Scottish Corporate Plan 2015–2021 Our Mission Our Vision To inspire our members and partners in the development of aquatics, providing leadership and expert support, resulting in Everyone more people taking part and reaching their full potential. can swim

Our Strategic Objectives is • To increase the number of people of all ages and abilities participating the Governing Body in swimming for health, fitness and fun. for Swimming, , Masters Swimming, • To support and develop stronger, more sustainable clubs that will provide Open Water Swimming, increased and quality opportunities for people to participate at all levels. Synchronised Swimming and . • To enhance the aquatic pathway, ensuring high performance results Swimming is a sport for through effective athlete development and quality coaching. everyone and we are committed to developing Scottish Swimming works with, and for our members. Everything the sport in an inclusive, we want to achieve happens in partnership with local and national equitable and fair way. organisations supporting and working with us. The past six years have been quite a journey for Scottish Swimming Is ... Our Record Swimming, culminating in the Olympic and and the Glasgow . These milestones have helped inspire and encourage strong growth across all aspects of Scottish Swimming. From our work in Inclusive participation and health to supporting clubs and ultimately the A sport for everyone. We are success of our athletes on the world stage. Scottish Swimming, committed to developing the our members and partners have a great deal to be proud of! sport in an inclusive, equitable, Scottish Swimming would like to recognise the coaches, drug free, safe and fair way. teachers and volunteers who deliver our sport on a day-to- day basis. We have worked hard to create education and development opportunities to meet their needs. This includes Unique over 1,200 people taking formal education courses and in addition 300 people attending Continuing Professional The support from the water Development (CPD) courses each year. means people of all ages and abilities can enjoy the health, fitness and fun benefits.

Local A network of fantastic clubs, facilities and activities across offers experiences from participation to performance.

Inspirational Great Scottish performances on the world stage inspire our members and attract new participants.

Over the past six years Scottish Swimming has supported me in achieving numerous qualifications as well as presenting me with some fantastic coaching opportunities that have enhanced my experience and knowledge in the world of competitive swimming. Ben Higson, Performance Coach We have increased the opportunities for people of all ages Health, Fitness & Fun and abilities to participate in swimming. Clubs Together

The establishment of Triple S (Scotland Safe Swimmer), the Top Up programme and Start to Swim has brought us closer to ensuring that every child in Scotland can swim.

Our work with partners on projects such as Swim4Change and Early Years swimming has demonstrated that swimming can help achieve wider health and social benefits.

Through our Active Adults programme we have developed innovative training, working with Leisure Trusts to engage more adults in aquatic activities. We will take advantage of the opportunities that adult recreational swimming offers as a growth market.

Our clubs are the foundation upon which swimming is developed in Scotland. The Regional Swimming Development Managers have become an established support for our club network, providing help with governance, planning, volunteer and coach recruitment and retention.

Club membership is growing with clubs continuing to provide vast benefits to the community and excellent development for our athletes, as well as a great opportunity for thousands of people to take part, teach, volunteer and coach.

As a head teacher I have to say I’m truly passionate Our vision is to continue to develop and improve as a strong about the children swimming. In my 20 years here and sustainable club, providing a quality service to all our it’s the one sport that children have been involved members. The regional support through Scottish Swimming in that I can truthfully say I have seen them grow has encouraged us to create an enjoyable environment that allows and blossom in confidence in front of my eyes. all our swimmers, coaches and volunteers to fulfil their potential.

Mary Ryan-Gillespie, Head Teacher, Pirniehall Primary School Livingston & District Dolphins ASC Switched On

The fantastic growth and results are underpinned by continuous improvement in the governance and management of Scottish Swimming, along with innovative work in our approach to digital communications.

KPMG undertook a governance review of Scottish Swimming in February 2013 as part of the Development Programme. Recommendations were made to support Scottish Swimming in improving its governance and procedures on its journey towards becoming a ‘World Class’ organisation. Management have stated their desire to address these recommendations and their commitment to continuous improvement.

KPMG

Scottish Swimming has taken a proactive and progressive approach to marketing and is continuously pushing the boundaries in that field. This approach signals a significant channel shift in terms of where sport will get the greatest return on investment with marketing spend and has delivered real and measurable value to members.

David Hamilton, Owner, Dog Digital Since we published our previous corporate plan, Scottish Scottish Swimming has played a key role in my swimming career. They discovered my A Winning Team athletes have enjoyed significant success at two Olympic potential at a young age and helped me to develop this through the talent programmes they and Paralympic Games and two Commonwealth Games. have in place. They continue to support me by helping provide support via the sportscotland In addition Scottish athletes have ranked highly at European and World Championships. Institute of Sport; this has been an essential part of my high performance training regime.

Andrew Mullen

Beijing Olympic & Delhi Commonwealth London Olympic & Glasgow Commonwealth Paralympic Games 2008 Games 2010 Paralympic Games 2012 Games 2014

Ten Scots were selected for the Olympics and five The aquatics team won seven medals, including two Six Scots were selected for the London Olympics with The aquatics team won ten medals with gold medals for the Paralympics, with Jim Anderson winning two silver gold medals for Robbie Renwick and . Michael Jamieson winning a silver medal. Five Scots were for Hannah Miley, Ross Murdoch and Dan Wallace. and two bronze medals and Sean Fraser winning a selected for the Paralympic Games with James Clegg bronze medal. winning a bronze medal.

European & World Championships Kris Gilchrist Hannah Miley Andrew Mullen

We also had some great European World Short Course Champion in 2008 World and European Short Course Champion in 2012 4 gold medals at the 2014 IPC European Championships and World Championship results and European Long Course Champion in 2010 to celebrate including: everyone can swim The Lane Ahead Scotland – As we plan for the next six years Scottish Swimming must build on the we must consider the changing success of the past and strive for continual The Perfect landscape and environment that we live in. improvement in all areas in the future. Arena For Aquatics

Competition is an important part of our sport, from introductory, fun swimming galas to hosting major events in Scotland. It is essential that participants have a great experience and that where possible we build on event Key Factors Are: publicity, inspiring others to get involved and stay active. Swimming is the sport for all – the sport for life. Swimming brings significant health and well-being benefits, enabling Scotland now has a blend us to lead longer, happier, healthier lives. These benefits of world-class facilities that can be realised on a national level if we start by ensuring can host international events, that every child can swim. regional facilities and local community pools. We have Along with a fantastic club network we have an army of excellent clear ideas about where the volunteers who provide opportunities for people to take part in gaps remain and how we swimming – we must continue to support these volunteers and can support and work with maintain our efforts to encourage and sustain membership. partners to maximise the usage of all pools. Teachers and coaches are the foundation of our sport, critical to the development of swimming – we must continue to With the IPC World provide training and support to allow them to deliver to the Championships in 2015 and highest level. the European Championships in 2018 in Glasgow we have Performance sport is increasingly competitive – we must a great opportunity to build on stay innovative, creative and maximise all our resources to the profile and developments build on our success. generated by the . Our partners who own and manage swimming pools continue to face significant financial challenges – we must support, innovate and help them if we are to realise our vision.

Strategic Objectives Critical For Success

To increase the number of people of all To deliver our strategic ages and abilities participating in swimming objectives we must for health, fitness and fun. continue to focus on:

Scottish Swimming will focus on: • Quality teacher and • Ensuring every child can swim coach education and • Getting more adults physically active development programmes • Quality swimming teaching environments • Effective water To support and develop stronger, sustainable management programming clubs that will provide increased and quality opportunities for people to participate • A competitive pathway which at all levels. develops our athletes and showcases our sport Scottish Swimming will focus on: • Quality coaching environments • A creative and innovative • Membership recruitment and retention marketing and • Volunteer support and development communications strategy

To enhance the aquatic pathway, ensuring • Strong engagement high performance results through effective with our members athlete development and quality coaching. • Effective relationships Scottish Swimming will focus on: with our partners • Quality coaching • Technical excellence • Performance and performance • A continual drive to ensure development environments Scottish Swimming operates • Effective athlete development as a leading organisation Key Performance Indicators Finance

Performance Scottish Swimming will look to maximise revenue from our Scottish Swimming will continue to strive to improve main income streams which are sportscotland, membership, sources of finance and controlling spend between our Swimming: sponsorship and other sources. The executives are committed to Development, Performance and Services work to ensure actively managing our finances and are aware of the main risks to that there is sufficient resources available to support the • 6—8 Swimmers attaining top 16 in the world ranking (2 per nation) the organisation from a financial position. key objectives highlighted throughout this plan. Diving: • Scottish divers ranking in the top 18 in the world measured by achieving the average degree of difficulty on dives for 1m/3m/10m (individual or synchro) derived from the Olympic Games and World Championships 2004—2012 Revenue Costs Para Swimming: £3.3m £3.3m £3.3m £3.3m £3.2m £3.2m £3.2m £3.2m £3.2m £3.2m £3.2m £3.2m • 5 para swimmers attaining top 8 in the world (absolute and IPC Championship Events) £3,000,000

Services £2,500,000 We will:

• Maintain our Fit for Purpose status £2,000,000 • Achieve Advanced Equality Standard • Ensure adequate financial resource is

available to support our long term plans £1,500,000 • Deliver innovative and effective communication with all stakeholders

£1,000,000 Development By 2021 we will: £500,000 • Increase swimming membership to 19,000 • Increase non-swimming membership to 7,000, including £0

teachers, coaches, technical officials and volunteers 2014–15 2015–16 2016–17 2017–18 2018–19 2019–20 2014–15 2015–16 2016–17 2017–18 2018–19 2019–20 • Have 120 strong, sustainable clubs with swiMark Plus • Have 32 Local Authorities/Trusts delivering a National membership sportscotland development performance services Swimming Framework underpinned by an aquatics plan • Increase the number of children learning to swim sponsorship part / edu misc income • Establish an adult recreational membership with over 1,000 members Scottish Swimming looks forward to working with our members and partners during the delivery of this plan. Our Corporate Plan is underpinned by more detailed development and performance plans.

You can download a digital version of all plans at scottishswimming.com/about-us

scottishswimming.com

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