From the Minister for Aged Care Media Challenge To

Media Release: MEDIA CHALLENGE TO PUT SENIORS BACK IN THE PICTURE

FROM THE MINISTER FOR AGED CARE

DATE: Monday, September 29, 2003

MEDIA CHALLENGE TO PUT SENIORS BACK IN THE PICTURE

A new Bracks Government campaign will challenge the entertainment industry to provide greater roles for seniors and more authentic images of ageing, Aged Care Minister, Gavin Jennings, said today.

Mr Jennings joined industry icons in announcing six new initiatives including a media taskforce drawn from TV, film and theatre to stimulate refreshing images of ageing and older people in the media.

"Older people's stories and faces have been missing from our television and film screens for far too long," Mr Jennings said.

"This campaign will encourage the entertainment and media industry to value maturity and experience."

The Bracks Government has provided $90,000 for the Images of Age campaign, which includes:

· Establishing a media taskforce on ageing to advise the Bracks Government on further initiatives to improve age inclusive programming in the industry; · $50,000 Image of Age grants program, which will provide grants of up to $5,000 to support the creation of new film, TV and theatre works involving seniors; · Sponsorship of seniors cinema at the Australian Centre for the Moving Image (ACMI) which will allow older people to view quality movies for just $4; · Funding live readings of a proposed new TV drama series set in a retirement village before an audience of seniors and younger people; · Sponsorship of the 2003 United Nations Media Award; and · Sponsorship of the forthcoming Screen Producers Association Conference in Melbourne.

Mr Jennings said Australia's three million older people represented an untapped audience for the nation's film and TV industry.

"Over-55s watch the most TV, hold over half of the nation's assets and account for a quarter of all disposable income," he said.

"This is a lucrative audience for advertisers and the entertainment industry but there is a real lack of realistic and interesting images of older people on our screens.

"The Bracks Government recognises that older people are an integral and wonderful part of our community and this campaign will encourage the entertainment industry to realize the worth of putting seniors in the spotlight."

file:///C|/...0and%20Settings/faf/My%20Documents/Data%20migration/DHS/DOMS/File%20ExportOld/DP%20203112/mediarelease.htm[30/11/2012 11:31:31 AM] Media Release: MEDIA CHALLENGE TO PUT SENIORS BACK IN THE PICTURE Membership of the Media Taskforce:

1. Alan Hopgood

Actor/writer/producer/playwright Alan Hopgood is best remembered for his long running role as Dr Malcolm Reed in Bellbird, Australia's first television serial. In the last decade Alan Hopgood has written some of his best plays including for For Better For Worse, which is based on his own experiences with prostate cancer and The Carer.

2. Nancy Cato

Nancy Cato's career dates back to the 1964 ABC children's television show The Magic Circle Club. Until recently Ms Cato was managing Chapel Off Chapel - one of Melbourne's most popular live performance and cabaret venues.

3. Ros Tatarka

Ms Tatarka is the General Manager, Industry Development & Investment, Film Victoria, which provides assistance to stimulate and build the Victorian film, television, digital media and screen culture industry. Ms Tatarka is also an established Victorian producer with her recent credits including the first television series of Good Guys Bad Guys.

4. Anne Phelan

Anne Phelan's versatility as an actress and singer has allowed her to work in all aspects of the industry for the past 35 years including TV, stage, film, theatre restaurant and radio. Her most recent television roles have been in Marshall Law and Something in the Air.

5. Maggie Millar

Well known for her many TV roles (Bellbird, The Sullivans, Prisoner, Neighbours), Maggie Millar has won three awards for excellence including a Best Actress Logie. She now gives lectures on body image and self acceptance.

6. Terry Norris

Terry Norris has had a hugely successful acting career including roles in Cop Shop and Bellbird. In 2001, he starred with wife of 42 years, Julia Blake, in Paul Cox's film Innocence and is currently appearing with her in the MTC production of Humble Boy.

7. Annie O'Hanlon

Annie O'Hanlon is Manager of the Victorian Branch of the Australian Writers Guild (AWG). The AWG is the professional association for all writers in film, television, radio, theatre, video and new media. The AWG was established in 1962 and is recognised throughout the industry in Australia as being the voice of performance writers.

file:///C|/...0and%20Settings/faf/My%20Documents/Data%20migration/DHS/DOMS/File%20ExportOld/DP%20203112/mediarelease.htm[30/11/2012 11:31:31 AM] OFFICE OF SENIOR VICTORIANS IMAGES OF AGE GRANTS PROGRAM

Cover photograph: Mrs Paruzel (Annika Glac) Message from the Minister Application Guidelines The Victorian Government is providing a total of The information contained in $50,000 in grants in 2003/4 to support new this document includes: Victorian productions which depict positive images of ageing and older people across film, 1. Background television and theatre. information on the The grants will be an important new vehicle for Images of Age Grants promoting change in community attitudes Program towards ageing and older people. Funded projects will provide an opportunity for more realistic and 2. Program objectives diverse images of ageing and older people to be seen and enjoyed by general audiences. They will also present images and views which 3. Eligibility/Ineligibility challenge outmoded concepts of ageing and older people. 4. Funding arrangements By encouraging people such as actors, writers, producers, directors, editors and other practitioners to develop new works about ageing 5. Assessment and older people, the Victorian Government aims to provide opportunities for refreshing new images of later life to be brought to 6. How to Apply the screen and stage. Just as importantly, the new productions will provide opportunities to bring audiences, performers and practitioners of different ages and backgrounds in contact with each other – to learn, to enjoy and to appreciate. I invite you to bring your ideas into the picture.

Gavin Jennings MLC Minister for Aged Care IMAGES OF AG GRA 1. Background 3. Eligibility/ information Ineligibility Making this the Age To Be in Victoria: A Forward Agenda for Who may apply for a grant Senior Victorians has called for The Images of Age Grants Government and society to develop Program is open to residents of new ways of valuing maturity and Victoria aged 18 or older who may experience. It states that the be students, writers, directors, images we see of ageing and older producers, actors or other people clearly influence the way we Irini Pappas, Roadside Assistance professionals engaged in the feel about growing older. Fostering (Suzi Taylor) production of film, theatre and new and diverse images of ageing 2. Program Objectives television. Arts organisations in this and older people through the To: State may also apply. media is therefore vital to the • Promote positive attitudes to Individual applicants must be process of bringing about more ageing and older people through practising professionals or students positive attitudes to ageing. the public presentation of a in the area of film, theatre or diverse range of artistic works in The ‘Images of Age Grants television. film, television and theatre. Program’ has been developed by Organisations must be legally the Office of Senior Victorians, • Encourage new collaborations constituted and be incorporated. Department of Human Services, to between performing artists, support the creation, development venues and audiences. Application Conditions and public presentation of To be eligible for assessment • Further the objectives of the innovative new film, television and applicants must: Victorian Government, through theatre works which provide a the Office of Senior Victorians, to • Ensure their application is positive view of ageing and older promote age balanced received by the Office of Senior people. Up to ten grants will be programming in film, television Victorians by the published due awarded in 2003/4. A maximum of and theatre. date on a completed Office of $5,000 per grant will apply. Senior Victorians application form Projects are required to have: • Be proposing a project that is • Artistic merit consistent with the Program • Intergenerational involvement in Objectives and Assessment the process and/ or public Criteria presentation of the project. • Be proposing a project that will • Capacity to stimulate, through commence or has commenced in public performance, improved the 2003/2004 financial year and attitudes to ageing and older • Have an ABN number. people. (if applicable) Bud Tingwell, Roadside Assistance • Capacity to reflect and celebrate (Suzi Taylor) the diversity of older people’s lives.

• Capacity to attract audiences of all ages. E ANTS PROGRAM Examples of how the grant 4. Funding may be used arrangements The grants may be used to do Successful applicants will be things like: advised in writing. They will then

• Underwrite venue hire be required to sign and return a Letter of Agreement to the Office • Support production costs of Senior Victorians. • Contribute to writer/script development costs Letter of Agreement Successful applicants will be Bud Tingwell and Irini Pappas • Support marketing and Roadside Assistance required to enter into a formal (Suzi Taylor) promotional costs. agreement with the Office of Senior • Provide the Office of Senior Applications may also be for one or Victorians. Victorians with the right to more stages in the creative The Letter of Agreement will schedule a performance of the development or presentation of a require funded applicants to completed project in contexts single work. Projects are recognise the Victorian such as any future Victorian encouraged where applicants and Government as a sponsor of the Seniors Festival, where appropriate and/or desirable to organisations contribute resources project. Funded applicants must the Office of Senior Victorians. of their own. The grants may be also: • Agree to stage any requested shared by joint-applicants, but the • Agree to take up the grant within public performances in accessible grant amount will be the same as 60 days following the provision of venues. for a single applicant. Grants will the grant and to complete the • Place Victorian Government be subject to GST and the Office of project within a 12 month signage at activities and events Senior Victorians will add 10 per timeframe. featuring the funded project and cent GST to each funded project. • Agree to involve people of all • Provide an opportunity for a ages in the creative Victorian Government Ineligibility development, production, representative to speak at key Applications which are made not on participation or presentation of events and activities involving the official application form will not the project. the funded project. be considered. Projects will not be • Provide regular updates on the Acquittal funded retrospectively. The project progress of the project to the Successful applicants will be for which a grant is sought must be Manager, Office of Senior required to make out a formal ongoing or planned as at the time Victorians. acquittal within 90 days of the end of application. • Use the Victorian Government of the project. The Images of Age Grants logo in all advertising and This will include a self assessment of Program will not accept promotional material, including the effectiveness of the project and applications for the following items invitations, fliers, posters and a financial statement detailing the or activities. programs and include, upon expenditure of the grant against the request,a sponsor message in budget. Major capital expenditure including promotional materials. Funded applicants must acquit the purchase of equipment or • Provide a copy of the completed grants provided or return unspent vehicles. work to the Office of Senior funds to the Office of Senior Arts research, training or study. Victorians. Victorians. 5. Assessment Criterion Two • Do not fold your application form. Demonstrated project management Applicants will be expected to • The application will need to skills with relevant experience in comply with the highest standards include the names of three film, theatre or television of fairness and equity taking referees familiar with your work. particular care to ensure: productions. • It is recommended that you keep Criterion Three • Sensitivity to cultural needs and a copy of your application for Demonstrated financial, technical, issues when communicating your records. If you wish to have planning and other resource with/about people from diverse your application and support capability to deliver the described ethnic or religious backgrounds material returned, please include project. • The maintenance of the highest return postage and a self Criterion Four standards of decency and good addressed envelope of Demonstrated ability to deliver the taste in the portrayal of gender appropriate size. Although due project, which is the subject of the and sexuality care will be taken, the Office of application, within prescribed Senior Victorians accepts no • Respect for all people, regardless timeframes and budget. liability for loss or damage of any of social standing, employment Submissions will be evaluated material submitted. status, educational attainment, against the indicated criteria. An age, gender or any other The completed form must be initial evaluation may be used to attribute returned in HARD COPY by short-list submissions. 15 January 2004 to: • Awareness of the communication The 2003/4 grants program will requirements of groups of people Images of Age Grants Program close on 15 January 2004. All Manager who have a disability applications will be acknowledged Office of Senior Victorians The selection of recipients will be in writing after that date. Level 10, 555 Collins Street based on written application only Successful applicants will be MELBOURNE 3000 and will be competitively assessed advised by March 2004. on the advice given by an In fairness to all applicants late independent panel to the Office of 6. How to apply submissions will not be accepted. Senior Victorians. The advisory Only applications on the official panel will include film, television application form will be Further Information and theatre industry considered. Enquiries or requests for further representatives, a Member of the Further copies of the application information should be directed to Ministerial Advisory Council of form can be obtained from the the Office of Senior Victorians on Senior Victorians and a member of Office of Senior Victorians on 9616 7413, fax 9616 8931, the University of the Third Age. 9616 7413 or downloaded from the email [email protected] Office of Senior Victorians website Recommended reading: Criteria on www.seniors.vic.gov.au Applicants are expected to address Who’s Watching You Tonight?: Please note: the following criteria Australia’s new audience and how • All details must be completed on to capture it, Office of Senior Criterion One the attached application form. Victorians, Department of Human Demonstrated understanding of the Services, Victoria, 2002. Images of Age program through • Applications must be in hard a detailed project submission which copy, and it would be appreciated (published on the Office of Senior meets the objectives of the if staples and bindings were not Victorians website at program. used. www.seniors.vic.gov.au) OFFICE OF SENIOR VICTORIANS IMAGES OF AGE GRANTS PROGRAM

OFFICIAL APPLICATION FORM 1. Name in full (Please use block letters) 6. Summary of project – What it is you want to do, how and why and where it may be screened/performed. Mr Miss Mrs Ms Dr Other Please include relevant personnel involved in the project (Please attach no more than two pages) Surname or Family Name

First Names

Or Proposed lead agency and responsible officer if project is to be undertaken by an organisation.

7. Is the project your original work? Insert ABN number and GST Registered/Non GST Yes No Registered (if applicable) If no, name the originator of the work. 2. Address

If adapted from published material, provide title and author of published work. 3. Address for correspondence (if different from above)

Have you obtained option or rights from copyright owner? Yes No

If Yes, please attach evidence of approval 4. Contacts

Home: 8. How does the project address the program objectives? Work: Please describe how you believe your project will Email: contribute to the achievement of positive attitudes to ageing and older people. (No more than 100 words) 5. Brief description of project (No more than 30 words) IMAGES OF AGE GRANTS PRO 9. Has your project commenced? 11. How do you plan to promote the project?

Yes No (Please tick)

If yes, please outline when the project was started, the current state of progress, and how this Grant will assist further progress.

12. Have you applied to any other funding body for this project?

Yes No (Please tick)

If yes, please give details of the funding body, the amount requested and the result of the application, if known.

If you are seeking grants/sponsorship from another fund but are unsuccessful, will the project proceed? If yes, how? 10. Define the project’s audience (ie estimated size, demographic etc) OGRAM — APPLICATION FORM 13. Present position or occupation 16. Provide an outline of the expected timelines and budget for your project

14. Educational qualifications

15. Examples, if any, of other relevant projects you have undertaken.

Please list attached support material (examples may include slides, audio tapes, video tapes, CD’s or manuscripts.) Please label clearly if you want them returned 17. Names and contact details of three referees familiar Declaration with your work I have read the guidelines relating to the Images of Age 1. Name: grants. I certify that, to the best of my knowledge, all the details supplied in this application form and any attached documents are correct. In the case of an applicant organisation, I certify that the application has been Address: submitted with the full knowledge and agreement of the management of the applicant organisation and that I am duly authorised to submit this application on behalf of the organisation. If my application is successful, I agree to abide by the conditions of the grant. In the case of an Telephone: applicant organisation, I certify that the organisation has Fax: agreed to be bound by the conditions of the grant should this application be successful. Email: Signature:

2. Name: Date:

Name (Please print) Address:

Telephone:

Fax: Please send three copies of your completed application to: Email: Images of Age Grants Program Manager Office of Senior Victorians 3. Name: Level 10 555 Collins Street MELBOURNE 3000 Address By 15 January 2004.

In fairness to all applicants late submissions will not be Telephone: accepted.

Fax: Further copies of the application form can be obtained from the Office of Senior Victorians on 9616 7413 or Email: downloaded from the Office of Senior Victorians website on 18. How did you learn of the Images of Age Grants www.seniors.vic.gov.au Program?