Tutored Wine Tasting
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Proposition of a Marketing Plan to Export Portuguese Still Wines to France
PROPOSITION OF A MARKETING PLAN TO EXPORT PORTUGUESE STILL WINES TO FRANCE Robin Nathan JULLIEN Project submitted as partial requirement for the conferral of Master in International Management Supervisor: Prof. António Robalo, ISCTE Business School, Departamento de Marketing, Operações e Gestão Geral September 2015 - Spine - S Robin Nathan JULLIEN Nathan Robin MARKETING PLAN TO EXPORT PORTUGUESE WINE PORTUGUESE EXPORT TO PLAN MARKETING Abstract The purpose of this thesis is to design a marketing plan to promote Portuguese qualitative still wines in France. Portugal is an old and traditional winemaker. The country has started a vast plan of restructuration of its vineyards and wine production toward quality over the last decades. Portuguese wines do have nowadays very interesting price/quality ratios and are grabbing more and more medals at international wine competitions. In the meanwhile, the French consumption of wine is shifting from traditional and local-oriented habits to a more opened and diversified consumption. Despite the success of many foreign wine regions in France, and the strong links existing between France and Portugal, the Portuguese still wines still have not succeeded to reach the French market. The purpose of this thesis is to outline the strengths and the advantages of the Portuguese wine production according to the characteristics of the French wine market, in order to design a marketing plan to promote qualitative still Portuguese wines to the French customers. Keywords Portuguese wine exportation ; French wine market ; French imports of wine ; Wine marketing I Resumo O objetivo desta tese é, desenvolver um plano de marketing de vinhos tranquilos portugueses de qualidade, em França. -
Leacock's Rainwater
RAINWATER Leacock’s Madeira was established in 1760 and in 1925 formed the original Madeira Wine Association in partnership with Blandy’s Madeira. In 1989, the Symington family, renowned fourth generation Port producers, entered a partnership with Leacock’s in what had then become the Madeira Wine Company, which also represents Blandy’s, Cossart Gordon and Miles. The Blandy's family have continued to run Leacock's in the 21st century. THE WINEMAKING Fermentation off the skins with natural yeast at temperatures between 75°F and 78°F, in temperature controlled stainless steel tanks; fortification with grape brandy after approximately four days, arresting fermentation at the desired degree of sweetness. Leacock’s Rainwater was transferred to ‘estufa’ tanks where the wine underwent a cyclic heating and cooling process between 113°F and 122°F over a period of 3 months. After ‘estufagem’ the wine was aged for three years in American oak casks. The wine then underwent racking and fining before the blend was assembled and bottled. TASTING NOTE Topaz color with golden reflections. Characteristic Madeira bouquet of dried fruits, orange peels and notes of wood. Medium dry at first, followed by an attractive freshness of citrus flavors, with a long, luxurious finish. WINEMAKER STORAGE & SERVING Francisco Albuquerque Leacock’s Rainwater is excellent as an after dinner drink and also very GRAPE VARIETAL good with fruit, chocolate, cakes and Tinta Negra hard cheeses. WINE SPECIFICATION Alcohol: 18% vol Total acidity: 6.0 g/l tartaric acid Residual Sugar: 70 g/l SCORES UPC: 094799040019 90 Points, Wine Spectator, 2005 04.2021 Imported by Premium Port Wines Inc. -
Tutored Wine Tasting
Tutored Wine Tasting PORT Speaker: Eric LAGRE Sommelier Port is the classic fortified wine from the Douro, the name of which derives from Oporto (Porto), the second largest city in Portugal, whence the wine has been shipped for over 300 years. Remains of stone troughs for the fermentation of foot-trodden grapes dating back to at least the 3 rd and 4 th centuries can be found throughout the Douro Valley, upstream from Oporto. But the denomination “Porto/Port”, however, only appeared during the second half of the 17 th century, coinciding with a boom in viticulture and wine export initiated by English merchants. Port has actually often been described as the archetypal wine of the British, and the reason for that is not difficult to discover: Port was created by the British for the British market. HISTORY The 1386 Treaty of Windsor was the first of a series of treaties to build strong and active links between Portuguese coastal cities and London. By the time of the reign of Henry VII, the English had established businesses and trade associations benefiting from certain diplomatic privileges in the ports of Lisbon, Oporto, and most importantly, as far as the wine trade was concerned, Viana do Castelo, in the Minho, right to the north of the county. Portuguese wines were often traded for woollen goods from England or dried, salted cod from Newfoundland, bacalhau thus becoming a staple of Portuguese cuisine. Since the thin and astringent Vinho Verde of the Minho was not a wine to the liking of the English consumer, English merchants would rely on Portugal only when needed, mostly because it was the easiest option in terms of shipment. -
Wine List 8 28
WINE By the Glass WHITE By the Bottle BUBBLES New World 2014 Trisaetum Coast Range Dry Riesling Yamhill-Carlton, Oregon 40 NV La Jara Prosecco Treviso, Italy 9/34 2014 Eyrie Vineyards Pinot Gris Dundee Hills, McMinnville, Oregon 40 NV Monopole Heidsieck & Co (187ml) Champagne, France 16 2015 Dry Creek Sauvignon Blanc Dry Creek Valley, Sonoma, California 35 2015 Cakebread Sauvignon Blanc Napa Valley, California 50 WHITE 2014 Writer’s Block Roussanne Lake County, California 30 NV House White 7/26 2014 Kennefick Ranch Picket Road White Napa Valley, California 40 2015 Clean Slate Riesling Mosel, Germany 8/30 2014 Santa Barbara Winery Chardonnay Santa Barbara County, California 35 2015 Adelsheim Pinot Gris Willamette Valley, Oregon 10/38 2014 Steele Cuvee Chardonnay Lake County, California 30 2014 Fontevecchia Verdicchio Le Marche, Italia9/34 2014 Rustenberg Chardonnay Stellenbosch, South Africa 40 2016 Ponga Sauvignon Blanc Blenheim, Marlborough, New Zealand 9/34 2014 Domaine Droughin Roserock Chardonnay Eola-Amity, Oregon 50 2014 Albert Bichot Macon-Villages Chardonnay Macon, Bourgogne, France 8/30 2014 Woodlands Chardonnay Margaret River, West Australia 45 2014 Davis Bynum Chardonnay Russian River, Sonoma, California 12/46 2014 Rombauer Chardonnay Carneros, Napa Valley 75 2015 Plumpjack Reserve Chardonnay Napa Valley, California 85 ROSÉ 2013 Shafer Chardonnay Red Shoulder Ranch, Carneros, Napa, California 95 2015 Domaine D’Aupilhac Languedoc, France 9/34 Old World 2014 La Caplana Gavi di Gavi Piedmont, Italy 30 RED 2015 Vincent Delaporte -
Portugal's Wine Globalization Waves, 1750-2015
European Historical Economics Society EHES WORKING PAPERS IN ECONOMIC HISTORY | NO. 113 Portugal’s wine globalization waves, 1750-2015 Pedro Lains Institute of Social Sciences, University of Lisbon MAY 2017 EHES Working Paper | No. 113 |May 2017 Portugal’s wine globalization waves, 1750-2015* Pedro Lains Institute of Social Sciences, University of Lisbon Abstract From 1750 to 2015 we may detect three waves of globalization of wines produced in Portugal, namely, port wine exports for the British market in the 18th century, common wines exports to France in the second half of the 19th century, and finally the growth of exports to European markets from the last decade of the 20th century up to the present times. This chapter explores the fundamentals of such waves looking at trends in output, productivity, domestic and foreign consumption, commercial agreements and economic policies. The first two waves came to halt as conditions in the foreign markets changed, because they did not have a solid domestic base of production and commercialization. The chapter argues that the third wave is of a different kind as it developed from a more solid domestic base of the wine sector that had developed for decades based on domestic consumption. Thus we may conclude that wine globalization is also about changing domestic economic conditions. The process was however long and painful, as the sector had a very irregular performance throughout the 20th century which is however related to the overall backwardness of the Portuguese economy in the European context. JEL classification: N53, N54, O13, Q11, Q17 Keywords: Portugal; Agriculture; Wine; Globalization; Domestic markets; Competitiveness. -
White Wines by the Glass
WE CHANGE THE WINELIST WEEKLY PRICES SUBJECT TO CHANGE WHITE WINES BY THE GLASS SPARKLING BY GLASS House Chablis, California 8 187ml Single Bottle Prosecco,“Bolla , Italy 11 Pinot Grigio,Terlato, Italy 9 Prosecco, Lunetta Cavit Italy 11 Pinot Grigio, Ruffino, Italy 10 Champagne, Freixenet, Spain 11 Mumm Napa Brut Prestige CA 18 Gavi di Gavi Sassaia Italy 9 Blend, Bertani“Due Uve”, Italy 9 SPARKLING Chardonnay, Woodbridge, CA 9 Korbel, Extra Dry, CA 36 Woodbridge Mondavi Brut 29 Chardonnay, Hook&Ladder, Sonoma 10 Perrier Jouet, Champagne Brut France 75 Chardonnay, Treana, Central Coast 12 Novecento Night Extra Brut Argentina 28 Sauvignon Blanc,Chateau Viel Orme France 9 Prosecco, Balan Millesimato Italy Brut Gold Bottle 34 Sauvignon Blanc, Brancott, NZ 10 Procecco, Mille Extra Dry 2017 Italy 30 Prosecco Organic Zardetto, Italy 40 Sauvignon Blanc, Organic Bonterra 12 Prosceco Rustico Nino Franco Italy 38 Riesling, Chateau Ste. Michelle, WA 10 Prosecco Santa Margherita Italy 32 Riesling, Dr. Loosen, Germany 10 DRY ROSE Rose, Listel, Dry, France 29 Moscato Voga, Italy 9 Rose, Villa Garrel, Dry France 29 Rose, Domaine de Fabregues France 32 Bubbly Rose BLUSH BY THE GLASS House Blush, California 7.5 White Zinfandel, Beringer, CA 9 HALF BOTTLES Sauvignon Blanc, Crossings, Organic 18 Gavi di Gavi Sassaia Italy 18 Chianti, Ruffino, Italy 18 RED WINES BY THE GLASS Merlot, Rutherford Hill 2014 CA 26 Barbaresco, Orlando Abrigo, Italy 39 House Burgundy, California 8 Brunello, Brumante Cosimi, 2008 Italy 44 Bergaglio Barbera del Monterrato Italy 9 -
Sandeman Porto Fine Ruby
SANDEMAN PORTO FINE RUBY TYPE: Fortified COLOUR: Red TONE: Ruby DOC Porto Douro DESIGNATION OF ORIGIN: REGION: QR Code COUNTRY OF ORIGIN: Portugal THE WINE Descended from the fiery ruby Porto Wines originally shipped by George Sandeman in 1790, Sandeman Porto Fine Ruby is still made traditionally to be rich and robust yet with a special depth of flavour and the finesse, achieved by expertly blending wines from Sandeman´s large and varied stock. TASTING NOTES Brilliant red ruby in colour, with clean aromas of red fruits, plums and strawberries, Sandeman Porto Fine Ruby has full rich flavours and is very well balanced. Rich, round, balanced in the mouth, with overt flavours of fresh plums and red fruits. WINEMAKER: Luís Sottomayor VARIETIES Touriga Franca, Tinta Roriz, Tinta Amarela, Tinta Barroca, Tinto Cão WINEMAKING Sandeman Porto Fine Ruby is produced by the traditional Porto Wine method. The hand-picked grapes undergo stalk-removal and crushing before fermentation, under controlled temperature, with skin maceration so as to extract the best components. The addition of wine alcohol at the ideal moment sets the balance between the wine's body and bouquet. This moment is chosen by the winemaker following strict control of fermentation temperatures and densities, the later depending on the vine variety, maturation stage and the final sweetness required. MATURATION After the harvest, the wines remain in the Douro until the following Spring, when they are taken to V.N.Gaia and enter Sandeman's centuries-old lodges for ageing in oak wood casks, as required by Porto Wine traditional ageing system. -
There Has Never Been a Better Time to Drink Wine. It Is Being Produced in a Wide Array of Styles, Offering an Unprecedented Level of Fun and Pleasure
There has never been a better time to drink wine. It is being produced in a wide array of styles, offering an unprecedented level of fun and pleasure. Our wine program has been designed to make the most of this. The wine list is organized by flavor profile, varietal, and theme. This allows you to choose how you would like to read it. Skim along the right side of each page to select a wine based on varietal or flavor profile. Alternatively, take some time to read the text on the left hand side of the page and select a wine based on a theme. Finally, we invite you to engage both your server and sommelier in dialogue about the wine list. TABLE OF CONTENTS by flavor profile BUBBLES p. 7 to 13 WHITES Crisp & Clean, Light & Lean p. 13 to 15 Floral, Aromatic, Exotic p. 17 to 27 Full Bodied, Rich & Round p. 29 to 35 REDS Low Grip, High Pleasure p. 37 to 47 Dry, Aromatic, Structured p. 49 to 71 Black & Blue p. 73 to 75 SWEET Sticky and Sweet p. 77 2 TABLE OF CONTENTS by varietal WHITES Alsatian Noble Varietals p. 27 Chardonnay p. 29 to 35 Chenin Blanc p. 13 Grüner Veltliner p. 19 Kerner, Muller-Thurgau, Sylvaner, etc. p. 25 Riesling p. 13 & 27 Sauvignon Blanc p. 15 Fantasy Field Blends p. 23 Friulano p. 17 Malvasia Istriana, Vitovska, Ribolla Gialla p. 21 Macerated Wines p. 21 REDS Rosé & Barbera p. 43 Cabernet Sauvignon, Merlot & Cabernet Franc p. 49 to 55 Corvina, Rondinella & Molinara p. -
Jancis Robinson
The Great Island Madeira Tasting 5 May 2010 by Jancis Robinson These pictures show just part of the archive of sales ledgers bequeathed to the Madeira Wine Company by Noel Cossart, author of one of the most authoritative books on the wine (along with Alex Liddell's more recent work). They date from 1774, 21 years before the oldest wine we tasted was made, and seem to me to illustrate most appropriately the historic nature of this extraordinary drink. The notes below on 43 of the finest madeiras back to 1795 were taken at an extraordinary tasting on the island last week described in The miracle of madeira and What a tasting! The notes are presented in the order the wines were served, which was dictated strictly by age rather than sweetness level. In fact one of the more extraordinary things about these wines was how few of them tasted particularly sweet. Presumably the explanation lies in these wines' exceptionally high levels of acidity. Most of the wines were labelled with the names of the four best-known classic grapes of Madeira - Sercial, Verdelho, Boal and Malvasia - but we also tasted four Terrantez, which demonstrated just how very firm and long-lived wines made from this variety are, and a Bastardo. One of the younger Blandys is planting Terrantez once more. Barbeito made a few hundred litres of Bastardo in 2007 but in 2008 yields were almost non existent. 'I'm learning', said Ricardo Diogo Freitas. 'At the beginning, everything is bad with Bastardo.' My suggested drinking dates are even more speculative than usual in these tasting notes, not least because madeira lasts so many decades, and many of the wines are just so old. -
The Name Sangria Comes from Sangre, Portuguese for Blood
The Name Sangria Comes From Sangre, Portuguese for Blood Across the nation each year on December 20, National Sangria Day is observed by enjoying a well-mixed sangria. Sangria is a beverage made with wine and sweetened with fresh fruit and fruit juices. Other ingredients can include herbs, spices, carbonation, and liquor. The combinations are endless, giving sangria a place at in the cocktail rotation year round. Refreshing and light during hot summer months, bright and sparkling during the winter ones, this fruity punch is quite versatile. Sangria made with white wine is called Sangria Blanca. Use fresh fruit in season for the best flavors. Once mixed, sangria should be chilled and the fruits allowed to marinate a few hours or overnight. Sangria is a wine punch typical of Spain and Portugal, which is also consumed in Argentina and Uruguay. This spiked punch usually mixes in red wine, simple syrup, a few drops of brandy and chopped fruit. The wine can be any inexpensive type that is light, dry and young, but red is preferred. The name sangria comes from sangre, the Portuguese word for blood. Although sangria was originally made with Rioja wine, you can use just about any dry red wine. Other good choices include Beaujolais, Pinot Noir, and Sangiovese. Sangria was introduced to the United States when it was brought to the 1964 world’s fair in New York City by Alberto Heras. Mangria is a version of sangria created by comedian Adam Carolla. The recipe calls for 3 parts red wine, 1 part vodka, and 1 part orange juice. -
Announcing FTLOP's 2015 Tours
Announcing FTLOP’s 2015 Tours With a decade of experience guiding captivating oeno-tours in Northern Portugal and the island of Madeira, it is time to broaden our horizons. Having developed a loyal following amongst our guests and extraordinary relationships with the Port, Vinho Verde and Madeira trade … in 2015 we will offer new itineraries to explore a variety of wine regions throughout Central Portugal as well. 12 JOIN US FOR A ONCE-IN-A-LIFETIME EXPERIENCE! A brief bio on your two hosts: Mario Ferreira: Mario is from Alcobaça, Portugal and majored in Social Communication and Marketing. From 1998-2004 he worked for the Port wine industry while living in the USA: having spent one year as “Sandeman Port Wine Ambassador” and followed by five years in the marketing department of the Port Wine Institute (IVP/IVDP). In 2005, Mario decided to further explore adventures on the African continent and seek out business opportunities there as well. Nowadays, he spends most of his time traveling throughout a variety of countries in Africa, while consulting for a Spanish-based company (non-wine/beverage related). Also in 2005, Mario partnered with Roy to develop and co-host bespoke Port, Douro and Madeira wine and food explore-vacations that have begun to branch out to other regions of Portugal. Mario remains committed to FTLOP’s oenotourism program and together, he and Roy have brought nearly two dozen groups to visit his country. 13 Roy Hersh: Roy’s experience in food and wine industry management has spanned more than three decades and includes consulting for restaurants, country clubs, casinos, and a variety of wine-related ventures. -
Wine Vine Cultivation Vinification Vine Varieties Types Of
INDEX Madeira Island Madeira Wine, a secular history “Round Trip” Wine Vine Cultivation Vinification Vine Varieties Types of Madeira Wine Madeira Wine at your table The Wine, Embroidery and Handicraft Institute of Madeira The Wine Sector Control and Regulation Directorate The Vitiviniculture Directorate The Quality Support Directorate The Promotion Services Confraria do Vinho da Madeira Marketing Instituto do Vinho, do Bordado e do Artesanato da Madeira, I.P. 1 MADEIRA, THE ISLAND Madeira is a gift from nature. Its landscape displays a perfect continuum and symbiosis between sea and forest, mountains and valleys. Writing about Madeira is to reveal its roots, its culture and its traditions. It is the absorption of unique knowledge, textures and tastes. It is the Island of flowers, of hot summers and mild winters. The island, a part of Portugal, lies in the Atlantic Ocean and, together with the Island of Porto Santo, the Desertas and the Selvagens Islands, makes up the Archipelago of Madeira. The profoundly rooted viticultural landscape of the island is a stage where a myriad of ever-changing colours, from different hues green to reddish-browns, play their part as the year goes by. The building of terraces, upheld with walls of stone, reminds the observer of staircases which, in some parts of the island, go all the way from sea level to the brim of the mountain forests and resemble gardens imbued in the landscape. Known in the whole world as a par excellence tourist destination, the notoriety of the Island of Madeira is also owed to the wine that bears its name and which, in the most various regions of the globe, gained fame and prestige.