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Who is this handsome fella?!
AARON PUMFERY
Chief Creative Officer @ Edge Partnerships
18 years as a graphic designer, art director, and creative director
Contributed to hundreds of campaigns, brand identities, websites and presentations
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What makes a good presentation?
ASK 100 PEOPLE, GET 100 ANSWERS.
EXAMPLES
• noteandpoint.com • slideshare.net/popular • prezi.com/explore • pinterest.com
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SHOW DON’T TELL 8 Tools of the Trade
SHOW DON’T TELL 9 File Setup
Projector • 16:9 or 4:3
Screen Resolution • 1024x768 (standard) • 1280x720 (step up/new standard) • 1980x1020 (TVs)
Audience • Computer/Webinar/Conference call • Classroom • Conference
SHOW DON’T TELL THEME DEVELOPMENT
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Picking color
A powerful tool • Set the tone • Accent/emphasis • Differentiate subject matter • Bring life to a presentation
SHOW DON’T TELL 12 Color Palette
4 to 5 base colors
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Set the tone
Bold and emotional Professional and information driven
Modern and muted Bright and cheery
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SHOW DON’T TELL 17 Brand Guidelines
• There for a reason • Working within the palette • Makes your job easier
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Use an accent color to create emphasis, differentiate content and bring life to a presentation.
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Imagery
Make it a memorable story • DO NOT use clipart • Paid vs Free Stock • Guidelines • Optimize
SHOW DON’T TELL 20 Clipart vs Image
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SHOW DON’T TELL 22 Clipart vs Image
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SHOW DON’T TELL 24 Cutouts
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SHOW DON’T TELL 26 Paid Stock
SHOW DON’T TELL 27 Free Stock
SHOW DON’T TELL 28 Focal Points
Blend of the right image with the right type
Draw the eye where it needs be
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Tells a story Fits your tone Compliments text • White/negative space No cutouts! Google images • Best to stay away Use images wisely • Don’t over do it
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Typography
Rules for fonts • Keep it simple • Keep it readable • Have a hierarchy • Compliment the tone • Don’t over do it
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FONTS Pick3
Title Body Accent
Big and bold Use for the meat Limited use and potatoes Looks good normal Draws Attention or all caps Readable when bulleted, with data, etc. Draws attention
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FONTS Pick3 TITLE FONT Body copy font
Accent font
SHOW DON’T TELL 36 Font Choices
The Good The Bad The Ugly • Arial • Comic Sans • Hobo • Times • Bauhaus • Grunge • Helvetica • Papyrus • Curlz • Gotham • Chalkboard • Jokerman • Lato • Brush Script • Giddyup • Montserrat • Zapfino • Open Sans
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Type rules
Do not center multiple lines of text. It’s not very readable and can even annoy your audience. Also try and keep it to under four lines. The more text, the harder it is to read. Trust me.
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Type rules
Use a minimum of 30pt font
Here’s 14pt
Here’s 24pt
Here’s 30pt
I’d even say 36pt to be safe
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Use proper contrast.
Light colors on dark backgrounds.
Dark color on light backgrounds.
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Visual Data
Tell the story with data • Let data lead the design • Keep it clear and simple • Use infographics
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Data leads design
What makes the Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec information look best?
More than just pie charts and bar graphs
75 80 90 45 % % % %
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90% 80% Data leads design 85% 45% 40%
What makes the information look best?
More than just pie charts and bar graphs
5
4.5 Keep it clean and simple 4 3.5
3
2.5
2 Series 3
1.5 Don’t let text or images Series 2 1
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Animations & Transitions
• There’s a time and a place • Don’t overdo it
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My favorites
Transitions: Fade
Animations: Float
SHOW DON’T TELL Questions
Aaron Pumfery Chief Creative Officer Edge Partnerships 517.853.6787 [email protected]