the perfect match 2021 media kit Tennis Media Connecting Tennis With Fans Channel On All Platforms Tennis .Com Tennis Channel Plus— OTT Tennis Tennis Channel Magazine APP Social SBGTV Television Stations Tennis Magazine is the premier print provider of tennis lifestyle and professional tour- nament coverage. Appealing to both the fan and the player, the sport’s longest published and most infl uencial magazine off ers a comprehensive and authoritative look at one of the nation’s most popular sports across all aspects of the game. From the latest pro game and player news to health, fi tness, nutrition, lifestyle, travel and gear; Tennis Magazine covers it all while targeting the most passionate and engaged fans. MARCH / APRIL 2018 tennis.com TCM.Cover.091819a.indd 4 9/18/19 12:30 PM Tennis Magazine’s Audience: Well-Rounded Beyond the Court Rate Base: 400,000 Total Audience: 1,100,000 Demographics: Adults 25-54: 70.4% Median Age: 42 Married/Dual Decision Makers: 88% Passionate Tennis Players Played in Past Year Tennis Magazine 50.4% + 199% Above Average Average Affl uent A18+ 16.9% Median HHI: $193,500 Net Worth: $1,602,200 Median HHI $150k+: 75% College Education: Some college or more = 96% C-Level: +201% above average Top Management: +74% above average SOURCES: 2020 IPSOS Affl uent Survey USA Tennis Magazine TennisTennis MagazMagazininee 20202020 RatesRates Tennis Magazine 2020 Rates 2021 Rates NatioNaNationtioalnn Ralalate RRateates (Gss ro((GGssroro)ssss)) National Rates (Gross) 4/C4/C4/C 1X1X1X 4/C 1X FullFul FulFPgulll PgPgPg$40,$40,$40,000000000 Full Pg $40,000 2/3 2/32/3Pg PgPg30,59530,30,595595 2/3 Pg 30,595 1/2 1/21/2Pg PgPPgg24,46224,24,462462 1/2 Pg 24,462 1/3 1/31/3Pg PgPg17,29617,17,296296 1/3 Pg 17,296 CoverCoverCover 1X1X1X Cover 1X 2nd2n2ndd $45,$45,$45,307307307 2nd $45,307 3rd3rd3rd 42,63542,42,635635 3rd 42,635 4th4t4thh 53,26553,26553,265 4th 53,265 MarMarMarketplkketpletplaceacac Ratesee RatesRates (Ne ((NetNe) tt)) Marketplace Rates (Net) SizSizeSizee 4/C4/C4/C B/WB/WB/W Size 4/C B/W FullFul FulPgll PgPg $20,810$20,810$20,810 $13,$13,$13,885885885 Full Pg $20,810 $13,885 1/2 1/21/2Pg PgPg 13,02313,02313,023 8,7518,7518,751 1/2 Pg 13,023 8,751 1/3 1/31/3Pg PgPg 9,0279,0279,027 6,066,6,4060644 1/3 Pg 9,027 6,064 For more information please contact the Integrated Sales Director, Rory Ellis at [email protected] ForFo Fomror remm ooinforere iirmatinfonformatirmation,onon,, For more information, pleasepleaseplease con cctactonontacttact our ou ouPubrr PPlisububhliserlis,hherer,, please contact our Publisher, JeffJeffJeff Williams WilliamsWilliams at atat Jeff Williams at jwilliamsjwilliamsjwilliams@te@@nnteteis.cnnnnis.comis.comom [email protected] 2021 Tennis Magazine On-Sale/Closing/ Materials Due 2021 ISSUES January/February Ad Close: 11/25/2020 Materials Due: 11/27/2020 On-Sale Date: 1/7/2021 March/April Ad Close: 1/27/2021 Materials Due: 1/29/2021 On-Sale Date: 3/10/2021 May/June Ad Close: 3/16/2021 Materials Due: 3/18/2021 On-Sale Date: 4/28/2021 July/August Ad Close: 5/4/2021 Materials Due: 5/6/2021 On-Sale Date: 6/16/2021 September/October Ad Close: 7/6/2021 Materials Due: 7/8/2021 On-Sale Date: 8/18/2021 November/December Ad Close: 9/21/2021 Materials Due: 9/23/2021 On-Sale Date: 11/3/2021 Tennis Magazine 2018/20192020 Advertising Mechanical & AdvertisingSpecs Specs Ad Requirements Preferred File Format: Standard Units PDF/X1-A Size Bleed Trim Non-Bleed Other acceptable formats include TIFF or EPS, in which all fonts and images must be embedded. 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All Ad, Marketplace & Insert 1/6 Vertical 2.25” x 4.75” Materials must be sent to: Joe Scarpulla at Ad Material Extensions 4.875” x 2.25”5” [email protected] For ad material extensions or 1/1/6 Horizontalal and Rory Ellis at questions, please contact: Joe [email protected] Scarpulla at [email protected] 1/12 Square 2.25” x 2.25 and Rory Ellis at [email protected] THE DECADE IN REVIEW by BLAIR HENLEY Connection Tennis When Cori “Coco” Gauff became the “Jaden [Smith] posted me,” Gauff youngest player since 1991 to reach said with the dazed expression of a the fourth round at Wimbledon, she teenager who had just been person- In 2010, Instagram received congratulations via social ally addressed by her celebrity crush. became a part media from megastars like Michelle “I had to go live to tell you that. He Obama, Reese Witherspoon and Sam- posted me on his Twitter and said I’m Magazine of our lives. Ten uel L. Jackson. After her third-round ‘The One’, and I cannot believe that.” years later, comeback win over Polona Hercog, Social media hasn’t always been years later, the 15-year-old used Instagram Live to second nature for professional ath- social media’s express her shock, explaining that she letes. In 2008, Serena Williams became impact on tennis forgot the score and thought she lost one of the first notable tennis play- impact on tennis the match in the second set. She also ers to launch a Facebook page, more hasn’t stopped wanted to tell her many new followers than a decade after turning pro. Maria going viral about yet another superstar shoutout. Sharapova wasn’t far behind. Today GETTY IMAGES NOV/DEC 2019 TENNIS.COM 33 Features THE DECADE TO COME by STEPHEN TIGNOR From the pro game to your game, our team of writers How did Coco Gauff get so good so fast? and experts delivers tennis— and everything it means— unlike anywhere else. It was Arthur Ashe Kids’ Day at the 2019 US Open, and were an old friend. But when Gauff eased her long limbs the hundreds of noisy young New Yorkers who had to the left side of the court and blistered a backhand gathered in Louis Armstrong Stadium watched intently as down the line, everyone in the arena—child and parent a girl not much older than they were, 15-year-old Coco alike—made the same sound at once: “Ooooohhhh!!!” Gauff, walked on court with a smile and a wave. That awed roar was a good summation of Gauff’s sum- Three girls darted down to the front row and leaned as mer as a whole. It was a wow from start to finish; or, as far into the playing area as they could; they seemed most Coco might say, it was “amazing” and “super shocking.” impressed by Gauff’s immaculate green nail polish. Other In June, the Atlanta native and Florida resident was children stood, cradling oversize tennis balls, and waited a promising junior; by Labor Day, she was the future patiently for an autograph. Some beat the plastic Thun- of American tennis, and she had leapt to the top of derstix that were handed out for the festivities. Others the sports-marketing heap.