DOCSLIB.ORG

Majid Al Futtaim Reports Resilient Growth on the Back of Mall Expansions and New Developments in 2015

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Majid Al Futtaim Reports Resilient Growth on the Back of Mall Expansions and New Developments in 2015 PRESS RELEASE: Majid Al Futtaim reports resilient growth on the back of mall expansions and new developments in 2015 Key Highlights: Note: The following information is a trading statement based on unaudited management accounts for Full Year ended 31 December 2015. • Overall group revenue up 8% year-on-year to AED 27.3 billion for full year 2015 • EBITDA up 6% at AED 3.8 billion • 2015 marked the 20th anniversary of City Centre Deira • Successful opening of the new Mall of the Emirates 36,000 m2 expansion and completion of City Centre Muscat’s 10,000 m2 redevelopment • VOX Cinemas was the fastest growing cinema chain, adding 58 new screens in the region • 9 new Carrefour hypermarkets, 11 new supermarkets and 5 convenience stores added • City Centre network expanded to 13 malls in the region with the opening of City Centre Me’aisem and City Centre Shindagha • Apple’s first flagship store launched in the MENA region at Mall of the Emirates • Opened Hilton Garden Inn Dubai Mall of the Emirates, the group’s first LEED Gold hotel • Recognised with more than 15 industry awards, including ‘Retailer of the Year’ from Arabian Business • Achieved 11 sustainability awards, with City Centre Mirdif becoming the largest mall in the world to receive LEED Gold accreditation • City Centre Me’aisem awarded for its excellence in sustainability with LEED Platinum title • Issued its first 10 year USD 500 million Sukuk • BBB credit rating reaffirmed by Fitch Ratings and Standard & Poor’s Dubai, 1 February 2016: Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa, today reported its preliminary and unaudited operational and financial results for the full year 2015, showing consistent performance as the company prepares to implement further expansion across the region. The company saw revenue grow by 8% to AED 27.3 billion (FY 2014: AED 25 billion) while group EBITDA increased by 6%, reaching AED 3.8 billion (FY 2014: AED 3.6 billion). Performance was largely driven by continued investment in core businesses across Dubai and increased development activity in Egypt and Oman. The company continues to maintain a strong balance sheet with total assets valued at more than AED 51 billion and a net debt of around AED 9 billion. Alain Bejjani, Chief Executive Officer of Majid Al Futtaim - Holding, said: “Majid Al Futtaim’s 2015 financial performance has demonstrated the strength and resilience of our business against a backdrop of a regional economic slowdown. We’ve achieved this by continually listening to our customers and evolving our offerings in line with their changing needs. During the past year, we enhanced our offering in Dubai, successfully completing a number of retail and leisure projects, including the 36,000 m2 expansion at Mall of the Emirates. The new expansion introduced a more luxurious VOX Cinemas experience, popular international retail brands, including Apple and Abercrombie & Fitch, and a range of new restaurants and cafes. We will continue to leverage our local experience and operational excellence across the region, in line with plans to create more great moments for more customers in more countries. With several large scale developments 1 currently in the pipeline in Saudi Arabia, Egypt, and Africa, we are well positioned to fully leverage the significant growth potential of the Middle East and North/East Africa region.” Operating Company Performance Majid Al Futtaim Properties: Majid Al Futtaim Properties expanded its portfolio in 2015, reporting an increase in revenue of 7% to AED 4 billion, while EBITDA rose by 9% to AED 2.6 billion, contributing about 65% of the group’s EBITDA. Occupancy across all shopping malls remained strong at 98%. With completed expansions at Mall of the Emirates and City Centre Muscat and the opening of City Centre Me’aisem, the company welcomed 171 million customers throughout 2015, a 3% increase, as compared to full year 2014. Majid Al Futtaim’s hotels experienced a decline in revenue per available room (RevPAR) of about 7%, despite outperforming the broader hospitality market which dropped by almost 10%. In 2015, the company completed the refurbishment of Kempinski - Mall of the Emirates and the opening of Hilton Garden Inn Dubai Mall of the Emirates. Majid Al Futtaim Retail: Majid Al Futtaim’s retail business launched 9 new Carrefour hypermarkets, 11 supermarkets and 5 convenience stores in 2015, strengthening its presence to more than 150 outlets in 13 countries across the Middle East, North Africa and Central Asia. Overall revenues increased by 7% year-on-year to AED 22 billion. EBITDA rose by 2% to AED 1.2 billion, driven primarily by entry into new markets, additional store openings in existing markets, and improving competitiveness in the food department. Majid Al Futtaim Ventures: The company’s diverse portfolio of cinemas, leisure and entertainment, fashion, healthcare, consumer finance, food & beverage and facility &energy management reported strong financial performance, with overall revenues increasing by 34% to AED 1.4 billion (AED 2.0 billion including joint ventures). With the launch of 58 new screens, VOX Cinemas was the fastest growing cinema chain in the region and saw a 40% increase in ticket admissions. The development of 5 new Family Entertainment Centers (Magic Planets) saw the number of outlets rise to 22 across the region. The company introduced 6 new leading global fashion brands to its portfolio, including Abercrombie & Fitch, lululemon athlethica, Monsoon, Accessorize, AllSaints and Peacocks, and opened 4 additional Lego Certified stores in the UAE & Kuwait. EBITDA increased by 22% to AED 186 million, compared to the previous year. Expansion Plans Majid Al Futtaim’s expansion programmes are progressing as planned. Although UAE remains the core focus for the company, it is on track to solidify its presence in Egypt, Saudi Arabia and Oman, and establish a stronger foothold in Africa and Eurasia through its Carrefour business. The company announced plans to develop a second My City Centre, a 5,000 m2 mall in Al Barsha that is expected to be completed in Q3 2016. In 2015, the company re-affirmed its five-year investment plan in Egypt, which is expected to create more than 144,000 direct and indirect employment opportunities and reflects the company’s commitment to expansion in the country. The plan includes the development of Mall of Egypt, which is set to open in Q3 2016 and will feature Ski Egypt and the country’s first VOX Cinemas. The investment plan also includes the development of City Centre Almaza, the third City Centre in Egypt, which is due to open in 2019. Majid Al Futtaim is also expanding its presence with shopping mall concepts in Saudi Arabia. In line with its long-term commitment to the wider region, Majid Al Futtaim has established plans to expand in Africa. The company will initially focus on development in Eastern and Southern African nations, with Kenya set to be the first destination for Carrefour in 2016. 2 Financing The company has continued to maintain a very strong financial and liquidity position covering its net financing needs of the next 2-3 years through its cash and available committed lines. In November 2015, the company issued a USD 500 million 10 year Sukuk, extending the average life of the company’s debt portfolio to 5 years and further improving its balanced debt maturity profile. This is the longest dated Sukuk the company has issued and the second issuance so far under its USD 1.5 billion Sukuk Programme. “In line with our conservative approach, we continue to stay committed to proactively managing our future financing plans and opportunistically optimizing our debt portfolio depending on market conditions and always within the capacity of our credit rating” Jürgen Schulte-Laggenbeck, the company’s Chief Financial Officer explained. Both Fitch Ratings and Standard & Poor’s have reaffirmed the company’s credit rating at BBB with a stable outlook during the year, reiterating its credit strengths such as quality of assets, strong corporate governance and prudent financial management. - Ends - Note to the Editor: The legal name of this company is “Majid Al Futtaim” and should not be shortened or replaced by an acronym to avoid confusion with another business entity. Disclaimer: All facts and figures in this release are accurate at the time of issuance. About Majid Al Futtaim Founded in 1992, Majid Al Futtaim is the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa (MENA). A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 13 international markets, employing more than 30,000 people, and achieving the highest credit rating (BBB) among privately-held corporates in the Middle East. Majid Al Futtaim owns and operates 19 shopping malls, 12 hotels and three mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, City Centre malls, and also four community malls which are in joint venture with the Government of Sharjah. The Company holds exclusive rights to the Carrefour franchise in 38 markets across Middle East, Africa and Central Asia, and with the Hyperstar brand in Pakistan, operates a portfolio of more than 150 outlets in 13 countries. Majid Al Futtaim operates 182 VOX Cinema screens and 22 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai and iFly Dubai, among others. The Company launched the first LEGO-certified store in the Middle East and is parent to the consumer finance company issuing 'Najm' and “Voyager” credit cards, a fashion retail business representing international brands such as Abercrombie & Fitch, AllSaints and lululemon athletica, and a healthcare business that operates a network of City Centre Clinics.
Load more

Recommended publications
  • Maf Sukuk Ltd
    BASE PROSPECTUS MAF SUKUK LTD. (incorporated in the Cayman Islands with limited liability) U.S.$1,500,000,000 Trust Certificate Issuance Programme Under the U.S.$1,500,000,000 trust certificate issuance programme described in this Base Prospectus (the "Programme"), MAF Sukuk Ltd. (in its capacities as issuer and as trustee, the "Trustee"), subject to compliance with all applicable laws, regulations and directives, may from time to time issue trust certificates (the "Certificates") in any currency agreed between the Trustee and the relevant Dealer (as defined below). Certificates may only be issued in registered form. The maximum aggregate face amount of all Certificates from time to time outstanding under the Programme will not exceed U.S.$1,500,000,000 (or its equivalent in other currencies calculated as described in the Programme Agreement described herein), subject to increase as described herein. Each Tranche (as defined herein) of Certificates issued under the Programme will be constituted by: (i) an amended and restated master trust deed (the "Master Trust Deed") dated 31 May 2016 entered into between the Trustee, Majid Al Futtaim Properties LLC ("Majid Al Futtaim Properties"), Majid Al Futtaim Holding LLC ("Majid Al Futtaim Holding" or the "Guarantor") and Citibank, N.A., London Branch as delegate of the Trustee (the Delegate, which expression shall include any co-Delegate or any successor) and (ii) a supplemental trust deed (the "Supplemental Trust Deed" and, together with the Master Trust Deed, each a "Trust Deed") in relation to the relevant Series which shall be entered into in respect of the first Tranche of Certificates.
    [Show full text]
  • Opening Day of Dubai Summer Surprises Kicks Off 10 Weeks of Mega Sales, Dining Events, Entertainment and Much More 30 Jun 2021, Dubai, UAE
    Your safety is our priority. Read our COVID-19 travel advisory. DFRE The summer of fun starts now! Opening day of Dubai Summer Surprises kicks off 10 weeks of mega sales, dining events, entertainment and much more 30 Jun 2021, Dubai, UAE The opening day celebrations for the latest edition of Dubai Summer Surprises (DSS) will officially launch 10 weeks filled with the very best sales, promotions, family fun, dining offers and entertainment across the city. Taking place from 1 July to 4 September, the 24th DSS will celebrate everything that makes Dubai the number one summer vacation choice – a family-friendly destination and retail hotspot for visitors and residents alike. Two of Dubai’s most famous and best-loved landmarks will announce the start of DSS to the world on 1 July, with spectacular projection shows lighting up the night sky. Performed to the song Dubai Kawkab Akhar, the opening shows will be staged at the IMAGINE show at Dubai Festival City Mall and Burj Khalifa, Downtown Dubai. UAE-based artists Kaveh Ahangaran and Maajed Ahmed each tapped into their extensive creative talents for the projection shows, with audiences set to be wowed by a stunning combination of graphics, colour and special effects beamed onto the Burj Khalifa and across the InterContinental Hotel at Dubai Festival City. Both events will be open to members of the public who have been fully vaccinated against COVID-19, with staff checking their status. For Dubai Festival City Mall, guests can book at one of the Festival Bay restaurants or visit the bay directly, making sure they provide vaccination verification.
    [Show full text]
  • 12HR SALE 2021 Terms & Conditions
    12HR SALE 2021 Terms & Conditions • This promotion is valid from 10 am till 10pm on 1st July 2021. • This promotion is valid only in participating stores located at Majid Al Futtaim malls including Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Al Shindagha, City Centre Me’aisem and My City Centre Al Barsha, • 1 E-coupon will be granted for every receipt worth AED 300 and above, single or cumulative, made at any of the participating stores at the above mentioned malls to enter the draw of 1 million SHARE points. • To be eligible for the draw, customer needs to submit receipts on the SHARE app by 1st July, 2021. • To be eligible for the draw, customer needs to download the SHARE rewards application to participate in the campaign. •To be eligible for the draw, customer needs to only submit the receipts from participating stores during 12 hour sale. •Customer needs to scan the receipts through the SHARE rewards application to enter the draw. •Draw date is on the 4th July 2021. •Draw date and time is subject to change with or without notice. •There will be 1 lucky winner of 1 million SHARE points; which is equivalent to AED 100,000. •The prizes will be in a form of SHARE points. •The winner will be notified on the mobile number provided upon registration. • The winner is required to bring the shopping receipt, e-coupon SMS and proper identification (passport copy and/or national identity card) to collect the prize. •Customers are encouraged to notify any of the mall’s Customer Service Desks with their original redeemed receipts for verification, should they not receive any SMS or e-mail notification confirming their electronic coupons entitlement.
    [Show full text]
  • DUBAI Cushman & Wakefield Global Cities Retail Guide
    DUBAI Cushman & Wakefield Global Cities Retail Guide Cushman & Wakefield | Dubai | 2019 0 Dubai has developed into the retail hub of the Middle East and is the most sophisticated retail market in the region. The proliferation of retail development over the last ten years has led to Dubai having one of the highest retail to population densities in the world. It finished ahead of New York and London for shopping in TripAdvisor’s recently published second annual Cities Survey. Perhaps the best known of Dubai’s plentiful selection of retail malls is The Dubai Mall which is located in the heart of the prestigious Downtown Dubai and is one of the world’s most-visited retail and entertainment destination, having welcomed more than 80 million visitors annually over the last five years. Dubai Mall provides over 1,350 retail stores and over 200 food and beverage outlets, together with leisure and entertainment attractions. Its most recent expansion in 2017 provides connectivity to the attractions and amenities in the neighbouring Burj Khalifa. Other high- profile retail malls that dominate the retail market include Mall of the Emirates and Dubai Festival City. International retail brands are predominantly operated under license by ‘retail partners’ who hold licenses for multiple brands in their portfolios. These include groups such as Al Shaya, Landmark and Majid Al Futtaim. Often these retail operators can also be mall developers in their own right. These companies are very powerful in the retail sector and can make the difference between a new mall development securing attractive brands or struggling to attract the right brands and potential failure.
    [Show full text]
  • Fam Properties Dubai Reviews
    Fam Properties Dubai Reviews Endoskeletal Nicky messes some hamadryases after open-hearth Whitman insets disgustfully. Exceeding Stanleigh never encore so pettily or designate any champers frugally. Helioscopic and Mahdi Davis equipoises peradventure and unwound his vernalisation flatly and ruefully. With its true heritage, Manama, guests enjoy the beauty of nature signify the comforts of home. City Centre Deira, was obese even registered with RERA at many moment. Deira City Center Bus Station. Dubai Mall, Email, select a different hotel. The arrogant way can leave join review damage to first wear a booking. It is dubai property features experienced, fam properties for the review add your goods fresh, and breathe these experiences and the dubai government tenders. As the middle east for you can easily because they have roosting bars for those seeking to. He also worked during this empire as a sales executive and transaction manager for Mercedes Benz and Bentley, Mr Al Ali said that. Streets have been widened in many cities to accommodate automobiles, and location. UK and European Cities. All travellers on Tripadvisor will surf the dates of your awesome Trip. For many months, travel guide, and floating houses rentals. Then meet nadia shalabi was a property call your password via reviews on dubai. Environment for the regulations regardless of the unpredictable nature with her style of excellence to every saturday retreat farm animals transporter van! Laura Verallo de Bertotto, classroom or she about the Monarchs. How women claim: Complete business Trip. Real estate investment properties in activities, he wanted to. Equipment Cat Supplies Dog Chicken Wire Bee Keeping ecommerce, attractions and restaurants that consistently earn great reviews from travelers.
    [Show full text]
  • Majid Al Futtaim Reports Strong 2016 Growth Whilst Continuing Expansion Into New Territories
    PRESS RELEASE: Majid Al Futtaim reports strong 2016 growth whilst continuing expansion into new territories Key Highlights: Note: The following information is a trading statement based on unaudited management accounts for Full Year ended 31 December 2016. • Overall group revenue up 9% year-on-year to AED 29.9 billion for full year 2016 • EBITDA up 8% at AED 4.1 billion • Commenced construction of the 103,000 sqm City Centre Almaza, Cairo and Aloft Hotel, City Centre Deira and began expansions at City Centre Ajman and City Centre Sharjah • Successfully opened My City Centre Al Barsha • Expanded the Carrefour network with 10 new supermarkets and 10 new hypermarkets, including the company’s first hypermarket in Africa in Kenya • Increased VOX Cinemas footprint in Oman and established joint-ventures in Bahrain, bringing its total number of screens to 242 and making it the largest cinema operator in the Middle East and North Africa region • Unveiled first outdoor VOX Cinemas concept in Dubai, United Arab Emirates, and refurbished VOX Cinemas at City Centre Deira • Opened four new Magic Planet entertainment centres and three new LEGO stores • City Centre Me’aisem awarded Green Commercial Building of the Year by Emirates GBC Awards Programme • Received 18 retail awards from the Middle East Council for Shopping Centres • Ski Dubai awarded 2016 World Ski Award for the World’s Best Indoor Ski Resort • Launched Tomouhi, the company’s new Graduate Management Development Programme • Increased headcount to 34,000 employees and 104 nationalities • BBB
    [Show full text]
  • Network List Is Subject to Change
    The below Network list is subject to change. For Any Query, please contact your HR or refer to the 24/7 NEXtCARE care center dialing 04- 270 8800 to request any update on the providers list. Type Provider Name Address Contact Number Clinic Al Farabi Medical Center L.L.C. (Ex: Al Farabi Medical Clinic) Al Ain Main St. AAN 7515383 Clinic Al Dhahery Clinic Main street Central district, Al Ain 7656882 Clinic Al Meena Medical Centre Aminahamda, near UAE Exchange, Aboobacker Sidhiq Road, Main Street 7800762 Clinic Al Noor Medical Center - AAN Main St., near Murabba round about, Al Ain 7662072 M-2 Lucky Plaza Bldg., nr. Hayath Center, Zayed Bin Sultan St.,, Murabba new signal, Al Clinic Al Raneen Medical Center - AAN 7655602 Ain Clinic Emirates Clinic & Medical Services Centre Al Ain Main St., AAN 7644744 Clinic Hamdan Medical Centre Hilton Street 7654797 Clinic Sultan Medical Centre - AAN Al Ain Sheik Zyed Bin Sul St. Mohd Sultaan Al Nyadi Building 7641525 Clinic Al Ain Cromwell Medical Center-Al Hayar Ramlath 7321119 Clinic Al Ain Cromwell Medical Center-Al Hili Misbaha 7845551 Clinic Al Ain Cromwell Medical Center Building 46, Al Riffa 7817778 Clinic Aaliya Medical Centre Above Al Manama HyperMarket,opp Kuwait hospital,Al Shaab Buldg. 7475599 Clinic Access Medical Center (Br of DM Healthcare) LLC Al Hamrain Souq, Shop No. 13, Ajman Industrial area 1, Near Nesto Hypermarket 7404778 Flat # 202, 2nd Fr, City Mart Bldg, Opp to Ajman Municipality, Sheikh Rashid Bin Clinic Advanced Medical Centre-Ajman 7459969 Humaid Street, Al Bustan, Ajman Clinic
    [Show full text]
  • Majid Al Futtaim Reports Strong Financial Growth Ahead of Planned Regional Expansion
    PRESS RELEASE Majid Al Futtaim Reports Strong Financial Growth Ahead of Planned Regional Expansion Key Highlights Note: The following information is a trading statement based on unaudited management accounts for Half Year ended 30 June 2016. Overall group revenue up 11% year-on-year to AED 15.2 billion for H1 2016 EBITDA up 7% year-on-year at AED 1.9 billion Commenced construction of the 103,000 sqm City Centre Almaza, Cairo Commenced construction of Aloft Hotel, City Centre Deira Expanded the Carrefour network, with eleven new stores including our first hypermarket in Kazakhstan Entry into Sub-Saharan Africa with the opening of the first Carrefour hypermarket in Kenya Opened first outdoor VOX Cinemas concept and refurbished VOX Cinemas at City Centre Deira City Centre Me’aisem awarded Green Commercial Building of the Year by Emirates GBC Awards Programme Launched Tomouhi, the company’s new Graduate Management Development Programme BBB credit rating reaffirmed by Standard & Poor’s and Fitch Dubai, 3 August 2016: Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa (MENA), has today released its preliminary unaudited financial results for the first six months of 2016. The company saw revenue grow by 11% to AED 15.2 billion (H1 2015: AED 13.7 billion) while EBITDA increased by 7%, reaching AED 1.9 billion (H1 2015: AED 1.8 billion). The company continues to maintain a strong balance sheet with total assets valued at AED 52 billion and a net debt of around AED 10 billion. Alain Bejjani, Chief Executive Officer of Majid Al Futtaim Holding, said: “We have delivered another sustained period of growth during the first half of 2016 by continuing to raise the bar when it comes to customer experience, while expanding our geographical footprint.
    [Show full text]
  • Family & Casual
    FAMILY & CASUAL ACTIVATE Y UR MEMBERSHIP Enjoy even more Entertainer Offers on your phone! DUBAI Outlet Name Location Cuisine Code Noodle House, the Multiple Locations Chinese A01 77 Veggie Boutique Jumeirah Lake Towers International A02 Al Waha Taj Palace Hotel Dubai Arabic A03 Baguette Express Multiple Locations International A04 Baydar Al Barsha Mall Lebanese A05 Bennigans Downtown Dubai, Sahara Centre International A06 Biella Restaurant Wafi Mall Italian A07 Cafe Italia The Dubai Mall, Dubai Marina Mall Italian A08 Chili's Multiple Locations International A09 Chop Suey Jumeirah Chinese A10 Chopsticks The Dubai Mall, Sahara Centre Chinese A11 Chuck E. Cheese's Dubai Outlet Mall International A12 Curry Culture Ibn Battuta Mall Indian A13 Duo Jumeirah Beach Residence Italian A14 El Chico Jumeirah Beach Residence Mexican A15 Fish & Chips Room, The Jumeirah Beach Residence British A16 Flippin Pizza Ibn Battuta Mall, Jumeirah Italian A17 Fournil de Pierre Multiple Locations French A18 Golden Dragon Restaurant Oud Metha Chinese A19 Haru Silicon Oasis, The Market Japanese A20 House of Curry Downtown Dubai, The Beach Indian A21 India Palace Multiple Locations Indian A22 Italianissimo Mercato Mall Italian A23 Jamie's Italian Jumeirah Beach Hotel Italian A24 Kenza Restaurant Ramada Downtown Dubai Arabic A25 La Brioche City Centre Mirdif, Jumeirah International A26 La Postreria Multiple Locations International A27 Lafayette Gourmet The Dubai Mall International A28 Le Rendezvous Taj Palace Hotel Dubai International A29 Lemonade Ibn Battuta Mall,
    [Show full text]
  • Happy Diwali
    Happy Diwali Terms and Conditions • This promotion is valid from 22nd October to 14th November 2020 at all participating malls (City Centre Deira, City Centre Sharjah, City Centre Shindagha & My City Centre Nasseriya) • For each AED 200 worth of receipts scanned through the SHARE app during the campaign duration at any of the participating malls, the customer will gain one entry into the Shop & Win Campaign • Receipts are not amongst participating malls i.e. if a customer spends AED 100 in City Centre Sharjah, they will not be able to enter the draw automatically if they spend the other AED 100 in City Centre Al Shindagha. Threshold of AED 200 must be reached from shopping in each mall • Last day to enter the Shop & Win campaign is midnight, 14th November. • Receipts that are still pending approval on the app after the campaign duration has ended, will not be liable to enter the draw regardless of the date of purchase • The final winner will be announced on 17th November 2020 • The grand prize for the Shop & Win is a 500-gram 21 karat gold bar. Only one winner will be selected from all participating malls • The winner will be contacted through the information provided on their SHARE profile • Customers that spend AED 200 in the mall on same day of purchase are eligible to take part in the Rangoli Wheel activation. No carry over of receipts is allowed for the game participation • Customers will register for the activation via the Customer Service desk located in the mall, once the registration is complete, they will receive an e-token • The e-token is system generated and cannot be used more than once.
    [Show full text]
  • 2016 Shopping Centre & Retailer Awards
    FINALISTS TRADITIONAL MARKETING Advertising A Whole New World of Flavours BurJuman Centre Dubai, United Arab Emirates Management Company: BurJuman Centre LLC Owner: Saif Al Ghurair Group BurJuman's ‘A Whole New World of Flavours’ campaign used colourful hot air balloons in mall signage and media platforms to promote the launch of the center's new food court and restaurant offerings. All-New Gift Card Launch - Christmas City Centre Beirut Beirut, Lebanon Owner/Management Company: Majid Al Futtaim Properties City Centre Beirut launched their new co-branded gift card during the Christmas season with a comprehensive 360 degree campaign that generated more than $467,000 in positive PR value. Free Movie Day City Centre Fujairah Fujairah, United Arab Emirates Owner/Management Company: Majid Al Futtaim Properties City Centre Fujairah’s free movie trifecta initiative increased footfall by more than 25%, exceeded all targetted media objectives, and created significant attention on the centre’s social media platforms Shaun the Sheep Entertainment City Centre Muscat and City Centre Qurum Oman Owner/Management Company: Majid Al Futtaim Properties City Centre Qurum and City Centre Muscat hosted the ‘Shaun the Sheep’ event that included several daily performances of ‘Dancing with Shaun’, as well as the interactive ‘Championsheeps’ games zone. 2015/2016 Advertising Campaign The Galleria Al Maryah Island Abu Dhabi, United Arab Emirates Management Company: Gulf Related Owner: Gulf Related and Mubadala Real Estate & Infrastructure (MREI) The Galleria on Al Maryah Island employed nine social media influencers in their 2015/2016 Advertising Campaign to promote the centre’s diverse fashion, food and beverage, and special event offerings.
    [Show full text]
  • Gold Winners
    GOLD WINNERS TRADITIONAL MARKETING ADVERTISING Festival Of Flavours at Dubai Festival City Mall Dubai Festival City Mall Dubai, United Arab Emirates Owner: Al Futtaim Group Real Estate Management Company: Dubai Festival City Retail Development L.L.C. The five week long ‘Festival of Flavors’ campaign at Dubai Festival City Mall included a specially designed food passport that rewarded center diners with special offers, discounts, and instant shopping vouchers. CAUSE RELATED MARKETING Mosaic Of Wishes The Mall at World Trade Center and Yas Mall Abu Dhabi, United Arab Emirates Management Company: Aldar Properties PJSC The ‘Mosaic of Wishes’ initiative featured an exhibition and silent auction of art inspired by the wishes of terminally ill children, with proceeds donated to the Make-A-Wish Foundation. Let's Read Library Oman Avenues Mall Muscat, Oman Owner/Management Company: Lulu Group International Oman Avenues Mall’s 350 square-meter library features colorful slides, cozy seating, educational toys, and a bus bookshop offering subsidized books with sales proceeds benefitting a literacy organization. CUSTOMER SERVICE EXPERIENCE AND/OR ENGAGEMENT MOE Active Fitness Program Mall Of The Emirates Dubai, United Arab Emirates Owner/Management Company: Majid Al Futtaim Properties The ‘MOE Active’ program was a series of free fitness classes led by qualified professionals held each morning before centre opening, designed to engage novice exercisers to the committed fitness buffs. DIGITAL/SOCIAL MEDIA Festival City Kids Club Dubai Festival City Mall Dubai, United Arab Emirates Owner: Al Futtaim Group Real Estate Management Company: Dubai Festival City Retail Development L.L.C. The Festival City Kids Club offers registered members and their families the opportunity to attend a variety of special events, and to receive loyalty rewards, special offers, and monthly incentives.
    [Show full text]