Daily Tuesday, July 18, 2017 Advertorial 12 represents best of during Astana Expo City aims to illustrate its rich natural resources, industrial might and magnificent scenery

By YANG CHENG As the region with the largest The city is located in northeast- Hebei [email protected] reserve land in eastern China, Dongy- ern Shandong province, in the del- ing has great development potential, Dongying ta where the Yellow River, China’s Dongying, where China’s second- Li said while explaining why it was mother river, joins the sea. largest oilfield Shengli Oilfield is chosen to hold the city day event. Shandong The delta’s 8,243 square kilometers located, is expected to steal the lime- The coastline stretches 413 kilome- include Dongying, Hekou and Kenli light of the Expo 2017 Astana on Sept ters, and the coastal intertidal zone districts as well as Guangrao and 8. spans 12 million hectares. Lijin counties. The powerhouse in East China’s Dongying is one of the key oil pro- Jiangsu The area’s permanent resident Shandong province is due to stage a duction bases in China. As Shengli population totals 2.11 million.

Dongying Day during the third day Oilfield’s main production base, the 200 km Located in the central part of the

of the Shandong Week running from city produces 85 percent of the entire CHINA DAILY Yellow River Delta, Dongying’s east- Sept 6-8. oilfield’s yield and reserves 80 per- In 2016, the total volume of Dongy- ern part is close to the Bohai Sea. Li Huifen, chairwoman of the Don- cent of the area’s petroleum, accord- ing’s imports and exports was 99.59 Its northern part neighbors gying committee of the China Coun- ing to the chairwoman. billion yuan, an increase of 24.7 per- Beijing, Tianjin and the Tangshan cil for the Promotion of International Dongying has built several major cent year-on-year. Economic Zone, while its southern Trade, told China Daily that the city is industrial clusters in the fields of The imports and exports volume part contains the Shandong Penin- now in high gear to prepare the Don- petroleum chemicals, salt chemicals Asian media reporters pay a visit to the wetlands of the Yellow River Estuary in with countries involved in the Belt & sula Blue Economic Zone. gying Day during the expo themed as and petroleum equipment, as well as Dongying during their Discover Shandong trip. ma renliang / for china daily Road Initiative was 36.47 billion yuan It is a key node city in the Bohai “Future energy”. rubber tires, auto parts and nonfer- in 2016, an increase of 12.1 percent Economic Rim and the coordinated During the day, city officials and rous metals. ment enterprises with their revenue ment industry in the city accounted year-on-year. development of Beijing, Tianjin and company representatives will take The one-time crude oil processing above 20 million yuan ($2.95 million) for a third of China’s total, making Locally specialized products such Hebei. part in the event. A promotion fair capacity has reached 69 million tons, for each in the city has reached 125, the city the largest manufacturing as petroleum equipment, rubber The city has the most complete, will be held to display the city’s ranking first among other Chinese from which the main sector’s busi- base in China’s petroleum equipment tires, fine chemicals, textiles, auto broadest and youngest wetland advantages and investment oppor- cities. The petroleum equipment ness income reached 64.28 billion industry. parts and agricultural products made ecosystem in the Yellow River Delta tunities, she said. industry is Dongying’s specialty and yuan in 2016. Since the Belt and Road Initiative up the bulk of trade with countries National Nature Reserve in China. Dongying is rich in natural a shining example of “Made in Shan- Last year, the export volume was proposed, Dongying has con- involved in the B&R, providing new Known as “one of the most beautiful resources and has about 26.67 mil- dong” and “Made in China”. reached 326.5 million yuan. tinuously optimized its advantageous growth points for foreign trade devel- wetlands in China”, it covers 1,530 lion hectares of unused land. The current number of oil equip- The output of the petroleum equip- industries and opening-up. opment in Dongying. square kilometers Sun Zi’s Art of War still relevant to business leaders Passionate spirits

By YANG CHENG Daily that in running company, the study of the Sun Zi’s military art is preserve Lyuju When Dongying Day during Expo a lifelong process and devotion to 2017 Astana is held on Sept 8, partic- its study should be kept on forever. ipants will be surprised by the rich In fact, State-owned China Wanda Opera’s beauty resources in Dongying and fascinated was born 10 years before the Fortune to discover that Guangrao county of 500 Dalian Wanda. Dongying was the birthplace of China’s The China Wanda didn’t sue Dalian Unlike cherry blossoms and military strategist Sun Zi 2,500 years Wanda for its name, refused to sell its peonies, which bloom in spring, ago. businesses to it, but decided to cooper- plum blossoms first appear in Numerous business tycoons in the ate with it in the property sector in the winter, braving the cold before world, such as Konosuke Matsushita, city, local officials said. the snow and frost melt away. have long worshipped Sun Zi’s cunning In B&R Initiative, China Wanda has As such, in Chinese culture they and savvy strategies. Local entrepre- not only teamed up with Dalian Wada, have come to symbolize robust- neurs in Dongying are no doubt mak- it has also joined hands with several ness and strength. ing in-depth research on and benefiting Fortune 500 companies including So, the plum blossoms that from Sun Zi’s outstanding gifts to the Bridgestone and Shell. decorate the stage curtain at the world. Its products include rubber, cables Guangrao Lyuju Opera Center A Lyuju actresses tutors a Local students study Sun Zi from and chemicals that have been exported in Shandong province’s Dongy- Pakistan reporter. a young age at their primary schools, to more than 150 countries and regions ing city provide a fitting meta- Ma Xiaoqian / for China Daily said local officials, and locals believe Yuan Dong (right), senior vice-president of Shandong Kerui Oil and Gas in the world. phor for the hard work, skill that research on Sun Zi has widespread Engineering Group, answers reporters’ questions. ma renliang / for china daily “The B&R has brought enormous and perseverance of the actors in Dongying, is one of those relevance. opportunities for us. China Wanda who perform there. passionate people. She says that Dongying is home to many leading plans to foray into the logistics sector, Lyuju Opera holds a special although the costumes they use domestic companies and their execu- key strategy in the book Art of War, investment of $100 million. securitization of its assets and breaking place in the history and culture today are no longer made of tives share their insights on Sun Zi, and that is shun shi er wei, namely catching It has also signed a rig equipment up the monopoly in rubber in many of Dongying. Dating back more silk due to the high costs, and in particular, how they have applied up with trends or riding the tide.” project agreement with the Kuwait countries,” Zhang said. than 100 years, its performance that they can only afford to use his wisdom to their business and their Currently, Kerui has taken the lead in National Petroluem company with a In 2016, it invested $200 million to was a mainstay of big events pre-recorded music, the spirit work to realize the vision of the Belt the B&R. It has established 57 branch- total value of $120 million. set up a tire production base in Malay- and festivals, of Lyuju Opera lives on and is and Road Initiative. es and built up a sophisticated global Also in Dongying, China Wanda sia and more such campaigns are on when great being promoted to the younger Yuan Dong, senior vice-president of marketing network. Group is different from the billionaire the way. local actors generation. Shandong Kerui Oil and Gas Engineer- At present, Kerui has more than Wang Jianlin’s Dalian Wanda Group. would don tra- That spirit is clear to see in ing Group, one of the country’s largest 80 core patents, which consolidate its Zhang Xueshan, president of the ditional silk the heavily made-up faces of oil equipment solutions providers to 57 position as a world-leading oil drilling Wanda Rubber Group, a branch Scan it! See robes and tell the performers on stage, as they countries around the world, said: “Talk- equipment provider. company under China Wanda, pref- more on Owen stories reflect- deliver their lines with the same ing about the Belt and Road Initiative, In May 2016, Kerui inked an agree- ered to be ‘modest’ in sharing his chinadaily. Fishwick ing the social passion and poise you would from my personal point of view, I think ment with Uzbekistan to build 46 gas insights on Sun Zi’s strategies in com.cn Second values of the expect from a piece that has for enterprises, they should master a stations in the country with a total of the business world and told China Thoughts times, to the been meticulously rehearsed accompaniment for weeks. “The opera center is of a series of Chinese instruments a base to promote Lyuju Opera, such as pipa, a four-stringed Chi- but we also visit local schools nese musical instrument, zhuiq- too,” Song said. “The children Solar project reflection of national energy strategy in, a bowed string instrument, especially like to wear the cos- and dulcimer. tumes and play the traditional As Shandong’s best-known instruments.” By Owen Fishwick “In summer, the panels can reduce local opera, it ranks as one of But unlike modern entertain- and Yang Min the water temperature by as much as the eight main regional operas ment and its generic appeal, two to four degrees, which improves of China. In 2008, it was listed Lyuju Opera carries a personal For a nation of 1.37 billion people, the environment for farming sea as an item of national intan- connection with the people of there are two things that matter most cucumbers,” Tang said. gible cultural heritage. Dongying county — it tells their in ensuring China’s growth and pros- Solar-integrated agriculture in Don- But despite such praise, and stories, remembers their histo- perity at a grassroots level and beyond gying follows similar projects which similar to many ancient tradi- ry, and preserves their identity. — energy and a secure food supply. were put in place in Jiangxi and Zheji- tions across the world, Lyuju And it’s the personal connec- Sprawling across vast swathes of the ang provinces earlier this year. Opera has waned in popularity tion and historical links that pancake-flat land of Dongying city’s Even though the government is due to the simple fact that the make Lyuju Opera so impor- in Shandong province The solar panel in Dongying, Shandong, could generate 86 million kWh per year pushing strongly for more renewable world changes. tant, according to Song. are pool after pool of fish farms. The Sea cucumbers bred below the panels grow well to provide great economic returns. energy production across the country, Today there are a million So, as the curtain closes on area spreads as far as the eye can see more time is needed before they can ways to find entertainment, another thoroughly entertain- and produces huge quantities of sus- mately 160 football fields. said. “Also, this fish farm had relatively become profitable. whether on televisions, com- ing performance at Guangrao tainable fresh and saltwater fish for the Since coming into operation at the low income before, so the solar panels “It only needs five to seven people to puters or phones. Traditional Lyuju Opera Center, I feel reas- domestic and overseas market. end of 2016, the project has generated make the land more productive.” maintain the entire solar farm because forms of entertainment such as sured that Lyuju Opera remains As our coach trundles slowly along 86 million kWh and it is expected to The domestically-made photovoltaic of the intelligent systems which bring opera and theater must com- in safe hands. It is thanks to a bank separating two pools, a gleam generate 112 million kWh per year in panels are mounted on concrete piles costs down,” Tang said. “However, it pete for the attention of people passionate people, such as of light in the distance dazzles as it the future — enough to provide clean which rise approximately two meters could be another six to seven years who are often too busy or dis- Song, who dedicate their lives reflects the midday sun. electricity for 130,000 households. from the water’s surface, providing before we will be able to make a profit tracted. to preserving the art form, that The reflections come from Dongying Tang Yongchao, business manager shade and reducing the water tem- on our investment.” Hope is not lost, however. future generations will be able Shuguang Solar Power’s solar-integrat- of Dongying Shuguang Solar Power, perature for the sea cucumbers that According to China’s National Ener- Like the robust plum blossom, to cherish and enjoy Lyuju ed agriculture project which can both said that the project was approached are bred there. gy Administration, the government Lyuju Opera is being kept alive Opera for many years to come. farm fish and produce clean electricity. on two fronts. Sea cucumbers are considered a deli- plans to spend at least $360 billion on by passionate people devoted to The Shandong-based company “The project is in line with China’s cacy in China and in many countries renewable energy by 2020. ensuring the art form does not The author is an editor of invested 420 million yuan ($61.7 mil- strategy to promote renewable ener- across East and Southeast Asia, such as become lost to the ages. China Daily and his email lion) in the project, which covers gy, which plays an important role in Japan and Indonesia, where it is often Contact the writers at yangmin Song Aidong, head of the isowenfishwick@chinadaily. 100 hectares — the size of approxi- improving the environment,” Tang thought to have medicinal qualities. @chinadaily.com.cn Guangrao Lyuju Opera Center com.cn