The Brand Story
The Brand Story Welcome The Gold Coast 2018 Commonwealth Games™ will be the largest sporting event Australia will see this decade and the biggest sporting spectacular the Gold Coast has ever seen. The first regional Australian city to ever host a Commonwealth Games, the Gold Coast will celebrate a great Games in a great city leaving great memories and great benefits for all. The city will shine on the world sporting stage and the promotional exposure for business, trade, investment, tourism and events will herald a new era in the region’s growth and maturity. The Gold Coast 2018 Commonwealth Games™ brand issues an open invitation to participate and celebrate every aspect of the Games. This document presents the story that underpins the Gold Coast 2018 Commonwealth Games™ brand and its relevance to the Gold Coast and the Commonwealth Games. 2 Gold Coast 2018 Commonwealth Games The Brand Story 3 Vision, Mission & Objectives The Gold Coast 2018 VISION: OBJEctIVES: Commonwealth Games™ To stage a great Games in a great city • To attract the best athletes to brand values are underpinned leaving great memories and great compete in a technically excellent, by the vision, mission and benefits for all. world class, fun and friendly Commonwealth Games. objectives of the Gold Coast MISSION: 2018 Commonwealth Games • To launch the Commonwealth Games To conduct an athlete focused Games into a new decade with an inspiring, Corporation ‘GOLDOC’. with excellent competition in a fun and memorable and landmark event. friendly environment with long lasting • To help our partners make the most With the vision, mission and objectives benefits for the Gold Coast, Queensland, of the opportunities presented by at the forefront of day-to-day operations, Australia and the Commonwealth.
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