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Official Submission Kit Asia Pacific Edition 2020

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Official Submission Kit Asia Pacific Edition 2020 Official Submission Kit Asia Pacific Edition 2020 The Celebration of Mobile Talent To enter, visit mmaglobal.com/smarties/awards/programs/apac. Deadline is September 15, 2020 Mobile Marketing Mobile has disrupted the way people engage with brands. It is the foundation of a connected marketing strategy and marketing leaders must embrace this reality. Wendy Clark, CEO of DDB Worldwide says “If our plans don’t include mobile, your plans are not finished.” According to Salesforce, 71% marketers say that mobile marketing is core to their business, while 68% brands have integrated mobile marketing into their overall marketing strategy. It’s no longer a question of whether mobile marketing is important -- we know it is -- it’s now the case of understanding how consumers behave on mobile devices. Introducing SMARTIES What are the SMARTIES? The first and only annual competition honoring outstanding innovation and creativity resulting in significant business impact. An annual ‘Innovation’ Showcase recognizing significant achievement in the modern communications world where mobile is at the heart of consumer engagement and action. We know what kind of hours you’ve put into the work. We know the sleepless nights, the countless drafts, and the head-scratching dilemmas that come from bringing an idea into execution. It’s an All-Star Game for marketers. It’s the World Championship of innovation. It’s an underground tournament of known and unknown professionals, wrapped in the sparkle and allure of an award’s ceremony. SMARTIES identifies recipients as a major force driving marketing innovations of strategy, creativity, effectiveness, and most importantly, the execution of ideas. The Celebration of Mobile Talent To enter, visit mmaglobal.com/smarties/awards/programs/apac. Deadline is September 15, 2020 Get Recognized, Get Accolades, Submit Locally, and Regionally Gain recognition worldwide and be counted amongst the best in the mobile marketing community. SMARTIES recognizes country winners, regional winners and global--SMARTIES X winners in addition to Industry Awards. You can select from a combination of options. Enter a single campaign in multiple categories and Increase your chances of winning by entering into multiple regions. Believe your brand, organization, or leadership possess the coveted “X” factor. Submit your entries in your country, region and Globally. Miscellaneous ▪ The SMARTIES Awards is a competition owned by the Mobile Marketing Association; a global organization headquartered in New York City. ▪ Each entrant accepts full responsibility for the quality of entries and discharges the MMA from any responsibility in respect of third parties. ▪ All entrants will strictly observe the entry rules. Completion and signature/sending of the entry’s payment form will imply full acceptance by each entrant of the entry rules. ▪ Non-compliance with any of the entry rules will result in automatic disqualification of the entry. ▪ The decisions of the MMA in all matters relating to the SMARTIES Awards shall be final and binding. Celebration of Talent Dates and Locations The SMARTIES Asia Pacific Awards Celebration of Talent takes place November 2020 (TBC) in Singapore. Please visit the country sites for information on up-to-date ceremony dates. The Celebration of Mobile Talent To enter, visit mmaglobal.com/smarties/awards/programs/apac. Deadline is September 15, 2020 CONTENTS PAGE CONTENTS PAGE .......................................................................................................................................................... 4 QUICK NOTES TO KEEP IN MIND .................................................................................................................................. 5 UPDATES ..................................................................................................................................................................... 6 GENERAL INFORMATION ............................................................................................................................................. 7 ENTRY DEADLINES ................................................................................................................................................................ 7 ENTRY FEES......................................................................................................................................................................... 8 ELIGIBILITY ........................................................................................................................................................................ 10 ENTERING MULTIPLE CATEGORIES/REGIONS ........................................................................................................................... 11 ENTRY RESOURCES ............................................................................................................................................................. 11 ENTRY REQUIREMENTS ............................................................................................................................................. 12 COMPLETING THE ENTRY FORM ............................................................................................................................................ 12 CREDITS FOR YOUR ENTRY ................................................................................................................................................... 13 FOREIGN LANGUAGE ENTRIES ............................................................................................................................................... 13 VIDEO CLIP OF YOUR ENTRY ................................................................................................................................................. 14 CATEGORIES .............................................................................................................................................................. 15 CATEGORIES AVAILABLE BY PROGRAM .................................................................................................................................... 16 APPENDIX .................................................................................................................................................................. 18 CATEGORY DEFINITIONS ...................................................................................................................................................... 18 ENTRY FORM..................................................................................................................................................................... 23 ENTRY CHECKLIST ............................................................................................................................................................... 24 JUDGING AND SCORING ....................................................................................................................................................... 25 AWARDS .......................................................................................................................................................................... 26 CONTACT.......................................................................................................................................................................... 26 FREQUENTLY ASKED QUESTIONS ........................................................................................................................................... 27 PAST WINNERS .................................................................................................................................................................. 29 SMARTIES ENTRY FORM SAMPLE ........................................................................................................................................... 31 The Celebration of Mobile Talent To enter, visit mmaglobal.com/smarties/awards/programs/apac. Deadline is September 15, 2020 Quick Notes to Keep in Mind 1. Familiarize yourself with the SMARTIES Awards. 2. Review the categories and determine which of your campaigns is the best fit for each one. 3. Take a close look at the guidelines, which includes eligibility requirements and judging criteria for each category. Think about how your campaign excels in the following areas: strategy, execution, creativity and results. 4. Gather your case studies, videos and creative supporting documents to support your entry. 5. Create your SMARTIES™ account; you can begin the entry form and return anytime to complete prior to submitting. 6. Adhere to the guidelines • 2 mins video • Word limits • Provide ROI information 7. Please make sure all campaign, client, agency names and contact details provided are accurate, we will use this for all our communication materials if your entry wins. • Submitting agency is the listed winner of the campaign • Joint submissions – one company will be listed as submitter, other as lead agency. • Point calculation for the Industry awards would be on submitting agency basis only 8. Get any necessary client or internal approval. 9. Complete the entry form for all your eligible categories and hit submit before the On-Time deadline of September 15, 2020. The Celebration of Mobile Talent To enter, visit mmaglobal.com/smarties/awards/programs/apac. Deadline is September 15, 2020 UPDATES SMARTIES APAC Program Eligibility Period Campaigns active in the marketplace between January 2019 through August 2020 are eligible. Country
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