Style Collection Guide Web.Pdf

STYLE COLLECTION GUIDE Today’s eyeglass shoppers Transitions® Signature® The new style colors are an desire the ability to lenses style colors feature extension of the Transitions personalize frames and four new vibrant fashion Signature lens portfolio lenses to stand out from colors – sapphire, amethyst, and offer the same world- the crowd. This guide will amber and emerald – and class features and benefits help eyecare professionals complement the existing of Chromea7™ technology: and patients create iconic colors – gray, brown optimal comfort, protection the most stylish match and graphite green – for and indoor clarity. between frames and lenses. seven total Transitions Signature lens colors. Use this resource to explore the different lens color offerings and mirror finishes from Transitions Optical and learn how to pair them with a myriad of frame options. SAPPHIRE AMETHYST AMBER EMERALD STYLE COLOR STYLE COLOR STYLE COLOR STYLE COLOR

2 3

GRAY BROWN GRAPHITE GREEN 63 ICONIC COLOR ICONIC COLOR ICONIC COLOR OF EYEGLASS WEARERS Transitions Signature lenses in amethyst – unactivated EXPECT THEIR and fully activated GLASSES TO GIVE THEM A UNIQUE LOOK Indoors the mirror fades to a light reflection with a hint of color. Available in green, silver shadow, The new Transitions® XTRActive® style mirrors blue, gold, red or pink, the feature six customizable mirror finishes, and provide Transitions XTRActive style intelligent visual comfort and hassle-free protection mirrors are a compelling from UV and harmful blue light, thanks to the second pair offering advanced Transitions XTRActive technology. for clear and existing Transitions lens wearers.

SELECT TRANSITIONS XTRACTIVE IN GRAY OR BROWN

GRAY BROWN 4 5

GREEN SILVER SHADOW BLUE

Transitions XTRActive lenses in gray with blue mirror finish – unactivated GOLD RED PINK and fully activated

THE GREEN, SILVER SHADOW AND BLUE MIRRORS PAIR WELL WITH GRAY LENSES. THE GOLD, RED AND PINK MIRRORS PAIR WELL WITH BROWN LENSES. HOW TO PAIR MONO- A simple pairing is a For a twist, pull a matching TRANSITIONS® monochromatic color lens color from the frame. LENSES AND FRAMES CHROMATIC scheme featuring one color. For instance, on-trend This can be done with tortoiseshell frames come neutrals such as brown in many color palettes – Transitions Signature lenses pair a blue tortoiseshell with a brown frame. frame with the sapphire Transitions Signature lenses For a bolder look, utilize to make the frames pop. the new style colors or style mirrors with a frame of the same color or finish. S R O L O C

L O O C

BROWN AMBER FRAMES LENSES

7

W

A R METALLIC BROWN LENSES

M FRAMES WITH GOLD MIRROR FINISH

C

O

L

O

R S

BLUE TORTOISESHELL SAPPHIRE FRAMES LENSES With a rainbow of colors, Transitions lenses and frames can be paired in multiple ways – the sky’s the limit! 07 CONTRASTING Colors opposite of each For a more subtle contrast, ANALOGOUS Analogous colors are A blue frame pairs well other on the color wheel try pairing a frame with groups of three colors that with amethyst lens. are complementary colors. a hint of brown and the are next to each other on sapphire lens. the color wheel, such as A frame with a wood The contrast of a red blue, blue-violet and violet. texture or other earthy frame with the emerald For a bolder look, pair an These neighboring color tone matches well with Transitions Signature lens amethyst lens with a bright schemes match well and emerald or the green creates a vibrant look. yellow frame. are pleasing to the eye. mirror.

RED EMERALD BLUE AMETHYST FRAMES LENSES FRAMES LENSES

8 9

BROWN SAPPHIRE EARTH TONE EMERALD FRAMES LENSES FRAMES LENSES

YELLOW AMETHYST EARTH TONE GRAY LENSES FRAMES LENSES FRAMES WITH GREEN MIRROR FINISH FRAME STYLES Consider frame styles A heavy, plastic frame Translucent frames Throw it back with cat-eye and textures to make a will make the style mirror continue to trend up frames for an effortless & TRENDS statement or stay on-trend. lenses look more opaque. and pair well with any monochromatic look, or try In general, Transitions Consider pairing a sporty Transitions lenses. Whether metal frames, which are lenses look best in larger looking or oversized frame clear or with a touch of perfectly complementary frames that work indoors with a bold style color, like color, they look fantastic to emerald Transitions and provide a sunglass look amethyst, or mirror finish, with the new style colors Signature lenses. outdoors. like blue or red. and mirror finishes.

OVERSIZED GRAY LENSES TRANSLUCENT BROWN LENSES FRAMES WITH BLUE MIRROR FINISH FRAMES WITH PINK MIRROR FINISH

10 11

CHUNKY BROWN LENSES CAT EYE AMBER FRAMES WITH RED MIRROR FINISH FRAMES LENSES

SPORTY AMETHYST METAL GRAY LENSES FRAMES LENSES FRAMES WITH SILVER SHADOW MIRROR FINISH BALANCING LIFESTYLE Are you usually in and IN & OUT STYLE & out? Do you spend a lot Prioritize clarity, speed to LIFESTYLE of time out and about? clear/activate STYLE Too many options can be What is your personal overwhelming and lead to style in clothing, shoes decision fatigue. Balancing and accessories? Do the look the patient wants you have a favorite you with lifestyle and visual wear? Do you want needs can guide your a timeless look, or recommendation. something bold?

More than 8 out of 10 consumers are bothered by light. To determine which Transitions lens is right, ask TIMELESS BOLD questions about how a day Go for iconic colors:  Stand out with style colors is spent. gray, brown, graphite green or mirrors

12 13 50 OF CONSUMERS WILL ABSOLUTELY OUT & ABOUT TRY TRANSITIONS Prioritize darkness, protection LENSES IF or specific outdoor activities RECOMMENDED BY

AN EYECARE Transitions Signature iconic colors

PROFESSIONAL Transitions Signature lenses style colors

Transitions Vantage

Transitions XTRActive

Transitions XTRActive style mirrors CHOOSING THE RIGHT EYEWEAR TO MATCH STYLE

DOWN-TO-EARTH Pair a laid back attitude AMBER with style – pull inspiration LENSES from the great outdoors with textures, colors and patterns to create a nature- inspired look in the best way possible. CLASSIC Classic looks stand the test Emerald Transitions of time and never go out Signature lenses pull cues of style. Think traditional from nature and pair well shapes – rounds, ovals and with frames featuring 14 rectangles with Transitions earthy tones. 15 Signature lenses featuring iconic colors – gray, brown and graphite green.

A twist on the classic look is to pair a tortoise shell, black or metal frame with one of the new Transitions EMERALD Signature style colors – LENSES sapphire, amethyst, amber and emerald. BOLD Sapphire Transitions Anything bright and Signature lenses pair well bold makes a dramatic with primary colors and statement. When it comes geometric patterns. This to bold eyewear, pair bold, colored neutral is chunky, oversized frames versatile and can be paired with a vibrant lens color. with vivid colors. For an even more dramatic look, add Transitions XTRActive style mirrors.

MOD & RETRO Embrace a throwback vintage style with cats- 16 eye or wayfarer frames 17 AMETHYST or rock a modernized, LENSES intellectual look with round frames. This look can be monochromatic and effortless.

Metal frames in gold, rose gold, silver or gunmetal are perfectly complementary to amethyst Transitions Signature lenses. The lens color takes on different personalities when paired with metal frames and is a unisex look that is stylish for all ages.

SAPPHIRE LENSES DAY As easy and timeless as jeans and a white T-shirt, classic frame shapes such as rounds, rectangles or aviators pair perfectly with Transitions Signature lenses featuring iconic 18 colors – gray, brown and 19 graphite green.

NIGHT GRAY At night, Transitions LENSES Signature lenses are fully clear, proving their versatility. Pair a laid back attitude with a fearless style. Embrace a daring look with standout embellishments such as studs, cut outs and leather accents, for an edgy look that will turn heads. STAYING ON TOP OF EYEWEAR TRENDS

Eyewear and fashion trends are ever-changing and it’s important to stay on top of the hottest trends. There are many resources to help eyecare professionals and patients put their best face forward.

Visit TransitionsPro.com or Eyecessorize, a campaign from the Vision Council, Transitions.com for more on offers a breadth of resources on eyewear fashion the portfolio of Transitions and trends. Learn more at eyecessorize.com. lens products.

Transitions.com TransitionsPRO.com

SHEENA TAFF | Eyecare Professional Contributor Sheena Taff, Optician and optical blogger, is dedicated to sharing her passion for eyewear artistry, pairing wearers with smart and stylish frame and lens combinations. Through her blog, OpticianAboutTown.com, Sheena inspires eyeglass wearers to create the perfect eyeglass wardrobe.

Transitions, Transitions Signature, XTRActive and Vantage are registered trademarks, and the Transitions logo, Chromea7 and Transitions Light Intelligent Lenses are trademarks of Transitions Optical, Inc. used under license by Transitions Optical Limited. ©2018 Transitions Optical Limited. Photochromic performance is influenced by temperature, UV exposure and lens material.