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The Art and Science of Hair Color & Texture

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The Art and Science of Hair Color & Texture The Art and Science of Hair Color & Texture technique guide © copyright 2006 aveda aveda beliefs 1. We believe in 4. We believe our 7. We believe 10. We believe treating ourselves, authenticity and learning never personal and each other and experience are ends. organizational the planet with our points of 8. We believe in balance is the care and respect. difference. encouraging key to sustainable 2. We believe social 5. We believe in innovation and success. responsibility is inspiring and empowered 11. We believe true our responsibility. educating people decision-making. leadership is 3. We believe to integrate 9. We believe our delivered with ecological and wellness and actions, products passion and by profit goals are beauty in their and services example. mutually lives. should always achievable. 6. We believe in the embody power of oneness, excellence. from our global image to a focused network. aveda vision Connecting beauty, environment and well-being. Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world. — horst rechelbacher, founder of aveda Table of Contents Introduction The Aveda Experience module 1: The Art And Science Of Hair Color the art and science of hair color Chapter 5 Permanent Hair Color Applications . 47 dimensional color using foil 1 Retouch Reestablish Application . 49 Chapter 1 Understanding Color. 11 Chapter 11 Fundamentals of Applying Dimensional Color 2 Retouch Refresh Application. 54 1 Color Theory . 12 Using Foil . .95 3 Virgin Lighter Application . 56 2 Natural Hair Color. 14 1 Guest Comfort and Protection . 96 4 Virgin Darker Application . 60 3 The Level System . 17 2 Sectioning. .97 5 Alternative Virgin Lighter Application. 63 3 Subsectioning/Weaving/Slicing . 98 Chapter 2 Hair Color Consultation . 19 6 Lightening and Toning Application. 66 1 Guest Natural Attributes . 20 4 Product and Foil Packet Application . .100 Chapter 6 Freehand Permanent Hair Color Applications . 71 2 A Blueprint to Better Hair Coloring . 22 5 Strand Test . 101 1 Comb-On Color Application . 72 3 How to Perform a Strand Test . 24 Chapter 12 Classic Foil Applications . .103 2 Shoe Shine Application. 75 4 Hair Color Cautions . 25 1 Six Basic Section Full Head Foil Application . .104 Chapter 7 Advanced Hair Color Applications . 77 Chapter 3 Hair Color Chemistry, Formulating, Mixing . 29 2 Alternative Full Head Foil Application . .108 1 Circles Application . 78 1 The Evolution of Hair Color . 30 3 Partial Hair Foil Application . 113 2 Color Melting Application . 82 2 Today’s Hair Color Products . 32 4 Short Hair Foil Application . 115 3 Chemical Actions of Permanent Hair Color. 33 5 Singles Application. 119 4 Formulating and Mixing Permanent Hair Color . 35 6 Tipping Application. .123 5 Formulating and Mixing High Lift Color . 38 henna, temporary and demi-permanent color Chapter 13 Dimensional Color Combination Applications. .127 1 Full Head Color with Slices Application . .128 Chapter 8 Henna Hair Color. 87 2 Back-to-Back Slices Application . 131 1 Henna Hair Color Features and Precautions . 88 permanent hair color applications Chapter 9 Temporary Hair Color . ..............91 Chapter 4 Full Head Color Application Fundamentals . 39 1 Temporary Hair Color Application . 92 corrective color techniques 1 Work Flow . 40 Chapter 14 Corrective Color Techniques . 135 Chapter 10 Demi-Permanent Hair Color . 93 2 Guest Comfort and Protection. 41 1 Corrective Color Consultation. .136 1 Demi-Permanent Hair Color Application. 94 3 Sectioning and Subsectioning . 43 2 Color Cleansing Technique. 137 4 Product Application. 44 3 PreColoration Technique . .140 5 Strand Test . 46 4 Cautions Correcting Hair Colored with Henna . .142 4 table of contents | © aveda 2006 The Aveda Experience includes three primary areas on our service wheel: greeting, treatment/ritual, goodbye. Greeting Treatment/ Ritual Goodbye The Aveda Experience When you work in an Aveda salon, you’ll find your guests expect something more than a Greeting typical trip to the salon. In the relaxing environment of your salon, a hair service can be On the day of the service, a warm transformed, by you, into a memorable experience. In the world of Aveda, the word greeting makes your guest feel welcome from the start. “experience” refers to the guest’s entire time spent with you and others in your salon. · Meet the guest It starts when the When the service is booked, either Guests are advised not to shampoo · Smile and extend a friendly service is booked over the phone or in person, the their hair on the same day, prior to welcome experience begins. The appointment a chemical service, as this will help · Offer Aveda Comforting Tea is made cheerfully and efficiently. avoid scalp irritation. If the guest The time and date are recapped. needs a patch test, it’s arranged · Show the guest where to change And a confirmation call is made to and conducted professionally, into a gown remind the guest of the appointment. in the salon. · Show them your station · If they say “yes” to tea, bring it to your station and meet them there 6 the aveda experience | © aveda 2006 The Aveda Experience Treatment/Ritual Consultation Treatment Ritual Treatment (continued) The treatment begins with a · Look through a portfolio to make The treatment will vary widely, While the guest’s hair is processing, As you rinse, style and finish your consultation—a two-way dialogue sure you agree on the desired depending on what you and your perform a Stress-Relieving Hand guest’s hair, help educate them that leads to agreement on the result guest choose to accomplish. But Ritual to elevate the experience. about the styling products and desired outcome and service. · Discuss possible services there are things you can do to finishing techniques they can use help assure a positive, relaxing to enhance their new look. Begin by asking questions that · Discuss financial considerations salon experience, no matter what help you get to know your guests · Fill out a Hair Care Tips prescription treatment is provided. Your guests and get to know their hair. For · Talk about the level of home should know that they are not just · Give them a copy and keep a first-time guests, questions like, care needed receiving a service—they’re being copy on file so if they forget the “What kind of work do you do?” · Recommend products that will cared for. product name, you can look it up help you develop a relationship help maintain hair condition and gain insight about the guest’s and style As you finish the hair service, offer life style—insight that can help a Face Color Finishing Touch and · For a color service, use a you recommend hair styles, recommend Aveda colors that will blueprint tool service and home maintenance work well with their new look. routines. For example, if your The consultation should leave you guest is a high-powered executive both feeling confident that you who travels continually, easy-care know what the guest wants and hair may be required. how to achieve it. The Consultation lessons in this curriculum provide guidance about essential questions to ask while gaining information about the guest’s hair history. note: Listening is the key to the consultation. Let the guest do tip: “Tell me about your 80% of the talking. Confirm what hair” is a great way to start a you hear and gain agreement conversation about the guest’s about the proposed service. hair history. © aveda 2006 | the aveda experience 7 To develop a complete mind, study the science of art, study the art of science. Learn how to see. Realize that everything connects to everything else. — Leonardo Da Vinci Goodbye From the moment your guest Notes: came through the door and was While saying goodbye to your greeted warmly, you: guests, remember that this is their last impression of the experience · Greeted your guest with a smile they’ve had with you and your salon. · Offered tea and showed them · Take time to help them find where to change products in the retail area · Consulted about outcomes · Invite them to book their next and services appointment · Helped assure your guest’s · Offer a warm, friendly goodbye comfort and protection and reinforce that you’ll see · Gave the highest level of them soon professional service · Completed a relaxing, sensory ritual · Taught the guest how to achieve their look at home · Invited the guest to schedule a return appointment · Offered a warm, friendly goodbye For your guest, that’s more than a typical trip to the salon. That’s a memorable Aveda experience. 8 the aveda experience | © aveda 2006 The Art and Science Of Hair Color Module 1: The Art And Science Of Hair Color Coloring hair is a transforming experience. It’s a process of reinvention that brings hair to life in a new way through chemistry —the way product formulas react with hair. That’s why the application of hair color is both an art and a science that requires imagination, creative expression, intuition, the ability to listen and consult plus technical knowledge and skill. The combination is inspiring, and the possibilities arecolor and textureendless. | color fundamentals | understanding color 9 Module 1: TheChapter Art 1: Understanding And ColorScience Of Hair Color Coloring hair is a transforming experience. It’s a process of reinvention that brings hair to life in a new way through chemistry When we view the world around us, we often take for granted the spectrum —the way productof color that enhances formulas our environment. react Behind those with colors is ahair.
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