Desmond J. Smith, BM, BCh, PhD Department of Molecular and Medical Pharmacology, UCLA School of Medicine, Los Angeles, CA In the annual Service Report presented in the Summer 2002 issue of The Teke, Tau Kappa Epsilon announced its INTERnational philanthropic partnership with the Alzheimer’s Association. In this issue, we are proud to introduce Tekes to researcher Desmond J. Smith, BM, BCh, PhD. Collectively, our fraternity is sponsoring the $240,000, three-year investigator-initiated Alzheimer research project of Dr. Smith. r. Smith’s project – “High Throughput Imaging of Another reason for selecting this project is its sub- DGene Expression in Normal and Alzheimer’s Dis- ject matter. Imaging – a process whereby scientists can ease Brains” – was one of only 82 investigations awarded “see” Alzheimer characteristics in living humans – is an funding through the Alzheimer’s Association research area of intense interest. We are proud to support a cut- grant making cycle (there were 474 total applications). ting-edge investigation with great promise for contrib- Tau Kappa Epsilon has selected this project for spon- uting to more effective Alzheimer treatments and sorship for a number of reasons, in addition to its high eventually earlier diagnosis. caliber. A final rationale for selecting Dr. Smith’s project is Alzheimer’s Association senior science staff des- its location—at UCLA. The investigation will be con- ignated this project, along with 28 others, as a 2002 ducted in President Reagan’s own town. Reagan Research Institute investigation. The Ronald and In addition to working at UCLA, Dr. Smith serves Nancy Reagan Research Institute is a portfolio of funded as an associate member of the Crump Institute for Mo- projects within the Association’s grants program. This lecular Imaging, and as associate investigator with the collection of research projects serves as a paradigm for a Nuclear Medicine Division and UCLA-DOE Laboratory key principle of the entire research effort – a commit- of Structural Biology and Molecular Medicine. He is ment to cutting-edge, basic science and to exploring the affiliated with the Brain Research Institute and the broadest possible spectrum of approaches to developing Jonsson Cancer Center. He earned his credentials at the Alzheimer treatments. Tau Kappa Epsilon selected this University of Oxford and University of Cambridge, both Reagan Research Institute project in tribute to our Frater, in the United Kingdom. Dr. Smith’s Web site address is: President Reagan, who lives with the disease today. http://www.pharmacology.ucla.edu/smithlab. 2 THE TEKE ! WINTER 2003 Contents Winter 2003 • VOLUME 96 • NUMBER 1 INTERNATIONAL HEADQUARTERS Tau Kappa Epsilon, 8645 Founders Road Indianapolis, IN 46268-1393 Features Telephone 317/872-6533 • FAX 317/875-8353 http://www.tke.org 2 TKE Sponsors Alzheimer Research Project 4 Message from the EVP: Being Prepared for Success THE TEKE STAFF 6 Deep in the Heart of TKE: 2003 Conclave - Dallas, Texas EXECUTIVE VICE PRESIDENT/CEO Kevin M. Mayeux, CAE 8 Public Relations Part I: Positive Image, DIRECT OR OF OPERATIONS Brian T. Ferber, CAE Public Perception & Sharing the TKE DIRECT OR OF ADMINIS TRA TION Darren P. Pastuha 6 DIRECT OR OF PR OGRAMS Michael A. Mokros Experience COMMUNICATIONS COORDIN ATOR Heather N. Redeske 10 Public Relations Part II: Crisis Communica- PRODUCTION MANAGER Katie Sayre tions & Risk Management 2001-03 GRAND COUNCIL 15 Rechartering of Alpha-Iota Chapter, GRAND PRY TANIS Robert D. Planck (E-O) Hamilton College GRAND EPIPRY TANIS Mark C. Romig, CFC (Q-M) 18 Alumni Spotlight: Frater William V. Muse, GRAND GRAMMATEUS Mark A. Fite, CFC (D-X) Chancellor of East Carolina University & GRAND CRYSOPHYLOS Kevin H. Pollard (L-K) GRAND HIS TOR Robert I. McMurry (B-S) NIC Gold Medal Recipient GRAND HYPOPHETES Brian C. M. Barrett (K-C) 20 College Input Essential: Collegiate Advisory Committee & GRAND PYL OR TES Dr. Herbert L. Songer (A-U) Alumni Volunteer Task Force GRAND HEGEMON Julius J. Edelmann, CFC (O-N) 22 Teke Educational Foundation: Recognizing the Ability to Excel THE TEKE (ISSN 1527-1331) is published quarterly in spring, summer, fall and winter for $10.00 per year by Tau 14 Departments Kappa Epsilon (a fraternal society), 8645 Founders Road, Indianapolis, IN 46268. Periodicals Class postage paid at 12 Chapter News Indianapolis, IN and additional mailing offices. 16 With the Alumni POSTMASTER: send address changes to THE TEKE, 8645 20 Volunteers of the Month Founders Rd., Indianapolis, IN 46268. THE TEKE is the educational journal of Tau Kappa Epsi- lon. Members receive THE TEKE, as specified in the By- laws of the International Fraternity, upon payment of their initiation dues. Romig Promoted to President All alumni fraters who donate $10 or more to the TKE Effective January 1, Mark C. Romig, APR, has Educational Foundation, Inc. will receive a one-year sub- been promoted to President of Peter A. Mayer scription to THE TEKE. It's our way of saying thank you Public Relations, a division of Peter A. Mayer and of keeping you informed regarding what's going on Advertising, Inc., located in New Orleans, Louisiana. in TKE today. In this new role, Mark will lead a team of highly skilled professionals who coordinate clients’ public ON THE COVER relations needs. Mark is also overseeing the Our actions are a reflection upon us as individuals development of a new Public Relations Department to provide solutions on and the Fraterity of which we are a part. How we the local, state and federal level. go about sharing the TKE experience with others Mark, who is accredited by the Public Relations Society of America can either lead a chapter toward greatness or seal (PRSA) joined the agency in 1992 and is one of the region’s most well- its fate. (See page 8 for series on Public Relations) known and respected communicators. His specific experience in issues © 2003 Tau Kappa Epsilon management, strategic communications, crisis communications, protocol and Fraternity, Inc. community development is well known throughout the region. Mark was initiated into Theta-Mu Chapter, University of New Orleans, and graduated in 1978. He currently serves as Grand Epiprytanis. Mark is a member of the Southern Order of Honor and a recipient of the Grand MEMBER COLLEGE FRATERNITY EDITORS ASSOCIATION Prytanis Award and the TKE Triangle Award. WINTER 2003 ! THE TEKE 3 By Kevin M. Mayeux, CAE, Executive Vice President/CEO t’s hard to believe that it’s already 2003 – the that being a member of a college fraternity means 105th year in Tau Kappa Epsilon’s history. A participating in the group’s events, learning its his- Igreat thing about starting a new year is that we tory, and taking seriously the obligations of mem- not only reflect upon the past, but more importantly, bership. These are all part of being a fraternity man plan for the future. and becoming a Teke. The new member learns the As the Grand Prytanis announced in his importance of participating in the decisions of the Founders’ Day Address, so far this academic year chapter, electing qualified officers, supporting his we’ve seen some very exciting trends in our mem- fellow Fraters, and honoring the ritual and tradi- bership ranks. We’re on pace to report record gains tions of TKE. He learns some hard, but necessary, in our initiates for the year, as well as show a dra- facts in life: that one must thoroughly prepare for matic increase in our average chapter size, and post events to be executed properly, that poor decision- solid results with our new expansion model. TKE making has consequences, that solid financial man- is becoming bigger, better, and stronger than ever – agement is critical for his chapter to operate thanks to the dedication of our undergraduate lead- successfully, and that sometimes painful decisions ership, volunteer corps, and every active Frater in must be made for the overall good of the organiza- Key Success Areas the Bond who continues to pour his heart and soul tion. These are all important lessons that better pre- into improving our great Fraternity. pare a Teke to be a responsible and successful man We want each TKE But that is not enough. In TKE, we’ve done a in life. chapter to be in the top lot of planning for the year ahead and beyond. The For a chapter, a major part of getting geared 25% on their campus in Fraternity is putting in place a number of programs up for a new year means setting tangible, measur- the following areas: that will be of tremendous benefit to the organiza- able goals. Probably the most important planning tion, our chapters, and every Teke. Throughout the tool any organization has it its budget – which is • Average next few months and culminating at Conclave in not only a financial statement of the group’s priori- ties but a monetary plan on how it will achieve them. Chapter Size Dallas this July 17-20, TKE will unveil a number of major initiatives – ranging from greatly expand- A typical budget consists of income and expenses. • • Academic ing the way we deliver training to our members, to For organizations like fraternity chapters, most in- Success better involving our alumni in the Fraternity for Life. come lines consist of new member fees, dues, par- • Extracurricular Building a more interactive TKE that is easily ac- lor fees, and outside fund-raising revenue. Typical Involvement & cessible with crucial member information will be expense lines include payment of insurance premi- Achievement available in just a simple mouse click. Your Fra- ums, Fraternity fees, officer & committee expenses, • Recruitment ternity is getting prepared for the future. Are you? funds for educational conferences, campus dues/ Results At about this time each year, most of our chap- fees, funds for recruitment events, bad debt expense, ters undergo a transition.