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Lifetime, You'll Now See More Desperate Husbands 00 TO THE NEW; BOLDER HEDIAWEEK.COH 9BXNONJ ***********A*A0T0** 3 -DIGIT 076 #MW0098340A MOS P 0032 LAURA CYR WALDEMBOORS 42 MUM PLEASANT AVE WHARTON NJ 07901-2120 P0009 WE WANTOUR WOMEN BACK THANKS TO LIFETIME, YOU'LL NOW SEE MORE DESPERATE HUSBANDS. Ln 4J CT CO Lifetime CO 43 43 We get women. NJ 02005 Uftbrne FnienAjorntro Sevicee What's happening tomy TY Land? Living with new original shows and other network changes. Relax. Your TV Land is just changing. Great new original shows are coming, like TV Land Awards, Chasing Farrah, The David Steinberg Project, Tickled Pink, TV Land's Top Ten, TV Land Confidential and...well,we've probably overwhelmed you too much already, right? TV Land. Where the classics you love inspire the originals you won't want to miss. LAND 60 yoo APRIL 4, 2005 $3.95VOL.15 NO. 14 THE NEWS MAGAZINE OF THE MEDIA SUPREME COURT'S WEB TESTS Justices lean toward Hollywood in Grokster case and against cable in ISP case PAGE 8 INTERACTIVE MORE CONTENT GOING MOBILE Microsoft, others flow video to portable devices PAGE 9 TV One has given Jo nathan Rodgers NETWORK TV th Bch to ABC STILL IN HUNT work FOR PIECE OF NFL Could land Sunday -night deal for the right price PAGE 9 MAGAZINES HACHETTE BACK IN LAUNCH MODE Three new women's titles prepped for spring PAGE 66 CABLE SPECIAL REPORT BEGINS' AFTER PAGE 38 watch ha YOUNG AND RICH. queer BRAVO SETS RECORDS. Youngest Median Age In Network History. #1 Most Affluent Network. FORe3TeTHE STRAIGHT GUY watch what Bravo happens bravotv.com 10,0k Med., nese,/ r 0,..ay bp p I.r,201.3 t I, 2 U age ,o100, IP0 30/98-227/05).Point #2. Nielsen Media Researi Su 8p- II p. A25-54 VPVH. HHI $ 100Kr. Ranked all ad -supported cable networks. Subject to qualifications upon request. Market At Deadline Indicators NATIONAL TV: SLOW I NILES QUESTIONS NEED FOR MORE BIZ NETS video service that will deliver multiplexed trial coverage Second-quarter scatter Fox News chairman Roger Ailes is in no hurry to launch to viewers' computers...BET is launching its newest is starting off soft with a business channel, he said in remarks last week after reality series Blowin' Up!: Fatty Koo on April 21. The 13 - June particularly wide a breakfast hosted by the Newhouse School of Com- part half-hour drama follows five youngsters who are try- cpen-even r buyer - munications and The New Yorker. While News Corp. ing to break into the record business...ESPN on April 5 friendly pr ces-and chairman Rupert Murdoch has will launch The Trifecta, a one -hour block of 20 -minute nost adve-tisers For more late -breaking been pushing for a financial sports news segments that will air midnights following choosing to wait Lntil news, go to the new channel, Ailes said he would SportsCenter. The Trifecta will kick off with Outside the closer to airtime. mediaweek.com like to get one off the ground Lines followed by two seasonal sports reports, Baseball Wireless wars continue this year but wasn't in a rush. Tonight and NBA Fastbreak...E! Networks will take over t3 fuel all Jayparts. He questioned the demand for 24 -hour business international distribution for its sister network OLN, a news, considering the poor performance of CNBC and network devoted to outdoor sports and adventure. NET CABLE: MOVING the shuttering of CNNfn. FNC's business programming As the pre -upfront has enjoyed solid ratings. I ADVERTISERS RAISE IRE OF PTC pitches kidk into high The Parents Television Council is step- cear, marketp ace pre - I BBDO GAINS EBAY ACCOUNT INSID ping up pressure over racy programming c ictions are a little Omnicom Group's BBDO last week on Viacom's MTV, naming companies rosier. Wireless and landed eBay's U.S. marketing account MEDIAWEEK that advertise on the network "corpo- related electronics dol- without a review following the dis- rate sponsors of MTV sleaze." Compa- lars are foaling SE cond missal of lead agency Goodby, Silver- nies that ran the most commercials on cuarter, Mon] with stein & Partners. The online auction- MTV's Spring Break programming last some packaged -pods eer said it spent $250 million last year included Procter & Gamble, Sony companies that 'nevi- year on domestic marketing initiatives. and Time Warner, said the PTC, a group cusly had left, back Ad spending was $80 million, per TNS that campaigns against televised sex scatter money. Media Intelligence/CMR. BBDO in New and violence. The companies and MTV York also handles America Online, but declined to comment on the listing SPOT TV: LUKEWARM sources said that account was not a released last week. Still soft, esrecia ly conflict. An AOL rep could not be rational, tut condi- reached for comment. BBDO will pro- I ADDENDA: Fox has renewed its Sun- tions are better than vide integrated leadership across all day -night sitcom, Malcolm in the Middle, the start o' the year. parts of eBay's U.S. marketing opera- for a seventh season...Online parenting Foreign autorrakers tions, including Internet marketing and news portal BabyCenter will start pub- continue to outspend direct marketing, as well as print and Doug Crichton gives Health lishing BabyCenter magazine this comestic, Ibut overall TV advertising. Goodby and eBay had a fresh new look September. The quarterly will have a category is s uggish. worked together for six years. Page 70 500,000 rate base, distributing copies Wireless and entertain- to BabyCenter members who request a ment are active. I CABLE NETS ANNOUNCE SHOWS subscription...College Sports Television Among the major announcements head- Market Profile 15 will begin its first consumer -targeted RADIO: BUILDING ing into the National Cable & Telecom- branding campaign this weekend with As second quarter munications Association meeting in San Media Person 22 TV spots airing on both CSTV and Spike pproaches, the market Francisco: Music network Fuse The Blunt Pencil 24 TV. During the next year it will spend is improving With announced the addition this week of between $5-7 million, primarily on on -air increased activity 'ram interactive gaming to its video -on - Mr. TV 72 promotional spots. categories that include demand services, which now also home improvsmert, includes trivia for its series Uranium and I CORRECTIONS: An item in the entertainment, finan- Steve's Untitled Rock Show...Discovery Networks March 28 Media Elite section misidentified Brad cial, retail and auto. announced the creation in June of the Miami -based U.S. Wieners' employer. It is National Geographic Adventure National continues to Hispanic Network Group and the addition of two Span- magazine. On the same page, the photo of Shea Stadi- strengthen. ish -language networks to its repertoire: Discovery Kids um should have carried the credit Marc S. Levine/NY en Espanol and Discovery Travel & Living, or Viajar y Mets. Also in the March 28 issue, the Market Profile of MAGAZINES: NERDY Technology and than - Vivir. Discovery Networks will also roll out Discovery en Omaha, Neb., misidentified the owner of the Omaha - Espanol-on-Demand...Oxygen completed distribution World Herald. The paper is employee -owned. Finally, the c ial services targeting Soccer morns are till- renewals with Cox Communications and Insight Commu- March 21 Special Report about automobile advertising ing the pages of week- nications and added 80,000 new Comcast subscribers incorrectly stated General Motors' plans for media end supplements and in Cleveland, which takes total distribution to 54.4 mil- chores. GM is considering several options and has not traditional wo Tier's lion homes...Court TV has launched a new broadband made a decision yet. service magaaines. mediaweek.com Apr I4, 2005 MEDIAWEEK 7 Media Wire Supreme Test Betty Cohen Named CEO of Justices debate merits of Grokster, cable -controlled Internet access Lifetime, Replacing Black WASHINGTON By Todd Shields Cartoon Network founder Betty Cohen will be returning to her cable roots, hav- Only nine people know the likely out- ing been named last week president and come of two telecommunications CEO of Lifetime Entertainment Services, cases before the Supreme Court, and owned jointly by the Walt Disney Co. and they wear black robes, sit behind a Hearst Corp. Cohen, who had spent the high dais and speak through written past two years running her own media opinions. But questions posed by consultancy, succeeds Carole Black, who those nine justices during arguments resigned several months ago and left last week indicate they may be lean- the network in March. ing toward Hollywood in its struggle against "I wanted to get back in television computer -aided theft, and against cable in its because you can have a dialogue with bid for control of Internet access. an audience 24-7," Cohen said. "And to Each case tests rules for media in the be specifically talking to women...it was emerging digital age. In one, justices will decide just the right thing." whether federal regulators were correct to leave Cohen joins the women's network on cable modem service largely unregulated. In April 26, overseeing the day-to-day opera- last week's other, more celebrated case, movie tions of three Lifetime channels: Life- studios, TV networks and artists attacked the time Television, Lifetime Movie Network Grokster service that lets Internet users share and Lifetime Real Women. Plus, she will files. Such sharing, all sides agree, results in be responsible for Lifetime Radio for widespread copyright violation as millions of "I'll bet thy.nks had a Women, Lifetime Home Entertainment computer users swap videos and songs. and Lifetime Online. Studios' attorney Donald Verrilli Jr.
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