21 January 2010

Institution of a Public Character (IPC) Period: From 21 January 2018 to 20 July 2020

External Auditors: ECOVIS Assurance LLP

Internal Auditors: KPMG Services Pte Ltd

Website: www.srsc.org.sg

Email: [email protected]

Telephone: +65 6547 6597

Fax: +65 6547 6353

04 THE COUNCIL

PATRON CHAIRMAN VICE-CHAIRMAN

K Shanmugam Bernard Tay, JP, BBM Kho Chuan Thye, Patrick Minister for Home Affairs President, Automobile Group Managing Director & Minister for Law Association of Singapore Lian Huat Group Singapore

HON TREASURER & COUNCIL MEMBER & COUNCIL MEMBER & COUNCIL MEMBER CHAIRMAN OF ADMIN CHAIRMAN OF AUDIT CHAIRMAN OF FUND & CHAIRMAN OF & FINANCE COMMITTEE COMITTEE RAISING COMMITTEE TENDER COMMITTEE

Tan Kim Han, Raymond Loi Chee Keong, Richard Ng Kok Cheong Tan Chong Huat Chief Risk Officer/ Partner Head of Human Managing Partner Director Deloitte & Resource RHTLaw Taylor CMIG International Touche LLP PSA Corporation Wessing LLP Holding Pte Ltd Limited

COUNCIL MEMBER & COUNCIL MEMBER & COUNCIL MEMBER COUNCIL MEMBER & CHAIRMAN OF CAMPAIGNS CHAIRMAN OF CORPORATE & CHAIRMAN OF CHAIRMAN OF ROAD & EVENTS COMMITTEE RELATIONS COMMITTEE RESEARCH COMMITTEE SAFETY ENGINEERING COMMITTEE Lakshmanan s/o Dominic Nathan Wong Yiik Diew Seenivasakan, JP, BBM Managing Editor Associate Professor Xie Yao Quan Director English, Malay & School of Civil & Lead, Healthcare Redesign Business Development Tamil Media Group Environmental Engineering Alexandra Hospital Capital Development Pte Ltd Singapore Press Holdings Ltd Nanyang Technological University

05 COUNCIL MEMBER COUNCIL MEMBER COUNCIL MEMBER COUNCIL MEMBER

Gerald Lim Chandrasekar s/o Cheong Keng Low Beng Tin, BBM Commander Palanisamy Chuan, Alfred Managing Director Traffic Police Group Director Deputy Chief Assimilated SIngapore Police Force Traffic & Road Operations Executive Officer Technologies (S) Pte Ltd Land Transport Authority Crowe Horwath First Trust LLP

COUNCIL MEMBER COUNCIL MEMBER COUNCIL MEMBER COUNCIL MEMBER

Koh Siew Cheng Abdul Razak Bin Abdul Raheem Abdul Rahim Bin Siti Haslinda Putri Harun Principal Director Mohd Tahir Director Springdale Primary Public Affairs Dept & Volunteer Commissioner The Kids Dentist School & Community Partnership Dept PT Mega Manunggal Singapore Civil Defence Force Property Tbk

COUNCIL MEMBER COUNCIL MEMBER COUNCIL MEMBER

Lee Yuen Yuen Koh Chin Beng Chew Kok Liang Deputy Director Partner Partner (Family Life), Active Ageing BDO LLP RHTLaw Taylor & Family Life Division Wessing LLP People’s Association

06 COMMITTEES

ADMIN & FINANCE COMMITTEE FUND RAISING COMMITTEE

Chairman Chairman Raymond Tan Kim Han Hon. Treasurer Ng Kok Cheong SRSC Member

Member Members Cheong Keng Chuan, Alfred SRSC Member Xie Yao Quan SRSC Member

Chew Kok Liang SRSC Member Abdul Rahim Bin Mohd Tahir SRSC Member

Lee Wai Mun Chief Executive Officer, Automobile Association of Singapore AUDIT COMMITTEE

Chairman Loi Chee Keong, Richard SRSC Member RESEARCH COMMITTEE Members Tan Chong Huat SRSC Member Chairman Wong Yiik Diew SRSC Member Koh Chin Beng SRSC Member Members Koh Siew Cheng SRSC Member CAMPAIGNS & EVENTS COMMITTEE Chee Chin Lin Head, Chairman Research, Planning & Organisational Development Branch, Traffic Police Lakshmanan s/o Seenivasakan SRSC Member

Members Abdul Rahim Bin Mohd Tahir SRSC Member

Low Beng Tin SRSC Member ROAD SAFETY ENGINEERING COMMITTEE Lee Yuen Yuen SRSC Member Chairman Xie Yao Quan SRSC Member Lee Wai Mun Chief Executive Officer, Automobile Association of Singapore Members Chandrasekar s/o Palanisamy SRSC Member Law Jimmy Commanding Officer, Road Safety Branch, Traffic Police

CORPORATE RELATIONS COMMITTEE TENDER COMMITTEE

Chairman Chairman Dominic Nathan SRSC Member Tan Chong Huat SRSC Member

Members Members SRSC Council Members Abdul Razak Bin Abdul Raheem SRSC Member

Ng Kok Cheong SRSC Member

07 SECRETARIAT

FROM LEFT TO RIGHT : Chen Fucheng (Senior Project Executive), Shina Tham (Project Executive), Mark Chow (Senior Manager), Chua Chee Wai (Executive Director), Irene Goh (Senior Project Executive), Sherine Wee (Admin & Finance Executive)

CORPORATE GOVERANCE

The Singapore Road Safety Council (SRSC) has complied member of SRSC, or any other interested persons. with the Code of Governance for Charities and IPCs for the year ended 31 December 2018. An internal audit was SRSC has a Whistle Blowing Policy and a Fraud Reporting performed by KPMG Services Pte Ltd. Policy that provides accessible channels to the Chairman of the Audit Committee for reporting suspected fraud, SRSC has complied with the Personal Data Protection Act. corruption, dishonest practices or other similar matters. The 2018 accounts of the SRSC were audited by ECOVIS Assurance LLP. There is no staff that is a close family member of the Executive Director or Council Members. SRSC maintains a Conflicts of Interest Policy applicable to all Council members as well as the Secretariat. The purpose The following is disclosure on remuneration received of the policy is to protect the interest of SRSC when it is by paid staff in 2018, classified according to bands of considering entering into a transaction or arrangement that S$100,000: might benefit the private interest of an officer or Council

Remuneration band of staff No. of Staff

More than S$100,000 and less than S$200,000 1

Less than S$100,000 4

08 AWARDS

1. “IM ROAD SAFETY SAVVY” VIRTUAL REALITY PROJECT

The “IM Road Safety Savvy”   2018 ASEAN ICT AWARDS (AICTA) virtual reality (VR) project was a collaboration between the Singapore The project was again recognised internationally Road Safety Council (SRSC), Traffic when it won the Bronze Award at the ASEAN ICT Police (TP) and Infocomm Media Awards. IMDA’s digital literacy and participation Development Authority (IMDA) that division submitted “IM Road Safety Savvy” for uses VR to help young pedestrians, the Public Sector Category, contesting against drivers and motorcyclists learn road projects nominated from across the 10 ASEA safety skills in a fun and engaging member states in the category, and was selected way. as one of the three finalists for the category alongside Malaysia’s E-Tanah System project and This project was launched during the Indonesia’s Pilkades e-Voting project. “IM Road Singapore Road Safety Month 2017 Safety Savvy” uses VR to help students learn road at Nex shopping mall by the Guest- safety skills in an engaging, interactive, immersive of-Honour, Mr Amrin Amin, Senior and fun way. Through VR technology, students Parliamentary Secretary for Home can be taken to road junctions to learn about the Affairs and Health. dangers there in a safe manner.

 2018 IMS GLOBAL LEARNING CONSORTIUM AWARDS

The “IM Road Safety Savvy” project gained international recognition when it was named the Bronze Award Winner at the IMS Global The project won the Learning Consortium’s 2018 Learning Bronze Award at the 2018 Impact Awards for introducing an ASEAN ICT Awards. Our partners from IMDA receiving the award. immersive and interactive experience that uses VR technologies to teach students road safety skills. This was announced during the annual awards held in May 2018 at the Learning Impact Leadership Institute in the city 2. MR ZEBRA ROAD SAFETY WEB SERIES of Baltimore in Maryland in the United States. A joint initiative led by SRSC and supported by TP and Shell Companies in Singapore, these videos, which were produced by Nanyang Polytechnic (NYP) and its School of Interactive & Digital Media (SIDM), share road safety advisories such as the importance of the kerb drill and keeping away from vehicles’ blind spots, and the dangers of crossing the road while distracted. These videos were used as an educational tool during road safety talks and were made available to primary schools and pre-schools.

 CROWBAR AWARDS 2018

The Road Safety Web Series won the Gold at the Crowbar Awards 2018 under the Film & Photography/Animation category. Five SIDM animation students The Gold Award for the Road from NYP and one student from the Safety Web Series at the Crowbar Awards 2018. French School Rubika worked on a “IM Road Safety Savvy” project’s Bronze Award from the IMS Global Learning series of three animation clips for SRSC Consortium’s 2018 Learning Impact Awards. during their final-year project. 09 APPRECIATION

The Singapore Road Safety Council conveys its heartfelt appreciation to the following organisations for their support and contributions toward road safety programmes. The Singapore Road Safety Council sincerely thanks all donors for their generous contributions and all who have helped the Council in various ways.

 Ministry of Education  Traffic Police Department  Land Transport Authority  People’s Association

ORGANISATIONS

2E Capital Pte Ltd KPMG LLP

AIG Asia Pacific Insurance Pte Ltd KTC Civil Engineering & Construction Pte Ltd

Assimilated Technologies (S) Pte Ltd Lee Foundation

Automobile Association of Singapore Lee Kim Tah Holdings Ltd

AXA Insurance Pte Ltd Lian Huat & Company Pte Ltd

Boon Siew Singapore Pte Ltd MES Logistics Pte Ltd

BreadTalk Group Limited NTUC Fairprice Foundation Limited

Bukit Batok Driving Centre Ltd NTUC Income Insurance Co-operative Limited

Buylateral Group Pte Ltd Poh Tiong Choon Logistics Limited

Capital Development Pte Ltd Polwel Co-operative Society Limited

Changi Airport Group (Singapore) Pte Ltd PSA Corporation Ltd

Charles & Keith (Singapore) Pte Ltd Samwoh Corporation Pte Ltd

CityCab Pte Ltd SBS Transit Ltd

Comfort Transportation Pte Ltd Shell Companies in Singapore

ComfortDelGro Driving Centre Pte Ltd Sheng Siong Supermarket Pte Ltd

Crowe Horwath First Trust LLP Singapore Pools (Private) Limited

Cycle & Carriage Singapore Singapore Press Holdings Ltd

Edelman Singapore Pte Ltd Singapore Safety Driving Centre Ltd

Fullerton Healthcare Group Pte Limited Singapore School Transport Association

General Insurance Association of Singapore SMRT Buses Ltd

Giti Tire Global Trading Pte Ltd Sound Life Centre Pte Ltd

Goldbell Engineering Pte Ltd SPCS Consultancy Pte Ltd

Ho Bee Foundation ST Logistics Pte Ltd

Hwa Seng Builder Pte Ltd SymAsia Singapore Fund

Khong Guan Biscuit Factory (S) Pte Ltd The Community Foundation of Singapore

Komoco Motors Pte Ltd Tote Board

Komoco Motorcycles Pte Ltd

10 CAMPAIGNS AND EVENTS

Mr Amrin Amin (centre), Senior Parliamentary Secretary for Home Affairs and Health, launching the Singapore Road Safety Month with the VIPs.

SINGAPORE ROAD SAFETY MONTH 2018

The Singapore Road Safety Month (SRSM) 2018 was Besides the seminar, various collaterals such as banners for launched at the Republic Cultural Centre’s studio in Republic lamp posts and posters were produced to remind motorists Polytechnic on 22 May 2018. The Singapore Road Safety not to speed and to refrain from beating the red light. Council (SRSC), in collaboration with Traffic Police (TP) and the Advertisements were also published in The Straits Times to Workplace Safety and Health Council and with support from remind motorists about road safety; the road safety messages Land Transport Authority (LTA) and Automobile Association of were conveyed via cartoons by Singapore Press Holdings Singapore (AAS), organised a Road Safety Seminar for close artist Lee Chee Chew. Two animated videos were produced to 200 safety professionals and employers at the launch of by TP and uploaded onto the Singapore Police Force’s online the SRSM. Mr Amrin Amin, Senior Parliamentary Secretary learning portal, reminding motorists to be vigilant. for Home Affairs and Health, was the Guest-of-Honour. To address the issue of speeding, especially by drivers The theme of the SRSM, which was in its sixth year, was of heavy vehicles, TP, together with LTA, explored and “Towards Safer Roads”. It focused on the road safety efforts of conducted trials on different solutions under the Safer Roads SRSC and TP on vulnerable road users such as motorcyclists Industry Taskforce’s (SRIT) recommendations. The Speed and drivers of heavy vehicles. The campaign also emphasised Tracking Device trial explores three different solutions: “the the importance of keeping within the road and vehicular Digital Tachograph”, “the Enhanced Speed Limiter” and speed limits and observing traffic rules and regulations. “the Fleet Management System”. These devices have the capabilities to track and record the speed of heavy vehicles The seminar addressed topics of safe road use for transport- and will serve as a reminder for drivers of such vehicles to related businesses, such as industry best practices and be more aware of their speed on the road. The trial will study the economic impacts of traffic accidents on them. Guest accuracy, compatibility and how resistant each device is to speakers from TP, NTUC Income Insurance Co-operative tampering. Limited, ST Healthcare Pte Ltd and AAS Academy were invited to share road safety tips with motorcyclists and SRSC hopes that the initiatives unveiled at the event will drivers of heavy vehicles. encourage all road users to do their part in making our roads even safer.

11 Mr Amrin viewing a container truck equipped with speed-tracking devices.

Mr Amrin looking at the road safety banner for lamp posts while visiting the SRSC exhibition booth. (From top): Deputy Superintendent of Police Zeya Lwin Tun, Planning Officer (Research, Planning and Organisational Development), Traffic Police at Singapore Police Force; Mr Philip Chia, Manager of Operations (Orange Force) at NTUC Income Insurance Co-operative Limited; Mr Tay Chay Sim, Senior Technical Consultant and Trainer at AAS Academy; and Dr Ng Wee Tong, Medical Director (IWSH) at ST Healthcare Pte Ltd, sharing safety tips with drivers of heavy vehicles and motorcyclists.

12 A demonstration on wearing the safety Mr Amrin checking out the Fleet Management System. apparels for motorcyclists. SINGAPORE RIDE SAFE 2018

The Singapore Road Safety Council (SRSC) and the Traffic Police (TP) launched the Singapore Ride Safe Campaign at Singapore Expo Hall 5 from 17 to 19 August 2018. The campaign was into its 12th year and this was the third time it had been held in conjunction with the Singapore Bike Show. Ms , Senior Parliamentary Secretary for Home Affairs and Ms Sun Xueling, Senior Parliamentary Secretary for Home Affairs and National National Development, was the Guest-of-Honour. Development, together with SRSC Chairman Bernard Tay and Commander of Traffic Police Gerald Lim, launching the Singapore Ride Safe 2018 Campaign. The campaign’s theme was to continue spreading Ms Sun is wearing a riding jacket in support of the event. the message of Singapore Ride Safe among the motorcycling community, to “Gear Up, Ride Safe”. In her speech, Ms Sun highlighted that every injury and death is one too many and we can do more to keep our motorcyclists safe.

One of the highlights of the event was a showcase of stylish motorcyclist safety gear and apparels by models. It was a good opportunity to remind motorcyclists to wear protective riding gear and apparels before every ride.

A new road safety jingle – Gear Up, Ride Safe was also featured at the event. It is produced by Singapore Youth Award winning singer-songwriter, Mr Shabir Ms Sun unveiling the new road safety jingle, Gear Up, Ride Safe. Tabare Alam, in collaboration with a group of delivery riders. The jingle calls on all motorcyclists to gear up, ride safely and make it home to their loved ones. The jingle was shared on the media platforms of the Singapore Police Force and SRSC to reach out to more people.

At the event, Mr Abdul Khaliff, a TP Road Safety Champion, shared his personal experience of being Mr Abdul Khaliff, a TP Road Safety Champion, sharing his personal involved in a motorcycle accident about 30 years Models showcasing stylish motorcyclist experience of being involved in a ago. The accident caused him to sustain serious safety gear and apparels. motorcycle accident. injuries and he spent a month in the intensive care unit. He was wearing only a T-shirt and shorts when the accident occurred. Fortunately, he recovered from his injuries. A resilient person with a passion for riding, he continues to ride his motorcycle. But he now puts into practice the mantra “Gear Up, Ride Ms Sun sharing Safe”. He makes it a point to put on safety gear such a picture with Road Safety as his helmet, riding jacket, gloves and boots before Champions. riding off. He knows that this is a small step that can make a big difference in keeping him safe. Mr Abdul Khaliff is a good role model whom SRSC hopes fellow riders can learn from.

In addition to the event, TP continued to engage motorcyclists and despatch riders throughout the year to stress on the importance of road safety. The riders were engaged before their work or during their rest times at their workplaces and carparks. Through these engagements, TP learnt that most despatch riders earn by the number of delivery trips they complete. TP thus urged the riders not to compromise their safety simply to complete more trips for more earnings. These engagements were well-received and served as an important channel for TP to reach out to this group of road users.

A demonstration on wearing the safety 13 apparels for motorcyclists. Ms Sun with the VIPs at the Singapore Ride Safe 2018 event. Prime Minister , together with the VIPs, launching the TECK GHEE ROAD SAFETY HDB carpark boom gate CARNIVAL FOR SENIORS featuring a road safety AND FAMILIES message.

The Singapore Road Safety Council (SRSC) and its partners, the Traffic Police (TP), Land Transport Authority (LTA) and Automobile Association of Singapore (AA Singapore), held the Road Safety Carnival for Seniors and Families on 11 August 2018, in conjunction with Teck Ghee PM Lee checking his Constituency’s National Day celebration. Prime Minister PM Lee taking the breathalyser test. breathalyser test result. Lee Hsien Loong was the Guest-of-Honour at the event.

The Road Safety Carnival for Seniors and Families aims to raise general road safety awareness among seniors and their families. To bring across the importance of road safety, SRSC put up a skit to remind the seniors to be more vigilant on public paths and roads, and to always make use of pedestrian crossings. These are important road safety measures that they should adopt to avoid becoming accident victims. The eldercare guidebook, As You Are, Now, which is A Road Safety Officer sharing road safety dedicated to seniors and SRSC also worked with the RHT Rajan Menon Foundation tips with members of the public. their caregivers. to launch the eldercare guidebook As You Are, Now, which is dedicated to all our seniors and their caregivers, in four national languages. It is an initiative under the Successful Ageing Project spearheaded by the foundation, and SRSC has included a road safety chapter for the latest edition so that it can reach out to more seniors.

As part of TP’s initiative, and with support from SRSC, TP partnered with the Singapore School Transport Association (SSTA) and Housing Development Board (HDB) in April 2018 to produce a road safety visual for bus wraps and car park barriers in the form of a boom gate advertisement. The advertisement was deployed at HDB car park barriers around Singapore to feature the vulnerabilities of the elderlies and children on the road. In addition, TP also engaged the elderlies at places where AA Singapore’s exhibition educating heavy vehicle drivers about they frequent, such as polyclinics and supermarkets. the importance of checking their blind spots.

At the carnival, there were several exhibitions and activities for the members of the public to participate in An LTA and learn about road safety. The LTA had its Safe Riding demonstration Programme to educate cyclists and PMD users on safe of safe riding riding behaviour, proper use of infrastructure when as part of its riding, and the rules and code of conduct under the Safe Riding Programme. Active Mobility Act. It hopes to foster good public path safety in Singapore.

AA Singapore focused on educating the public about blind spots when driving. Visitors had the opportunity to experience sitting in a prime mover, which helps them better understand blind spots and danger zones from a driver’s point of view. An Online Driver Risk Assessment was also conducted to allow drivers to discover their risk profiles on the roads, and interactive quizzes were carried out at the booth to engage participants of all ages.

SRSC hopes that with this carnival, the members of the public, especially senior citizens who are vulnerable road users, have benefited and taken home some valuable advice on road safety. 14 PM Lee visiting SRSC’s exhibition booth. Mrs Teo launching the second edition of AA Singapore’s children’s activity book, ‘Be A Road Safe Kid’.

Mrs Teo pledging her support for road safety.

Mrs Josephine Teo, Minister for Manpower and Second Minister for Home Affairs, with VIPs of SRSC, as well as SRSC’s mascot Mr Zebra.

Mrs Teo presenting a token of The eldercare guidebook, appreciation to Ms Joey Ho, Senior As You Are, Now, which is Manager of Cycle & Carriage Singapore. dedicated to seniors and their caregivers.

Mr Ng (standing, third from left) presenting a The Police Quintet from the Singapore donor certificate to staff of General Insurance Police Force Band delivering a mesmerising Association of Singapore. performance for guests. SRSC Chairman Bernard Tay (centre) presenting a token of appreciation to Dr Elton Ong, Managing Director of Fullerton Healthcare SRSC FUNDRAISING GALA DINNER 2018 Group. With them is Mr Ng Kok Cheong, Organising Chairman of the gala dinner.

The Singapore Road Safety Council (SRSC) held its annual Traffic Police, Land Transport Authority, AA Singapore and Fundraising Gala Dinner on 19 October 2018 at the Stamford the Workplace Safety and Health Council, pledged their Ballroom, Fairmont Singapore. Mrs Josephine Teo, Minister support for road safety by signing on the pledged board. This for Manpower and Second Minister for Home Affairs, graced is a pledge to continue promoting safer roads, as well as for the dinner as the Guest-of-Honour. the management to commit to implementing policies and measures to improve road safety awareness and practice An LTA Apart from being a platform for raising funds, the dinner demonstration among drivers and riders. of safe riding presented SRSC with the opportunity to thank its sponsors as part of its and partners for their generous support and contributions One of the main highlights of the night was the unveiling Safe Riding towards the road safety cause. Speaking at the dinner, Mrs of the fourth episode of the Council’s Ms Saváge Series on Programme. Teo highlighted the importance of leveraging on technology Motorcyclist Road Safety. The video seeks to give valuable to improve safe driving, strengthening the safety culture at tips to motorcyclists in an entertaining and humorous way the workplace and fostering a safe driving mindset to ensure that is distinctively Singaporean. The clip was then uploaded safer roads in Singapore. onto social media platforms so as to reach out to the general public. She also officiated the launch of the second edition of Automobile Association of Singapore’s (AA Singapore) Sponsors and donors were presented with a token of children’s activity book, titled ‘Be A Road Safe Kid’. The book appreciation for their strong commitment in partnering targets primary school pupils and aims to educate them SRSC to promote road safety in Singapore. Recipients of the on proper road safety behaviours. It touches on the main Singapore Road Safety Awards 2018 were also recognised hazards affecting children on the roads and creates greater for their efforts in contributing to safer roads in Singapore. awareness about the issues at hand, cultivating better habits among children. Guests were also treated to exciting performances by local musician Deborah Jean Lee and Police Quintet from the Subsequently, Mrs Teo, together with SRSC Chairman Singapore Police Force Band. Bernard Tay, as well as senior representatives from the

15 Mrs Josephine Teo, Minister for Manpower and Second Minister for Home Affairs, Mrs Teo presenting a token of appreciation to Mr Loh Hock from presenting a token of appreciation to Ms Jin Shu Juan from SBS Transit Limited. Comfort Transportation Pte Ltd under the Safe Driver Taxi Category.

(From left) Commander of Traffic Police Gerald Lim and SRSC Chairman Mrs Teo presenting the champion award to Go Ahead Singapore Bernard Tay presenting a plaque to Mr Ng Hiong Yew from SembWaste Pte Ltd, under the Public Bus Category (Company). a merit award winner under the Safe Driver Heavy Vehicle Category.

SINGAPORE ROAD SAFETY AWARDS 2018

The Singapore Road Safety Awards (SRSA) were given out at the Singapore Road Safety Council (SRSC) Fundraising Gala Dinner on 19 October 2018. SRSA was introduced in 2013 to recognise the efforts of companies and individuals that have contributed to safer roads in Singapore. Eight champion awards were presented to the winners by the guest of honour, Minister for Manpower and Second Minister for Home Affairs Josephine Teo, while nine merit awards were presented to the winners by Commander of Traffic Police (TP) Gerald Lim and SRSC Chairman Bernard Tay.

In her speech, Mrs Teo commended the SRSA winners for setting the gold standard through their personal conduct. She also highlighted two particularly outstanding individuals: The winners of the Singapore Road Safety Awards 2018. Ms Jin Shu Juan from SBS Transit and Mr Loh Hock from Comfort.

Ms Jin has a fantastic driving record. Since joining SBS Transit with Comfort. He is also a Superstar Driver awardee with in 2009, almost a decade ago, she has had zero accidents, his company, and often takes time out from his schedule zero safety-related incidents and zero traffic violations. Ms to share safety tips with his fellow taxi drivers. Ms Jin, Mr Jin is also a National Kindness Award Transport (Gold) and Loh and other SRSA winners are role models for all of us. Excellent Service Reward recipient. SRSC hopes that these companies and drivers will Mr Loh is an experienced taxi driver who, despite long hours continue to practise good road safety behaviours and on the road daily, has been accident-free in over 23 years spread road safety awareness to the people around them. 16 Council members working hard to brainstorm ideas during the discussion.

The Singapore Road Safety Council (SRSC) held its Corporate Retreat on 26th October 2018 at the Singapore Island Country Club. The purpose of organising the half day retreat was to strengthen bonds between the council and our partners from Traffic Police (TP). In addition, the session was a good opportunity for the council to brainstorm ideas to A group picture to celebrate the end of a fruitful corporate retreat. celebrate SRSC’s 10th Anniversary in 2019 as well as proposing strategies to raise SRSC’s corporate image. The council was also updated on Use Your Road SRSC CORPORATE RETREAT 2018 Sense campaign as well as upcoming road safety programmes in 2019.

APPRECIATION DINNER FOR (From left) Commander of Traffic Police Gerald Lim and SRSC Chairman NATIONAL CRIME Bernard Tay presenting a plaque to Mr Ng Hiong Yew from SembWaste Pte Ltd, a merit award winner under the Safe Driver Heavy Vehicle Category. PREVENTION COUNCIL & SINGAPORE ROAD SAFETY COUNCIL

Commanding Officer of Road Safety Branch from Traffic Police, Supt Law Guests mingling and engaging in a great networking session. Jimmy sharing on the upcoming road safety programmes in 2019.

SRSC The Singapore Road Safety Council (SRSC) organised the Networking Lunch 2018 for sponsors and partners on 28th November 2018 at Swissôtel The Stamford. The purpose of this networking NETWORKING lunch was to engage our existing sponsors as well as to build new relationship with potential LUNCH 2018 sponsors. It also provided an opportunity for SRSC to share our upcoming road safety programmes and events to celebrate our 10th Anniversary to the sponsors. 17 Ms Sun Xueling, Senior Parliamentary Secretary for Home A Road Safety Officer Affairs and National Development, explaining how the traffic addressing the participants and games are played. A token of appreciation was presented to Nanyang Polytechnic for audiences at the Shell Traffic Games. producing the second series of the road safety videos for children.

Ms Sun, together with the VIPs, unveiling the second series of the Ms Sun having fun trying out the go-karts at the Road Safety Community Park three-episode road safety animation videos for children.

38TH SHELL TRAFFIC GAMES

The Singapore Road Safety Council (SRSC), together with crossing the road, complete with 360-degree videos and an the Traffic Police (TP), held the finals of the 38th Shell Traffic interactive game. To expand its outreach to the wider public, Games on 9 November 2018 at the Road Safety Community TP will also explore rolling out a public version of the mobile Park. The event was supported by Shell Companies in application to be used by members of the public who visit Singapore, the Ministry of Education, ITE College West, the Road Safety Community Park. Shimano, Bukit Batok Driving Centre, ComfortDelGro Driving Centre, Singapore Safety Driving Centre, the General The second series of the three-episode road safety Insurance Association of Singapore, National Parks Board, animation videos for children was also unveiled at the Nanyang Polytechnic’s School of Interactive & Digital Media event. A joint initiative led by SRSC and supported by TP and the National Police Cadet Corps. Ms Sun Xueling, Senior and Shell, these videos produced by Nanyang Polytechnic’s Parliamentary Secretary for Home Affairs and National School of Interactive & Digital Media contain important road Development, was the Guest-of-Honour. safety advisories, such as warning about the dangers of playing near the roadside and crossing the road at bends, The Shell Traffic Games is a year-long training programme and highlighting the importance of wearing seatbelts. The held at the Road Safety Community Park and a cornerstone videos are available on the SRSC website and Facebook of the primary school curriculum for road safety education page, and will also be used as educational tools during road in Singapore. It provides an interactive and fun way for safety talks. children to learn about the importance of road safety while remaining in a safe learning environment. Children can role- Ms Sun presented the trophies to the winning schools as well play as various road users, such as pedestrians, cyclists and as tokens of appreciation to the sponsors and partners of drivers, to learn about basic traffic rules. the Shell Traffic Games. Defending champion Yumin Primary School emerged victorious for the second consecutive year At the event, Ms Sun applauded SRSC and TP’s efforts in in the Shell Traffic Games. Canberra Primary School and incorporating technology into the Road Safety Community Woodlands Ring Primary School were the first runner-up Park experience, which will allow for more enhanced and second runner-up respectively. and interactive learning. Last year, TP rolled out a pilot initiative to replace the traditional route cards with a mobile SRSC and TP currently collaborate with Shell Companies in application for participants in the Shell Traffic Games Singapore to better spread awareness of road safety to the competition. Due to its success, TP has extended the use of children through the Shell Traffic Games. SRSC hopes that the mobile application to the daily training sessions at the the road safety knowledge that the children acquired at the Road Safety Community Park. All participants of the daily Shell Traffic Games will help mould them into responsible training now get a virtual reality experience that simulates road users in the future. 18 SRSC Chairman Mr Bernard Tay; Ms Sun Xueling, A token of appreciation was presented to Nanyang Polytechnic for Senior Parliamentary Secretary for Home Affairs and producing the second series of the road safety videos for children. National Development and Commander of Traffic Police Ms Sun Xueling with the pupils of Yumin Primary School, Gerald Lim launching the Anti-Drink Drive Campaign which emerged as the Champion of the 38th Shell Traffic Games. with the tagline, “Drink & Drive Is A Deadly Mix”. SPONSORS AND PARTNERS

SAFER ROADS SINGAPORE

Safer Roads Singapore is an action plan initiated by Traffic On 21 December 2018, Traffic Police (TP) and the Singapore Police (TP) to improve the safety of our roads. It comprises Road Safety Council (SRSC), launched the latest edition of three key thrusts, namely: Education, Engagement and the Anti-Drink Drive Campaign at Zouk. Ms Sun Xueling, Enforcement. Aside from being seen as ‘enforcers’ of the Senior Parliamentary Secretary, Ministry of Home Affairs roads, TP sought to work with the community on road and Ministry of National Development, unveiled the nation- safety initiatives to develop a culture of safe and courteous wide campaign, which aims to educate motorists about the road use. In this aspect, the Singapore Road Safety Council dangers of driving under the influence of alcohol, not only (SRSC) has been a long- standing partner of TP in helping us to themselves but to other road users as well. The annual to achieve our vision of making Singapore roads the safest campaign reiterates the important message of not driving at in the world. all if one intends to have alcoholic drinks.

In 2018, TP collaborated with SRSC on numerous road safety Playing on the analogy of an alcoholic drink cocktail, the initiatives to address the concerns of vulnerable road user campaign’s theme, “Drink & Drive is a Deadly Mix”, uses a groups such as the elderly and motorcyclists, as well as the cocktail of ‘ingredients’ connected to the consequences of heavy vehicle (HV) industry due to the propensity of greater drink-driving, to drive home the point in a visually impactful harm of accidents involving HV. way, on how drink-driving affects the lives of the offender and the people around him. For the heavy vehicle industry, TP, together with SRSC, Ministry of Manpower (MOM) and Land Transport Authority During the event, car bumper stickers, decals and drink (LTA), organised a dialogue session on 17 October 2018 to coasters bearing the campaign theme were given out as engage the senior management of heavy vehicle companies. collaterals to event guests. A new animated “Anti Drink- Discussions centred on the causes of traffic accidents Drive” video was also shared to remind all motorists that involving heavy vehicles, improving company processes drink-driving is an irresponsible act that puts their lives and and welfare of drivers, training and education, as well as the lives of other road users at risk. investing in technology to reduce accidents. TP will continue to work with SRSC in the coming year to engage these TP will continue its collaboration with SRSC to educate and road users and stakeholders to remind them to exercise engage road users to make Singapore roads the safest in the responsibility when using the roads. world.

Commander TP addressing the audience at the Dialogue Ms Sun Xueling distributing the campaign collaterals. 19 with Senior Management of Heavy Vehicle Companies. ROAD SAFETY INITIATIVES

In the Land Transport Master Plan (LTMP) 2013, the Land Transport Authority (LTA) reaffirmed its vision for a people-centred land transport system, by progressively rolling out more connections, better service and a transport system that supports a liveable and inclusive community. In line with our mission of “Connecting people and places, Enhancing travel experience”, LTA’s long-term LTMP will shape the future of land transport to 2040, and possibly beyond. One of the three key themes under the LTMP 2040 is ‘Quality Living’, which encompasses safer journeys, healthier lifestyle and cleaner environments. Below are some of the initiatives which help promote safer journeys.

SCHOOL CHILDREN

Young pedestrians are relatively inexperienced road users and require more dedicated attention. Therefore, school zones are designed to make motorists more vigilant; speed calming measures, that remind motorists to slow down and be extra cautious of school children crossing the roads, are employed. The ‘40km/h When Lights Flash’ sign is such a measure and a key feature of the Enhanced School Zone (ESZ) scheme. Located at the start of an ESZ, the accompanying amber lights of the sign flash during school arrival/dismissal hours where a higher student-vehicle interaction is experienced, temporarily reducing the posted speed limit of the school zone to 40km/h. To date, 360 of these signs have been installed near 170 primary schools island wide. Figure 1: ‘40 When Lights Flash’ sign

SENIOR PEDESTRIANS Publicity materials are also distributed or erected prior to commencement of construction works. These come in the form of customized banners and/or brochures, works notices, etc., which are aimed at spreading awareness of the initiative as well as the impending works. Monthly constituency magazines and local community events are also occasionally leveraged upon to feature upcoming or recently completed Silver Zones for even wider community outreach. LTA also works closely with other agencies through consultation, as some of the proposed measures extend beyond LTA’s care. These agencies include the Housing & Development Board, the National Parks Board, and the Public Utilities Board, etc. Figure 2: Silver Zone Gateway Since 2014, delegates of various countries (e.g. ASEAN Nations, Hong Kong, South Korea and Japan) have visited The Silver Zone initiative forms a pillar of the LTA’s continuous Singapore to learn about the Silver Zone design and efforts in improving road safety for vulnerable road users, philosophy. The prestigious Prince Michael International in particular, senior pedestrians. It is a national project that Road Safety Award (PMIRSA) was also conferred to LTA in aims to drastically reduce the occurrence of senior-involved 2016 for the Silver Zone project. traffic accidents in selected estates, through the means of introducing measures to calm traffic speeds and provide safer, conducive and more comfortable crossing facilities.

The first Silver Zone was completed along Bukit Merah View in 2014 and a total of 15 Silver Zones have been completed to date. A total of 50 Silver Zones island wide are planned to be completed by 2023.

Apart from introducing engineering measures, LTA works closely with the community. Engagement efforts begin as early as a year before implementation, where the Silver Zone teams arrange discussion sessions and site walks with Figure 3: Silver the Adviser(s), key grassroots leaders, merchant association Zone project engineers engaging representatives, educational institutions, etc. to gather the Singapore views and feedback pertaining to the proposed Silver Zone Association treatments. At this platform, the stakeholders also provide for the Visually knowledge of ground conditions and resident behavior, Handicapped (left); which are invaluable in designing the Silver Zone. and introducing the Silver Zone to ESM Goh Chok Tong (right) 20 MOTORCYCLISTS

Two-wheelers, comparably, are more vulnerable than other vehicles. Though constituting only a sixth of all vehicles on our roads, motorcyclists account for almost half of total fatalities. LTA has embarked on two trials, on top of other regular treatments, in a bid to further enhance road safety for motorcyclists.

Figure 4: Motorcyclist Protection System (foreground) and Roller Barrier System (Background)

Figure 5: Night view of the Motorcyclist Protection System (left) at slip road form BKE(PIE) into PIE(Tuas); and Roller Barrier System (right) at slip road from PIE(Tuas) into BKE(Woodlands)

ROLLER BARRIER SYSTEM (RBS)

The Roller Barrier System is being trialled along the interchange between PIE(Tuas) to BKE(Woodlands). It features a continuous row of bright yellow rollers that are designed to absorb the shock energy from a collision and steer the vehicle back into its lane. In addition, the conspicuous rollers aid in increasing motorists’ awareness, to negotiate a bend more safely.

The rounded edges of the Roller Barrier System can also help to reduce injury severity to motorcyclists in the event of a crash. This concept has also been used in countries such as Malaysia, Australia and Thailand.

MOTORCYCLIST PROTECTION SYSTEM (MPS)

The Motorcyclist Protection System has a similar function of reducing severity to road users, especially motorcyclists, in the event of a crash. It comprises of an additional panel retrofitted onto the existing vehicular impact guardrails to prevent motorcyclists from sliding under and colliding into the barrier support posts during a crash. It is also coloured in bright yellow to enhance conspicuousness.

Both trial locations were selected along bends with relatively high occurrence of vehicles hitting the guardrail, as well as self- skidding accidents involving motorcyclists. Following the trials, LTA will study the effectiveness of both systems to assess if it can be extended to more locations.

CALCINED BAUXITE

First conceived to tackle self-skidding issues for motorcyclists, a special pavement mix that uses Calcined Bauxite aggregates was introduced to treat sections of expressways trunks and interchanges that experience high number of self-skidding cases. Calcined Bauxite aggregates have high skid resistance properties, increasing friction between vehicle tyres and the road pavement. So far, 9 such locations have been treated, and self-skidding cases for individual locations have been reduced by up to over 70%. 21 TOWARDS SAFER ROADS “DRINK & DRIVE IS A DEADLY MIX” In May 2018, Cycle & Carriage is proud to have partnered the Singapore Road Safety Council (SRSC) and Traffic Police As a company whose business is to protect people, (TP) to communicate road safety to the public in a fun and AXA Insurance plays a key role in risk prevention and light-hearted way. Through a print advertisement in The education. They are proud to have partnered with the Straits Times and on social media platforms Facebook and Traffic Police (TP) and Singapore Road Safety Council Instagram, a “Towards Safer Roads” cartoon was featured (SRSC) on the recent Anti-Drink Drive Campaign as part to reinforce the road safety message and serves a reminder of their efforts to champion road safety in Singapore. for drivers to drive responsibly. The cartoon reached over Campaign collaterals such as posters, coasters, car 300,000 impressions and 1,000 likes on Facebook. bumper stickers as well as car decals were produced with the campaign tagline: “Drink & Drive is a Deadly Mix” to remind motorists of the grave consequences of drink driving. The visuals were featured by the mainstream media and were well-received by the public.

According to a recent AXA survey, one in two Singaporeans feel that roads have become less safe compared to three years ago. Mr Leo Costes, Managing Director, Retail, and Chief Customer Officer, AXA Insurance said, “Promoting safe driving and responsibility on the roads is important to AXA as we believe lives can be saved through risk prevention and education. Our partnership with the Traffic Police and SRSC – aimed at curbing risky road behaviours in Singapore – demonstrates our commitment to contribute towards improving road safety in Singapore.”

Collaterals for the Anti-Drink Drive Campaign include posters, car decals, car bumper stickers and coasters.

“Towards Safer Roads” cartoon, a collaboration between SRSC, TP and Cycle & Carriage Singapore.

22 SINGAPORE ROAD SAFETY COUNCIL

Attendance for Council Meetings held in Year 2018

CURRENT TERM CURRENT TERM NAME Designation Date of Appointment Frequency

Bernard Tay Chairman 2 January 2010 6/6

Patrick Kho Chuan Thye Vice-Chairman 1 December 2012 6/6

Hon Treasurer & Chairman of Raymond Tan Kim Han 1 May 2016 4/6 Admin & Finance Committee

Abdul Rahim Bin Mohd Tahir Council Member 1 May 2016 3/6

Abdul Razak Bin Abdul Raheem Council Member 1 May 2015 4/6

Alfred Cheong Keng Chuan Council Member 1 December 2012 3/6

Chandrasekar s/o Palanisamy Council Member Appointed on 1 May 2018 3/4

Chew Kok Liang Council Member Appointed on 1 May 2018 3/4

Council Member & Chairman of Dominic Nathan 1 May 2014 4/6 Corporate Relations Committee

Gerald Lim Council Member Appointed on 14 June 2018 3/3

Koh Chin Beng Council Member Appointed on 1 May 2018 3/4

Koh Siew Cheng Council Member 1 February 2015 3/6

Council Member & Chairman of Lakshmanan s/o Seenivasakan 1 May 2015 6/6 Campaigns & Events Committee

Lee Yuen Yuen Council Member Appointed on 1 May 2018 3/4

Low Beng Tin Council Member 1 December 2012 1/6

Council Member & Chairman of Ng Kok Cheong 1 May 2016 4/6 Fundraising Committee

Council Member & Chairman of Richard Loi Chee Keong 1 December 2012 1/6 Audit Committee

Siti Haslinda Putri Harun Council Member 1 December 2016 3/6

Council Member & Chairman of Tan Chong Huat 1 December 2012 4/6 Tender Committee

Council Member & Chairman of Wong Yiik Diew 1 May 2015 4/6 Research Committee

Council Member & Chairman of Xie Yao Quan 1 May 2016 4/6 Road Safety Engineering Committee 23 SINGAPORE ROAD SAFETY COUNCIL (REGISTRATION NO. T09SS0253D)

STATEMENT BY THE COUNCIL AND MANAGEMENT AND FINANCIAL STATEMENTS

FINANCIAL YEAR ENDED 31 DECEMBER 2018

ANNUAL REPORT JAN-DEC 2018