Distinction and Presentation with #guiltypleasure Twitter content analysis of ‘bad’ music and ‘real’ taste. by Liesbeth van der Vlegel ESHCC , Erasmus University Rotterdam 385478,
[email protected] Supervisor: dr. P.P.L. Berkers Second reader: J. Michael MSc 08-06-2015 1 #CONTENTS Acknowledgements 5 1 Introduction 11 1.1 Theoretical relevance 11 1.2 Methodical relevance 13 1.3 Outline 14 2 Taste and Distinction 19 2.1 From Distinction to openness 19 2.2 Consumption styles 21 2.3 Consumption style: voraciousness 22 2.4 Consumption style: irony 23 2.5 Consumption style: secretly serious 24 2.6 Consumption style: camp 25 2.7 Consumption style: guilty pleasures 25 2.8 Conclusion 27 3 Taste and Presentation 29 3.1 The Presentation of Self 29 3.2 Goffman and social media 30 3.3 The imagined audience 32 3.4 Reflexive and unreflexive 32 3.5 The construction of hashtags 33 3.6 Conclusion and expectations 35 4 Methodology 39 4.1 Twitter 39 4.2 Twitter users 40 4.3 The constructed week 43 4.4 Data cleaning 44 4.5 Method of analysis 45 4.6 Different levels of analysis 47 5 Results 53 © LIESBETH VAN DER VLEGEL 5.1 Broad analysis 53 5.2 Ten topics complete sample 55 5.3 Hashtags per content category 56 2 3 5.4 Five topics per content category 57 5.4.1 Music 58 5.4.2 TV/movie 61 5.4.3 Food 64 ACKNOWLEDGEMENTS 5.4.4 Leisure time 66 5.4.5 Categories compared 67 5.5 Analysis content category ‘ways of presentation’ 68 5.6 The ways of presentation 71 I will not bother you with my troubles and difficulties during 5.6.1 Distancing by description 71 this thesis process.