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Social SBGTV Television Stations Tennis Magazine is the premier print provider of tennis lifestyle and professional tour- nament coverage. Appealing to both the fan and the player, the sport’s longest published and most infl uencial magazine off ers a comprehensive and authoritative look at one of the nation’s most popular sports across all aspects of the game. From the latest pro game and player news to health, fi tness, nutrition, lifestyle, travel and gear; Tennis Magazine covers it all while targeting the most passionate and engaged fans.

MARCH / APRIL 2018

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TCM.Cover.091819a.indd 4 9/18/19 12:30 PM Tennis Magazine’s Audience: Well-Rounded Beyond the Court Rate Base: 400,000 Total Audience: 1,100,000

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Adults 25-54: 70.4%

Median Age: 42

Married/Dual Decision Makers: 88%

Passionate Tennis Players Played in Past Year

Tennis Magazine 50.4% + 199% Above Average Average Affl uent A18+ 16.9% Median HHI: $193,500

Net Worth: $1,602,200

Median HHI $150k+: 75%

College Education: Some college or more = 96%

C-Level: +201% above average

Top Management: +74% above average

SOURCES: 2020 IPSOS Affl uent Survey USA Tennis

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Connection Tennis

When Cori “Coco” Gauff became the “Jaden [Smith] posted me,” Gauff youngest player since 1991 to reach said with the dazed expression of a the fourth round at Wimbledon, she teenager who had just been person- In 2010, Instagram received congratulations via social ally addressed by her celebrity crush. became a part media from megastars like Michelle “I had to go live to tell you that. He Obama, Reese Witherspoon and Sam- posted me on his Twitter and said I’m Magazine of our lives. Ten uel L. Jackson. After her third-round ‘The One’, and I cannot believe that.” years later, comeback win over Polona Hercog, Social media hasn’t always been years later, the 15-year-old used Instagram Live to second nature for professional ath- social media’s express her shock, explaining that she letes. In 2008, Serena Williams became impact on tennis forgot the score and thought she lost one of the first notable tennis play- impact on tennis the match in the second set. She also ers to launch a Facebook page, more hasn’t stopped wanted to tell her many new followers than a decade after turning pro. Maria going viral about yet another superstar shoutout. Sharapova wasn’t far behind. Today GETTY IMAGES NOV/DEC 2019 TENNIS.COM 33 Features

THE DECADE TO COME by STEPHEN TIGNOR From the pro game to your game, our team of writers How did Coco Gauff get so good so fast? and experts delivers tennis— and everything it means— unlike anywhere else.

It was Arthur Ashe Kids’ Day at the 2019 US Open, and were an old friend. But when Gauff eased her long limbs the hundreds of noisy young New Yorkers who had to the left side of the court and blistered a backhand gathered in Louis Armstrong Stadium watched intently as down the line, everyone in the arena—child and parent a girl not much older than they were, 15-year-old Coco alike—made the same sound at once: “Ooooohhhh!!!” Gauff, walked on court with a smile and a wave. That awed roar was a good summation of Gauff’s sum- Three girls darted down to the front row and leaned as mer as a whole. It was a wow from start to finish; or, as far into the playing area as they could; they seemed most Coco might say, it was “amazing” and “super shocking.” impressed by Gauff’s immaculate green nail polish. Other In June, the Atlanta native and Florida resident was children stood, cradling oversize tennis balls, and waited a promising junior; by Labor Day, she was the future patiently for an autograph. Some beat the plastic Thun- of American tennis, and she had leapt to the top of derstix that were handed out for the festivities. Others the sports-marketing heap. Team 8, Roger Federer’s called out “Co-co!” Some waved in her direction as if she agency, represented her. New Balance rolled out an ad Inside Tennis:

56 TENNIS.COM NOV/DEC 2019 NOV/DEC 2019 TENNIS.COM 57 Interviews, opinions and the latest news

THE DECADE IN REVIEW Features: Revealing profi les; insightful reporting; behind- Novak Djokovic the-scenes access; tournament, player and Men’s Player of the Decade by STEPHEN TIGNOR celebrity coverage; historical perspectives The Serbian overcame two living legends, and their fervent fan bases, to assemble one of the best and most consistent 10-year runs in tennis history Tennis Channel Academy:

> Novak Djokovic had just won Wimbledon Nadal—was a pretty good summation of for a fifth time, in an agonizingly intense the last decade in men’s tennis. Faced with five-hour classic against Roger Federer. He Federer-loving crowds for so long, the only 2010 -2019 Record Through 2019 US Open had saved two match points and survived thing Djokovic could do was trick his mind a final-set tiebreaker. He had lost more into believing their cheers were for him. • Australian Open Instruction, fi tness, nutrition, mental game points, hit fewer winners and at times “When the crowd is chanting ‘Roger,’ I hear 54 wins / 4 losses appeared to lose his way on Centre Court. ‘Novak,’” Djokovic said with a laugh at Wim- But as he had on so many occasions over bledon. “It’s similar, ‘Ro-ger’ and ‘No-vak.’” • Roland Garros the past 10 years, Djokovic found a way “Unfortunately for Novak, he came along 52 wins / 9 losses to win anyway. The 32-year-old, who has in the era of Nadal and Federer,” Tennis helped stage countless thrillers, described Channel’s Paul Annacone says. “While he • Wimbledon this one as “the most mentally demanding has been magnificent, it’s so difficult for him match I was ever part of.” to truly get the credit he deserves.” 57 wins / 5 losses So what was Djokovic asked afterward? There’s a narrow truth to the notion that The questions revolved, as they often do Djokovic is “catching up” to Roger and Rafa. • US Open with him, around two subjects: (1) How the Yes, he trails them in tennis’ most high-pro- 53 wins / 6 losses crowd had been against him; and (2) How he file stat: major titles—Federer has 20, Nadal • ATP Finals was getting “closer and closer” to “catching” 19, Djokovic 16. But our obsession with this 30 wins / 7 losses Lifestyle: Federer and Rafael Nadal. race obscures the fact that over the past 10 The chain of events that day—a Djokovic years, Djokovic has passed his rivals by. • Overall victory, an audience rooting against him, Since the start of 2010, Djokovic has won 614 wins / 97 losses GETTY IMAGES

a media preoccupied with Federer and 15 majors, to Nadal’s 13 and Federer’s five. GETTY IMAGES

NOV/DEC 2019 TENNIS.COM 43 42 TENNIS.COM NOV/DEC 2019 Fashion, travel, equipment, culture The Caribbean Connection: Tennis’ unique impact on fi ve island nations

All covered by a peerless slate of journalists and personalities, including former Grand Slam Yonex equips the sport’s hottest star, Naomi Osaka, winner of the last two Grand Slams. Novak Djokovic and John Isner couldn’t have more different playing styles, and the characteristics of their Head and Prince frames reflect their disparate games.

the racquet? Most people wouldn’t feel that, but to a lot of these play- RECREATIONAL TECH champions Chris Evert, Martina Navratilova, ers, that’s a big difference.” Before the 2019 season, Jean- Should You Make The Switch? Christophe Verborg, international sports marketing director for Babo- Anyone who’s ever hit “With juniors, I tend to options, but it’s crucial to lat, adjusted the strings on Dominic a forehand can’t help ease them into a player’s put a racquet through the but be transfixed by the racquet,” he says. “I start rigors of match play as Jim Courier, Tracy Austin and Lindsay Dav- Thiem’s racquet to help him hit a heavier ball. In Florida, the up-and- feats that the professionals them off with something opposed to just knocking a pull off with their racquets, that generates more spin. ball back and forth. comer Felix Auger-Aliassime was which look like magic As they get older and “People get in the making similar tweaks. wands in their hands. But develop more muscle, they’ll rhythm of hitting,” he says. Thiem began playing with Babolat while Grand Slam glory is transition to a frame that “I recommend getting out in 2014, not long before solidify- unattainable for all but the offsets the change: instead there and playing a set to absolute best, that doesn’t of hitting the ball two feet put the racquet through all enport; tennis insiders Stephen Tignor, Matt ing his place inside the ATP Top 20, mean you shouldn’t be out, it’ll come back to a types of conditions.” while Auger-Aliassime has been willing to experiment with couple of feet in.” With modern racquet swinging Babolat frames long before your equipment to get the It’s usually a different technology, Jordan says joining the professional ranks. Their most out of your game. process for adults, Jordan players shouldn’t hold back lengths of time with the company Brian Jordan, director of finds, as they’ve grown if they feel their game needs tennis at the Grand Hotel more accustomed to the something extra—citing the pale in comparison to its most in Fairhope, AL, works type of racquet they feel fact that many professionals Fitzgerald, Blair Henley and Peter Bodo; and famous endorsee, Nadal, who has with a variety of players, comfortable with. are always looking for a played with Babolat racquets since from high-school athletes “Adults tend to keep their similar edge. he was 11 years old. It’s a model to top-ranked juniors to racquets, and experiment “Federer, Nadal, Djokovic: used by many racquet companies, adults and club players with types of string and All three of those guys have competing in leagues. When different tensions,” he says. made a switch,” he says. who scout the junior ranks and he’s developing a player, he If players are looking “There’s no reason the tournaments to establish long-term monitors and adjusts their to switch frames, Jordan average player shouldn’t be legendary coaches Paul Annacone and Mark AP; GETTY IMAGES relationships from an early age. frames as they get older. suggests demoing different willing to switch, too.” AP; GETTY IMAGES

MAR/APR 2019 TENNIS.COM 1256 TENNIS.COMTENNIS.COM MAR/APRMAR/APR 20192019 57 Knowles.

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Travel

players love the Miami Open. But, as good as the play gets By all accounts, MERRICK at the Crandon Park Tennis Center in Key Biscayne, the high-gloss appeal of the Magic City itself PARK helps make this one of the most coveted events on the WTA and ATP World Tours. SHOPPING Simply put, athletes love Miami—especially the glitziest neighborhood of them all, South Beach. MERRICK PARK And Miami loves them right back, rolling out the red carpet each March with luxurious amenities at 358 San Lorenzo Avenue, Miami the Open and high-profile after-hours parties. POST- If the Williams Sisters’ style inspires you to But why should the A-listers have all the fun? Here’s how to enjoy Miami as if you had the fame flex your credit card, the Village of Merrick STAY Park in Coral Gables is the closest mall to MATCH and robust bank accounts of the Federers and Sharapovas of the world. Crandon Park. It has everything you need Fan Guide COCKTAILS SLS SOUTH BEACH to prep your preppy look, including a 1701 Collins Avenue, Miami Beach Lacoste outpost. & BITES If your finger has to be on the pulse, the SLS VILLAGEOFMERRICKPARK.COM ADVENTURA LUNCH AT THE BEACH is where you must lay your head. Frenchman MALL BAR CENTRO Philippe Starck’s interiors are a little bit Alice SERAFINA 1701 Collins Avenue, in Wonderland, but the mirrors on the ceiling AVENTURA MALL 1111 Collins Avenue, Miami Beach Miami Beach above the bed are pure South Beach. 9501 Biscayne Blvd, Aventura (inside the Dream South Beach Hotel) With fans spinning SLSHOTELS.COM/SOUTHBEACH Sunny Isles Beach is THE destination for WIN! Miami is overrun with Italian restaurants, overhead and a plate the ultimate shopping experience. With BIENVENIDO A but this newcomer (an outpost of the popular of tapas from award- their of countless variety of shopping venues AN ALL-EXPENSES-PAID TRIP TO New York and Hamptons flagships) trumps the winning chef Jose (there is over 250 specialty stores alone!), THE 2016 MIAMI OPEN! old-school joints with lighter, simpler dishes Andres en route from the shopping scene is reason enough to make Enter now at TennisTuesday.net/MiamiTrip! from Northern Italy. Thin-crust pizzas and the kitchen, there’s no the City of Sunny Isles Beach one of your Think you know all there is to know about the even pastas—most notably the Farfalle al better spot in South destinations. Be sure to visit Aventura Mall, Miami Open? It’s been 30 years since the first Limoncello—are full on flavor without over- Beach than right here, anchored by Bloomingdale’s, Macy’s, tournament, and we’ve got a challenging quiz loading you with calories. 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That a good spot to mingle heart of Miami’s of Afroboat star Fela 15th anniversary run, Antonio in a rematch acquisitions at the with a signature house spice rub. Save room for explains such dishes as Cast Iron Seared with young locals and voyeuristic cul- Kuti. At the Adrienne at the beach’s con- of the past two years’ museum’s 15th the Cheesecake Pops, a small serve of dessert Sunshine State Frog Legs and Grandma Esther’s jet-setting fly-bys. ture. This is where Arsht Center for the vention center, will NBA Finals. Anniversary Collec- BOTH AT AND AWAY FROM that proves that you can have your cake and eat Mango, Key Lime and Florida Strawberry VICEROYHOTELSANDRESORTS.COM people-watching is Performing Arts, mean that models At the American tion show. At the it too—without too much damage to the diet. Pie. But the sleek setting? That’s pure South a sport unto itself. 1300 Biscayne Blvd., will be in healthy Airlines Arena, Museum of Contempo- EDGERESTAURANTMIAMI.COM Beach, circa 2013. Miami. supply in South 601 Biscayne Blvd., rary Art, North Miami, ARSHTCENTER.ORG Beach. Miami. 770 Northeast 125th MIAMIFASHIONWEEK.COM NBA.COM/HEAT Street, Miami. Celeb-Spo ing Star Parking MOCANOMI.ORG THE MIAMI OPEN COURTS Best bets for spotting tennis stars and the celebs who love them include The Bazaar and Katsuya When strolling Lincoln Road, leave your rental in the only place worth parking: the 1111 Lincoln at SLS Hotel South Beach, Prime One Twelve (which takes steakhouse to the luxe-max) and garage, on the corner of Alton Road. Designed by Herzog & de Meuron, it’s an architectural icon, by REBECCA WALLWORK Zuma at the Epic Hotel downtown. a high-end shopping spot, home to buzzy restaurants and—oh, yeah—a place to leave your car. Case Study34 tennis.comHILTON March/April 2015 HEAD CHAMBER OF COMMERCE & PARTNERS March/April 2015 tennis.com 35 36 tennis.com March/April 2015 + THE LACOSTE SPORT COLLECTION IS THE PERFECT PRO SHOP FOR TENNIS PLAYERS — CHECK IT OUT AT LACOSTE.COM 37

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