Catalogue Limonium 2021

1 Get an impression of our complete product range About us of Cut

HilverdaFlorist focuses on the breeding, propagation and development of an extensive range of cut flowers, pot and garden . This is done with a strong drive and focus on innovation. HilverdaFlorist is the supplier of high-quality young material, suitable for every climate and cultivation requirements. Our assortment consists of starting material in , Cuttings and Tissue Culture.

Our mission: excel in everything we do. To accomplish this we’re focusing on our four core values: Innovation, Ambition, Partnership and Reliability. These values define our work method and strategy for the upcoming years and is our promise to you.

The head office of HilverdaFlorist is located in De Kwakel (The Netherlands). Together Gerbera 2021 Dianthus 2021 with our other locations HilverdaFlorist Colombia (Colombia), Murara Plants (Kenya), KF Bioplants (India) and Florist (Canada) and partners, HilverdaFlorist can provide all customers worldwide with the best products and advice.

If you are successful we are too. We passionately believe that by working together we can strengthen each other, develop new groundbreaking ideas and create joint success.

2 Being a customer at HilverdaFlorist, is being a partner of HilverdaFlorist. It means 3 sharing experiences and triumph, but also sharing the knowledge of a worldwide network. Through our partners and production locations all around the world, we don’t only offer the best genetics and a wide assortment in high quality starting material. We offer the full solution and the best customized support available, to meet regional and market specific demands. You have personal access to a wide range of experts on innovation, breeding, propagation, cultivation techniques, logistics, sales and marketing. Alstroemeria 2021 Scabiosa, Gypsophila & Helleborus 2021 We’re looking forward to working together this season.

Pot & Garden plants

Pot, Patio & Garden plants 2021 Content

About us 3

Diamond Series Sinensis 6

Wings & Glacier Series Sinuatum 10

Perennial 16

Our activities 19

Product Overview 20

World Wide Network 22

4 Contact 26 5

Sales Team 27

Symbols Speed of growth Productivity 1. Relatively slow 1. Medium 2. Normal 2. High 3. Relatively fast 3. Very High 4. Fast

Stem length Brush size 1. Medium 1. Medium 2. Tall 2. Tall 3. Extra tall 3. Extra tall

New New introduction Scarlet Diamond Scarlet Diamond Series

Anouchka Diamond Blush Diamond HILDIAANOUCH • アヌーシュカダイヤモンド HILDIABLUSH • ブラッシュ ダイヤモンド

6 7

Clear Diamond Cool Diamond DiamondDiamond HILDIAEASTE • クリアダイヤモンド HILDIACOOL • クールダイヤモンド SeriesSeries

Our Limonium Sinensis, Diamond Series, is unique Colour

in uniformity in growth and colour. This series Anouchka Diamond 2 3 2 Pink ensures consistency and high quality on a Blush Diamond 2 3 3 Pink year-round basis. Limonium retains its colour Clear Diamond 2 3 2 White for a long time and that makes it a perfect Cool Diamond 2 3 2 White to dry out. Easter Diamond 2 3 2 Yellow

Our Diamond Series is suitable for both greenhouse and outdoor cultivation. Easter Diamond HILDIAEASTE • イースター ダイヤモンド Anouchka Diamond Anouchka Diamond Series

Max Diamond Mountain Diamond Scarlet Diamond Soul Diamond HILDIAMAXI • マックスダイヤモンド HILDIAMOUNT • マウンテンダイヤモンド HILDIASCARL • スカーレットダイヤモンド HILDIASOUL • ソウルダイヤモンド

8 9

Pineapple Diamond Princess Diamond Tiffany Diamond HILDIAANGE • パイナップルダイヤモンド HILDIAPRIN • プリンセスダイヤモンド HILDIATIFF • ティファニーダイヤモンド New

Colour

Max Diamond 2 2 1 Orange Mountain Diamond 2 2 2 White Pineapple Diamond 2 1 3 Yellow Princess Diamond 2 3 2 Dark Pink Pure Diamond 3 3 3 White Scarlet Diamond 2 2 2 Red Cherry Soul Diamond 2 2 3 Pink Pure Diamond

Tiffany Diamond NEW 2 3 2 Diamond Mountain Dark Pink HILDIAPURE • ピュア ダイヤモンド Wings & GlacierSinuatum Series

Aspen Wings Coral Wings HILSINASP • アスペンウィングス New HILSINCORAL • コーラル ウイングス

10 11 WingsWings && Fantasia Wings Frost Wings GlacierGlacier HILSINFANTA • ファンタジアウィングス HILSINFROS • フロストウィングス New SeriesSeries , is such a beautiful and versatile cut flower. Limonium lasts about two weeks in a vase. Don’t be too quick to throw it Aspen Wings NEW 2 2 3 3 away! Limonium retains its colour for a long time Coral Wings 2 2 2 3 and that makes it a perfect flower to dry out. Fantasia Wings 2 3 3 3 Frost Wings NEW 2 2 3 2 Glacier Series compared to the Wings Series are Girlie Wings 2 2 3 2 faster, less stem volume but more generative. The Glacier and Wings Series are both suitable for Girlie Wings greenhouse cultivation. HILSINGIR • ガーリィウィングス Levis Wings & Coral Wings & Coral Wings Levis Wings & GlacierSinuatum Series

Glacier Trophy Glacier White Ocean Wings Pippa Wings HILGLATROP • グレイシアトロフィ HILGLAWHI • グレイシアホワイト HILSINEAN • オーシャンウィングス HILSINPIPP • ピッパウィングス

12 13

Heart Wings Levis Wings Pretty Wings Raspberry Wings HILSINHEART • ハートウィングス New HILSINLEVIS • リーバイスウィングス HILSINPRET • プリティウィングス HILSINRASPBER • ラズベリーウィングス

Glacier Trophy 3 2 2 3 Glacier White 3 2 1 4 Heart Wings NEW 3 2 3 3

Levis Wings 2 3 3 2 Memories Wings NEW 2 2 3 3 Ocean Wings 2 1 2 3 Pippa Wings 2 3 3 2 Memories Wings

Pretty Wings 2 2 3 2 Wings Pippa HILSINMEMOR • メモリーズウィングス New Raspberry Wings 2 2 3 3 River Wings Sky Wings HILSINRIV • リバーウィングス HILSINSKY • スカイ ウイングス

14 15

Starlight Wings Velvet Wings HILSINLIGHT • スターライトウィングス HILSINVEL • ベルベットウィングス

River Wings 2 2 3 3 Sky Wings 3 2 3 3 Starlight Wings 2 3 3 3 Velvet Wings 2 2 3 3 White Starlight Wings 2 3 3 3

White Starlight Wings HILSINWHI • ホワイトスターライトウィングス White Starlight Wings Starlight White SinuatumPerennial

Arizona Blue Kansas Blue HILALARIZO • アリゾナブルー HILALKANSA • カンザスブルー

16 17

Tennessee Pink HILALTENNE • テネシーピンク New PerennialPerennial

Our Perennial Limonium varieties are cultivated in Arizona Blue 3 2 3 several years. Their tiny flowers have an intense blue or cute light pink colour. There are Kansas Blue 2 3 2 three beautiful varieties in our assortment. Tennessee Pink NEW 1 3 1

Our Perennial Limonium is suitable both for greenhouse and outdoor cultivation. Arizona Blue Arizona Our activities

HilverdaFlorist offers different types of starting material depending on crop and market requirements. Let our sales reoresentatives advise you in the possibilities for export and the best plant material for your market and cultivation requirements.

Sales & Marketing Together we want to make your business successful. We’ve created promotional materials and retail inspiration to help you promote your Limonium.

In need of a more tailer-made solution, our Marketing department can provide you the materials you need. Please feel free to contact us to discuss the promotional possibilities.

18 19 Product Overview INTRODUCTIONS 2021 INTRODUCTIONS 2021

Tiffany Diamond Tennessee Pink Aspen Wings Frost Wings Heart Wings Memories Wings

Series Variety Name Breeders Name Colour Series Variety Name Breeders Name Colour

Diamond Series Anouchka Diamond HILDIAANOUCH 2 2 3 Pink Wings & Glacier Series Aspen Wings NEW HILSINASP 3 2 2 3 White

Blush Diamond HILDIABLUSH 3 2 3 Pink Coral Wings HILSINCORAL 3 2 2 2 Coral

Clear Diamond HILDIACLEAR 2 2 3 White Fantasia Wings HILSINFANTA 3 2 3 3 Pink

Cool Diamond HILDIACOOL 2 2 3 White Frost Wings NEW HILSINFROS 2 2 2 3 White

Easter Diamond HILDIAEASTE 2 2 3 Yellow Girlie Wings HILSINGIR 2 2 2 3 Lilac

Max Diamond HILDIAMAXI 1 2 2 Orange Glacier Trophy HILGLATROP 3 3 2 2 White

Mountain Diamond HILDIAMOUNT 2 2 2 White Glacier White HILGLAWHI 4 3 2 1 White

Pineapple Diamond HILDIAANGE 3 2 1 Deep Yellow Heart Wings NEW HILSINHEART 3 3 2 3 Dark Pink

Princess Diamond HILDIAPRIN 2 2 3 Dark Pink Levis Wings HILSINLEVIS 2 2 3 3 Blue

20 Memories Wings NEW HILSINMEMOR 3 2 2 3 Dark Pink 21 Pure Diamond HILDIAPURE 3 3 3 White

Ocean Wings HILSINEAN 3 2 1 2 Light Blue Scarlet Diamond HILDIASCARL 2 2 2 Red Cherry

Pippa Wings HILSINPIPP 2 2 3 3 Blue Soul Diamond HILDIASOUL 3 2 2 Pink Pretty Wings HILSINPRET 2 2 2 3 Pink Tiffany Diamond NEW HILDIATIFF 2 2 3 Dark Pink Raspberry Wings HILSINRASPBER 3 2 2 3 Dark Pink

River Wings HILSINRIV 3 2 2 3 Purple

Sky Wings HILSINSKY 3 3 2 3 Light Blue Perennial Arizona Blue HILALARIZO 3 3 2 Lavender

Starlight Wings HILSINLIGHT 3 2 3 3 Yellow Kansas HILALKANSA 2 2 3 Dark Lavender

Velvet Wings HILSINVEL 3 2 2 3 Blue Tennessee Pink NEW HILALTENNE 1 2 3 Light Pink

White Starlight Wings HILSINWHI 3 2 3 3 White World Wide Network

Europe

Austria - La Réunion Harmuth Jungpflanzen Portugal Promoinver Galicia S.L. Renner GmbH & Co. KG Axel – Import – Export Ulrich Harmuth De Plantis Srl Agro PB Unipessoal Ldt. Sr. Victor Gonzalez Mr. H. Renner Mr. Jean Alain Maillot Am Rottfeld 34 Via Statale 145, 68 Sr. Paulo Bouças Barragáns-Campañó, 11 Pfongau Mitte 5 268 Route des fleurs 50374 Erftstadt 80045 Pompei (NA) Rua Fonte Pedreira n 42 Apdo de correos 279 A-5202 Neumarkt am Wallersee Beaumont les Hauts T +49 223 573 150 T +39 818 615 078 4925 – 598 Serrelheis 36157 Pontevedra T +43 621 620 899 97348 Sainte Marie M +49 171 770 122 4 E [email protected] T + 351 258 773 103 T +34 618 548 487 T +43 621 620 899 20 T +262 262 536 306 E [email protected] W www.deplantis.it E [email protected] E [email protected] M +43 664 356 253 6 M +262 692 657 775 W www.agropb.com E [email protected] F +262 262 536 167 HeMa Handelsvertretung Flora Toscana Soc. Agr. Coop. Reus Tecniplant S.L. E [email protected] GmbH & Co. KG Via di Montecarlo, 81 Maria Etelvina M.C.R. Almeida, Lda Francesc Bastardes Bulgaria Jürgen Mawick 51012 Castellare di Pescia (PT) Sr. Arlindo Almeida Avda. Països Catalans, 133 1 1a Floret Germany KirchenstraSSe 15 T +39 572 447 31 Av. Nações Unidas, 62 Porto Alto 43205 Reus (Tarragona) Hristov Angel Acapella GmbH 22848 Norderstedt E [email protected] 2135-114 Samora Correia T +34 977 320 315 13 A Bojur - Simeonovo Harald Gölz T +49 405 231 365 W www.floratoscana.it T +351 263 654 521 M +34 630 047 037 Sofia, 1142 Oberer Kirchhaldenweg 3 E [email protected] E [email protected] E [email protected] T +359 899 171 498 D- 70195 Stuttgart W www.hema-pflanzen.de SALEX srls W www.metelvina.pt W www.tecniplant.cat 22 23 E [email protected] T +49 711 342 287 82 Via Giuseppe Arena N.5 M +49 175 589 753 3 Greece & Cyprus Vittoria (RG) 97019 Suministros Horticolas Bacelo, S.L. E [email protected] Straathof Plants B.V. T +39 331 541 653 5 Flovimar, S.L. Sr. Manuel Bacelo Mr. Zdenko Roje W www.acapella-gmbh.eu Veenderveld 102A E [email protected] Sr. José Castell Torres Carregal de Abajo 70, Amorin Mihanovica 51 A 2371 TX Roelofarendsveen Ctra. Casa del León 36740 Tomiño (Pontevedra) 21000 Split Blu Do GmbH T +31 (0)713 310 520 Sig. Giampiero D’Alonzo km.3, 03293 Elche (Alicante) T +34 986 633 409 T +385 213 582 54 Gartenbaubedarf Handels-GmbH E [email protected] Via Porrine 70 T +34 966 632 006 M +34 639 649 373 M +385 981 796 140 Herr Jurgen Dollack 18014 Ospedaletti (IM) M +34 600 508 486 E [email protected] E [email protected] Obere Rödelbergstrasse 1 Mr. Nikos Zygogiorgos (Greece) T +39 018 468 410 5 E [email protected] 91244 Reichenschwand T +30 694 445 334 4 M +39 348 782 147 1 Mapi Floricultura, S.L. Czech Republic T +49 915 186 340 E [email protected] E [email protected] Francisco Guerrero Sra. Paloma Pinero Mr. Ing. Jan Kanák M +49 171 362 340 2 Sr. Francisco Guerrero C/Latina, 26-1ºD Dolany 476 E [email protected] Hungary Poland Torre del Alminar 28047 Madrid 783 16 Dolany u Olomouce W www.bludo.de Szenttamási Kft. Perek Specjalistyczne Gosp. Ogr. 2 Urb. CAMPOMAR T +34 915 26 38 22 M +420 602 756 796 Mrs Szenttamásiné Horváth Jolán Mr. Damian Doniak 11540 Sanlúcar de Barrameda E [email protected] E [email protected] Handelsvertretung und Beratung Rákóczi 29 Rogózno 26 (Cádiz) W www.jankanak.com im Gartenbau H-9071 Gönyü 95-001 Biala T +34 609 867 907 Floworld S.L.Trade Udo Böhmer T +36 963 531 24 T + 48 601 323 240 M +34 956 380 001 Sr. Ulises Lorenzo JR France Unterobsang 34 M +36 309 577 754 E [email protected] E [email protected] C/ El Secandero N5 Fred Koning Horti Consultant B.V. 95512 Neudrossenfeld E [email protected] 38410 Los Realejos Fred Koning T +49 920 399 50 Sta Cruz de (Islas Canarias) Remmerdel 32 M +49 151 184 469 83 T +34 60 98 67 907 1749 JM Warmerhuizen E [email protected] M +34 95 63 80 001 M +31 (0) 651 395 323 W www.udoboehmer.de E [email protected] E [email protected] South America Oceania

Switserland Malaysia Argentina Mexico Florensis Schweiz Ag. Elite Agricultural Services Sdn. Bhd. Tsukasa Shoji S.A. Macro Importaciones Fresa Flor Propagation Australia Pty. Ltd. Thomas Bucher Mr. Eddie Lee and Mr. Jake Lee Sr. José Kitagawa spr de rl de cv P.O. Box 1134 Postfach 150 Suite L5-06, Level 5, Wisma BU8, Ruta 36 Km. 45,500 45, 500, El Peligro, Sr. Sabino Arizmendi Browns Plains 4118 CH- 3602 Thun No. 11, Lebuh Bandar Utama, Melchor Romero (1903) Calle Lertad # 19, Colonia centro Queensland T +41 332 270 030 Bandar Utama La Plata, Buenos Aires 51760 Villa Guerrero Edo. de Mexico T +61 7 380 355 66 E [email protected] 47800 Petaling Jaya, Selangor D.E. T +54 222 949 855 0 T +52 7225121349 M +61 7 380 346 70 W www.implantex.ch M +603 772 631 99 (Eddie) E [email protected] E [email protected] E [email protected] M +601 927 552 55 (Jake) W propagation-australia.com.au E [email protected] Colombia Peru W eliteagri.com HilverdaFlorist Colombia S.A.S. TODOFLOR New Zealand Sr Jorge Calderon Ing Ernesto Terreblanca Nick Martin Floriculture Murara Plants Ltd South Korea Calle 93 #11A-28 Calle Bilbao Mz: M-lote 8, Mr. Nick Martin Mr. Eric Bouman Seki Flora Co. Of. 601 Edificio Capital Park 93 urb Resicendial Higuereta 38 Smeaton Road P.O. Box 712 Mr. Yongbae Kim Bogota D.C (Altura cuadra 47 Av. Aviacion) Glenbrook, RD1 Waiuku 20200 Kericho Jinsan-daero 472 beon -gil 114 T +57 312 454 283 6 Código postal: Lima 33, T +64 923 536 58 24 25 T +254 722 208 887 Daesan-myeon, Uichang-gu M +57 175 605 00 Distrito: Surco Lima M +64 210 525 123 T +254 111 015 600 51121 Changwon W www.hilverdaflorist.com T +511 996 486 205 E [email protected] M +254 722 285 789 T +82 552 523 025 E [email protected] E [email protected] M +82 107 726 667 5 Costa Rica E [email protected] E [email protected] Villaplants Costa Rica S.R.L. Van Lier Nurseries Ltd. W www.sekiflora.kr Sra. Jacqueline Navarro Venezuela 135 Chamberlain Road Sr. Michael Arce Corporación Starflowers FP. Massey, Auckland 150 mts este del colegio Daniel Oduber Ing. Pedro Brito T +64 983 372 89 Foreport Enterprises Co., Ltd. Agua Caliente de Cartago Av. Avila Sur, Altamira Sur E [email protected] Miyoshi & Co. Ltd. Mrs. Julia Wu T +506 255 140 00 Urb. El Dorado, Res. Manaure W www.vanlier.co.nz Mr. Yasuhara 1F, No. 224-1 M +506 831 140 67 Piso 7, Apto. 7-A 3181-10 Kamisasao Kobuchizawa Sec. 5 Ming Shen East Road E [email protected] Chacao, CP 1060, Daracas - DC Hokuto-city Yamanashi 408-8533 Taipei 105, Taiwan R.O.C. T +58 416 630 078 7 T +81 551 365 912 T +886 227 625 771 Guatemala E [email protected] M +81 551 355 911 E [email protected] Flores de Guatemala E [email protected] W www.foreport.com.tw Sr. Byron Mendez Aldea W www.miyoshi.co.jp Cruz Blanca Uzbekistan Sector #1, lote 107 Mr. Dilshod Yarmuxamedov San Juan Sacatepecez Str. Tinchlik, T +502 408 730 58 Yuqorichirchiq E [email protected] 111700 Tashkent T +998 979 225 559 M +998 909 114 452 E [email protected] W www.dyflorist.com Contact Bart Sneek Jan-Jorrit Eveleens Commercial Director Brazil, Portugal, USA, Mexico We’re happy to answer any questions you may have and advise you about our products and promotional solutions. Together we’ll create the best mix of cultivars +31 (0) 612 404 571 +31 (0) 653 990 782 for your market and business. Please contact your sales representative directly or a [email protected] [email protected] local HilverdaFlorist agent (page 22). Visit our website for an up-to-date list of our sales team and extensive sales network worldwide. Of course you can also use our general contact information below. Marius Kooij Ivo Groot We’re looking forward to hearing from you! Bolivia, Colombia, Costa Rica, Argentina, Austria, Australia, Canary Dominican Republic, Ecuador, Islands, Chili, Egypt, Jordan, Libanon, General Guatemala, , Peru, Spain New Zealand, Paraguay, Saudi Arabia, Phone: +31 (0) 297 328 229 Switzerland, Uruguay E-mail: [email protected] +31 (0) 653 54 8154 +31 (0) 620 615 698 www.hilverdaflorist.com [email protected] [email protected]

Press & Marketing Robin van der Meer Rick Minck Phone: +31 (0) 297 328 229 The Netherlands, Belgium Bulgaria, Germany, Hungary E-mail: [email protected] +31 (0) 622 237 593 +31 (0) 683 521 007 Sales Support Intellectual property manager [email protected] [email protected] Phone: +31 (0) 297 328 229 Phone: +31 (0) 620 246 643 26 27 E-mail: [email protected] E-mail: [email protected]

Co Overduin Marcel van Steekelenburg The Netherlands Bosnia and Herzegovina, Croatia, Greece, Cyprus, India, Italy, , Slovenia, Serbia

+31 (0) 653 963 381 +31 (0) 622 498 244 [email protected] [email protected]

Sjaak Sijm Pieter Strooper Canada, Czech Republic, Malaysia, , Philippines, Thailand, Uzbekistan, Taiwan, Romania, Laos, Slovakia, South Korea

+31 (0) 620 546 160 +31 (0) 651 560 610 [email protected] [email protected]

Floris Tas Marcel van Vemde Denmark, Finland, , Norway, Armenia, Estonia, India, Israel, Sweden, France, La Reunion Lithuania, Poland, Russia, Turkey, Ukraine, United Kingdom

+31 (0) 610 088 301 +31 (0) 653 850 680 [email protected] [email protected]

28

Office Dwarsweg 15 1424 PL, De Kwakel The Netherlands Follow us +31 (0) 297 328 229 @hilverdaflorist [email protected] www.hilverdaflorist.com