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Strategic Review of Extension and Adoption in the Wine Sector: Final Report

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Strategic Review of Extension and Adoption in the Wine Sector: Final Report Strategic review of extension and adoption in the wine sector: Final report Scott Williams and Russell Pattinson Wine Australia 27 March 2020 Wine Australia | Strategic review of extension and adoption in the wine sector: Final report ACKNOWLEDGEMENTS Forest Hill Consulting and its collaborators wish to thank the numerous people who assisted the consultancy team in the conduct of this review. In particular, we thank Jo Hargreaves and her colleagues at Wine Australia who promptly responded to our requests for information or assistance in relation to meetings with stakeholders. Thanks are also extended to wine sector participants and other stakeholders who provided time for the interviews, especially Con Simos and Mark Krstic at AWRI for their invaluable and comprehensive input. We also thank AWRI for very generously hosting the consultants at the Australian Wine Industry Technical Conference in 2019. DISCLAIMER The information contained in this document has been gained from anecdotal evidence and research. It has been prepared in good faith and is based on a review of selected documents and interviews with a range of stakeholders. Neither Forest Hill Consulting nor its servants, consultants, agents or staff shall be responsible in any way whatsoever to any person in respect to the report, including errors or omission therein, however caused. DOCUMENT VERSION REPORT STAGE AUTHORS DATE REVIEWERS REVIEW DATE Early draft Scott Williams & Russell Pattinson 6/12/2019 Wine Australia 13/12/19 Draft Scott Williams & Russell Pattinson 13/1/2020 Wine Australia 3/2/2020 Final Scott Williams & Russell Pattinson 27/3/2020 Wine Australia CONTACT DETAILS PO Box 465 Creswick VIC 3363 Scott Williams: +61 413 059 190, [email protected] 1 | Scott Williams and Russell Pattinson | 27 March 2020 Wine Australia | Strategic review of extension and adoption in the wine sector: Final report CONTENTS EXECUTIVE SUMMARY ..................................................................................................... 4 ACRONYMS ........................................................................................................................ 9 1. BACKGROUND ........................................................................................................ 10 2. APPROACH .............................................................................................................. 11 3. LITERATURE REVIEW AND ENVIRONMENTAL SCAN .......................................... 13 3.1 Definitions ............................................................................................................................................ 13 3.2 Theoretical framework ........................................................................................................................ 13 3.2.1 Agricultural extension and associated disciplines .................................................................................................. 13 3.2.2 Related innovation and change management disciplines ...................................................................................... 16 3.2.3 Role of commercial farms ...................................................................................................................................... 22 3.2.4 So, what works? ..................................................................................................................................................... 23 3.3 Adoption approaches of other RDCs................................................................................................. 26 3.3.1 Meat & Livestock Australia ..................................................................................................................................... 26 3.3.2 Dairy Australia ........................................................................................................................................................ 27 3.3.3 Cotton Research & Development Corporation ....................................................................................................... 28 3.3.4 Sugar Research Australia ...................................................................................................................................... 29 3.4 Related reviews of wine extension in Australia ................................................................................ 31 3.5 Trends in the extension and adoption landscape ............................................................................ 32 3.6 Key findings ......................................................................................................................................... 34 4. REVIEW OF CURRENT SECTOR EXTENSION AND ADOPTION INITIATIVES .... 35 4.1 Findings of survey and consultations ............................................................................................... 35 4.1.1 Surveys .................................................................................................................................................................. 35 4.1.2 Consultation ........................................................................................................................................................... 37 4.2 Desktop analysis of current initiatives .............................................................................................. 38 2 | Scott Williams and Russell Pattinson | 27 March 2020 Wine Australia | Strategic review of extension and adoption in the wine sector: Final report 4.2.1 Overview ................................................................................................................................................................ 38 4.2.2 AWRI ...................................................................................................................................................................... 38 4.2.3 Incubator Initiative .................................................................................................................................................. 45 4.2.4 ASVO ..................................................................................................................................................................... 45 4.2.5 Regional Program .................................................................................................................................................. 45 4.2.6 Export and Regional Wine Support Package ......................................................................................................... 46 4.2.7 Budgets .................................................................................................................................................................. 47 5. CASE STUDIES ........................................................................................................ 49 6. CONCLUSIONS AND RECOMMENDATIONS ......................................................... 57 APPENDIX 1: DOCUMENTS REVIEWED ........................................................................ 61 APPENDIX 2: STATUS OF RECOMMENDATIONS OF BAEECONOMICS REVIEW ...... 62 LIST OF TABLES Table 1: Differences between conventional business thinking and design thinking ........................................ 17 Table 2: Recommendations to AHDB UK for influencing behavioural change in farmers ............................... 21 Table 3: Models for capacity building ............................................................................................................... 23 Table 4: AWRI extension projects .................................................................................................................... 39 Table 5: Key adoption metrics for AWRI .......................................................................................................... 41 Table 6: Requests for technical assistance through the AWRI helpdesk ........................................................ 44 Table 7: RDC expenditure on research, development and adoption (extension) – 2017/18 ........................... 47 LIST OF FIGURES Figure 1: Representation of a national innovation system for Denmark .......................................................... 15 Figure 2: Design thinking process .................................................................................................................... 17 Figure 3: SRA adoption investment annual cycle ............................................................................................ 30 Figure 4: Intention to change practices following attendance at AWRI activities ............................................ 42 Figure 5: AWRI helpdesk query topics – queries received during 2017/18-2018/19 (to 1 May 2019) ............ 44 3 | Scott Williams and Russell Pattinson | 27 March 2020 Wine Australia | Strategic review of extension and adoption in the wine sector: Final report EXECUTIVE SUMMARY One of the recommendations of the 2019 independent performance review of Wine Australia was that the organisation ‘review the way it manages extension and adoption of R&D outcomes and to consider whether a more structured approach is required’. This report presents the findings of this review. The review involved a six-stage process with some of the stages undertaken concurrently. It looked at contemporary theories in extension, behaviour change and related disciplines, and examined how wine and other agriculture sectors in Australia are applying these. An extensive review of relevant plans, reports
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