Gag Order Denied Bulletin

Design for Save the Date Readers Apple’s old slogan - “Think Join us this year in Eagle Different” - still works River, Wis., for the annual today for newspapers. Ed WNA Trees Retreat on Henninger says we have to Aug. 18 & 19. think different about news design, or risk having no design at all. Page 6 BulletinTHE April 14, 2016 News and information for the Wisconsin newspaper industry

Legislative Bulletin Alert Gag order denied mercial and residential proper- were less drastic ways than a moves to Judge rules in favor ties in 2009,” according to the gag order to remedy problems Support of media coalition Milwaukee Journal Sentinel. caused by pretrial publicity. Attorneys representing the “I’m not convinced at this Thursdays Eliasons issued a press release point that we need a gag or- needed to A Forest County judge on on Feb. 29 commenting on the der,” Stenz said, according to We’ve changed up the pub- Wednesday sided with news or- charges a few days after the the Journal Sentinel and Marsh- lication date for The Bulletin, ganizations and the defendants criminal complaints had been field News-Herald. “There is stop notice in a securities fraud case who filed. On March 8, the state always a risk that there is going moving from Mondays to sought to block a gag order moved to prohibit any public to be pretrial publicity.” Thursdays. The switch will requested by Attorney General statements by the defendants In addition to the Wisconsin help us deliver a more timely review Brad Schimel. or the prosecution about the Newspaper Association, media newsletter, as well as better The case, State of Wisconsin case, including making state- organizations that opposed the align with the schedules of v. Eliason, involves brothers ments to the media. gag order were the Wisconsin By Beth Bennett David and Brian Eliason, who The attorney general’s office Broadcasters Association, USA many of our weekly mem- WNA Executive Director are charged with 10 felony argued it would be more dif- TODAY NETWORK-Wisconsin, bers. Questions? Contact counts of securities fraud after ficult to find an impartial jury Capital Newspapers, Lakeland James Debilzen at james. Rep. Jesse Kremer, R-Ke- “failing to disclose the precari- due to the publicity. Printing Inc., Quincy Media [email protected]. waskum, has requested that ous condition of their business Forest County Circuit Court Inc., Gray Television Corp., and the Wisconsin Joint Leg- that sold investments in com- Judge Leon Stenz said there Rockfleet Broadcasting. islative Council conduct a formal review of how public notices are published by newspapers. Specifically, Rep. Kremer cites the need to address “new tech- Journal Sentinel sale OK’d nologies” in the current State’s largest statute (Chapter newspaper joins 985) that governs Gannett Co. the defi- Milwaukee-based Journal nition of Media Group and its flagship a legal newspaper, the Milwaukee newspaper Journal Sentinel, have been sold for the Beth Bennett to the Gannett Co. after federal purpose of regulators approved the $280 publishing million transaction on Friday. legal notices. The Journal Media Group Rep. Kremer states in his (JMG) acquisition includes 15 request to the council that daily newspapers, according to he is working on legislation a press release issued by both to change the statute that companies. JMG was formed governs the publication in 2015 through the merger of of legal notices to allow newspaper operations of The online-only news sources to E.W. Scripps Company and be designated as “newspa- Journal Communications Inc. pers of record.” This is just With the addition of JMG, another way of saying that Gannett will operate USA he would like to amend the TODAY and 107 dailies in 34 statute to allow online news states and Guam, in addition to sources to publish legal Newsquest in the U.K., with its notices. 150 local digital and print news Any member of the brands. Photo by Jimmy Emerson, DVM Wisconsin Legislature may “The Milwaukee Journal submit a request to be The Milwaukee Journal Sentinel and its parent company, Journal Media Group, have been acquired by Gannett Co., Sentinel remains Wisconsin’s based in McLean, Va. Pictured here is the Journal Sentinel’s headquarters in downtown Milwaukee. considered by the Joint largest news outlet, and with Legislative Council for this acquisition becomes one of Sentinel’s history seeking trustworthy a stronger support team than study. However, the Joint Gannett’s larger news organiza- spans back to 1837, reports of news that we’ve ever had and an excep- Committee on Legislative tions,” said Elizabeth Brenner, when the Milwaukee matters to Wisconsin— tional platform for stories of Council must approve the president and publisher of Sentinel was founded, whether it’s breaking national interest.” study committees and not the Journal Sentinel, in a story according to the news- developments on a Gannett is based in McLean, all requests are accepted published by the newspaper paper. The Journal smart device; expert Va., and owns several other by the council for study. on Friday. “We will always was founded in 1882 reporting about gov- Wisconsin newspapers, includ- The goal of the WNA is to be committed to the health and later bought the ernment, business, ing the Appleton Post-Crescent, encourage the members of and strength of southeastern Sentinel from the lifestyle, entertainment Fond du Lac Reporter, Green the council to vote against Wisconsin. We look forward to Hearst Corp. in 1962. and sports; or in-depth Bay Press-Gazette, Manitowoc a Legislative Council study using the extensive resources Both newsrooms investigative reporting Herald Times Reporter, Marsh- on Chapter 985. of our new owners to serve our were merged in 1995, that no one else in our field News-Herald, Oshkosh The WNA has submitted George Stanley readers, advertisers and com- creating the Milwaukee region can do,” said Northwestern, Sheboygan Press, its response/opposition to munity partners throughout Journal Sentinel. George Stanley, Jour- Stevens Point Journal, Wausau Milwaukee.” “We’ll continue striving to nal Sentinel editor. “Gannett’s Daily Herald and Wisconsin See ALERT, Page 4 The Milwaukee Journal be the first choice for readers USA TODAY Network offers Rapids Daily Tribune. 2 THE BULLETIN | APRIL 14, 2016 Member News

Free Content ‘Wisconsin Faces’ files This weekly free content, accessible at http://tinyurl.com/ WNAfreecontent, is available for use at no cost to WNA members. available to download

For the past two years, the WNA and its members have joined the effort to find all of the photos of Wisconsin Vietnam Veter- ans who are listed on the Vietnam Veterans Memorial in Washington, D.C. WNA members have been credited with finding more than 450 of the photos and were integral in the project’s completion just before Memorial Day 2015. In order to commemorate that accomplish- ment and pay tribute to the fallen Wisconsin Vietnam veterans, the WNA—in partnership with the Vietnam Veterans Memorial Fund and the Dodge County Pionier—is making the photos found through this effort available Gilman Halsted | Wisconsin Public Radio to members for publication via a memorial Beverly Walker, whose husband, Baron, is serving time at Fox Lake insert. Correctional Institution, told a Madison gathering organized by the faith- The 35-page section, which is designed to based advocacy group Wisdom in February that she has heard “horror allow for personalization, includes stories highlighting the efforts to find the images and stories” from inmates about the water. She said her husband buys bottled space made available for advertising opportu- water from the prison canteen at Fox Lake. nities. Members can access PDF and Quark files of the special section, along with featured pho- tos included in the tab and copyright releases, Information about the service members was by clicking on the following link: bit.ly/WNA- provided to the VVMF by the Department of FacesTab Defense. The photos for the project were pro- An example of the Pionier’s sales flyer vided to the VVMF Faces project in good faith can be found here: https://www.dropbox. by various volunteer sources, including family com/s/88zaqo136juprm3/Wisconsin%20 members, service members, veterans, teach- The Wisconsin Center for Investigative Journalism has made available Faces%20Flyer%202016.pdf?dl=0 ers, WNA member newspapers and the public. the latest installment of our ongoing Failure at the Faucet investigation Photos of the soldiers, which can be sort- Questions regarding the project can be di- into risks to Wisconsin’s drinking water. This report reveals that the ed by city or county by using the Advanced rected to WNA Member Services Director Julia Search tab, can be accessed at http://www. Hunter at 608-283-7622 or Julia.Hunter@ drinking water at two Wisconsin state prisons is tainted with lead and vvmf.org/Wall-of-Faces/. wnanews.com. copper, which can cause serious illnesses in adults.

About a dozen Fox Lake Correctional Institution inmates told the Center that the water is sometimes brown or yellow, contains dark sediment and has a bad taste. The prison is under a 2014 consent order from the state Department of Natural Resources to reduce the levels of copper Analysis: Wisconsin and lead in the water. At Waupun Correctional Institution, a top union official said the management has done little to alert staff to the high lev - els of lead at the prison, which violated the federal Safe Drinking Water Act in 2014 and, as of September, continued to see high levels of lead in papers cover real news some water samples. Corrections officials say they have added water treatment and other fixes to bring down lead and copper levels, contam - ination that is caused by corrosion from aging plumbing. often received more front- FiveThirtyEight finds Joshua Darr page play than Trump did local events trump FiveThirtyEight Contributor on the same days, listing examples from the Stevens Trump on front pages Point Journal, The Gazette This week’s Discover Wisconsin column high- in Janesville and the Journal lights Marshfield and Wisconsin Rapids, two Before the effects of a “This analysis Sentinel in Milwaukee that unique towns in Central Wisconsin that offer coffee- and election night piz- included UW-Stevens Point plenty to do on and off the water (or wheels, za-induced coma wore off for shows that hockey, high school violinists for that matter). most Wisconsin reporters, the and the Mitchell Park Domes, national media had moved local media seem to respectively. along to the next presidential In addition to the Stevens primary in New York. be covering Trump Point Journal, Gazette and But even while the cir- Journal Sentinel, Darr’s anal- In his State Capitol Newsletter, WNA columnist Matt cus was in town, Wisconsin as they would other ysis utilized front pages from Pommer examines the future prospects of U.S. newspapers kept the focus on candidates, and are March 21 through April 4 in House Speaker Paul Ryan of Janesville. what mattered most in their the Beaver Dam Daily Citizen, communities. staying true to their Baraboo News Republic, Daily FiveThirtyEight, the re- Tribune (Wisconsin Rapids), Pommer, known as the “dean” of State Capitol nowned statistics, poll and primary purpose: Green Bay Press Gazette, correspondents, has covered government action in political analysis website Herald Times Reporter (Mani- Madison for 35 years, including the actions of eight founded by Nate Silver, pub- reporting on local towoc), Marshfield News-Her- governors – Warren Knowles, Pat Lucey, Martin Sch- lished a review on April 5 of ald, Oshkosh Northwestern, reiber, Lee Dreyfus, Tony Earl, Tommy Thompson, Wisconsin newspaper front events of interest.” Post-Crescent (Appleton), Scott McCallum and Jim Doyle. pages leading up to primary Portage Daily Register, She- Matt Pommer day. said his “research focuses on boygan Press, The Reporter The result? Local news campaign strategy.” (Fond Du Lac), Wausau Daily outshone coverage of GOP “In the runup to today’s Herald, and Wisconsin State frontrunner Donald Trump, (April 5) Republican primary Journal (Madison). who has by far received more in Wisconsin, the front pages “This analysis shows that “free media” on the national of the state’s local newspa- local media seem to be cov- level than any other presiden- pers showed few signs of ering Trump as they would tial candidate. the hand-wringing current- other candidates, and are The analysis was conducted ly consuming the national staying true to their primary by Joshua Darr, an assistant media — a ‘reckoning’ about purpose: reporting on local professor of political com- campaign coverage caused events of interest,” Darr con- munication in the Manship by Trump’s disproportionate cluded. School of Mass Communica- share of televised attention To read Darr’s full analysis, tion and the Department of and the accusation that the visit http://fivethirtyeight. WISTAX Facts discusses the complex process for calculating Wiscon- Political Science at Louisi- media created his candidacy,” com/features/wisconsins-lo- sin’s state income tax. ana State University. Darr’s Darr wrote. cal-media-arent-as-trump-ob- profile on FiveThirtyEight Darr noted local stories sessed-as-national-outlets/. THE BULLETIN | APRIL 14, 2016 3

Member News Recording rift ends About The Bulletin The Bulletin is published weekly by the staff of the Wisconsin Newspaper Association.

Milton board meeting Contact said, “that would mean that it’s 34 Schroeder Court #220, Madison, WI 53711 School board Milton Courier going to affect my conduct here Phone: 608-283-7620 ‘uncomfortable’ with “Our View” Editorial at the meeting, so I think that Toll Free: 800-261-4242 the recorder needs to be turned Fax: (608) 283-7631 citizen using camera off.” Office Hours: Monday-Friday, 8 a.m.-5 p.m. When questioned about the A Milton Board of Education “The district desire to tape the meeting, Fena meeting ended abruptly on said he felt the board’s minutes WNA Staff Monday following a bizarre ex- resident was well were “incomplete or nonexis- change between members of the tent” and he wanted to have his Executive Director board and a resident who was within his rights to own copy of what happened at Beth Bennett | 608-283-7621 filming the meeting. the meetings, according to The According to accounts by The video record an open Courier. [email protected] Gazette in Janesville and The meeting of elected Board member Shelly Milton Courier, the problems Crull-Henke made a motion to Member Services Director Search Technician began before the meeting had adjourn following a back-and- even started as Milton resi- public officials, and forth discussion between the Julia Hunter | 608-283-7622 Ruzica Dzanic | 608-283-7626 dent Lance Fena set up a video the board failed to board and Fena. When Fena [email protected] [email protected] camera. again refused to turn off the The Gazette reported Milton meet its statutory camera, the board adjourned Communications Director WNA Office Coordinator School District Superinten- immediately. James Debilzen | 608-283-7623 Daryl Blumer | 608-283-7620 dent Tim Schigur told Fena he obligations when The Milton Courier blasted [email protected] [email protected] couldn’t record the meeting. the board in an editorial for the Fena invoked Wis. Stat. § 19.90 it chose to end the latest in a series of perceived of the Open Meetings Law, missteps surrounding efforts Media Services Director Sales and Marketing Director which says, “Whenever a gov- meeting early.” to move forward with a build- Denise Guttery | 608-283-7630 Susan Patterson Plank ernmental body holds a meeting ing referendum for new school [email protected] 800-227-7636 ext. 140 in open session, the body shall board President Jon Cruzan facilities. [email protected] make a reasonable effort to ac- notifying audience members the “This latest flub of not News Tracker Team Leader meeting was being recorded. allowing a district resident to commodate any person desiring Dianne Campbell | 608-283-7625 to record, film or photograph The Milton Courier said videotape an open meeting goes the meeting. This section does school board member Rob Roy too far,” The Courier’s editorial [email protected] not permit recording, filming or spoke up about a half-hour stated. “The district resident photographing such a meeting into the meeting to say he was was well within his rights to in a manner that interferes with uncomfortable about being video record an open meeting of the conduct of the meeting or recorded. Roy also referenced elected public officials, and the Board of Directors the rights of the participants.” the Open Meetings Law in his board failed to meet its statuto- After a brief delay, the meet- opposition to the recording. ry obligations when it chose to President ing began with a warning from “As I read that statute,” Roy end the meeting early.” Brian Thomsen Publisher, Valders Journal

First Vice President Director Student First Amendment John Ingebritsen John Humenik Regional Publisher President and Publisher contest deadline is April 30 Morris Newspapers, Lancaster Wisconsin State Journal Second Vice President Director The Madison chapter of the Regents of speech on campus. Society of Professional Jour- The contest is named for Sidney “Skip” Bliss Scott Johnson nalists is sponsoring a high John Patrick Hunter, a for- Publisher President and Publisher school and college publication mer Capital Times reporter, The Gazette, Janesville Green Bay Press-Gazette and contest to promote the First who on July 4, 1951 found PG Media Amendment. 111 Madison residents who Third Vice President The contest, among Wiscon- refused to sign a typed copy Paul Seeling Director sin high school and college of the Declaration of Indepen- Publisher Steve Lyles newspapers, is aimed at dence and the Bill of Rights at building awareness of the First a local park where people were Woodville Leader Publisher Amendment and protecting celebrating the holiday. Many Journal Communications, Inc. the freedoms of citizens, a it’s critical in a representa- people said they were afraid to Secretary major tenet of the Society of tive democracy for people to sign Hunter’s petition because Heather Rogge Director Professional Journalists orga- understand the importance of they feared repercussions. Publisher Jeff Patterson nization. the First Amendment and for Only one person signed it. The Daily News, West Bend President/Publisher young journalists to under- The John Patrick Hunter time was during the anti-com- APG Media of Wisconsin First Amendment Award for stand their rights and the munist campaign by then-Sen. Student Journalists seeks rights of their fellow citizens. Joseph McCarthy of Wiscon- Treasurer opinion or editorial columns Recent reports suggest- sin. Hunter drew praise from Gregg Walker Director and stories that emphasize ing that some young people President Harry Truman and Publisher Patrick Reilly issues surrounding the First increasingly favor press and others. The Lakeland Times, Minocqua Publisher Amendment. First Amendment restrictions “Naming this award for John Dodgeville Chronicle The contest will end on are particularly alarming, he Patrick Hunter, who spent his Past President April 30 and is open to the said. entire career in journalism Director publication of stories and For example, in December defending and using our coun- Carol O’Leary opinion columns related to the 2015, 50 Yale University stu- try’s First Amendment rights, Publisher Kris O’Leary First Amendment freedoms dents signed a petition calling is most fitting,” said David The Star News, Medford Publisher of the press, religion, speech, for the elimination of the First Zweifel, editor emeritus of the The Tribune-Phonograph, right of assembly and right Amendment. In November, Capital Times. “John believed Director Abbotsford for citizens to petition their at the University of Missouri, strongly not just in its guar- Kevin Clifford government. students and a journalism antee of a free press, but in Associate Publisher Any items published be- professor attempted to block a the protection of free speech, tween Sept. 1, 2015 and April photographer from taking pic- freedom of religion, the right Watertown Daily Times 30, 2016 written about the im- tures of a protest on campus. of the people to peaceably portance of the First Amend- Students yelled, “Hey hey, ho assemble and the right to ment are eligible. Entries can ho, reporters have got to go.” petition our government. He Created by and for Wisconsin’s newspapers, WNA be submitted any time before That incident set off a debate not only considered the First exists to strengthen the newspaper industry, April 30 by email to spjmadi- over freedom of expression on Amendment the cornerstone enhance public understanding of the role of [email protected]. college campuses, including of American democracy, but newspapers, and protect basic freedoms of press, Mark Pitsch, president of a review by the University of he made use of it to keep the the Madison SPJ chapter, said Wisconsin System Board of people informed.” speech and the free flow of information. 4 THE BULLETIN | APRIL 14, 2016 Member News News Briefs DOJ launches crime Dreps receiving Watchdog Award on Wednesday MADISON – Attorney Robert J. Dreps, a champion of open government who has represented news organizations in groundbreaking cases for three decades, will receive the 2016 Distinguished data dashboards Wisconsin Watchdog Award during an April 20 ceremony at the Madison Club. Attorney General Brad ly manner.” down of arrests by race, Schimel has announced the The Wisconsin Department gender, and age, expanded launch of the Wisconsin De- of Justice’s Bureau of Justice sexual assault and homicide Dreps, who in February was inducted into the partment of Justice’s online Information and Analysis data, crime rates and other Wisconsin Newspaper Hall of Fame, is retiring from data dashboards, the first (BJIA) has worked dili- additional details based on full-time practice at the Madison office of Godfrey step in replacing an outdated gently to develop the new, the Uniform Crime Reporting & Kahn. website and making criminal interactive grant-funded (UCR) data. The data will be justice data more accessible dashboards, which provide refreshed monthly because The award is a highlight of the sixth annual Wis- to the public. the ability to view offense crime data are dynamic, and “Good government relies and arrest data sorted by dashboards better capture consin Watchdog Awards reception and dinner, Robert Dreps on transparency and open- crime type, time period, the changing nature of the presented jointly by the Wisconsin Center for ness and I’m excited to give and geography, including data as compared to static Investigative Journalism, the Wisconsin Freedom our partners in law enforce- statewide, by county and by reports. Currently, data for of Information Council and the Madison Pro Chapter of the Society of ment, members of the media, agency. The dashboard and the years 2010-2014 are Professional Journalists. Read more. and all Wisconsinites a new underlying data files can also available through the dash- window into our state’s be downloaded for further boards. crime data,” Schimel said in analysis. To view the dashboards or Sauk Co. withholding records sought by newspaper a press release. “This is the Additional data and new to contact the Bureau of Jus- first step in an ongoing DOJ dashboards will be add- tice Information and Analysis, BARABOO – County government officials will not release records initiative to provide crime ed to the BJIA page of the visit https://www.doj.state. involving the search for a new Sauk County administrative coordinator. data to the public in an easi- DOJ website in the coming wi.us/dles/bureau-justice-in- The documents—sought by the Baraboo News Republic under an open ly-digestible and user-friend- months, including a break- formation-and-analysis. records request—contain the results of a survey of people who met with finalists for the position.

In a letter to the newspaper, Sauk County Personnel Director Michelle Posewitz said releasing the documents could harm individuals’ rep- WNA-Sponsored Training utations and damage the county’s ability to receive candid feedback regarding candidates in the future. Best Breakouts for Daily Reporting ter the fifth call — and in some cases well beyond the fifth call. In a day and age where time is mon - The Sauk County Board hired a private consultant to facilitate the Friday, April 22 | 1-2 p.m.: Presented in partnership ey, we want to help you save time and increase recruitment process for a new executive after former Sauk County with GateHouse Media. Whether you’re using them revenue by fine-tuning your sales approach. This Administrative Coordinator Kathy Schauf departed last year. In Feb- to share data and statistics or to provide back- webinar will walk through the how and why of a ruary, the firm had whittled a pool of applicants down to six finalists, ground on a story, making use of breakouts can three-step sales process to close more sales in who were then presented to the Sauk County Board’s Executive and help trim your stories and provide a better expe- less time. Presenter Bob Berting tried and tested Legislative Committee for consideration. rience for your readers. In this session, we’ll cover this system over 15 years with a leading suburban a rundown of effective breakouts and tips on how newspaper chain where he averaged two cold contracts a week. This session will benefit new The county hosted an invitation-only event during which local stake- to implement them into your everyday reporting. sales professionals as well as industry veterans. holders—such as county supervisors public officials from other local Register here: http://www.onlinemediacampus. com/2016/03/breakouts-daily-reporting/ Register here: http://www.onlinemediacampus. governments—met with the candidates face to face. Those who at- com/2016/03/three-call-sales-system/ tended were asked to provide feedback regarding the finalists through Advertising is NOT Marketing! an online survey. Creating Focus on Enterprise The five-member Executive and Legislative Committee interviewed Thursday, April 28 | 1-2 p.m.: When clients are News: Best practices for digging each candidate during meetings that were closed to the public and working with you, they’re expecting a strong sales deeper later narrowed the field to three finalists. The committee eventually strategy that will help guide them to a healthier bottom line. In this session, marketing pro Stuart selected Minnesota attorney Renae Fry as the next administrative Thursday, May 19 | 1-2 p.m.: Presented in part- coordinator. Arnold will help you understand the basic tools for creating an impactful strategy, messaging and nership with GateHouse Media. The Medford Mail Tribune’s recent participation in GateHouse’s That selection was presented to the full 31-member Sauk County marketing for your clients. The return on their ad- Better Journalism Project revealed several best Board last month, and was confirmed on a 27-2 vote, despite strong vertising investment will increase, and so will their trust in you! Register here: http://www.onlinemedi- practices for consistently creating enterprise objections from several supervisors about the hiring process. acampus.com/2016/03/advertising-not-marketing/ news, as well as developing a highly visible cam- paign for readers. In this session, learn how to Released records yield few answers for Leader Three-Call Sales System: Proven plan for, execute and promote enterprise jour- SIREN – The Inter-County Leader in Frederick has received a response process for closing sales quickly nalism on a weekly basis. Register here: http:// to an open records request to the Siren School District relating to the Thursday, May 12 | 1-2 p.m.: You may have heard www.onlinemediacampus.com/2016/04/enter- school board’s actions on Feb. 10 asking for the resignation of board the statistic that 80 percent of sales are made af- prise-news/ member Jim Kopecky and then censuring him.

The response to that request, received on March 23, included a large notice placement; as well as, amount of information on Kopecky relating to his time as a Siren ALERT the adoption of a standard school teacher through May 2014 but no documents after April 24, 2015. Continued from front page More Info >> public notice type face that But there is nothing in the records the Leader received that indicate has resulted in cost savings to state and local units of why the school board called its special meeting and initiated its ac- A listing of members of Rep. Kremer’s request to the the Joint Legislative Coun- government statewide. tions on Feb. 10. chairs of the Joint Legislative cil can be found online at The WNA encourages each Council, Rep. Joan Ballweg, http://docs.legis.wiscon- member to make contacts on R-Markesan, and Sen. Mary On Feb. 10, the school board held a special meeting and immediately sin.gov/2015/committees/ this matter to the members Lazich, R-New Berlin. of the Legislative Council went into closed session. When the board returned to open session, joint/1387 a motion was made asking board member Jim Kopecky to resign. Contacts by WNA mem- Committee. bers, to the members of the After Kopecky said he would not resign, a second motion was made The Ask: That the mem- Joint Legislative Council bers of the Joint Legislative to censure Kopecky. Both motions carried by a vote of six to one, with are needed to derail Rep. to pass updates to Chapter Council vote NO on Rep. Kopecky voting against each. Kremer’s request for a Legis- 985 that reflect “new tech- Kremer’s request for a lative Council study on this nologies.” As recently as Council Study on Chapter Jim Kopecky was a Siren school teacher for 21 years. He retired as matter. 2012 the legislature passed 985. Considering the recent a teacher in an agreement signed by him and the district in mid May The WNA has worked Chapter 985 reforms that updates made to Chapter 2014. Kopecky was elected to the Siren school board in April 2015. diligently and successfully included in part the adoption 985 and the expanded use of with the Wisconsin Depart- of the WNA Public Notice Wisconsinpublicnotice.org, ment of Administration and Website as the official online a study is not needed and a members of the Legislature site for all Wisconsin public waste of limited resources. THE BULLETIN | APRIL 14, 2016 5

Industry News Among Friends Brave Software put on The Press, -30- notice for ad substitutions Ashwaubenon Elizabeth Jane (Trippel) Sa- tran, 87, died March 20, 2016, Seventeen member com- publishers should find this duced an extraordinary cost. In a race which pitted two at Oakwood Village, Madison, panies of the Newspaper approach acceptable because Our industry spends more longtime Ashwaubenon com- where she had been a resident Association of America sent Brave will give publishers than $5 billion per year on munity and business leaders for several years. a letter to Brave Software, a certain percentage of the reporting in the United States against one another, newspa- She was the wife of the late Inc. notifying the company revenue from ads it sells for alone. We distribute that per publisher and incumbent Daniel Satran Sr., who had that its well-publicized plan profit and will permit cus- reporting online for free or Michael Aubinger defeated been a newspaper publisher to replace publishers’ ads on tomers of Brave to make Bit- at highly subsidized rates, in challenger Mark Williams to and editor in Eagle River and a the publishers’ own websites coin donations to publishers. no small part due to revenue retain his position as village writer in Algoma, and who was and mobile applications with “Brave’s proposed business from online ads.” president of Ashwaubenon. widely known and respected Brave’s own advertising is model crosses legal and eth- “Brave should feel free to An unofficial election sum- throughout the state. blatantly illegal. The signa- ical boundaries, and should create its own content on its mary from the office of the While in Eagle River, she was tories of the letter represent be viewed as illegal and own platforms,” said David Brown County Clerk shows actively involved in the Walter more than 1,200 newspapers deceptive by the courts, con- Chavern, “but it cannot ille- Williams received 2,434 votes. E. Olson Memorial Library, a in the United States. sumers and those who value gally launch its own advertis- Aubinger, owner of Aubinger member of the board of direc- Brave Software has an- the creation of content,” said ing business on the backs of Communications, publisher of tors. She was a proofreader nounced that it intends to NAA CEO, David Chavern. our journalists, editors, tech- The Press newspaper of Ash- at the Algoma Record Herald launch a browser and mobile The publishers’ letter nologists and other staff.” waubenon, Howard, Suamico, while her husband was an applications that will display states, “Our sites and mobile The letter outlines ways in Hobart and their respective editor and writer there. publishers’ content but re- applications provide news which Brave’s business model school districts, has served on A memorial service will be place publishers’ advertising reporting, photojournalism, violate publishers’ rights to the board since 2010. Aubin- Saturday, April 16, at 11:30 with advertising that Brave video content and feature protect their trademarks and ger received 3,800 votes and a.m. in the Oakwood chap- sells for its own profit. The writing that is researched, copyrighted content, and the will enter a third term serving el, 6201 Mineral Point Road, company has indicated that reported, edited and pro- remedies for such violations. as village president. Madison.

n Staff changes NAA: Overtime rules SHARE YOUR n Celebrations NEWS IN THE n Your success stories Send an email to: would harm employees BULLETIN [email protected] By David Chavern will not be able to meet the President & CEO, Newspaper new standard. According Association of America Talking to the NAA survey, most newspapers said that they In June, the Department Points >> would either have to replace of Labor (DOL) proposed full-time employees with increasing the salaries test The Newspaper Associa- those working part-time or convert current exempt WNA Online tion of America has devel- used to determine if an What’s trending on social media and at www.WNAnews.com. employee is eligible for oped talking points for the employees to an hourly overtime from the cur- industry based on this issue, wage. The unintended con- rent threshold of $23,660 which can be found here. In sequence of the proposed to $50,440 annually. This summary: rule is that employees would means that employees – such see a reduction in benefits as manag- and workplace flexibility n NAA supports a more and would be required to ers, super- reasonable increase visors and fill out timesheets. This is other pro- n Rule would exacerbate particularly challenging for fessionals painful contraction in the journalists who need flexibil- who are ex- newspaper industry ity to cover news stories in empt under n Cuts in the newsroom their communities that are the Federal would hurt existing employ- not constrained by timeta- Labor Stan- ees bles. No journalist wants to dards Act – n Cuts in the newsroom be pulled back from a story. would need would hurt the public inter- The potential impact on local their annual journalism is real. Accord- est ing to the aforementioned David Chavern salaries n DOL’s proposal doesn’t elevated to survey, 46 percent of the $50,440 or recognize regional cost-of- newspapers surveyed said be treated as hourly em- living differences that the proposed salary re- ployees that are eligible for n DOL used unprecedented quirements would force cuts overtime. This proposal, methodology to newsroom staff. If this which more than doubles the becomes a reality, it would current standard, would set reduce the journalistic re- the salary threshold at a lev- sources needed to keep local el that is nearly $10,000 and employees. communities informed. $15,000 higher than what A recent survey of NAA A change to current salary is mandated by the state member newspapers found threshold is welcomed and laws in California and New that the newspaper industry supported if it can, in fact, York – states where the cost- would have to spend more sustainably meet the needs of-living is relatively high than $130 million annually of both the employees and compared to the rest of the to raise the salaries of ex- businesses. A rule that is country. What works in New empt employees. reasonable will encourage York City or San Francisco Such a drastic and sudden businesses to raise salary doesn’t necessarily work in increase in the salary thresh- levels. But a rule that goes Rapid City, South Dakota or old also would significantly too far, too fast, will simply Ames, Iowa. and unfavorably impact force businesses to restruc- Let me be clear, the cur- our local retail advertising ture operations to avoid Don’t miss out on the conversation: rent salaries test – which customers. According to the unsustainable costs. This will Click the icons to reach our social media pages and engage with us! hasn’t changed since 2004 National Retail Federation, hurt existing employees. – should be increased. But, retailers would experience Congress should encourage addressing a decade of inac- a $745 million impact with the Obama Administration to tion with an immediate 113 more than two million em- recalibrate this rule into one percent increase in the salary ployees affected. that is practicable, partic- threshold will result in un- Given the well-documented ularly in light of continued intended consequences that financial challenges of our headwinds in our nation’s will ultimately hurt current industry, many newspapers economy. 6 THE BULLETIN | APRIL 14, 2016 Columnists

Kevin Slimp is a favorite due to the approaching weather. to speak at two newspaper speaker and trainer in the news- We agreed at the last moment I conferences over the past eight paper industry. For archives, vis- would board the flight in Knox- days. it http://www.kevinslimp.com/ Tech ville and head to Minnesota, In Rochester, I spoke to the or email [email protected]. arriving just before the storm. entire group about my latest We spent three days running research. Afterwards, one Making things right press tests, holding classes and publisher after another stopped News discussing workflow. I love it me to tell me how the research when a staff wants to learn. The mirrors what is happening at The past four weeks have group in Kasson asked me to their own papers. The key, most been a blur. I remember driving stay late each day so we could everyone seems to agree, is along a beach in Florida, using look at their individual worksta- improving, not cutting. a snow shovel for the first time KEVIN SLIMP tions, find solutions to technical A few days later, in Saratoga during a blizzard in Minnesota, problems and discuss hardware Springs, I led eight classes for eating pizza with old friends upgrades and improvements. editors, designers and others. in Des Moines and standing in per, and Gary took her up on house for the early Saturday Imagine my thrill a week later, Between each class, I found front of audiences in both Roch- the offer. session. when I heard from one of my publishers waiting in the lobby, ester and Saratoga Springs, N.Y. As we visited, Gary took the What seemed to interest new Kasson friends. wanting to ask my advice about As blurry as the weeks seem, opportunity to share why Coast- attendees the most? Improving “Everyone is singing your where they should take their there are several moments al Breeze News is so popular in the quality of their papers. I praises,” she began. Apparently papers. Some were from tiny pa- that were memorable. At one a town with three newspapers. didn’t hear any talk of reducing the press called to report the pers. Some owned large groups. newspaper in Florida, the plan “People want local news,” staff sizes or cutting costs. printing quality of their newspa- In my travels, I was also changed from leading classes Gary told me. “The big daily This group seemed to know per had improved drastically. able to meet with an industry to gathering the entire staff doesn’t carry local news like the the secret: Improving quality. “They said the pictures are executive from a major group together for several hours of [Coastal] Breeze. People who Quality of design. Quality of crisp, the dot gain is perfect and in Europe and a newspaper brainstorming, changing the live here pick up this paper, see writing. Quality of service. the color settings are right on industry leader in Canada. Both editorial and design workflow in the faces of the writers and say, Do you want to increase read- target.” talked to me about the dan- the process. ‘I know him’ or ‘I know her.’ It ers, advertisers and profitabili- Borrowing an old line from ger of ever-growing groups of While at the offices of Coastal makes a real difference. That’s ty? The first and most import- Ford, “Quality” really “is job national corporations buying Breeze News in Marco Island, why people love this newspaper, ant step is improving quality. one.” Reduce quality, and the their papers and stripping them Fla., I had the chance to meet and that’s why advertisers want The year 2015 was the “year result is fewer readers. Reduce down. Gary Elliot. Gary has been ev- their ads in this paper.” of blizzards” in my life, but I readers, and the result is fewer Want your newspaper to erything from president of the The following week, I found dodged the weather bullet in advertisers. Reduce advertisers, grow? Resist the short-term chamber of commerce to board myself in Des Moines, Iowa, 2016 ... or so I thought. In Kas- and the result is fewer pages. fixes, and look toward the long- member of the island’s Realtors speaking at one of my favorite son, Minn., my next stop after Reduce pages, and the result is term. Quality is what matters. association. Val Simon, pub- conferences. Imagine my sur- Des Moines, I woke up to find even fewer readers. It’s a nev- Content is what matters. Service lisher, invited local writers and prise as the group kept growing my car buried under a mound er-ending cycle. is what matters. Cut those, and advertisers to stop by and meet to the point where we had to of snow. Finally, there was The Empire you can be sure you will cut me while I was at the newspa- add seats. We even had a full We almost cancelled the trip State. I made stops in New York readers.

Ed Henninger is an indepen- dent newspaper consultant and director of Henninger Consult- Design for ing, offering comprehensive newspaper design services including redesigns, workshops, Readers design training and design evaluations. Visit www.henningercon- sulting.com/ or email edh@ henningerconsulting.com ED HENNINGER Think different “THINK DIFFERENT.” It was a slogan developed in 1997 by the advertising agency work- ing with Apple Computer, Inc. (now just Apple). Apple dropped the slogan in 2002 when it shifted to a new Someone thought this was creative. Nope…it’s just bad design. advertising approach. But the slogan worked well then. straightforward. It’s about ing it. Apply that slogan to news using type to communicate, SOME THINK design is design today and it still works. not to “prettify.” about creating new labels, new We have to think different SOME THINK design is logos, new standing elements. about news design—or risk about scattering odd column It’s not. It’s about creating a having no design at all. widths throughout the news- format for standing elements Here are some particulars: paper, on some pages using a that will last for the long SOME THINK design is different text width in all four term—and then fitting any about creativity. It’s not. It’s stories on a page. It’s not. It’s new standing elements to that about using our creative skills about using a text width that format. to design packages that attract works well throughout the en- SOME THINK design is about readers—and make sense to tire newspaper, giving readers putting more things on the them. a stronger sense of structure. page. It’s not. It’s about taking SOME THINK design is SOME THINK design is things away. about typography. It’s not. It’s about giving readers some- To create newspapers that about using text type that’s thing new in every issue. It’s work better for our readers, we highly legible in a format not. It’s about giving readers need to take a closer look at that’s highly readable. It’s a sense of consistency, taking how our design is—or isn’t— about using display typogra- special care to anchor content working. phy that’s clear, classic and where readers are used to find- We need to think different.

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Free Member Exchange

website where samples can be community for doing things right Help Wanted viewed or attach a document to and chastise local government for your profile (you will be prompted to FREE FOR WNA getting it wrong. The focus of our ADVERTISING SALES REPRESEN- do this). Mailed submissions are not Opinion pages is local with occa- TATIVE - The Tomahawk Leader, accepted and cannot be returned. sional forays into state issues. Our a family-owned weekly in the Apply to: [email protected] (0504) MEMBERS: motto: Local Matters. Our owner and management lean conser- beautiful Northwoods of Wisconsin, INTERN - Spend the summer vative in politics but allow much is seeking a full-time advertising in Door County and gain writ- freedom in day-to-day editorials. sales representative. Comes with ing experience for your portfolio! There is no charge for WNA Our editorial board meets monthly an established account list with lots The Washington Island Observer members to place ads in the and for candidate endorsements. of room for growth. Help business- newspaper is providing a unique We adhere to a set of 10 editorial es and organizations reach and opportunity for the right candidate Free Member Exchange. principles, but the Opinion page edi- motivate customers through news- to enjoy the summer on beautiful tor enjoys great freedom in working paper/print and online advertising Washington Island at the tip of the WNA’s Free Member Exchange features “Help Wanted,” “Give with the editor to craft each opportunities. Work out of our Tom- Door Peninsula. The Observer is Away” and “For Sale” ads submitted by WNA member news- day’s editorial. We are looking for ahawk office with some weekday seeking a summer intern with a papers. The Free Member Exchange is updated frequently and someone with three to five years travel to neighboring communities. journalism or writing background available online on the Employment page in the Industry Resourc- of journalism experience, preferably Sales/marketing experience desired to write articles about community es section of the WNA website and also distributed through a in newspapers, and a degree in and compensated. Job is deadline events, meetings, and other issues weekly email, sent to more than 800 subscribers with an interest journalism or a related field. Most driven. Must be able to multi-task as they arise. The right candidate in the Wisconsin newspaper industry. importantly, we seek someone who multiple projects. Good math and will be an independent self-start- can engage readers by editorial- organizational skills. We offer a er who is comfortable interacting Members may submit ads via email to: James.Debilzen@wnanews. izing about issues in the commu- base salary, plus commissions, with residents and visitors, meeting com. Member-submitted ads will appear on this page for four weeks nities we serve. Send cover letter, travel expenses, bonuses/incentives weekly deadlines, and uncovering and are included when Bulletins are distributed. resume and writing samples to: ensuring hard work is rewarded. additional opportunities to ensure The Janesville Gazette, Attn: Human Simple IRA employer match and timely and accurate news coverage. WNA members may also list help wanted and internship ads in Resources, P.O. Box 5001, Janesville, dental plan options available. Family The Observer is published 30 times WI 53547-5001, Humanresources@ atmosphere. Our work setting is a year (every-other week in winter, the Iowa Newspaper Association Bulletin at no cost. Send your ad blissnet.netcom (0418) relaxed yet energetic. New ideas every week in summer), with each to [email protected] encouraged. Send cover letter, issue distributed to more than 1,000 resume and references to kathy@ readers on the Island and around Ads from non-members are 25¢ per word with a $50 minimum . tomahawkleader.com or Tomahawk the U.S. This is a new position for per month of publication. Seeking Work Leader, P.O. Box 345, Tomahawk, WI the paper, but it is expected that 54487. (0510) the intern will work approximately Submit your resume Posted April 2016 REPORTER - CNI/NOW Newspa- 15-20 hours per week. Benefits are pers, located in Waukesha, Wiscon- negotiable and may include lodging If you are seeking work in the Wisconsin newspaper industry and Chris Walker - Opinion writer on the Island during the intern’s sin is accepting resumes and work would like to have your resume included, please: Arnie Tucker - Copy editor samples for a full-time Reporting term of employment (June through position . We plan to fill this position August, with flexible start and end • E-mail your name, the type of position you’re seeking (i.e., editori- Posted March 2016 dates) and a ferry stipend. Send with an energetic journalist with al, advertising, business, etc.), and your resume in PDF (preferred) Phillip A. Humphries - General solid reporting and writing skills resume and cover letter to editor@ or Microsoft Word. washingtonislandobserver.com. assignment reporter/investigative who can produce quality copy. The • Include “Resume” in the subject line of your e-mail. reporter/feature writer ability to meet deadlines is critical. (0502) Posted December 2015 This general assignment role in- REPORTER - Veteran journalist Your resume will remain online for up to three months, unless you cludes city government, school dis- looking for new challenges, recent request removal sooner. Evan Halpop - Reporter/photogra- trict, police and fire, human-interest December graduate or anticipat- pher features, issues and trends, and ing spring graduation, we want to The Wisconsin Newspaper Association reserves the right to occasional project reporting with talk to you. An immediate opening decline resumes, and is not responsible for inaccurate resume other duties as assigned. Bachelor’s has occurred at our award-win- information sent by applicants. degree, preferably in Journalism, ning newspaper -most recently For Sale newspaper experience, including recognized for investigative and college programs, preferred. Must team in-depth reporting-and we with cover letter, resume, clips, ref- a 20,000-circulation, family-owned For Sale - Two profitable weekly be able to communicate and work want to fill it quickly. The highest erences and salary history to Editor publication named the best daily newspapers in Wisconsin. Owner effectively with internal and exter- priorities on our to-look-for list are Bill Barth, Beloit Daily News, 149 in Wisconsin. Our newsroom is a financing with 10 percent down! nal customers, staff and supervisor. energy, enthusiasm and a positive, State St., Beloit, WI 53511, or bbarth@ good mix of fresh youngsters and Contact james.debilzen@wnanews. Must have demonstrated writing competitive drive for excellence. beloitdailynews.com (0419) wise veterans. We’re looking for a com or 608-283-7623. and reporting skills. Skills in photog- We offer the opportunity to join an smart, well-organized, hard-work- OPINION PAGE EDITOR - The For Sale - raphy, video, audio and social media experienced, solid team in a news- ing and sparkling writer who can Two Northwoods week- Gazette in Janesville, Wis., is looking (especially Twitter and Facebook) rich environment, along with out- turn out clear, compelling editorials lies. Asking $175,000. County seats. for its next Opinion page editor to helpful. Due to the creative nature standing quality of life near Chicago, for almost every edition. We value Gross sales $395,000 last year. Net continue the section’s award-win- of this position, work samples are Milwaukee, Madison and Rockford. clean, open government and strong income $40,000 after owner’s sala- ning tradition as part of an required to be considered for this Competitive pay and benefits; equal Opinion pages that cheer the ry. Call (715) 622-0543. role. Please include either your opportunity employer; Respond award-winning newspaper. We are

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