Mutua Madrid Open Stands & Boutiques

MUTUA MADRID OPEN STANDS & BOUTIQUES

2015 / SEPTEMBER 2016

#MMO2016 / www.madrid-open.com Major Tournaments

The ATP & WTA tournaments are classiﬁed by categories: Grand Slam, Combined Master 1000, Master 1000, Master 500, and Master 250. Grand Slam: Wimbledon, Roland Garros, US Open, Australian Open Combined Master 1000: MUTUA MADRID OPEN, Indian Wells, Miami Open. Master 1000: Monte Carlo, Roma, Montréal, Cincinnati, Shaghai, Paris.

Prize Money 7.342.810 €

Latest Winners Petra KVITOVA / Andy MURRAY XV Anniversary 2016 April 29 / May 8

2002 - 2016

After 14 years in the capital of Spain, the tournament managed by Manolo Santana is preparing its 15th edition. The best ATP and WTA players from all around the world will gather together in the arena from the 29th of April until the 8th of May. 2015 champions Petra Kvitova & Andy Murray

Petra Kvitova was the winner of the MUTUA MADRID OPEN for the second time, repeating her victory of 2011. With this achievement, she equaled Serena Williams record with two trophies in Madrid.

Andy Murray is the third player, after the Swiss Roger Federer and Rafael Nadal, who was able to win in both venues of the MUTUA MADRID OPEN, 2008 in the Casa de Campo and 2015 in the Caja Mágica. Here play the greatest

Since 2000, the Caja Mágica has welcomed the best tennis players of the ATP circuit. The top 56 players of the circuit compete on the clay courts of Madrid: Rafa Nadal, Roger Federer, Novak Djokovic, Andy Murray, Tomaš Berdych, Kei Nishikori, Milos Raonic, David Ferrer, Stan Wawrinka, Marin Cilic.

Magic and beauty

The MUTUA MADRID OPEN is one of the 4 tournaments that hold at the same time an ATP tournament and a WTA Premier Mandatory. This tournament hosts in Madrid the best 64 women’s tennis players from around the world. It is also the most important women’s tournament on clay court after Roland Garros. Serena Williams, Maria Sharapova, Ana Ivanovic, Caroline Wozniacki, Petra Kvitova, Garbiñe Muguruza, Carla Suárez and Simona Halep will delight the audience that will be present in the stands of the Caja Mágica..

Television

+ 65 million global spectators

+ 90% live retransmission

+ 4.000 hours of worldwide retransmission

With over 22,000 visitors per day, the MUTUA 221.386 MADRID OPEN is already the third Master 1000 Visitors tournament with most attendance, being Indian Wells and Miami the first and second. The recognition of this tournament is constantly increasing and having a magnificent impact in the international field. The statistics speak by themselves. Mutua Madrid Open, king of networks

5.521.665 www.madrid-open.com

+ 142.818 “likes” on facebook

+ 36.4K followers on twitter

The MUTUA MADRID OPEN had a 20% increase in its social media followers the past year.

-Improvement on Facebook between May 2014 and May 2015: 54,478-130,467

-Improvement on Twitter between May 2014 and May 2015: 28,000-36,300 Mutua Madrid Open, king of networks

73.700 display on Vimeo

287.243 followers on Weibo 79.705 downloads on YouTube

The Mutua Madrid Open, just like the Grand Slams, has its own radio station (Setball radio), with an audience in 2015 of over 32,658 listeners. The highest peak was registered during the 6th of May with a total of 5,061 listeners. The videos produced by the ofﬁcial tournament channel ( Setball Tv) had 190,000 viewers on Facebook and 19,000 via YouTube 32.685listeners

The “Caja Mágica”

Architect: Dominique Perrault Location: 17 hectares in the park of Manzanares Features: Technological installation with 3 retractable roofs

The Caja Magica is one of the most modern and innovative tennis installations in the world. The site hosts the Mutua Madrid Open since 2009. The Caja Magica has three stadiums with retractable roofs and 10 outdoor clay courts in the Tennis Garden. The Centre Court (Manolo Santana Stadium) has a capacity of 12.500 people.

The Stadium 2 (Arantxa Sanchez Vicario Stadium) hosts 3.500 spectators while the Stadium 3 has a 2.500 seat capacity.

Stands & boutiques

The best showcase for your brand

The Caja Magica is not only the place where you can watch the best tennis players but also a venue for leisure and business for everyone. More than 221.000 spectators attended the tournament, which makes the MUTUA MADRID OPEN a privileged showcase for your brand. Level 0 Commercial area

Sponsors boutiques

A unique showcase for your brand that gives you the possibility to promote your products and make different activations. Level 0 Commercial area

“World of tennis” stands

The “World of tennis” area is located on the same level as the Manolo Santana stadium. It is dedicated to tennis and paddle tennis brands. There are also leisure and catering areas.. Stands / Services

External structure

12m2 : 4x3 depth 24m2 : 8x3 depth Internal structure

Furniture: counter, high stool, coffee table and 2 chairs. Accreditations: 4 for 12m2 and 6 for the 24m2 spaces. Standard lighting 10 Ground Tickets per day for every 12m2

Extras: A 10% discount on the purchase of tickets from Friday 29th of April until May 6th 2016 (day session) Stands / Prices

24m2 1 year: 8.000 € + VAT.

12m2 1 year: 4.000 € + VAT.

Level -2 Mutua Madrid Open Avenue

12m2 boutiques

The MUTUA MADRID OPEN Avenue is located on level -2. Every year it consolidates it’s growth and it becomes a very exclusive shopping area during 10 days where the most important national and international brands are present.

It is a unique showcase within one of the best venues to reach your target audience and to promote new products or activate numerous actions. Level -2 Mutua Madrid Open Avenue

24m2 boutiques

The 24m2 boutiques offer a bigger promotional space for your brand and help reaching your target public in a more effective way.

On this Avenue, you will have at your disposal a larger space to promote your products in a more impressive way.

It is’nt only a Boutique but also a new promotional spot, focused on the future. Boutiques / Services

External structure

12m2 : 4x3 depth 24m2 : 8x3 depth Internal structure

Furniture: counter, high stool, coffee table and 2 chairs. Accreditations: 4 for 12m2 and 6 for the 24m2 spaces. Standard lighting 10 Ground Tickets per day for every 12m2 Closing and lock Production of the logo of your boutique

Extras: A 10% discount on the purchase of tickets from Friday 29th of April until May 6th 2016 (day session) Boutiques / Prices

24m2 1 year: 11.000 € + VAT.

12m2 1 year: 5.500 € + VAT.

Level 0 & -2 Tennistainment

Fun zone Mutua Madrid Open Avenue Estrella Damm Stage Estrella Damm lounge Tennis & Fun Food corner Mutua Madrid Open virtual Giant screen Ofﬁcial store Tennis Garden Family Day World of Tennis Level 0 & -2 Tennistainment

The Mutua Madrid Open not only offers the best tennis in the world, but it also becomes a great center of entertainment for spectators of all ages who come to the Caja Mágica.

Music, fun, entertainment and activities for all kinds of public mixing for ten days with the best tennis in the world. The Estrella Damm sponsored concerts have become a tradition at the Caja Mágica and transform tennistainment into one of the most popular and international referen- ces of the Madrid spring

Tennis Garden

A unique place to enjoy tennis and the players from a walkway raised over the 13 courts, 4 competition courts and 9 for practice.

Thank you