Brush Script • Giddyup • Montserrat • Zapfino • Open Sans

2 Who is this handsome fella?! AARON PUMFERY Chief Creative Officer @ Edge Partnerships 18 years as a graphic designer, art director, and creative director Contributed to hundreds of campaigns, brand identities, websites and presentations SHOW DON’T TELL 3 What makes a good presentation? ASK 100 PEOPLE, GET 100 ANSWERS. EXAMPLES • noteandpoint.com • slideshare.net/popular • prezi.com/explore • pinterest.com SHOW DON’T TELL 4 SHOW DON’T TELL 5 SHOW DON’T TELL 6 SHOW DON’T TELL 7 SHOW DON’T TELL 8 Tools of the Trade SHOW DON’T TELL 9 File Setup Projector • 16:9 or 4:3 Screen Resolution • 1024x768 (standard) • 1280x720 (step up/new standard) • 1980x1020 (TVs) Audience • Computer/Webinar/Conference call • Classroom • Conference SHOW DON’T TELL THEME DEVELOPMENT SHOW DON’T TELL 11 Picking color A powerful tool • Set the tone • Accent/emphasis • Differentiate subject matter • Bring life to a presentation SHOW DON’T TELL 12 Color Palette 4 to 5 base colors SHOW DON’T TELL 13 Color Palette Set the tone Bold and emotional Professional and information driven Modern and muted Bright and cheery SHOW DON’T TELL 14 SHOW DON’T TELL 15 SHOW DON’T TELL 16 SHOW DON’T TELL 17 Brand Guidelines • There for a reason • Working within the palette • Makes your job easier SHOW DON’T TELL 18 Color Palette Use an accent color to create emphasis, differentiate content and bring life to a presentation. SHOW DON’T TELL 19 Imagery Make it a memorable story • DO NOT use clipart • Paid vs Free Stock • Guidelines • Optimize SHOW DON’T TELL 20 Clipart vs Image SHOW DON’T TELL 21 SHOW DON’T TELL 22 Clipart vs Image SHOW DON’T TELL 23 SHOW DON’T TELL 24 Cutouts SHOW DON’T TELL 25 Cutouts SHOW DON’T TELL 26 Paid Stock SHOW DON’T TELL 27 Free Stock SHOW DON’T TELL 28 Focal Points Blend of the right image with the right type Draw the eye where it needs be SHOW DON’T TELL SHOW DON’T TELL SHOW DON’T TELL SHOW DON’T TELL Image Guidelines Tells a story Fits your tone Compliments text • White/negative space No cutouts! Google images • Best to stay away Use images wisely • Don’t over do it SHOW DON’T TELL 33 Typography Rules for fonts • Keep it simple • Keep it readable • Have a hierarchy • Compliment the tone • Don’t over do it SHOW DON’T TELL 34 FONTS Pick3 Title Body Accent Big and bold Use for the meat Limited use and potatoes Looks good normal Draws Attention or all caps Readable when bulleted, with data, etc. Draws attention SHOW DON’T TELL 35 FONTS Pick3 TITLE FONT Body copy font Accent font SHOW DON’T TELL 36 Font Choices The Good The Bad The Ugly • Arial • Comic Sans • Hobo • Times • Bauhaus • Grunge • Helvetica • Papyrus • Curlz • Gotham • Chalkboard • Jokerman • Lato • Brush Script • Giddyup • Montserrat • Zapfino • Open Sans SHOW DON’T TELL SHOW DON’T TELL 38 Type rules Do not center multiple lines of text. It’s not very readable and can even annoy your audience. Also try and keep it to under four lines. The more text, the harder it is to read. Trust me. SHOW DON’T TELL 39 Type rules Use a minimum of 30pt font Here’s 14pt Here’s 24pt Here’s 30pt I’d even say 36pt to be safe SHOW DON’T TELL Type rules Use proper contrast. Light colors on dark backgrounds. Dark color on light backgrounds. SHOW DON’T TELL 41 Visual Data Tell the story with data • Let data lead the design • Keep it clear and simple • Use infographics SHOW DON’T TELL 42 Data leads design What makes the Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec information look best? More than just pie charts and bar graphs 75 80 90 45 % % % % SHOW DON’T TELL 43 90% 80% Data leads design 85% 45% 40% What makes the information look best? More than just pie charts and bar graphs 5 4.5 Keep it clean and simple 4 3.5 3 2.5 2 Series 3 1.5 Don’t let text or images Series 2 1 0.5 Series 1 0 interfere Category 1 Category 2 Category 3 Category 4 SHOW DON’T TELL 44 Animations & Transitions • There’s a time and a place • Don’t overdo it SHOW DON’T TELL 45 My favorites Transitions: Fade Animations: Float SHOW DON’T TELL Questions Aaron Pumfery Chief Creative Officer Edge Partnerships 517.853.6787 [email protected].

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