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GETTING THE WHEELER DEALERS STORY specialReport The World’s greatest car salesman He’s a car salesman to the core and can talk at length about anything automotive. His rapid-fire delivery and unbridled enthusiasm have made Mike Brewer and Wheeler Dealers, the show he co-presents on the Discovery Channel, a worldwide success. or those who haven’t tuned in, MIKE BREWER (LEFT) AND Wheeler Dealers is essentially a car EDD CHINA restoration show, about to screen its Feleventh series to a global audience of 100 million in 217 countries. With Brewer co-hosting alongside technical wizard Edd China, the pair have become celebrities as they tackle challenging restorations of classic motors that were otherwise headed for the scrap heap. He and Edd have been filming in the United States for the new series, which will mix American and UK locations. Speaking from Southern California, Brewer tells National Collision Repairer that, because they’re now committed to a new batch of 20 programs a year, the Wheeler Dealers have had to look further afield for locations. ‘We can’t make all these programs over a UK winter because there isn’t enough daylight in a day, so we’ve come somewhere where ‘It’s an amazing show,’ says Brewer, Under in 2016. ‘We’re hoping to go down to the sun is always shining, and that’s the thinking back to SEMA 2014. ‘You’ve got Australia, very much like Wheeler Dealers US,’ he laughs. the best of the automotive industry from comes to America, where I buy a car, bring The pair is already well-known around the world and we’re all gathered Edd with me, fix it up in the territory and sell Stateside. Wheeler Dealers is broadcast together in one spot. With my show on it within Australia or New Zealand. on Discovery’s Velocity Channel in the the US’s only automotive channel, we get “We both desperately want to do it. USA and the audience have urged them to meet and talk cars with the stars of the We’re being forced all the time to go to to do the business with American classics other motoring shows as well.’ places in Eastern Europe and make … in America. He enjoys the recognition that comes shows in Poland and Russia, so most ‘I’ve been back and forward to America with his TV appearances – most of the definitely if we do shows there, we’ll do for a long time buying cars, taking them back to the UK and selling them after Edd time. ‘I’m a bit like the Elvis of the car them in Australia.’ has fixed them up,’ Brewer explains. ‘Over world right now – but it’s kind of weird It won’t be the first time the duo has the next two years we’ll be doing ten shows when I walk round Las Vegas and people ventured to the Southern Hemisphere. The in the US and ten in the UK, then another shout at me across the street. I can’t Wheeler Dealers Trading Up Series 2 came ten in each and see where it takes us.’ escape! At 4am this morning I was flying to Australia in 2014. ‘It’s always nice to go The presenter’s profile is also high thanks back from Reno and people were talking down to Oz,’ says Brewer. ‘It was great to two appearances at the industry’s SEMA to me about problems with their cars – buying and selling cars there. The stand- Show in Las Vegas on the Velocity Live all I wanted to do was sleep!’ out moment has to be the little 1972 1.3L panel in 2013 and again last year. He’ll be The good news is that there are also plans Mk1 Ford Escort. I gave five-and-a-half- back again in November 2015. to carry out projects for the show Down thousand Australian dollars for it, about TheNational COLLISION REPAIRER 14 SPECIAL REPORT – WHEELER DEALERS THE MUSTANG £5000 at the time, put it on the ferry, got discussing these jobs and it back to England and sold it for £9,000. how it should look on Shipping costs were £1,800 but I didn’t screen,’ Brewer says, have to do anything to it. I don’t think reflecting on the Dealers’ I even threw a bucket of water over it!’ winning partnership. The next series of Dealers will feature The idea for the show some real classics, including a Ford originally came from Thunderbird, a Jaguar XJC, a Lincoln Daniel Allum and Michael Continental and the two-seat roadster Wood, the two men BMW Z1. To celebrate the 100th restoration behind the production they’ll be bringing a veteran Darracq Type L company, Attaboy back to life before entering it in the UK’s Television, based on iconic London to Brighton run. some of the earlier programs Mike had you After all the Wheeler Dealers’ been doing on British TV. ‘From day one how to do the work and you never escapades, there are some cars that still we made it up as we went along and charge yourself for labour.’ hold a special place in Mike’s heart. we’re still doing it today, learning new Brewer has refined his techniques for ‘The one car I absolutely loved was the ways to do stuff and shape the program tracking down suitable cars for restoration 1967 Mustang Fastback,’ he says. ‘Such into what it is today,’ reveals Brewer. and that involves spending every spare a great car, and it made for a great show. The pair has never abandoned a car moment online looking for what’s The Discovery Channel have got this weird restoration project while filming, but there available. ‘I’m constantly watching what rule that Edd and I are not allowed to buy have been times when they came close. the market’s doing. I am a 100% expert the cars, so I bought another one and ‘Of the 100 cars we’ve restored, there in my field; I don’t think there’s anyone as restored it myself – now in the showroom have been a few that we should have clever as me on the planet at finding cars. of my own car business in Sheffield. given up on, like the Suzuki SJ410 and It may sound bigheaded, but it’s true! ‘The most fun I’ve ever had making a the Ford Capri, but we’ve learned a lot ‘I’ll choose a list of cars I want and then I’ll television program was restoring the since then. source them from around the world. When Amphicar I bought in Florida and we ‘To be honest, we lose money on more I get down to two or three contenders, I’ll drove it on the River Thames in London. or less every car because the work you dispatch little Paul, my mechanic, to check It was just fabulous. That whole see on screen by Edd is the genuine work them out. He’ll tell me what he thinks and experience was great.’ done by Edd. We make money out of I’ll make an informed decision whether to Fifty-year-old Mike has been dealing in things like the Corvette that I sold for buy it or not.’ The restored cars are cars since he was just 18. In 1997 he was $75,000; I’ve just sold a truck and made advertised online and most are now sold approached by Channel 4 in the UK to $9,000 out of it, and that’s genuine as soon as the work is finished. present a car dealer programme and he’s money. I don’t keep it – it goes back in When not filming, Brewer runs his own been on air ever since. He first met Edd the pot to buy the next one.’ TV production company as well as his 12 years ago after he’d been Brewer is well aware of the criticism that dealership, Mike Brewer Motors, in unsuccessfully paired with another the Dealers can’t claim to make a profit Sheffield, established in 2013. It means he mechanic for Wheeler Dealers. ‘Edd is the when they don’t take account of Edd’s has an unlimited choice of cars for his son of a rocket scientist. He’s got an time and the workshop costs. He says the personal transport but he actually only has engineering degree and after university point of the program is to show viewers two cars with his name on the registration he wanted to do mobile engineering, so how to do the job themselves. document – the restored Ford Mustang started to make mad furniture like a ‘We very clearly say, “This is how you and a ‘humble’ Ford S Max. On screen driving sofa and a driving bed and that would take the hub off” and “how you he’s seen driving a Shogun 4x4, which is gave him notoriety, and from there he would change the brake pads”. However, loaned to the program by Mitsubishi. found his way to me and television. sometimes in the program, Edd says, He’s a self-confessed workaholic, ‘We both do a lot of research into the “We’re taking the brake discs to a turning in seven-day weeks and 18-hour cars. I’m a fully trained mechanic and I know specialist to have them re-engineered and days. Most weekends he can be found at exactly what needs doing and how to do it.