Corporate Sponsorship OPPORTUNITIES the Michael J

Corporate Sponsorship OPPORTUNITIES The Michael J. Fox Foundation for Parkinson’s Research

Founded in 2000, The Michael J. Fox Foundation MJFF offers sponsorship opportunities that (MJFF) is the world’s largest private funder of will help you reach your cause marketing and Parkinson’s disease research. Globally active in philanthropy goals. Our corporate partners speeding drug development, MJFF is a young, make critical contributions to the MJFF mission dynamic organization with a passionate following while promoting a positive corporate image of supporters, research opinion leaders and and engaging an audience tied to a cause global heads of business. We are known for the affecting millions. urgency, optimism and purity of motive we bring to the strategic pursuit of our mission: speeding a cure for Parkinson's disease (PD) to the 5 million Parkinson’s patients around the world. MJFF by the numbers The Michael J. Fox $325,000,000+ “ in research funded since 2000 Foundation has managed 30,000,000+ people touched by PD worldwide to become, in its short (estimated—including families and loved ones of patients) life, the most credible 5,000,000+ people with Parkinson’s voice on Parkinson’s disease worldwide research in the world. 1,000,000+ people with Parkinson’s disease in the United States alone — The New York Times ” 288,000+ unique donors since 2000 and nearly OUR REACH & Network 58,000 in 2012 alone The MJFF Community—including patients, their loved ones and supporters of 15,000+ our iconic founder, Michael J. Fox—considers us the standard-bearer for inspiration, clinical trial volunteers registered information and engagement in the search for a cure. To our business and research with Fox Trial Finder audiences we are a pioneering thought leader, problem-solver and critical partner to academic and industry scientists. 4,200 Team Fox members in all 50 states and 26 countries Our Robust Social Our Web Traffic and E-marketing Networking Community › 93,000+ unique visitors to › 225,000+ Facebook fans and an www.michaeljfox.org each month 600 researchers convened every year for average 315,000 MJFF-related › 150,000 opted-in recipients of workshops, summits and assessments conversations a week FoxFlash, our email newsletter › 20,000+ Twitter followers and 212,000 450 MJFF’s Media Presence average impression views per Tweet active research grants in › Media coverage of MJFF in 2012 our portfolio › 500+ researchers in a growing reached an audience of over LinkedIn group 160,500,000 via top-tier TV 88 broadcasts, PR wires and news and cents of every dollar goes On the Ground With the to research PD Community trade publications in print and online › 1,500 Team Fox fundraising events › In the past year alone, MJFF has been 60 each year reaching up to 40,000 covered by ABC News, Yahoo! News, clinical trials supported total attendees The Wall Street Journal, PARADE, › 200+ visits to regional support Runner’s World, The New York Times, 1 definition of success: a cure for groups, patient symposia, and PD Forbes.com, Fast Company, Bloomberg Parkinson's disease community gatherings Businessweek and Neurology Now

The Michael J. Fox Foundation for Parkinson's Research | Corporate Sponsorship Opportunities 2 WHY MJFF Poised at the nexus of Parkinson's activities worldwide, MJFF is uniquely positioned to offer compelling opportunities for collaboration. Companies that share our core values of optimism, urgency, creativity, integrity, and persistence in problem-solving are critical partners in our work. Our corporate sponsors’ brand assets are delivered to highly motivated patient, supporter, research, and industry audiences. Because the Foundation has partnered with only a handful of corporate sponsors, the opportunity for our partners to leverage association with our brand is immense. The funds donated by our corporate sponsors are crucial to growing, enhancing, and delivering our high-impact programs to speed a cure. SPONSORSHIP OPPORTUNITIES SPECIAL EVENTS and SYMPOSIA Education and Outreach Multimedia A Funny Thing Happened on The Way The Research Roundtable Series The Parkinson’s Minute Video Series to Cure Parkinson’s Gala At each of eight Research Roundtables throughout This recurring video series highlighting exciting MJFF’s annual New York City benefit evening of the country, up to 200 Parkinson’s patients, MJFF Parkinson’s disease research news educates, informs comedy and music. About 1,000 guests, including supporters and other members of the PD community and offers context to our patient and supporter Michael J. Fox’s friends from television and film, join gather to hear the latest PD research news from audiences on latest developments in PD research via New York’s business, social and financial leaders and the scientists on the front lines, and ask their own the MJFF blog and social media outlets. members of the PD community to raise nearly $5 questions of an expert panel. million for Parkinson’s research each year. Performers Ask the MD Video Series have included The Who, James Taylor, Elvis Costello, Hot Topics in PD Research Seminar Series The Fox Foundation’s on-staff physician answers Sheryl Crow, Tony Bennett, Bon Jovi, John Mayer, This interactive webinar series enables access to patient-driven questions in this series of short Jon Stewart, Steven Colbert, Wanda Sykes, and world-class experts and information in Parkinson’s videos hosted on the MJFF blog and social outlets. Robin Williams. disease for hundreds of patients and caregivers six times annually. Fox Foto Friday Team Fox MVP Awards Dinner This weekly post to our blog, Facebook and Twitter Michael J. Fox honors and recognizes about 500 Fox Trial Finder Clinical Trial communities shines a spotlight on the difference- top Team Fox community fundraisers at this annual Ambassador Program makers and motivators in the MJFF community. Fox dinner that is at once intimate and energizing. Enthusiastic and dedicated volunteer ambassadors Foto Friday is consistently MJFF’s most popular piece The dinner takes place in New York City during are trained and empowered to share an important of Web content. Parkinson’s Awareness Month each year. message about clinical trial participation in their local communities at support groups, symposia, events, FoxFlash E-newsletter PD Therapeutics Conference informal meetings, and elsewhere. About ten emails monthly go out to about 150,000 The only major scientific symposium exclusively readers, sharing the Foundation’s most stimulating focused on PD drug development in the world, COMMUNITY ENGAGEMENT research and community news. Presently, FoxFlash the PD Therapeutics Conference showcases the Team Fox Sponsored Athlete Program is deployed to three targeted audience groups: most exciting and innovative research from MJFF’s More than 700 inspirational community leaders Patients, Supporters and Researchers. portfolio to more than 240 research and business and Team Fox members participate as Team Fox development professionals from both academia sponsored athletes in 13 different high-profile and industry. marathons, half-marathons and triathlons worldwide. For more information about these sponsorship Breaking PARkinson’s Team Fox "Create Your Own Event" Program opportunities or to discuss Hosted each year at a world-renowned golf course Representing the core of Team Fox, hundreds of a customized package to in the New York area, the Breaking PARkinson’s creative and dedicated local volunteers create their tournament brings together over 100 business own community-based fundraisers, ranging from meet your needs, contact leaders and members of the PD community to play pancake breakfasts to Zumba-thons to car shows, Laura Dalle Pazze at golf, honor a member of the New York City business and reach over 15,000 participants directly and [email protected]. community and raise funds for PD research. millions via MJFF online.

The Michael J. Fox Foundation for Parkinson's Research | Corporate Sponsorship Opportunities 3