GEDIFLORA CATALOG 2020 BELGIAN MUMS® US EDITION Legend Bicolors Biggies, large flower size Summer Shading Stars Indoor North Average natural season flower dates South Average natural season flower dates West Average flower response time Coast* GEDIFLORA BELGIAN MUMS® CATALOG 2020 W Week US EDITION T Type V Vigor *Weeks to flower after moving/planting outside on the West Coast and in high altitude regions with consistent cool night temperatures below 60°F Index 6 10 18 22 Today Be Mum New Keeping it Be More 2020 in the family 36 42 76 86 Alphabetical Our Summer Mixed color listing varieties shading stars combinations 92 100 106 108 Flower Cultural Summer Calendar zones information shading 2020 NEW Legend 110 112 Do you want to know what the icons in this catalogue mean? Brokers Contact Take a look at the fold-out legend attached to the cover for more information. Gediflora. Gediflora is a global player when it comes to the breeding and propagation of ball-shaped chrysanthemums. The wide range of exclusive breeds and families is known under the brand name ‘Belgian Mums’. Today A golden combination of unique genetics, superior quality and excellent service. For 3 generations, we have had a profound love for chrysanthemums. Our passion and enthusiasm for what we do has earned us a place among the world's top. We do our utmost to be and continue to be the specialist in ball-shaped chrysanthemums. We like to set the bar high and are not easily satisfied. The "Aim high" mentality has always been present. Moreover, we want to be a reliable partner. It is with tremendous enthusi- asm that the Gediflora team goes 'that extra mile' to satisfy its customers all over the world. A golden combination of unique genetics, superior quality and excellent service, that’s what we aim for! With one goal only which is to make you, (i.e. the growers), successful. Elien Pieters Managing Director 6 7 9 Be Mum, Be More Mum, not just a lifestyle, it's a state of mind. More "lifestyle", please! The Belgian Mums brand reflects Gediflora's ambition to give the product added value in terms of lifestyle. Belgian Mums wants to encourage consumers to buy our chrysanthemums at the points of sale by responding to their needs for nature, atmosphere, lifestyle and experience. In a nutshell, Be Mum, Be More... 10 11 We look forward to a great 2020 season with you. Fonti White Fonti Dark pink Fonti Orange 15 A Gediflora family for every season! Fonti Early September White Yellow Orange Coral Red Pink Dark Pink Padre Mid-September Mefisto White Yellow Orange Cerise Lilac Purple Arluno Late September Vanilla Yellow Orange Red Pink Dark Pink Purple Amiko Late September White Yellow Bronze Violet Jasoda Early October White Yellow Orange Red Pink Purple Aduro Early October Orange Red Pink Dark Pink Staviski Early October White Yellow Orange Red Pink 17 New 2020 A fresh year. That means stunning colors which create fun vibes. Fonti coral Fonti 18 NEW 2020 NEW 2020 19 NEW NEW NEW ARLUNO DARK PINK ARLUNO RED ADURO RED VIGOR 3 | DECO | RESPONSE WEEK 6 VIGOR 3 | DECO | RESPONSE WEEK 6 VIGOR 3 | DECO | RESPONSE WEEK 6.5 NORTH SOUTH WEST COAST* NORTH SOUTH WEST COAST* NORTH SOUTH WEST COAST* LATE SEPT LATE SEPT 6.5 WEEKS LATE SEPT LATE SEPT 6.5 WEEKS EARLY OCT MID-OCT 7.5 WEEKS NEW NEW FONTI CORAL FONTI DARK PINK VIGOR 3 | DECO | RESPONSE WEEK - FULL SUN ONLY VIGOR 3 | DECO | RESPONSE WEEK - FULL SUN ONLY NORTH SOUTH WEST COAST* NORTH SOUTH WEST COAST* EARLY SEPT MID-SEPT 6 WEEKS EARLY SEPT MID-SEPT 6 WEEKS *Weeks to flower after moving/planting outside on the West Coast and in high NEW 2020 NEW 2020 20 altitude regions with consistent cool night temperatures below 60°F. 21 Keeping it in the family Not only some of the bestselling varieties but also the perfect garden mums for your needs. Arluno dark pink 22 KEEPING IT IN THE FAMILY KEEPING IT IN THE FAMILY 23 Urano Fonti Early September Early September Properties Properties • Perfect trio for early September sales • The earliest Belgian Mum family to flower • Finish best in small to midsize containers • Very large, attractive blooms will start cracking color in late August • Very flexible with rounded shape • Fonti is for outside full sun production only FONTI WHITE URANO YELLOW URANO ORANGE URANO RED FONTI YELLOW FONTI PINK FONTI DARK PINK FONTI CORAL FONTI ORANGE FONTI RED 24 KEEPING IT IN THE FAMILY KEEPING IT IN THE FAMILY 25 Padre Conaco Mid-September Mid-September Properties Properties • Easy to grow, top selling family • Conacos will slowly open buds in mid-September and continue to • Vigorous, perfect for growing in large containers impress with their beautiful large blooms well into mid-October • Great for mixed color planters • Great for summer shading with ‘Lava Red’ and ‘Mefisto Purple’ • One of the most disease resistant varieties • All three colors tend to be more compact and grow best in smaller to medium containers PADRE WHITE PADRE YELLOW PADRE LILAC CONACO YELLOW CONACO ORANGE CONACO GOLD PADRE CERISE PADRE ORANGE 26 KEEPING IT IN THE FAMILY KEEPING IT IN THE FAMILY 27 Arluno Amiko Late September Late September Properties Properties • Has perfect round growth habit, suitable for all pot sizes Excellent choice for late September sales. • Excellent choice for mixed color combinations • One of the most disease resistant variety • Offers one of the largest and longest lasting blooms among Belgian Mums® • Great for mixed color planters ARLUNO VANILLA ARLUNO YELLOW ARLUNO PINK ARLUNO DARK PINK AMIKO WHITE AMIKO YELLOW ARLUNO PURPLE ARLUNO ORANGE ARLUNO RED AMIKO BRONZE AMIKO VIOLET 28 KEEPING IT IN THE FAMILY KEEPING IT IN THE FAMILY 29 Milano Jasoda Late September Early October Properties Properties • Large decorative flowers with pastel colors • Striking colors with long lasting flowers • Good for medium size containers and hanging baskets • Designed to perform best inside and under blackout with a short • Easy to grow response time • Less vigorous than the Staviski Family and more suitable to finish in small and midsize containers without PGRs • Great season extender in the South, stellar performer on the West Coast MILANO WHITE MILANO YELLOW JASODA WHITE JASODA YELLOW JASODA PURPLE MILANO PINK MILANO ORANGE JASODA PINK JASODA ORANGE JASODA RED 30 KEEPING IT IN THE FAMILY KEEPING IT IN THE FAMILY 31 Staviski Aduro Early October Early October Properties Properties Our bestselling family. Widely used for 8” production inside • Vibrant, bicolor flowers arranged in a perfect ball under black cloth. • Recommended for black cloth production with Jasoda or Staviski families • Great choice for mixed color baskets and upright containers • Will flower in mid-October under natural day • Offers very uniform growth habit with countless flowers • Will size up in large containers for early October sales STAVISKI WHITE STAVISKI YELLOW STAVISKI PINK ADURO PINK ADURO ORANGE STAVISKI ORANGE STAVISKI RED ADURO RED ADURO PURPLE 32 KEEPING IT IN THE FAMILY KEEPING IT IN THE FAMILY 33 Vigorelli Mid-October Vigorelli Orange Properties Very attractive midsize deco flowers. Suitable for inside and outside production. • Vigorelli is vigorous enough to size up in large containers for late October sales • Very disease resistant variety with long shelf life VIGORELLI RED VIGORELLI VIOLET VIGORELLI ORANGE 34 KEEPING IT IN THE FAMILY Alphabetical listing Belgian Mums® Extensive and unique. But especially alphabetic. Practical. Fonti orange Fonti 36 ALPHABETICAL LISTING ALPHABETICAL LISTING 37 Large pots Blackcloth Large pots Blackcloth Variety Color Type North South West Vigor Hanging and bushell response PG. Variety Color Type North South West Vigor Hanging and bushell response PG. Coast* baskets baskets weeks Coast* baskets baskets weeks Adiva Purple Purple Deco Mid-Sept Mid-Sept 6 3 6 ― ― P. 52 Fonti White White Deco Early Sept Mid-Sept 6 3 Not for BC ― ― P. 48 Aduro Orange Orange Deco Early Oct Mid-Oct 7.5 3 6.5 ― P. 72 Fonti Yellow Yellow Deco Early Sept Mid-Sept 6 3 Not for BC ― ― P. 48 Aduro Pink Pink Deco Early Oct Mid-Oct 7.5 3 6.5 ― P. 72 Galatino Purple Deco Late Sept Early Oct 7 3 ― 7 ― ― ― P. 67 Aduro Purple Purple Deco Early Oct Mid-Oct 7.5 3 6.5 ― P. 72 Granata Red Red Deco Early Sept Mid-Sept 5.5 3 ― 6 ― P. 46 Aduro Red Red Deco Early Oct Mid-Oct 7.5 3 6.5 ― P. 72 Izola Orange Orange Deco Late Sept Early Oct 6.5 4 ― 6 ― ― ― P. 66 Akilon Gold Yellow Deco Early Sept Mid-Sept 5.5 3 6 ― P. 51 Jasoda Orange Orange Deco Early Oct Mid-Oct 8 2 ― 6.5 ― P. 69 Allegra Yellow Yellow Deco Early Sept Early Sept 6 3 ― 6 P. 44 Jasoda Pink Pink Deco Early Oct Mid-Oct 8 3 ― 6.5 ― P. 68 Aluga White White Deco Late Sept Early Oct 6.5 3 ― 7 ― P. 65 Jasoda Purple Purple Deco Early Oct Mid-Oct 8 2 ― 6.5 ― P. 69 Aluga Yellow Yellow Deco Late Sept Early Oct 6.5 3 ― 7.5 ― P. 65 Jasoda Red Red Deco Early Oct Mid-Oct 8 2 ― 6.5 ― P. 69 Amadora Red Red Deco Mid-Sept Late Sept 6 3 ― 7 ― P. 52 Jasoda White White Deco Early Oct Mid-Oct 8 2 ― 6.5 ― P. 68 Amiko Bronze Bronze Deco Late Sept Early Oct 7 3 ― 6.5 P. 61 Jasoda Yellow Yellow Deco Early Oct Mid-Oct 8 2 ― 6.5 ― P. 69 Amiko Violet Violet Deco Late Sept Early Oct 7 3 ― 6.5 P.