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National Franchise Convention 2013 20 - 22 October 2013

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National Franchise Convention 2013 20 - 22 October 2013 FRANCHISE Issue 35 Edition Three 2013 Official Journal of the Franchise Council of Australia FRANCHISENFC13 REVIEW For Leadership, Strategy and Technology NFC13 Keynote speaking program Page 20-25 National Franchise Convention 2013 20 - 22 October 2013 INSIDE Page 6 Coalition moves small business portfolio to Treasury Page 26 Global trends: eCommerce and social media are shaping franchising Page 38 Marketing: When change is the new black 1 Point of Sale, Management & Reporting Solutions Hundreds of thousands of Australians use our software and loyalty systems, with millions of transactions processed each year. When converting to Shift8 we manage the rollout project making the switch painless and efficient. No head office server or expensive hardware required. Experience the benefits of global POS management and cloud reporting. www.shift8.com FRANCHISE Franchise Review is published Cover story: four times per year by the NFC13 Franchise Council of Australia (FCA) inside Publisher FRANCHISEREVIEW The Franchise Council of Australia Point of Sale, Management Design and layout at+m integrated marketing & Reporting Solutions Studio Manager Eddie Mallinson Editorial content and 20 Advertising Sales enquiries Stephanie Wells, Franchise Council of Australia Narellan Pools - bringing T 1300 669 030 Franchisee dreams to life in business F +61 (0) 3 9508 0899 Recruitment:10 and community E [email protected] Bakers Delight Franchise Council of Australia looks to staff to ‘rise ‘ ABN 17 002 789 988 to the occasion PO Box 2195 Malvern East VIC 3145 T 1300 669 030 F + 61 (0) 3 9508 0899 E [email protected] W www.franchise.org.au 14 General information All material is published at the discretion 22 of the FCA. Advertisements are published NFC13 and positioned in the journal at the Expert panel sessions discretion of the editors. Editorial contributions, advertising bookings and artwork deadline information is available by NFC13 contacting the FCA on 1300 669 030. 30 Disclaimer The publication of articles is for Be sun smart at work the purpose of promoting matters of interest to members of the FCA. The views expressed Michael Paul: Coalition’s intentions look promising for in this journal do not necessarily refl ect the Small Business 4 views or policies of the FCA. Publication of Coalition moves small business portfolio to Treasury 6 advertisements for products or services do L&D: Case Study – The Coff ee Club 8 not indicate endorsement by the FCA. News: FCA to drive international survey 12 Technology: Standing out from the crowd 16 Technology: Eff ectively managing growth with POS 18 Hundreds of thousands of Australians use our software and loyalty NFC13 Full program 24 systems, with millions of transactions processed each year. Global Trends – eCommerce and social media are shaping franchising 26 When converting to Shift8 we manage the rollout project making the The true value of non-franchised outlets 32 switch painless and efficient. No head office server or expensive Social Responsibilty:From little things, big things grow 34 hardware required. Legal Forum: Restraints of trade 36 Marketing: When change is the new black 38 Experience the benefits of global POS management and cloud reporting. www.shift8.com 3 Coalition’s intentions look promising for Small Business As we enter the fi nal week leading up to the National Franchise Convention it is worth refl ecting on the state of franchising as it relates to the new Australian landscape and rest of the world. Michael Paul, FCAChairman FCA Chairman, Michael Paul At the time of writing, MP Bruce Billson has Australian best practice franchising attracting The Franchise Council of Australia is also a recently been announced as Australia’s Minister international attention member of the World Franchise Council and for Small Business. This comes as good news attending meetings twice yearly has ensured Following the success of the FCA Franchisor US but no great surprise. Minister Billson was re- we represent Australian franchising on a global Study Tour which I wrote about earlier this year, elected to the Federal seat of Dunkley for his scale (see pages 12 and 13 for more details). a delegation of US Franchisors will complete a seventh consecutive term, and has been the FCA representatives also attended the New similar program in Australia, coordinated and Shadow Minister for Small Business since 2009. Zealand Annual Franchise Conference and hosted by FCA, following attendance at the participated in expert panel sessions at the What is a far more encouraging sign from the National Franchise Convention this October. Franchise UAE Expo in September of this year. new Government was the move of the small These international relationships are becoming business portfolio from the Department of increasingly important to our members as their National Franchise Convention 2013 Innovation back to Cabinet. This signals the systems grow and move beyond Australia. It This year we will return to the beautiful Coalition Government’s intention to take is fantastic to see the interest in international Gold Coast. It is our great pleasure to bring Small Business and the livelihood of hundreds franchising is reciprocated by our American Australia’s pre eminent franchising event back of thousands of hard working Australians counterparts. to such a stunning setting. seriously. In June and August, the FCA participated in With a key focus on leadership, strategy and In Minister Billson, we have a long-term small the Australia China Business Week events technology, this year’s National Franchise business advocate installed in a Cabinet that held in Melbourne and Sydney respectively. Convention poses the question: aims to get things done. We anticipate Billson I was fortunate enough to attend and speak and his team will pick up where the previous at the Sydney event, which comprised more What does the future of franchising look like Government left off – with the completion of than 1,300 delegates from Australia and China in Australia? the extensive Franchising Code of Conduct researching investment in Australian business. review, which has been taking place in various stages, since 4 January this year. This provides a solid position for franchising to “These international relationships are becoming move through to the end of the year and into increasingly important to our members as their systems 2014. This year has been one of collaboration and we look forward to continuing this trend grow and move beyond Australia. It is fantastic to see the both with Government and other stakeholders interest in international franchising is reciprocated next year. by our American counterparts.” Issue 35 Edition Three 2013 And we’ll answer it with a knock out keynote I’m particularly looking forward to these panel speaking program featuring Guy Russo, sessions which showcase not only some of the A special thank you must go to our sponsors Coalition’s intentions look for this year’s convention. Without them, Managing Director of Kmart; Warren Wilmot, most experienced franchisors in the country, this fantastic event would not be possible. CEO of 7-Eleven; Bernie Brookes, CEO and MD but also the true thought leadership and brain promising for Small Business of Myer Group; and Tony Alford, CEO and MD trust that is evident in Australian franchising. of Retail Food Group, along with presentations We are an incredibly open sector that thrives by executives from NAB, PayPal, Microsoft, on the sharing of ideas and experiences. eBay and Google. You can read more about the program on Expert panel sessions on a variety of topics pages 24 and 25. and trends will feature some of Australia’s If you are still yet to register, best franchise brands and CEO’s sharing their you can do so here. experiences, challenges and triumphs at the coal face. Click here to register See you on the Gold Coast ... fr “Expert panel sessions on a variety of topics and trends will feature some of Australia’s best franchise brands and CEO’s sharing their experiences, challenges and triumphs at the coal face. ” 5 Policy and Regulation Coalition moves small business portfolio The Hon Bruce Billson, MP Minister for Small Business to Treasury It has been said many times that small business is the backbone of the economy and there is “We will work collaboratively with the franchise sector to little doubt the franchise community makes a signifi cant contribution to the sector. The identify opportunities to reduce red tape imposts while Coalition Government understands the improving knowledge about commercial expectations vital contribution small business makes to communities and to our economy. That is why and risks, rights and responsibilities under agreements the small business portfolio has a dedicated governed by the Franchising Code. spot at the Cabinet table. ” For the last four years as the Shadow Minister We will work collaboratively with the franchise In addition, a root and branch review of the for Small Business I have seen the very real sector to identify opportunities to reduce red competition laws will be undertaken to ensure issues which aff ect the franchise and small tape imposts while improving knowledge both small and big business have a level business sector. Throughout 2013, the Coalition about commercial expectations and risks, playing fi eld. This independent review will followed closely the issues considered as part rights and responsibilities under agreements examine the current competition framework, of the Franchising Code review undertaken by governed by the Franchising Code. how it is applied, if it is keeping up with Mr Wein. We have developed good working emerging trends, and whether outcomes are The Government understands the challenges relationships with many key stakeholders, consistent with what was intended. and road-blocks that stand in the way of small including the Franchise Council of Australia, business success. That is why one of our key Responsibility for small business policy is now and as a Coalition we are looking forward to commitments is to reduce the regulatory a matter for the Commonwealth Treasury.
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