Sawubona Is the In-Flight Magazine for South African Airways. DEMOGRAPHICS

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WINNER BEST AIRLINE AFRICA

A WARM SOUTH AFRICAN WELCOME! MEDIA KIT 2020 Sawubona is the in-flight magazine for South African Airways. www.saasawubona.com DEMOGRAPHICS

BUSINESS CLASS ECONOMY CLASS

PASSENGERS PM AVERAGE 41% DOMESTIC TRAVELLERS 12% 88% TRAVEL TRAVEL 34% REGIONAL TRAVELLERS BUSINESS ECONOMY CLASS CLASS 25% INTERNATIONAL TRAVELLERS (AVERAGE) (AVERAGE) 54% MALE 46% FEMALE 407 951 PASSENGERS PM 49 601 358 350

* Brandmapp 2017.SAA Statistics 2019 MEDIA KIT 2020 www.saasawubona.com

ABOUT SOUTH AFRICAN AIRWAYS

South African Airways (SAA) is the leading DESTINATIONS carrier in Africa, serving 57 destinations, in partnership with SA Express, Airlink, and its low-cost carrier, Mango, within South Africa and SAA OPERATES FROM across the continent, and nine intercontinental 32 DESTINATIONS IN routes from its Johannesburg hub. It is a member of the largest international airline network, Star 22 COUNTRIES ACROSS Alliance. SAA’s core business is the provision of THE GLOBE passenger airline and cargo transport services together with related services, which are provided through SAA and its wholly owned OUR DOMESTIC MARKET subsidiaries. HAS AN EXTENSIVE SCHEDULE WITH A TOTAL 290 FLIGHTS SAA’s international network creates links to all PER WEEK BETWEEN major continents from our country through 10 JOHANNESBURG, direct routes and code-share flights, with daily flights from Johannesburg, Frankfurt, CAPE TOWN, DURBAN, Hong Kong, London (Heathrow), Munich, New EAST LONDON AND York (JFK), Perth, Sao Paulo and Washington DC (Dulles). SAA has PORT ELIZABETH code-share agreements with 23 other airlines across the markets we serve. REGIONALLY, SAA OFFERS 19 DESTINATIONS ACROSS THE AFRICAN SAA IS A MEMBER OF CONTINENT STAR ALLIANCE WHICH INCLUDING Abidjan, Accra, Blantyre, OFFERS MORE THAN Dakar, Dar es Salaam, Entebbe, Harare, 19 000 DAILY FLIGHTS Kinshasa, Lagos, Lilongwe, Livingstone, Luanda, Lusaka, Maputo, Mauritius, Nairobi, TO 1 250 AIRPORTS 19 Ndola, Victoria Falls and Windhoek IN 193 COUNTRIES DESTINATIONS ON THE AFRICAN CONTINENT

SAA HAS WON SKYTRAX BEST AIRLINE IN AFRICA AWARD IN THE REGIONAL CATEGORY FOR 15 CONSECUTIVE YEARS.

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N GEORGIA / ETHIOPIA MADAGASCAR / SOUTH AFRICA P 0 9 RO 1 STERY AND ADVERTISING ON FLIGHT Africa's Leading T NMY DI D -S Inflight Magazine F VE NEW E OO R T PORTUGAL / SOUTH AFRICA UGANDA / INDIA D S L I I A S SOUTH AFRICA / ZAMBIA DENMARK U T N T S CA Y A ÉI L FRONTIERS H I

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T P P P P OCTOBER 2019 DECEMBER 2019 NOVEMBER 2019 COPEN JULY 2019 HAGEN 90 68 76 84 INSTAGRAM 66 88 102 108 94 PORTUGAL SOUTH UGANDA VOLUNTEER 108 88 82 Escape to the Azores’ AFRICA Set o into AFRICA SOUTH AFRICA ZAMBIA DENMARK USA verdant landscapes, Journey to the the Bwindi 5 reputable 10 Quirky places A re-introduction Eat your New York City: GEORGIA ETHIOPIA MADAGASCAR SOUTH AFRICA DE HOOP TOKYO MAURITIUS KALAHARI geothermal springs, Bo-Kaap to ﬁ nd Impenetrable African to stay in around to this premier way through Concrete Jungle A land of fortresses, Rock churches, Stitching a Grabouw – a fruit- BEAT THE A GOURMET 7 DAYS AND THE LESSER-KNOWN and picturesque Cape Town’s spice Forest and see volunteering the country business and Copenhagen where dreams churches & hilltop co ee & ancient sustainable future farming town of 3 195 CROWDS ON A MORE TOUR THROUGH 7 ADVENTURES ON SIDE OF TRANQUIL JAPAN’S FASCINATING THIS INDIAN BOTSWANA’S lakes ancestry more than gorillas programmes tourism destination in 3 days are made towns cultures in Sainte Luce ﬁ rsts WHALE TRAIL METROPOLIS OCEAN ISLAND WILD HEART

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