Student's Guide
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STUDENT’S GUIDE 1 1 ©2015 BBB Foundation Denver/Boulder All rights reserved. The licensing of this book entitles the licensed organization to reproduce student activity pages and resources for classroom use. Other use requires written permission from BBB Foundation Denver/Boulder except in the case of brief quotations embodied in presentations, articles, reviews or other journalistic purposes. Names, places and incidents featured in this publication are used fictitiously unless otherwise specified and are not intended to refer to specific places or living persons. Cover and layout design by Vickie Denham At the time of this book’s publication, all facts cited are the most current available; all publications, websites, and other resources exist as described in this book; and all have been verified. BBB Foundation is not responsible for any changes that occur after the book’s publication. If you find an error or believe that a resource listed here is not as described, please contact BBB Foundation Denver Boulder. BBB Foundation Denver/Boulder 3801 E. Florida Avenue, Suite 350 Denver, Colorado 80210 Phone: 303.758.2100 www.TomorrowsMarketplace.org First Edition BBB Foundation Denver/Boulder ACKNOWLEDGEMENTS Thank you to those committee members who were there for every step along the way. Mark Renn, The CS Team Denis M. Murray, Regis University Chad Cookinham, Generation Schools Network Nate Cadena, Denver Scholarship Foundation Aimee Charlton, BBB Foundation Denver/Boulder And thank you to all those who helped during the journey. Your knowledge and wisdom were invaluable. Brian Cook, Perfect Processing Curtis Esquibel, Denver College Attainment Network (DenverCAN) Carol Garton, BBB Denver/Boulder Megan Hererra, BBB & Foundation Denver/Boulder Sammer Khalaf, ILLUMEN King Nelson, DTO Exchange Nathan Ressler-Aragon, BBB Denver/Boulder Kevin Root, BBB Denver/Boulder Sandy Steiner, Adams County School District 50 Meaghan Sullivan, Junior Achievement–Rocky Mountain, Inc. Thank you to Vickie Denham for your creativity and mastery of design. Thank you to Linda Childears, President & CEO of Daniels Fund, for not only writing an inspiring Foreward, but also for continuing Bill Daniels’s legacy of integrity and ethics in our community. BBB Foundation LIFT Program iv FOREWARD “ETHICS.” It’s a powerful word that holds so much promise. I hear the word “ethics” all the time. Sadly, the conversation is often about the lack of ethical conduct and the damage caused to people and organizations when standards of integrity are ignored. The Daniels Fund spends a lot of time and invests millions of dollars per year to strengthen the understanding and appreciation of ethics and integrity. Our efforts in this area focus primarily on young people. Our hope is that they embrace the value of ethical conduct and allow a strong ethical framework to guide them as their careers and lives unfold. I have observed that for most of us, there is a “spark” that ignites our dedication to living an ethical life. I’ll always be grateful that for me, it was the early influence of parents who considered instilling a standard of ethics part of raising their children. For others, the spark comes late —sometimes too late — prompted by the consequences of failing to act with integrity. The path leading here is marked so clearly — 23% of millennials have stolen from a store in the past year, 27% of young people say they would lie to get a job, and 95% of students admit to cheating in school. Just 28% of youth believe the average person is ethical, and 60% think successful people do whatever is necessary — cheating included — to be a winner.* We can be saddened, angered, and disappointed when people disregard ethics. We cannot, however, claim to be surprised. As educators, you play a critical role in reaching young minds when integrity is adopted most effectively. Ethics is a lesson worth teaching, and for some of your students you will be their spark. I applaud you and the Denver/Boulder BBB Foundation for dedicating the effort and resources to achieving that goal. Any time I speak or write on this topic, Bill Daniels is part of my message. Bill embodied the highest standards of integrity. He considered business and ethics to be necessary partners, and believed an ethical lapse by any business weakens every business. I’ll give the final word to Bill Daniels, who said, “I have always believed a person’s integrity is the cornerstone of success in business and an indispensable part of personal relationships built on trust.” Linda Childears President & CEO Daniels Fund * Statistics are sourced from the Denver/Boulder BBB Foundation’s 2014 Annual Report. Statistics originally collected from the Josephson Institute 2012 Reports Card on the Ethics of American Youth and the 2005 Rutgers Business School survey. v BBB Foundation LIFT Program INTRODUCTION The LIFT Business Ethics Certification Program grew out of the BBB Foundation’s desire to focus on the pressing need for an honest, ethical future workforce. This focus extends the BBB’s work of cultivating integrity and transparency in today’s marketplace. BBB Foundation fosters growth and ethics education in young people in order to help raise up the ethical workforce and consumers of tomorrow’s marketplace. LIFT aims to tackle the ever increasing problem of dubious ethics being taught and accepted in our society by certifying that young people understand and are willing to commit to the standards of ethical behavior for which the BBB has been known for generations. The LIFT Program is unique in that it focuses solely on middle school and high school-aged students, providing them an opportunity to learn and embrace a highly ethical code of conduct that they can use and be proud of in their everyday lives as well as in their future business/work endeavors. With the help of educators and ethical business leaders, students get hands-on experience understanding the ethical choices that build trust and are the foundation for building integrity. Upon entering the workforce, the LIFT student can show current or prospective employers that he/she completed a course in ethics and has committed to upholding the LIFT Commitment to Conduct in his/her school, work, and personal life. Through our community partners, the LIFT Certification is offered to individual students who complete all aspects of the LIFT program, demonstrate knowledge of ethical standards for the workplace and have signed the LIFT Commitment to Conduct applied towards their school, work and personal lives. TABLE OF CONTENTS Acknowledgements ................................................................................................................... iv Foreward ......................................................................................................................................... v Introduction .................................................................................................................................. vi Incoming Student Evaluation ................................................................................... 1 Student Participation Form ......................................................................................3 Dear Parents, What Your Student Is Up To .............................................................5 Photo Release Form ...................................................................................................7 Workshop #1 - Ethical Decision-Making .................................................................9 3 Approaches to Ethical Decision-Making ............................................................... 10 5 Steps to Ethical Decision-Making ..............................................................................11 Workshop #2 - Your Personal Brand ..................................................................... 13 Character Traits Summary ...............................................................................................14 Self-Inventory .......................................................................................................................15 Demonstration Project ............................................................................................ 17 Tips for a Successful Project ..........................................................................................21 Portfolio Tools...........................................................................................................23 Informational Interview Ask Email Template ..........................................................25 Informational Interview Template ................................................................................27 Approaches to Ethical Decision-Making Template ...............................................29 Character Traits Template ...............................................................................................31 Personal Story Template .................................................................................................33 Example Evaluation Rubric ............................................................................................35 LIFT Committment to Conduct ...........................................................................................37 Outgoing Student Evaluation ................................................................................ 39 Student Feedback Form .......................................................................................... 41 Spanish Resources..................................................................................................