AVENUE NYC Fiscal Year 2009 ANNUAL REPORT Department of Small Business Services 110 William Street, 7th floor New York, NY 10038 Tel: 212-513-6300 www.NYC.gov/SBS www.NYC.gov/avenuenyc 02 City of New York Michael R. Bloomberg, Mayor Robert C. Lieber, Deputy Mayor for Economic Development

New York City Department of Small Business Services Robert W. Walsh, Commissioner David Margalit, Deputy Commissioner

District Development Jeremy Waldrup, Assistant Commissioner Andrea Buteau Commissioner’s Message Christopher Dorrian Avenue NYC, the City’s commercial revitalization program, Eddy Eng has been in existence for more than three decades, but it Leon Fonfa has seen some of its greatest advances in the last eight years. Under Mayor Michael R. Bloomberg’s leadership, Avenue NYC Mahadya Mary has expanded from a simple grant program to a full-fledged Michael Melamed capacity-building initiative designed to strengthen commercial Paul Nelson revitalization efforts throughout the City. Laura Rothrock It is with great pleasure that I introduce to you the first-ever Avenue NYC Annual Report. In Fiscal Year 2009, we made a Taylor Zhou number of tremendous improvements to the Avenue NYC program. We redesigned our application to emphasize the development of measurable results and concrete outcomes. We redoubled our performance management efforts. We contracted with expert consultants to provide an array of technical assistance workshops to our organizations. We began a series of commercial revitalization roundtables. And that is only the beginning. Table of Contents As we look towards Fiscal Year 2010, we are continuing to develop new strategies and programs that will ensure that 04 Supporting New York City’s New York City’s commercial districts thrive. It is through Neighborhoods the work of local economic development organizations and programs such as Avenue NYC that we can continue to create 06 Avenue NYC Project Areas communities where small businesses succeed. 10 Capacity Building 11 Applying for Avenue NY Funding 12 Fiscal Year 2009 Avenue NYC Grantees www.NYC.gov/avenuenyc 03 Avenue NYC Supporting New York City’s Neighborhoods

One of New York City’s greatest strengths is its neighborhoods – unique places across the five boroughs where millions of New Yorkers come together to create thriving and sustainable communities. At the heart of these diverse neighborhoods are the City’s commercial corridors, the main streets where local residents shop for goods and services, and business owners and entrepreneurs flourish. Clean, safe, and attractive commercial districts are the foundation of a healthy community. Throughout the City, non-profit economic development organizations such as merchants associations and local development corporations play a critical role in the stewardship of these commercial districts, ensuring that they remain vibrant places to live, work, and do business. The Department of Small Business Services (SBS) has supported the creation and growth of non- profit economic development organizations since the 1970’s, when the City created its commercial revitalization program. At that time, efforts to revive neighborhood commerce seemed futile. New York was struggling to retain local businesses. Storefronts were covered in graffiti. New York streets seemed unsafe, undesirable, ungovernable, unsolvable. Commercial revitalization funding helped local groups to clean up their neighborhoods, bring businesses back to their commercial corridors, and partner with the City to create safe places for residents and business owners alike. The New York City of 2009 is vastly different from the New York City of the 1970’s. The concentration of public and private investment over the last three decades has helped to create neighborhood commercial districts that are cleaner, safer, and more supportive of local business.Today, commercial revitalization is not simply about revitalizing, it is about sustaining the gains made to date and planning for future growth. New York City local development corporations, merchants associations, and Business Improvement Districts are leaders in the efforts to sustain and build the healthy neighborhoods that make the city great. As New York City faces the mounting challenges brought on by the global economic downturn, the work of these community-based organizations is more critical than ever.

04 Investing in Communities governments support community development The New York City Department of Small organizations since 1974. Business Services’ Avenue NYC program is a capacity-building initiative designed specifically Building the Capacity of for non-profit economic development organizations (local development corporations, Community Organizations merchant associations, and other community- Beyond investing in commercial revitalization based organizations). The Avenue NYC activities, the Avenue NYC program also program provides organizations with funding provides each organization with technical in specific commercial revitalization project assistance opportunities to build their capacity areas and the technical assistance needed to to more effectively deliver programming and implement successful programs. With each plan for the future. Through comprehensive Avenue NYC grant, organizations are provided program management, capacity-building the funding necessary to implement their workshops, and topic-specific roundtables, initiatives and access to an array of services SBS strives to increase the ability of funded designed to enhance the organization’s capacity. organizations to successfully implement commercial revitalization programs, raise additional funds to support current and future revitalization activities, and effectively respond to a constantly changing environment.

FY2009 Funding by Project Area

$235,180

$144,200 $316,000

$95,000

$187,500 $214,820

Over the past fiscal year, Avenue NYC has invested $2 million in support of the $190,000 commercial revitalization activities of 40 organizations throughout the five boroughs. Avenue NYC’s investments support $583,200 organizations in six primary program areas: Business Attraction, Business Improvement BID Formation/Expansion District (BID) Formation/Expansion, Façade Business Attraction Improvement Management, Neighborhood Capacity Building* Economic Development Planning, District District Marketing Facade Improvement Management Marketing, and Innovative Economic Neighborhood Economic Development Planning Development Initiatives. Innovative Economic Development Initiatives Neighborhood CORE† The Avenue NYC program is funded entirely through federal Community Development *Includes investments in five non-profit organizations to Block Grant (CDBG) dollars. Targeting provide borough-based technical assistance neighborhoods with low- and moderate-income †Includes Business Attraction, District Marketing and residents, CDBG funding has helped local Neighborhood Economic Development Planning projects

05 Avenue NYC Project Areas

Through a competitive application process, the Fiscal Year 2009 Avenue NYC program provided 40 organizations with 53 project grants in six areas:

Business Attraction in the neighborhoods they serve. Collectively, these A healthy mix of businesses that meet the needs of organizations are working to attract more than 40 new residents and shoppers is essential to the vitality of businesses to their corridors, which have vacancy rates a neighborhood’s commercial district. Non-profit ranging from 2% to 17%. economic development organizations across New York City play a critical role in connecting entrepreneurs with Business Improvement District (BID) property owners, especially in neighborhoods where commercial brokerage services are lacking. These groups Formation and Expansion A Business Improvement District (BID) is a public/ work to analyze the specific economic conditions of private partnership in which property and business a commercial district, help to fill vacancies along their owners agree to make a collective contribution to corridors, and ensure that complementary uses create the maintenance, development, and promotion of an environment where businesses succeed. their commercial district. For the past 25 years, SBS has assisted communities across the City in their BID Avenue NYC funds organizations to conduct formation efforts. Currently, there are 64 BIDs in all five comprehensive assessments of their commercial districts boroughs leveraging more than $100 million in private and use that information to attract new businesses, investment annually. enhance their corridor’s retail mix, and bring in large anchor stores. In FY2009 SBS funded eight organizations in three boroughs to conduct business attraction Over the last four years, Avenue NYC has invested campaigns that will improve the mix of businesses $180,000 in six organizations to assist them in the BID 06 formation process. This funding has led to the creation of Bronx Council on the Arts: six new BIDs, which collectively invest over $2.6 million Celebrating forty-five years as a non-profit back into their communities each year. In FY2009 Avenue membership organization, Bronx Council on NYC funded nine organizations to initiate or continue the Arts (BCA) is the official cultural agency their efforts to create new BIDs in their neighborhoods. of Bronx County and provides an array of services to over 5,000 artists and more than District Marketing Successful marketing initiatives not only draw more 250 arts and community-based organiza- shoppers through the doors of businesses and increase tions. BCA’s economic development work the reputation of a commercial district, but also attract includes job training, financial counseling, new businesses to corridors by showcasing the vibrancy business assistance, and financial support for of a neighborhood. When done effectively, marketing individual artists. heightens consumer awareness of a commercial district, increases area visitation, and augments sales among Using funding from their FY2009 Avenue district businesses. NYC District Marketing grant, BCA has worked to foster arts-related economic Avenue NYC funds organizations to build neighborhood development by promoting cultural tour- brands by creating promotional materials for their ism in the Bronx. To bring more visitors to districts, building new websites that showcase local businesses, and holding events that draw on the the South Bronx, BCA piloted a Saturday unique character of some of New York City’s best Trolley Tour which connects visitors to the neighborhoods. In FY2009 Avenue NYC-funded borough’s cultural attractions, dining estab- marketing initiatives promoted local commercial districts lishments, and entertainment venues. Using through a range of innovative projects, including a year- a combination of print, radio, and on-line long on-line and print campaign highlighting East Harlem advertising, BCA’s promotional campaign businesses and a Long Island City interactive amenities reached over 800,000 people, and ridership map targeting both residents and prospective businesses. on the monthly Trolley Tours has increased from 200 at the beginning of the year to more than 1,300 per tour. 07 Façade Improvement Management Program New York City’s distinctive commercial corridors are in large part Heritage Health and Housing: defined by the character and quality of their individual storefronts. Since 1969, Heritage Health and When executed well, the storefront can serve as an invitation to the shopper, increasing business for individual merchants and improving Housing has provided community the overall shopping experience. Well-designed storefronts can create development services to the an environment where people will want to linger, shop, and return neighborhoods of Upper Manhattan again and again. and the South Bronx. Through a wide range of programs, the In FY2009 Avenue NYC is providing funding to four organizations organization provides housing actively engaged in the improvement of commercial façades in their assistance, health care, employment districts. These funds are used for the design, program administration, training, and technical support for and marketing of each organization’s façade improvement program, small businesses. Starting in 1994, which collectively aim to improve the façades of more than 20 the organization instituted the businesses within their commercial districts. These four organizations are leveraging over $650,000 in New York State Main Street capital Heritage Heights Village Project, a funds, administered by the New York State Division of Housing and commercial revitalization initiative Community Renewal. that provides technical assistance to small businesses as well as engages in community beautification and capital improvement projects.

As a part of the Avenue NYC program, SBS provided Heritage Health and Housing with funding to implement their façade improvement program. Using both Avenue NYC funding and $400,000 received from the New York State Main Street program, Heritage Health and Housing is working to improve the façades of seven businesses in Upper Manhattan.

08 Heart of : Heart of Brooklyn (HOB) is a partnership of the six leading cultural institutions located near Grand Neighborhood Economic Development Planning Army Plaza in Central Brooklyn Planning is essential to the future development of commercial districts. (, Brooklyn For commercial revitalization organizations to carry out successful Children’s Museum, Brooklyn initiatives that make a real impact on the local economy, they must Museum, Brooklyn Public Library, better understand who lives and works in their neighborhood, what , and Prospect Park shoppers want to buy, how potential customers feel about the district, Zoo). Heart of Brooklyn encourages and what improvements can be made. Armed with this information, tourism and learning by making its organizations can create programs that enhance the safety, visual world-class collections and historic appearance, and overall desirability of their commercial district. treasures more visible and accessible. In FY2009 Avenue NYC funded six organizations to develop As an integral part of Brooklyn’s comprehensive neighborhood economic development plans. These renaissance, Heart of Brooklyn is plans lay out the strengths and weaknesses of districts, a vision for committed to strengthening the the future, and a range of initiatives that will help each organization to future of its neighborhoods. achieve its vision for the neighborhood. A market study informing the long-term commercial development of East New York and a feasibility study for creative uses of the area under the Brooklyn-Queens With the support of FY2009 Avenue Expressway in Fort Greene are among the planning initiatives funded NYC funding, Heart of Brooklyn through the FY2009 Avenue NYC program. made great strides building local business leadership through their Innovative Economic Development Initiatives sponsorship of two merchant The Avenue NYC program also encourages the development of associations in Prospect Heights innovative programs that build upon the strengths of New York City’s along Vanderbilt and Washington neighborhoods. Each year, groups are funded for the development Avenues. As part of these efforts, of new programs that enhance the commercial life of a specific Heart of Brooklyn created new print community. These projects include everything from the development and on-line promotional materials of a merchant association to large-scale partnerships with universities, to draw residents and visitors to the cultural institutions, and other non-profit organizations that offer local commercial districts and held a needed expertise to local organizations. series of special events that increased In FY2009 Avenue NYC funded eleven programs – at least one in foot traffic along both corridors. As each of the five boroughs – under this category. Projects include a result of HOB’s work to promote the creation of two robust merchant associations in Washington the district, twelve new businesses Heights and Bushwick, the creation of websites for BIDs and merchant have already moved into the area. associations, and the development of new security and horticultural programs in Jamaica, Queens. 09 Capacity Building With each Avenue NYC grant, SBS aims to provide organizations with the funding needed to reach their commercial revitalization goals and technical assistance to help them build more effective and sustainable organizations. Through a combination of comprehensive program management, capacity-building workshops, and topic-specific roundtables, SBS focuses on strengthening Avenue NYC non-profit economic development organizations so that they continue to provide the critical services that foster vibrant commercial districts throughout the five boroughs.

Program Management In FY2009 SBS bolstered its efforts to manage Avenue NYC grants toward the successful completion of ambitious and concrete outcomes. Through a newly redesigned application process, Avenue NYC applicants are required to articulate clear and attainable milestones that can be accomplished within the contract year. Once awarded funding, a designated SBS program manager works with each Avenue NYC organization to ensure the group is meeting its goals. Using quarterly reports and regular feedback, SBS program managers work with organizations to ensure they are held accountable for meeting their overall targets and have the technical assistance needed to Roundtables accomplish their goals. Because many Avenue NYC organizations experience similar challenges in carrying out their work, SBS has Workshops created topic-specific roundtables to foster the sharing SBS partners with experts at the Support Center of best practices, create networking opportunities, and for Nonprofit Management and New York City- troubleshoot issues that are common to all programs. based commercial revitalization specialists to provide SBS is holding roundtables in each of the project areas Avenue NYC-funded organizations with the technical to discuss what fellow grantees have learned through assistance they need to implement innovative their FY2009 commercial revitalization work and how programs and develop sustainable organizations able they can best build upon those efforts to strengthen to tackle the complex economic development issues their commercial districts in the year ahead. affecting their communities. Borough-Based Technical Assistance In FY2009 staff from 22 Avenue NYC organizations In FY2009 SBS also funded organizations in four of the received more than 750 hours of training on a range five boroughs to provide intensive technical assistance of organizational development and commercial to local development corporations throughout revitalization topics including: their respective boroughs. These organizations • Cultivating Diversified Revenue Portfolios were responsible for creating forums for economic • Writing Successful Grant Proposals development organizations to network, providing • Becoming Effective Stewards of Donors commercial revitalization expertise through workshops • Developing Measurable Outcomes and partnerships, and offering direct one-on-one • Creating Strong Partnerships technical assistance to economic development • Building Effective Non-Profit Boards organizations within their borough. 10 Applying for Avenue NYC Funding In order to apply for Avenue NYC funding Electronic copies of the application and additional Your organization must be: information regarding the application process are available at http://www.nyc.gov/avenuenyc. • A non-profit economic development organization Organizations with questions about the application operating in any of the five boroughs should direct their inquiries to SBS via e-mail at • Incorporated in the State of New York and [email protected]. compliant with annual State and Federal filing requirements for nonprofit organizations Application Evaluation Guidelines The Avenue NYC program strives to partner with Your proposed commercial revitalization projects must: organizations that will be able to use their grant • Operate within defined geographic boundaries to implement effective and impactful commercial revitalization programs. To ensure organizations meet • Target commercial corridors as a whole this goal, all organizations applying for Avenue NYC • Consider the needs of small- and medium-sized funding are evaluated on three criteria: businesses operating in the geographic area 1. Existing organizational capacity • Not provide individual business assistance, such as 2. Strength of the Avenue NYC project proposal one-on-one business planning assistance 3. Viability of the proposed Avenue NYC budget If you wish to apply for projects other than BID Formation/Expansion and Neighborhood Economic Contracting & Compliance Development Planning, you must target areas that Local non-profit organizations may apply for one or are designated by the United States Department of more Avenue NYC projects. Contracts are awarded Housing and Urban Development (HUD) to be low- or for a one-year term. Avenue NYC funding is project- moderate-income neighborhoods.* based, meaning that funded organizations are expected to set measurable goals and deliver completed projects at the end of the contract term. How to Apply Organizations wishing to apply for Avenue NYC funding * To learn more about Community Development Block Grant must submit an electronic application to SBS. As a part (CDBG) eligibility and to view the New York City census tracts that of the application, organizations are asked to complete are CDBG eligible, please visit the Department of City Planning’s website (DCP online Census Report: http://www.nyc.gov/html/dcp/ and submit an Avenue NYC application form, an html/resource/censustractreport.shtml) Avenue NYC application budget page, and attachments describing the staff and board of directors of the organization. 11 Fiscal Year 2009 Avenue NYC Grantees

Brooklyn 08 Astella Development Corporation 09 Atlantic Avenue Betterment Association 10 Bedford Stuyvesant Restoration Corporation 04 11 Bridge Street Development Corporation 29 02 24 05 01 12 Brooklyn Economic Development Corporation 03 27 07 13 Church Avenue BID 28 06 26 14 Cypress Hills Local Development Corporation 25 15 Erasmus Neighborhood Federation 16 Flatbush Development Corporation 17 Heart of Brooklyn 31 37 33 18 Local Development Corporation of East New York 19 Myrtle Avenue Revitalization Project LDC 20 North Flatbush Avenue BID 35 221 32 21 Pratt Area Community Council 34 19 30 12 21 22 Ridgewood Bushwick Senior Citizens Council 11 09 14 20 10 18 23 Southwest Brooklyn Industrial Development Corp. 17 24 23 13 15 25 38 39 26 40 16 27 36

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Queens Manhattan 30 Cambria Heights Development Corporation 24 Community League of the Heights 30 24 31 30 2524 East Harlem Business Capital Corporation 31 Downtown Flushing Transit Hub 2524 3230 BID 25 3130 26 Harlem Business Alliance 3032 2625 3331 Greater Jamaica Development 2726 Harlem Congregations for Community 323031 Bronx 2726 313330 Corporation 27 Improvement 3432 Association of Merchants 28 333231 01 2827 323431 Long Island City Business & Business Professionals of 28 Heritage Health and Housing 3533 01 29 343233 Development Corporation 01 2928 333532 02 Westchester Square 29 3634 0201 Washington Heights and Inwood 353433 Myrtle Avenue BID 0201 29 3633 0301 Bronx Council on the Arts Development Corporation 373534 030201 343635 Queens County Overall Economic 0302 34 0402 Bronx Overall Economic 363537 Development Corporation 040302 3536 050403 Development Corporation 3537 03 3736 Rockaway Development and 050403 Staten Island 3736 060504 The Davidson Community Center 36 Revitalization Corporation 04 Bayview Community Council 37 060504 38 070605 Mid Bronx Senior Citizens Council 37 Woodside on the Move 05 38 Northfield Community LDC of Staten 070605 39 0706 South Bronx Overall Economic Island 06 39 0706 Development Corporation 40 07 West Brighton Community Local 07 40 07 Throggs Neck Merchants Association Development Corporation

12 FY2009 Grantees by Borough

02 Bronx Council on the Arts 05 Mid Bronx Senior Citizens Council Bronx Innovative Economic Development Initiatives: $25,000 BID Formation: $12,500 Support for a Second Saturday Trolley and Stu- Formation of the 161st Street/Yankee Stadium BID. dio Tour in the Mott Haven neighborhood of the The organization will complete the recruitment of Bronx. Additional support for efforts to create property owners needed to establish the interim new gallery and retail space for local artists. Board for the District Management Association and perform all of the functions required in start- District Marketing: $25,000 ing a new BID. Support for the development of a strategy for marketing the cultural attractions of the Bronx in- 06 South Bronx Overall Economic cluding print, radio, and cable advertising. 04 Development Corporation 29 Capacity Building: $75,000 03 Bronx Overall Economic Development Funding to build the capacity of local development 02 Corporation 24 05 01 corporations in the South Bronx. Programming 03 Capacity Building: $75,000 includes workshops, GIS maps, and direct one-on- 27 07 Funding to build the capacity of local development 28 06 one technical assistance. 26 corporations in the North Bronx. Programming includes workshops, GIS maps, and direct one-on- Innovative Economic Development Initiatives: $50,000 Support for the development of Roberto Clem- 25 one technical assistance. ente Plaza. 01 Association of Merchants & Business Professionals of Westchester Square04 04 The Davidson Community Center BID Formation: $25,000 29 BID Formation: $25,000 07 Throggs Neck Merchants Association 02 Neighborhood Economic Development Planning: Formation of a BID in the24 Westchester05 Square 01Formation of a BID on Burnside Avenue between 3103 neighborhood37 of the Bronx. The organization ex- University Avenue and Valentine Avenue in the $20,000 27 07 Funding for the development of a strategic eco- pects33 to complete Step28 7 of 11 steps06 in the BID Bronx. The organization expects to complete Step formation process (develop26 a district plan) by the 9 of 11 steps (hold the first public meeting) by the nomic development plan for the Throggs Neck neighborhood of the Bronx. end of the contract year. 25 end of the contract year.

35 221 32 34 3110 Bedford Stuyvesant Restoration Innovative Economic Development Initiatives: $25,000 19 37 30 12 21 Brooklyn 33 Corporation Support for two initiatives: an internship program 11 09 14 Neighborhood Core (Year 3): $31,000 that provides local organizations with additional staff 20 10 18 Support for real estate development, neighbor- capacity and a planning partnership that provides 17 hood-wide business attraction, cultivation of neighborhood groups with expert design services. small 35businesse, and merchant organizing in the 221 32 15 34 Bedford-Stuyvesant neighborhood of Brooklyn. 13 Church Avenue BID 23 13 19 30 12 21 Neighborhood Economic Development Planning: 11 Business Attraction: $25,000 38 09 14 $24,900 39 20 10 18 Funding for the implementation of recommenda- 40 16 17 Funding for the development of a plan to improve tions made in a LISC MetroEdge retail market business diversity, identify appearance and infra- scan of the Bedford-Stuyvesant area. structure issues that need to be resolved, and im- 23 13 15 BID Formation: $12,500 prove the consistency of the goods and services 38 39 36 provided along Church Avenue. 40 16 Formation of the Bed-Stuy Gateway Business Im- provement District along Fulton Street. 14 Cypress Hills Local Development 08 11 Bridge Street Development Corporation 36 Corporation District Marketing: $25,000 Neighborhood Core (Year 3): $31,000 Funding for the creation of an online business di- 08 Support for the implementation of the organiza- rectory and a bi-lingual promotional campaign that tion’s comprehensive district plan which focuses promotes local businesses in the Cypress Hills and on the development of merchant associations East New York neighborhoods of Brooklyn. 08 Astella Development Corporation along the Tompkins Avenue, Lewis Avenue and 15 Erasmus Neighborhood Federation District Marketing: $25,000 Malcolm X Boulevard corridors in Bedford- Neighborhood Core (Year 3): $31,000 Funding for the expansion of the organization’s Stuyvesant. Support for the implementation of marketing website, cultural events, and advertisements that campaigns, merchant surveys, and supplemental support small businesses located in Coney Is- 12 Brooklyn Economic Development sanitation services along Church Avenue in East land. Corporation Capacity Building: $150,000 Flatbush. Further funding for the development of a shopping guide and creation of a brand name 09 Atlantic Avenue Betterment Funding for the Re-NEW Brooklyn initiative, a for the district. Association program that aims to build the capacity of lo- BID Formation: $25,000 cal development corporations in Brooklyn. Programming includes workshops, university 16 Flatbush Development Corporation Formation of a BID on Atlantic Avenue in the Business Attraction: $25,000 Boerum Hill neighborhood of Brooklyn. The or- partnerships, and direct one-on-one technical assistance. Support for the design and implementation of a ganization expects to complete Step 9 of 11 steps consumer and business owner survey, (cont.) (hold the first public meeting) by the end of the contract year. 13 19 Myrtle Avenue Revitalization Project Façade Improvement Program: $20,000 Brooklyn, continued Neighborhood Economic Development Planning: Funding for the management of a façade im- $25,000 provement program, which will provide up to as well as the attraction of new businesses that Support for a community planning effort to as- $200,000 in matching grants to property owners meet the needs conveyed in that survey. sess the feasibility of implementing new uses of and businesses. BID Formation: $25,000 the area under the Brooklyn-Queens Express- 22 Ridgewood Bushwick Senior Citizens Formation of the Newkirk Plaza BID in the Dit- way as well as two commercial real estate plan- Council mas Park neighborhood of Brooklyn. The orga- ning projects. Innovative Economic Development Initiatives: $25,000 nization expects to complete Step 9 of 11 steps Façade Improvement Program: $25,000 Support for the development of a merchant as- (host the first Public Meeting) by the end of the Funding for the management of a façade improve- sociation along Knickerbocker Avenue. Activities fiscal year. ment program, which will provide up to $170,000 will include board development, promotional as- in matching grants to property owners and busi- sistance, strategic planning, technical assistance, 17 Heart of Brooklyn nesses along the Myrtle Avenue corridor. and event planning. Neighborhood Core (Year 3): $30,000 Support for the formation of two merchants 20 North Flatbush Avenue BID Neighborhood Core (Year 2): $50,000 associations along Vanderbilt and Washington Neighborhood Economic Development Planning: Support for the implementation of the organiza- Avenues and continued support for the imple- $20,000 tion’s comprehensive district plan. mentation of the organization’s comprehensive Support for the development of a strategic eco- 23 Southwest Brooklyn Industrial district plan. nomic development plan for the North Flatbush Development Corporation Avenue corridor. Business Attraction: $25,000 18 Local Development Corporation of Support for the attraction of new businesses to East New York 21 Pratt Area Community Council vacant properties along Van Brunt Street in the Neighborhood Economic Development Planning: Business Attraction: $25,000 Red Hook neighborhood of Brooklyn. $25,000 Support for activities that retain existing busi- Façade Improvement Program: $25,000 Funding for the hiring of a retail consulting firm nesses, reduce vacancies, and attract new busi- Funding for the management of a façade im- to develop strategies for the long-term commer- nesses to the Fulton Street commercial corridor provement program, which will provide up to cial development of New Lots Avenue, Sutter Av- using data gathered from foot surveys, physical $310,000 in matching funds to local property and enue, and Pennsylvania Avenue in the East New inspections, and storefront strolls. business owners for interior and façade renova- York neighborhood of Brooklyn. tions of their commercial units.

24 Community League of the Heights Façade Improvement Program: $25,000 Innovative Economic Development Activities: Funding for the management of a façade im- Manhattan $25,000 provement program, which will provide up to Support for the development of a merchant as- $200,000 in matching funds to local property sociation in the Hamilton Heights and Southern and business owners for interior and façade Washington Heights section of Manhattan. renovations of their commercial units.

25 East Harlem Business Capital 29 Washington Heights and Inwood 04 Corporation Development Corporation 29 Neighborhood Core (Year 3): $31,000 District Marketing: $25,000 Support for the02 implementation of the organiza- Funding for the development of a business guide 24 05 01 03 tion’s comprehensive district plan and creation for Hudson Heights residents, redesign of the of a marketing campaign to promote local busi- organization’s website, and the production the 27 07 24th Annual Medieval Festival at Fort Tryon. 28 06 nesses. 26 26 Harlem Business Alliance District Marketing: $10,000 25 Funding for the creation of promotional materi- als (brochures & postcards), cooperative adver- tising opportunities for Harlem businesses, and the “Harlem for the Holidays” annual promo- tion. 31 37 27 Harlem Congregations for Community 33 Improvement Neighborhood Core (Year 2): $50,000 Support for the implementation of short-term district marketing and business attraction activi- ties and the continued development of the Brad- hurst Business District Merchant Association. 35 221 28 Heritage Health and Housing32 34 19 District Marketing: $25,000 30 12 21 Funding for printed materials, advertisements, 11 09 special14 events, and a quarterly newsletter. 20 10 18 17 14 23 13 15 38 39 40 16

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08 04 29 02 24 05 01 03 27 07 28 06 26 Support for the work of the profile of Jamaica as a regional center for Queens25 the Downtown Flushing business and entrepreneurship, an exciting visi- Marketing Task Force and tor destination, and an attractive community to the further development live and work. of short and long-term 31 marketing strategies for 33 Long Island City Business 37 the area. Development Corporation 33 District Marketing: $25,000 32 Greater Jamaica Support for upgrades and enhancements to the Development current Long Island City Amenities Map. The Corporation project will provide accurate information about 35 Innovative Economic Devel- amenities available to local businesses, residen- 32 opment Initiatives: $85,180 tial demographics, and opportunities for busi- 34 30 Funding for the “Jamaica nesses to relocate to Long Island City. Alliance,” a program pro- viding additional supple- 34 Myrtle Avenue BID mental sanitation services BID Expansion: $12,500 along 42 blocks in down- Expansion of the Myrtle Avenue BID to include town Jamaica that are cur- approximately 10 blocks adjacent to the current rently not covered by BIDs boundaries of the district. in Jamaica, Queens. Addi- tional funding provided 35 Queens County Overall Economic for a horticulture initiative Development Corporation 04 around the AirTrain29 sta- Capacity Building: $150,000 tion. Funding for the Queens Neighborhood Assis- 36 02 24 05 tance Initiative,01 a program that aims to build Business Attraction: 03 the capacity of local development corporations $65,000 07 27 in Queens. Programming includes workshops, Funding for28 the creation06 neighborhood profiles, and direct one-on-one of an inventory26 and map technical assistance. of available25 properties for businesses seeking to 30 Cambria Heights Development 36 Rockaway Development and relocate to Downtown Jamaica. The organiza- Corporation Revitalization Corporation tion will also conduct a concerted marketing Neighborhood Economic Development Planning: BID Formation: $25,000 and outreach initiative to encourage prospec- $29,300 Formation of31 a BID on the Peninsula at Beach tive businesses, corporations, and public sector37 Funding for research and planning initiatives 116th Street in the Rockways neighborhood of agencies to relocate some or all of their33 opera- that meet the changing needs of businesses and Queens. tions to Downtown Jamaica. consumers in Cambria Heights, including an up- date of the 2006 Cambria Heights Retail Market District Marketing: $54,820 37 Woodside on the Move Analysis. Support for the creation of printed materials, BID Formation: $25,000 the hosting of a series of special community Formation of a BID in35 the Woodside neighbor- events in key public spaces, and the creation221 of 32 31 Downtown Flushing Transit Hub BID 34 hood of Queens. a Downtown Jamaica Cultural19 District to raise 30 Neighborhood Core (Year 3): $31,000 12 21 11 09 14 20 10 18 17 38 Bayview Community Coun- estate brokers, property owners, and property Staten Island cil (Downtown Staten15 Island managers and facilitate the sales and leasing of Council)23 13 available commercial space in the area. 38 Neighborhood Core (Year 3): $31,000 39 40 Support for the implementation16 of 40 West Brighton Community Local the organization’s comprehensive Development Corporation district plan, including the launching Capacity Building: $108,200 of an Adopt-A-Town-Center Pro- Funding for a program to expand the capacity of gram in 2009. This program will seek local development corporations and 36form new the support of civic and business Business Improvement Districts in Staten Island. leaders in the community to adopt a specific block or08 corridor and spon- sor the economic development and beautification of these areas.

39 Northfield Community LDC of Staten Island Business Attraction: $25,000 Funding for the maintenance of a census of businesses and commer- cial real estate in the organization’s district which will help the organiza- tion to strengthen ties with local real 15 www.NYC.gov/avenuenyc