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Professional Bull Riders: Celebrating 25 Years

Professional Bull Riders: Celebrating 25 Years

: celebrating 25 years

professional bull riders celebrating 25 years

june 18-24, 2018 special advertising section ❘ street & smith’s sportsbusiness journal ❘ 1A professional bull riders: celebrating 25 years photos: pbr “With Endeavor’s acquisition, we’ve rofessional been able to tap into resources, Bull Riders, age viewers per tele- including for development, original cast, after delivering a content, IT and sponsorships that we the “toughest 12 percent viewership didn’t have. I feel like a kid in a candy sport on dirt,” is increase in 2016. store.” Sean Gleason, now CEO, has Monster Energy has taken on the celebrating its been with PBR for nearly two title sponsorship for the 25th PBR: inductee of the ProRodeo decades and has seen the sport’s Unleash the Beast tour. PBR also boasts quarter century as Hall of Fame for the all-around event, appeal cross over from a rural fan some of the longest brand partnerships an independent sports winning championships for riding bulls, base into a mainstream base, equally in sports, tracing sponsorships with bareback and broncs. at home in the city as the country. iconic brands such as Jack Daniels, league, traveling the He is also a commentator for PBR on “We’re taking and wrap- Wrangler, Cooper Tires and Caterpillar CBS and breeds bulls on his ping it in a rock concert and turning it back to the league’s beginnings. globe on its 25th PBR: . into two and a half hours of the best This year, PBR launched RidePass, a Unleash The Beast tour. In 25 years, Professional Bull Riders entertainment around,” said Gleason. subscription streaming service, for fans has grown to 82 million fans, according “Americans have a deep connection to have access 24/7 to more than 100 Bull riding was always the most pop- to ESPN Sports Poll, and boasts one of to the heritage of Western sports and live PBR and Western-sports events, ular of ’s seven traditional events. the most passionate fan bases in pro- the values of the lifestyle, no matter including additional coverage of PBR’s It was also the most dangerous and fessional sports. In 2017, PBR was No. 1 where they live. The is one of premier and non-televised tours, inter- required the most athleticism, but the in fan engagement on Facebook and our nation’s most recognized, most national coverage of the sport’s top riders received the same status and had the highest rate of interaction on venerated icons.” tours and live rodeo. pay as everyone else in rodeo. Twitter of any major pro league. Endeavor, formerly WME-IMG, PBR has also transformed the buck- In 1992, a small group of the world’s The league has also spread interna- acquired PBR in 2015 for about $100 ing bull industry into a prestigious, sci- 20 greatest bull riders broke away from tionally into , , million, a move that gives PBR addi- entifically driven enterprise, where bulls the rodeo circuit. They each ponied up and Mexico. In November, PBR tional expansion and growth opportuni- can be worth millions and receive the $1,000, a lot of money for some of launched the PBR Global Cup, a five- ties. same attention to nutrition, rehabilita- them, to establish a professional sports nation competition paying out the rich- “For a long time, it was tough for PBR tion and training as the riders them- league. est purse outside of the PBR World to grow because we did everything selves. The transformation has resulted “We wanted to be on the same pro- Finals, in . In June, the Global ourselves, from media to promoting to in the creation of a unique genetic fessional footing as the NFL or NAS- Cup takes place in , Australia. running every event,” said Gleason. breed of bull, bred specifically to buck. CAR,” said , co-founder of PBR PBR has grown so popular the The league also founded American and nine-time World Champion cow- league launched a second circuit, the Inc. to establish the world’s boy. “Rodeo, at the time, was more of Velocity Tour, to meet the demand. PBR only registry for bucking bulls, which an association, like a car club, that regularly breaks its own attendance tracks the lineage and genetics of the had to treat every member equally. records in markets as varied as New breed. Our goal then, as it is today, is to put York and Billings, Mont. “Finding a bull to compete in PBR is the world’s best riders on the world’s The television networks have also as hard as finding a good best bulls and from that determine the taken notice — since 2013, PBR has enough to compete in the Kentucky best of the best. Bull riding is the origi- partnered with CBS to bring bull riding Derby,” said Murray. nal extreme sport.” to screens most Sundays. Though the rules for bull riding are Murray himself is an all-around cow- In 2017, the PBR on CBS maintained boy, not strictly a bull rider. Murray is an its strong ratings with 1.3 million aver- See pbr, page 3a B ULL STO CK MEDIA Fans get close to the action and the stars at PBR events.

2A special advertising section ❘ street & smith’s sportsbusiness journal june 18-24, 2018 professional bull riders: celebrating 25 years

2006: 2010: 2015: • becomes • Inaugural Iron Cowboy • Endeavor (Formerly WME | first three-time World Invitational at AT&T Stadium, IMG) acquires PBR from Spire PBR Milestones Champion in Arlington, Texas, draws a Capital Partners. crowd of 45,000. • becomes first 2016: 1992: 2000: PBR rider to earn $3 million. • PBR surpasses $100 million in prize money awarded. • J.B. Mauney, the richest • Twenty bull riders invested • Chris Shivers’ ride on Jim • First international elite tour athlete in western sports, $1,000 each to found the PBR. Jam in Tampa, Florida, ties stop in Chihuahua, Mexico 2011: becomes the first $7 million Bubba Dunn’s record of 96.5 sells out rider. 1994: points. • First Pay-per-View PBR event airs with Last Cowboy • PBR Events begin airing on • Touring Pro Division Standing. The Nashville Network (TNN). becomes the • Silvano Alves wins first world • First season and the Bull Riders Tour. title, becomes fastest to win inaugural two-day World $1 million in career earnings. Finals at the MGM Grand 2001: Garden Arena in , • First PBR major network with a total purse of broadcast on NBC from Austin $275,000. Adriano Moraes is earns a strong 2.3 rating. the first PBR World Champion. • Chris Shivers becomes first • Netflix, premieres an 1996: PBR rider to earn $1 million. original six-part documentary series, “Fearless,” following • PBR launches Touring Pro PBR’s top Brazilian riders. Division, its developmental league. 2007: • World Finals moves to the • Spire Capital purchases new and state-of-the-art • Total purse for World Finals majority of PBR shares. T-Mobile Arena. grows to $1 million. • The elite tour debuts at 2017: 1997: Madison Square Garden. 2012: • 2008 World Champion • Adriano Moraes sets • The inaugural PBR World • Silvano Alves becomes first becomes regular-season record with a Cup is held in Gold Coast, back-to-back World the first rider to record 600 riding percentage of 83.7. Australia, where Team Brazil Champion. qualified rides on the elite tour. A statue of Moraes on clinches the title. legendary bull Little Yellow 2003: • Robson Palermo becomes • PBR Sports Performance Jacket stands outside PBR’s • The Bud Light Cup Series • Justin McBride sets new first rider to win the World Institute breaks ground in HQ in Pueblo, Colo. becomes the Built Ford Tough regular-season record with Finals event three times. Pueblo, Colo. Series. eight event victories, wins a second world title, and 2013: • Jess Lockwood, 20, • Bullfighters trade in their becomes the first PBR bull • Forbes.com proclaims the becomes youngest World makeup and clown clothes rider to earn $4 million. PBR as America’s Fastest Champion in league history for athletic uniforms. Growing Sport. • Launches PBR Global Cup, • OLN (rebrands to VERSUS) 2008: • PBR reaches $10 million in a five-nation, team format first airs PBR events. • PBR first uses draft system, total prize money to bull riding tournament in as competitors pick their final competitors. Edmonton, Alberta 2004: round bulls. • , Inc., • J.B. Mauney ends • Justin McBride becomes first is founded to serve as ’s PBR-record 42 1998: western sports athlete to league’s bull registry. consecutive buckoffs with a • Rider Relief Fund is surpass $5 million in career 95.25-point ride in Tulsa. established to help injured • earnings. athletes. becomes first three-time PBR • CBS/CBS Sports Network • First PBR Bar opens in Kansas World Champion Bull begin televising PBR. • Troy Dunn becomes first City, Missouri Australian to win the world 2005: 2014: 2018: title. 2009: • Establishes offices in • PBR launches its expansion • Elite series inks Monster • J.B. Mauney wins World Australia, Brazil, Canada and tour — The BlueDEF Velocity Energy as new title sponsor, 1999: Finals event title after Mexico Tour, now known as the Real rebranding to 25th PBR: • The World Finals moves Las becoming the first rider to go Time Pain Relief Velocity Tour. Unleash The Beast Vegas’ Thomas & Mack • “Official Entertainer” Flint 8-for-8. His winnings of Center and is extended to Rasmussen signs to work $348,000 are a World Finals • CBS Sports and the PBR sign • Launches RidePass a

four days. exclusively for the PBR. record at the time. long-term agreement. western sports digital network. photos: pbr

pbr, from page 2a PBR has launched youth initiatives to outpacing extreme sports such as enne , which has as its build a pipeline of great athletes for skateboarding. centerpiece, the world’s largest out- simple — stay on for eight seconds to bull riding, creating a “PBR 101”- style Gleason points to top rider J.B. door rodeo with top professionals com- earn a qualified ride that is scored by program to tempt athletes of any sport Mauney, who, at 31, has taken home peting. sideline judges — the athleticism to cross over. PBR feeds the pipeline $7.2 million, which is more than any of “Our goal is for PBR to become a required is not. “This sport is about phys- with more than 200 events worldwide the original founders of PBR earned as mainstream sport, not a niche,” said ical toughness, mind control and brav- every year with more than 1,000 riders riders. Mauney is the richest athlete in Gleason. “I feel the momentum for that ery,” said Murray. “To make it to the top, competing for the top 35 spots. Western sports history. has taken hold, because once people you have to be a world-class athlete. PBR has ground on a sports Now at the quarter-century mark, discover PBR they love it and come Period.” performance and training facility in PBR has circled back to its rodeo roots. back for more.” Reigning Rookie of the Year, Pueblo, Colo., to serve as a center for In 2017, PBR will air eight major Murray is even more forthright. 21-year-old Jose Vitor Leme, sat on his rehabilitation, training fundamentals on RidePass and has taken on partner- “I believe in this sport just like I did 25 first bull at the age of 18. He grew up and camps. The center will open in ship roles with World Champions Rodeo years ago,” he said. “I’m not going to as an urban soccer player in his native 2019. Alliance (WCRA) and the National High stop until bull riding is represented at Brazil. 2017 World Champion Jess Lock- For the top athletes, bull riding can School Rodeo Association. For 2018, the ESPYs on ESPN and is covered in wood, 20, was an accomplished high be a lucrative career opportunity, one PBR is producing and live streaming the the sports pages every week. Those rid- school wrestler. of the top six for major sports and far bull riding events for the iconic Chey- ers and those bulls deserve that.”

june 18-24, 2018 special advertising section ❘ street & smith’s sportsbusiness journal 3A professional bull riders: celebrating 25 years AEG and Professional Bull Riders Long Partnership Key to Success

Sports industry powerhouse AEG’s across the globe, including The O2, relationship with Professional Bull Riders which is one of the world’s most popu- spans two decades, nearly dating lar music and entertainment venues. back to PBR’s founding 25 years ago. The multi-award-winning development “We are fortunate to have hosted is widely acknowledged for its eco- championships and events at our nomic revival of the area. AEG iconic venues across the globe,” said launched C2C (Country2Country) at Bob Newman, president of AEG Facili- The O2 in 2012. Now the largest coun- ties. “PBR is one of the most remarkable try music festival in Europe, it spans success stories in our industry. Their three days and welcomes 80,000 fans growth in both fan base and geo- a year. In summer 2017, AEG launched graphic reach has been unparalleled.” Hola! , the capital’s biggest In November, the 25th PBR: Unleash Latin American celebration with music, the Beast series comes to AEG’s entertainment and Spanish and Latin T-Mobile Arena in Las Vegas. The five- American food. And, AEG is in its fifth day event wraps up the tour with the year of operating the Barclaycard Brit- PBR World Finals. In addition to crown- ish Summer Time festival in Hyde Park. ing the sport’s champion who is AEG is continuing to develop new awarded a million-dollar bonus, the projects at The O2: Icon, a designer week will include live concerts, pre- ae g outlet village with 89 shops, an expan- event fan zones, after parties and rider Bull riding matches Western sports’ best athletes with the toughest bull in rodeo’s most challenging event. sion of Cineworld to create the largest autograph sessions. cinema complex in London, and Oxy- PBR’s CEO Sean Gleason refers to tions as part of PBR’s overall qualifica- new T-Mobile Arena in Las Vegas and gen Freejumping — a new trampoline T-Mobile Arena and Las Vegas as “PBR’s tion system, showcases both estab- in , which is park. second headquarters.” PBR is based in lished and up-and-coming riders. eyeing a major PBR event. Some of In addition, AEG is in the process of Colorado. Since its founding, the Velocity Tour AEG’s international arenas include Mer- developing a new sports and entertain- In the two-and-one-half decades has grown in prestige, and is now the cedes-Benz Arena in Shanghai, the ment district in , the Mercedes since PBR’s founding, the sports league fastest-growing PBR tour worldwide. The Qudos Bank Arena in Sydney, and The Platz, which is anchored by Mercedes- has exploded across the U.S. and tour has set eight live attendance O2 in London. Benz Arena, and is set to open in Octo- expanded internationally to Australia, records in the first half of 2018, includ- “We think we’ve just seen the tip of ber 2018. At buildout, the project will Brazil, Canada and Mexico. ing six sellouts. Ticket sales are up 21% the iceberg of PBR and where it is feature the Verti Music Hall with a “PBR integrates the highest levels of year over year at the season’s halfway going to continue to grow,” said New- capacity of 4,500, a state-of-the-art entertainment production, competition point. man. “It’s going to be fun to watch. cineplex, a lifestyle bowling lounge, and fan base,” said Newman. “We “There’s an affinity for PBR and the There are definitely great days ahead cafes, restaurants, bars, two hotels, and attribute this to an unparalleled com- that reaches across for PBR. Bull riding is one of the few office space. mitment — from the top of the organi- genders, ages and socioeconomic competitions that you can witness AEG is also developing an entertain- zation down to the riders — to produce levels,” said Newman. “That lifestyle is where there’s absolutely no debate, no ment district in Nashville to be called quality competition and experiences.” as appealing to urbanites as rural fans. controversy ever. It’s cowboy versus Nashville Yards. With PBR’s final major AEG Facilities has been there right Look at the growth of PBR in major met- bull. No question who wins.” scheduled each season in “Music City,” alongside PBR, hosting PBR events at ropolitan markets — they’re selling out AEG owns more franchises and fans can expect an even bigger festi- AEG venues on three continents. Inter- major venues across the globe.” manages more sports and entertain- val environment surrounding the bull nationally, AEG hosts 10 to 15 major AEG Facilities’ network of world-class ment venues than any other organiza- riding. PBR events a year. arenas, convention centers and stadi- tion in the world. The company focuses In 2014, AEG and PBR joined forces ums spans five continents and includes on marquee sports including profes- to create the Velocity Tour, a new cir- more than 20 of the world’s top 100 sional hockey, soccer and basketball cuit designed to bring PBR to more fans venues. In total, AEG presents more teams, cycling stage races and in previously unserved markets across than 22,000 events every year. Some esports. the U.S. The Velocity Tour, which func- names in the AEG portfolio include the AEG also pioneered a new era in the sports and entertainment industries in 2006 when it opened the renowned entertainment district L.A. LIVE, anchored by Staples Center. It was the first development ever to integrate an entertainment district with a sports facil- ity. In addition to revitalizing downtown Los Angeles, L.A. LIVE changed the fan experience forever and inspired similar destinations around the world. L.A. LIVE hosts more than 500 events and 20 million visitors a year. The district is home to the Microsoft Theater, The Novo by Microsoft, the Conga Room, Lucky Strike bowling, Regal Cinemas, the GRAMMY® Museum and more than a dozen restaurants. The district also houses ESPN’s West Coast broad- cast center and is adjacent to the Los Angeles Convention Center. ae g ae g Since opening L.A. LIVE, AEG has PBR events provide multiple opportunities for branding and heightened sponsor visibility. Bull riding’s intensity drives steady growth and developed entertainment districts industry leading fan engagement.

4A special advertising section ❘ street & smith’s sportsbusiness journal june 18-24, 2018 professional bull riders: celebrating 25 years

june 18-24, 2018 special advertising section ❘ street & smith’s sportsbusiness journal 5A aegworldwide.com professional bull riders: celebrating 25 years

MainGate Keeps PBR Fans Geared Up PBR’s Annual Stop at Scottrade a Success From spittoons to Western vests to we develop two totally different lines The annual arrival of PBR for the miniature bucking shoots for kids, for each season to keep everything St. Louis Invitational presented by MainGate is PBR’s resource for all fresh for fans.” Express Employment Professionals is things merchandise. The privately held - a highly anticipated part of the Feb- “Our goal is to have the right based company, which is a licensee ruary calendar for product at the right place at the for all its clients, designs, manufac- (formerly the Scottrade Center) and right price at the right time,” said tures, markets, packs and ships mer- the residents of Missouri. MainGate’s president and CEO chandise from T-shirts to fleece jack- “PBR has been nothing but a Dave Moroknek. “We’re a turnkey ets to hats to coffee mugs. Main- good time for us,” said Alex Rodrigo, operation.” Gate also designs and creates all group vice president for sports and Now in its third season of partner- retail spaces for its clients from per- entertainment operations at Enter- ing with PBR, MainGate handles all of manent stores to temporary pop-ups prise. “Not only in terms of the great the sports merchandising and sales and kiosks. MainGate manages all of show they put on. They are pros at for every event and takes care of its operations with only 240 employ- load-in and set-up — even when it e nt rpr i s ce r PBR’s e-commerce. ees. St. Louis fans crowd the Scottrade Center for comes to clearing out 750 tons of PBR’s annual competition. MainGate’s partners are some of dirt afterwards — and they always the biggest names in sports and make our job a lot easier.” hotels to the residents love when entertainment: National Hot Rod Enterprise Center, which seats PBR is here,” said Rodrigo. “The fans Association; NBA and two of its about 19,500 fans, has played host are friendly and engaging and they teams — the Indiana Pacers and Mil- to major sports events such as the permeate the atmosphere with that waukee Bucks; WNBA; NCAA; the NCAA Women’s Final Four Basketball culture.” NFL along with the Minnesota Championship and the NCAA Fro- Enterprise Center maintains an Vikings, Tennessee Titans, Washington zen Four Hockey Championship. active calendar of concerts, family Redskins, and Indianapolis Colts ; “PBR creates another layer of shows and other events that make it t e Bowling Congress; Spe- sports for us,” Rodrigo said. “A lot of a natural home-away-from-home cial Olympics; the State Fair of Texas; famous athletes have come for PBR. Rodrigo said the center mai ng a and Harley-Davidson, among others. through this building; it’s great to serves as a de facto town hall, host- A fully-stocked MainGate merchandise booth is a MainGate is currently building out familiar site at PBR events. think of these bull riders, who are ing more than 35 million visitors and retail space for the Minnesota Vikings some of the greatest athletes in thousands of events since the cen- “We have a great give-and-take at the team’s new training facility. world, walking these halls.” ter’s opening in 1994. partnership with PBR in developing “We’ve really enjoyed our part- PBR brings pageantry both inside “PBR has had a great 25 years,” products. We evaluate past perfor- nership with PBR,” said Moroknek. the center and throughout St. Louis, said Rodrigo. “I’m looking forward to mances of products, and change “We love the Americana feel, which with fans arriving in Western regalia the next 25 because PBR has an things up when needed, of course, really resonates with PBR’s fan base to show pride for their favorite rider. equally exciting vision for their but we are also able to come up as much in New York as it does in “Everyone in St. Louis from the future, as well.” with creative new ideas and test Wyoming. We’re excited to be part them out,” said Moroknek. “For PBR, of PBR’s growth for many years.”

The Premier Event Retail and ST.LOUIS IS PROUD Merchandise Company in the Country TO BE A PART OF YOUR 25-YEAR HISTORY. CONGRATULATIONS ON THIS INCREDIBLE MILESTONE!

Photo by Andy Watson/ MainGate BullStockMedia has the solution to your merchandise needs.

Our Capabilities • Merchandise Line Development • Event Retail • E-commerce • Retail Stores • Wholesale Programs

We look forward to welcoming you back in 2019 at the newly renamed

7900 Rockville Road, Indianapolis, Indiana 46214 317.243.2000 www.MainGateInc.com

Formerly Scottrade Center

6A special advertising section ❘ street & smith’s sportsbusiness journal june 18-24, 2018 professional bull riders: celebrating 25 years

june 18-24, 2018 special advertising section ❘ street & smith’s sportsbusiness journal 7A professional bull riders: celebrating 25 years : Site of final PBR Major Event Professional Bull Riders (PBR) is an “PBR has been coming here for as annual staple for Nashville’s Bridges- long as I can remember, proving to be tone Arena, a great two nights that fre- a tried and true summer staple,” said quently sell out. This August, Bridges- David Kells, senior vice president of tone is hosting the Music City Knockout booking for Bridgestone Arena. “It’s not Presented by Cooper Tires, part of the only a great show inside the arena, but 25th PBR: Unleash the Beast tour. also PBR makes it a great weekend to The Nashville “knockout” event is the be anywhere in downtown Nashville. last PBR Major of the season, awarding They and their fans go all out on pag- more points and dollars to the world’s eantry and fanfare.” best bull riders, who compete in a Opening in 1996 in the heart of unique, head-to-head, bracket-style Nashville with two memorable Amy format until one rider is remaining. Grant concerts, Bridgestone Arena has br id g e ston a r n

The Bridgestone Arena’s unique bracket-style format makes for a tension-packed event.

a schedule packed to the gills with sports, events and concerts for all tastes and demographics. Bridgestone is ranked one of the top five venues in the U.S. for entertainment and was recently named the 2017 Arena of the Year by CMA, Pollstar and IEBA. Since its opening, more than 20 million fans have visited the arena to watch history unfold. In 2017, the arena underwent a $6 million renovation, including all-new food and beverage areas, renovated concession locations, new seats and more than 20 new point-of-sale loca- tions, as well as “Smashville” self-serve kiosks. The arena also brought in new food offerings, such as hot chicken mac and cheese, after Nashville’s famous specialty, hot chicken, which originated at Prince’s Hot Chicken. In January, nationally renowned art- ist Rob Hendon and star Brad Paisley teamed up to create a dazzling graffiti mural that graces an entire wall at the arena. The mural includes the Predators logos, which Paisley spray-painted freehand. A wide variety of hotels and restau- rants in the area make it easy for visitors to find accommodations while planning their visit to see PBR or any of Bridges- tone’s other amazing lineups, with park- ing readily available. In addition, Bridge- stone Arena offers meeting space, a rehearsal hall, a team store and Tavern ’96, a restaurant just outside of the are- na’s entrance, which is open daily for lunch, dinner and post-event offerings. Dog-friendly Tavern ’96 is a sports fan destination with indoor and outdoor seating and a hefty selection of beers and sports programming every day. In June, Bridgestone Arena will be the site of the 2018 CMT Music Awards. The event, hosted by Little Big Town, is the nation’s only entirely fan-voted awards show. The venue has also been a regular host to the Country Music Association’s prestigious CMA Awards, the longest running annual music awards program aired on network television. “We host NCAA March Madness rounds one and two every year,” said Kells. “Not to mention 41 regular sea- son home a year for the Nash- ville Predators, our fantastic NHL team.

See bridgestone, page 9a

8A special advertising section ❘ street & smith’s sportsbusiness journal june 18-24, 2018 professional bull riders: celebrating 25 years

bridgestone, from page 8a Bridgestone Arena offers top-notch premium seating for its events, includ- Our schedule is stacked and only ing between-the-bench seats for Pred- increases as the Preds advance ators games and the private Lexus through the playoffs each year.” Lounge and Bunker Suite spaces on the As Nashville has exploded in growth Performers Level. over the last few years, Bridgestone Suites include access to the Patron Arena has found itself filling its calendar Platinum Club, which offers an upscale equally fast. dining experience. Fans can also take “It’s a great time to be in Nashville,” advantage of Dierks Bentley’s Whiskey said Kells. “Even though Nashville is a Row or the 501 Club, which gives huge music town, our city’s size meant members an intimate suite experience. promoters used to overlook us. They’d “PBR has been a great long-term either skip Nashville or put us on the br id g e ston a r n partner for us and is a great way to The Bridgestone Arena is located in the heart of Nashville and is the center of one of the most vibrant second leg of a tour. But because entertainment districts in the U.S. round out a full arena schedule,” said more people are buying tickets, pro- Kells. “Having PBR televised is also a moters are bringing better events, includes: on her hotly and his World Tour, Jason great way for us to send our message which, in turn, induces more people to anticipated NOW Tour, Elton John and Aldean on his High Noon Neon Tour, and of Nashville and Bridgestone Arena to buy tickets. A great cycle to be in.” his Farewell the Yellow Brick Road tour, U2 on its eXPERIENCE + iNNOCENCE the world. We look forward to many The jam-packed schedule for 2018 four-time Grammy winner Tour. more years of partnership.” Allstate Arena is PBR’s Home in the Area Allstate Arena, just outside Chicago in Rosemont, Ill., is host to one of PBR’s kick-off events every January, the Chi- cago Invitational. “PBR puts on a heck of a show,” said Pat Nagle, executive director of Allstate Arena and Rosemont Theatre. “Like us, t e a r n they’re not afraid to try new things.” a PBR has been coming to the all st 18,500-seat Allstate Arena for seven PBR’s early season event at Chicago’s Allstate Arena is filled with great competition and big show production. years, said Nagle. Interest has only grown over the years, regularly selling out the two- or three-day event. the riders is one of the highlights of their entertainment facilities in the Chicago Arena was the busiest arena in the “The outstanding experience fans filming season. area. Allstate Arena, which is operated nation. Overall, we’re the eighth busiest have, has fueled the growth, which has Located a mile from O’Hare Interna- by the Village of Rosemont, is undergo- in the world,” said Nagle. “We do spread as much through word of tional Airport, tiny Rosemont is a major ing a $1.275 million facelift to upgrade everything here, from PBR to Monster mouth as through PBR’s great market- crossroads for the Midwest and a gate- the 1980 venue. Excellent sight lines Trucks to Disney on Ice. We’re hosting ing,” Nagle said. “The interest at the way to Chicago, welcoming more than from every seat, plenty of parking and concerts such as Ed Sheeran, Imagine beginning was mostly rural, but the die- 200,000 visitors a day. The area packs convenient public transportation boost Dragons and George Strait. We’re also hard fans now include just as many in 17 hotels, one of the nation’s busiest the venue’s popularity. The arena is home to the Chicago Wolves of the urban doctors and lawyers.” convention centers, the 4,400-seat dedicated to sustainability, as well as American Hockey League. We bring in The television series, Chicago Fire, Rosemont Theatre and a brand-new continually improving facility operations 150-plus events a year for everyone to films in the area and its cast and crew minor league baseball stadium. to conserve energy, minimize waste enjoy from family shows to sports to have made a habit of attending PBR With 18,500 reserved seating and reduce the overall environmental musical performances. We like to say for the last three years. Nagle said cast capacity and 48 luxury suites, the impact of its events. we’re the ‘Center of Chicagoland members have told him that meeting arena is one of the largest indoor “For the first quarter of 2018, Allstate Entertainment.’”

CONGRATULATIONS ON 25 YEARS

FROM YOUR FRIENDS AT THE

june 18-24, 2018 special advertising section ❘ street & smith’s sportsbusiness journal 9A professional bull riders: celebrating 25 years IMS Brings action to PBR’s worldwide TV Audience IMS Productions partners with the emphasis on both the fans who invest in how their sport was presented Professional Bull Riders tour, providing attend the live events, and their global to fans, and ensure their sport was state-of-the-art mobile television pro- audience watching on TV, online, and using best-in-class technology by their duction facilities and award-winning via social media,” said Kevin Sublette, media partners. technical expertise week after week, president of IMS Productions. “You IMS Productions operates with 45 event after event, city after city. From must have exceptional content that full-time employees and hires more the season opener in January, at the viewers consume on TV or online, but than 350 seasonal employees to sup- world-famous Madison Square Garden PBR is equally invested in the video port the PBR and other clients’ needs. in , through the PBR World presentation arena experience. They The award-winning staff offers a Finals in Las Vegas, IMSP’s team works want the fans who show up to have a broad range of services including side by side with the league’s event phenomenal time. I really like that cinematography, video editing, team to bring the sights and sounds of about PBR’s entertainment mission.” sound design and motion graphics. one of America’s fastest growing IMS Productions was started in the The company also houses two large sports to a worldwide audience and 1990s by Hulman & Co., owners of the sound stages for scripted entertain- im s IMS Productions mobile broadcast assets travel has since 2010. Indianapolis Motor Speedway and the wherever PBR goes next. “PBR’s leadership places an Verizon IndyCar Series. They wanted to See ims, page 11a Jack Daniel’s: PBR’s first and loyal partner Jack Daniel’s has been in the arena old when he first registered his distillery with PBR from the very beginning. more than 150 years ago. “PBR is the longest partnership we’ve “Fans tell us, ‘nice T-shirt’ when we had with any sport,” said Greg Luehrs, walk by or point out our ‘patch of pride’ director of Jack Daniel’s sponsorships on the athletes,” Luehrs said. “They love and partnerships. “That is due to the to see the Jack Daniel’s bucking chute, loyalty of the fans, not only to PBR, but exactly as it’s been for the past 25 to all of its sponsors.” years.” Bull riding draws the kind of fan base Jack Daniel’s works hand in glove — plenty of 21- to 35-year-olds — that with PBR to bring the best experiences hits Jack Daniel’s marketing sweet spot. for fans. The brand brings events to “Fans are drawn to PBR because it is fans over 21 and provides interactive great entertainment — they put on a concourse activations. During the two- fantastic show,” said Luehrs. “The ath- hour pre-show, for example, Jack Dan- letes are out there every week to earn iel’s sets up photo backdrops in the their check. You can see how much concourses for fans to take pictures they want to win — it’s serious business with their favorite riders. Part of the “JD for them. And where you might not see swag” includes registering to win a cov- a NASCAR or NBA star after their eted Jack Daniel’s belt buckle. games, the riders are out there shaking When PBR arrives in Nashville every hands and attending events with fans. August, the Jack Daniel’s team brings a j ack da n iel ’s They put their hearts and souls into their busload of bull riders to meet fans at Jack Daniel’s gets prime real estate at PBR events right at the point of release. sport and fans can feel that.” the distillery in Lynchburg, Tenn. Like bull riding, the Jack Daniel’s As PBR, which is broadcast in 130 as a partner. Jack Daniel’s, which is dis- PBR Australia, where PBR is holding the brand is a beloved piece of Ameri- territories, expands worldwide, Jack tributed in 160 countries around the second leg of its inaugural Global Cup cana. Jack Daniel was only 13 years Daniel’s plans to grow right alongside world, already sponsors bull riding for this month. PROFESSIONAL BULL RIDERS

CELEBRATING 25 YEARS OF PARTNERSHIP

PLEASE DRINK RESPONSIBLY JACK DANIEL’S AND OLD NO. 7 ARE REGISTERED TRADEMARKS. ©2018 JACK DANIEL’S TENNESSEE WHISKEY 40% ALCOHOL BY VOLUME (80 PROOF). DISTILLED AND BOTTLED BY JACK DANIEL DISTILLERY, LYNCHBURG, TENNESSEE.

10A special advertising section ❘ street & smith’s sportsbusiness journal june 18-24, 2018 professional bull riders: celebrating 25 years tson/ Bull S to ck M edia tson/ Bull S to ck M edia a a An dy W An dy W AT&T Stadium welcomed more that 46,000 fans to PBR’s biggest night ever, the WinStar World Casino and The Cowboy Cheerleaders treat riders to an Resort Iron Cowboy, presented by Kawasaki. all-star introduction at At&T Stadium. Cowboys and AT&T Stadium Host PBR’s Big Night AT&T Stadium hosted the second time, he continues to compete. If he of the Brazilian’s career. PBR Major of the 2018 season, The Win- gets bucked off, he is finished. The It was the ninth consecutive year Star World Casino and Resort Iron Cow- athletes continue to ride until one that AT&T Stadium, home of the Dallas boy, presented by Kawasaki, in front of cowboy is left. Cowboys, hosted the event. a record-setting crowd. For 27-year-old Ramon de Lima, PBR Elite Seats, a premium seating In February, more than 46,000 fans the win marked the first major victory VIP experience that began in 2016, packed the largest stadium in the NFL, provided fans front-row seats right on making the 2018 Iron Cowboy the the 50-yard line, as well as a pre-event largest single-day event in PBR history. reception, backstage tours featuring a PBR majors are the highest profile PBR 101 presentation, meet-and- events on the 25th PBR: Unleash the greets with several of PBR’s top stars Beast tour. The special events present and dirt access following the PBR the stars of the PBR — bull riders and event. bulls — competing in unique formats To further enhance the fan experi- that offer increased world standings ence, a new PBR-branded bar will points and prize money. open at Arlington’s Texas Live! sports In a single night, the top 40 stars of entertainment complex later this sum- tson/ Bull S to ck M edia the “toughest sport on dirt” tackled a mer, complete with a 7,000-square- the world’s rankest bulls, striving to foot balcony over a 5,000-person make the eight-second buzzer. If a An dy W event space called Arlington Back- rider stays on his bull for the required Big paydays are a feature of the Iron Cowboy yard. contest.

ims, from page 10a Galaxy, Mecum Auctions on NBCSN, “We went from two trucks to five ment and studio filming. the Dew Tour, Travis Pastrana’s Nitro trucks in three years. Our company As part of its extensive client roster, World Games, more than 100 Pac-12 continues to expand as our clients’ IMS Productions brings its expertise to events, the Miss USA pageant, and of needs evolve,” said Sublette. “Technol- broadcasting the NBA’s Los Angeles course, the world’s largest single day ogy is always changing, and it Lakers and Indiana Pacers, the L.A. sporting event — The Indianapolis 500. requires significant investment to remain current in our industry.” In February, PBR launched RidePass, a 24-hour subscription-based OTT (over-the-top) streaming service for fans who want to watch bull riding and rodeo events live and in real time as well as western lifestyle programming. IMS Productions provides essential pro- duction resources to RidePass, which is a core offering in parent company Endeavor’s direct-to-consumer strat- egy and has the potential to be very big for PBR. “It’s wonderful to see the growth and development of the PBR first- hand,” said Sublette. “Their executives have forward-thinking vision as to the future of their brand. They have a great fan base, great athletes and they tell a great story. Bull riding and its culture taps into America’s history, im s IMS brings the latest technologies to the task of broadcasting PBR events to the world. and IMS Productions is proud to be a part of that.” june 18-24, 2018 special advertising section ❘ street & smith’s sportsbusiness journal 11A professional bull riders: celebrating 25 years SMG Hosts Many Sold Out PBR Events All Across the U.S. SMG, one of the globe’s largest age operations, Premier, which, with its venue management companies, has deep roots in , showcases played host to PBR and its spectacular “That willingness to SMG’s passion for chef-driven, seasonal entertainment for more than a engage at every level menus. SMG keeps operations local, decade. tailoring hospitality to each venue and “PBR is a fantastic relationship that is a big part of PBR’s its audience, showcasing the singular we really enjoy,” said Jim McCue, senior appeal. I don’t think characteristics of every destination. vice president of entertainment for you’d see a lot of other In Britain, SMG operates CGC Event SMG. “Our longest running relationship Caterers, a 100-year-old catering firm, is with the Chesapeake Energy Center events making that which brings its distinctive British hospi- in , where PBR has sold kind of effort.” tality to prominent sports, cultural and out shows for more than 10 years. PBR entertainment venues, such as the has grown into a significant piece of world-famous York Racecourse. business for us, playing in markets large Jim McCue In addition to arenas, SMG man- and small, coast to coast.” Senior Vice President of ages a number of stadiums, including SMG has 40 years under its belt Entertainment I SMG the Mercedes-Benz Superdome in New delivering the gold standard in venue Orleans; the NRG Stadium in ; management. The company, based in s m g the national landmark Soldier Field in West Conshohocken, Pa., manages Chicago; and University of Phoenix Sta- more than 240 facilities, including sta- learned that the mayor of Sioux Falls, opment, was founded in 1977 with the dium, home of the Arizona Cardinals. diums, arenas, theaters, convention Mike Huether, is a rabid bull-riding fan, management of its first facility, the Lou- SMG has landed the management centers and specialty equestrian facili- he took the stage to declare Huether isiana Superdome. SMG quickly grew contract for China’s new Shenzhen ties, in eight nations. Its 5,000-plus “Mayor of PBRville” for the day and pre- to manage convention centers, exhibi- World Exhibition and Convention Cen- employees welcome 65 million guests sented him with an ornate Montana Sil- tion halls and trade centers, arenas, ter, which is scheduled to open in to its facilities annually. versmiths belt buckle. stadiums, performing arts centers, the- 2019. SMG is in charge of the North SMG has a primary, though not sole, “That willingness to engage at every aters and specific-use venues such as American sales efforts for the center. focus on managing publicly owned level is a big part of PBR’s appeal,” equestrian centers. “Shenzhen is an exciting project for venues, with a roster as wide-ranging as McCue said. “I don’t think you’d see a McCue said the company attributes us,” said McCue. “The campus will be U.S. Bank Stadium in , site of lot of other events making that kind of its successful growth to strong partner- twice the size of McCormick Place in the 2018 Super Bowl, to the Denny San- effort.” ships with clients, both municipal and Chicago, which is the largest of its kind ford Premier Center in Sioux Falls, S.D. SMG hosts about a dozen events a private, and the depth of resources it in . It will a con- In its fourth year in Sioux Falls, PBR’s year for PBR at venues across the U.S. brings to clients — unparalleled exper- vention center with 4.3 million square Unleash the Beast First Premier Bank/ PBR saw its highest gross in a single tise, leadership and creative problem feet of exhibition space, a 15,000-seat Premier Bankcard Invitational is a $1 day for its Real Time Pain Relief Velocity solving. SMG’s ownership and team of event center, and a 1,900-seat the- million grossing event for the venue. It’s Tour at the Fresno Invitational at the dedicated corporate support personnel ater. We foresee a wide range of so popular, PBR had to add a third Save Mart Center in Fresno, Calif. make the company unrivaled in the events from local conventions and show to meet the fans’ demand. The Velocity tour was back at Van field of private facility management. performers to international sports such “Sioux Falls might be a small market, Andel Arena in Grand Rapids, Mich., in Every June, SMG brings together its as basketball, volleyball and badmin- but they bring the fans,” said McCue. February for a sold-out Grand Rapids marketing executives from across the ton matches. It will be both a show- “Garth Brooks played nine sold-out Classic. globe for a private summit to build on case for our expanding international shows there. It’s a community that “Worcester, Mass., — sold out. North their depth of up-to-the-minute knowl- business as well as a flagship venue in really supports events at the arena.” Charleston, S.C., — sold out. - edge so that every venue remains at China’s growing trade show market.” Part of PBR’s appeal, he said, is that ton, W.Va., — sold out,” said McCue. the leading edge of the constantly The new venue, in a port city con- everyone associated with the league “We pride ourselves in bringing suc- changing sports and entertainment sidered the “Silicon Valley of China,” will from the the riders to the Matador Jerky cessful events to every market, large industry. also anchor a new business and life- Bullfighters to the CEO is engaging, and small.” The company’s proprietary pro- style district with hotels and commer- interactive and personal. The group In recent years, as SMG took over grams, well-established management cial projects, including a retail and has pledged at least $25,000 a year to management of the Tucson Arena and systems, and talented employees entertainment complex. It will serve as local charities, such as Sanford Chil- The Citizens Business Bank Arena in ensure that all SMG-managed facilities the centerpiece of a new Central Busi- dren’s Hospital, LifeScape, McCrossan Ontario, both markets were added to are professionally and efficiently oper- ness District for Shenzhen. Boys Ranch and Feeding South Dakota. the PBR circuit to great success. ated. SMG provides a full range of “We’re excited to have been a long- The event has expanded since its inau- SMG, he said, specializes in the facility management, operations, mar- term partner for PBR,” said McCue. gural year, moving into post-party con- event business, whether that’s PBR or keting and event booking services, as “Their parent company, Endeavor, will certs in the adjoining arena. The “Thaw hosting the Super Bowl at U.S. Bank Sta- well as pre-development, pre-opening grow that brand, including more Out Days” parties have featured artists dium or U2 at Soldier Field. and operations consulting. media and motion picture opportuni- like The Cadillac Three and Warrant. SMG, the world leader in venue SMG owns and operates one of the ties. I predict the future to be bright for When PBR CEO Sean Gleason management, marketing and devel- industry’s best-known food and bever- PBR.” pbr

12A special advertising section ❘ street & smith’s sportsbusiness journal june 18-24, 2018 professional bull riders: celebrating 25 years Madison Square Garden Kicked off PBR’s 25th Season

In January, Professional Bull Riders a resounding, ‘yes.’ We’re going on our kicked off its 25th year as the toughest 13th consecutive year of hosting PBR to sport on earth to a full house at Madi- packed stands.” son Square Garden. The three-day PBR attracts a lot of attention in New Monster Energy Buck Off gave New York, said Fisher, with fans sporting hats, Yorkers a chance to dust off their boots boots, and belt buckles both inside and hats and watch man versus beast MSG and out. It starts, he said, when in punishing competition. PBR arrives with a line of dump trucks “When we first started talking with ready to drop 750 tons of Jersey dirt on PBR in 2006, there was that question, ‘Is the arena floor. there an audience for bull riding in “It’s a great family event and the New York City?’” said Joel Fisher, execu- fans are some of the best around,” tive vice president of marquee events said Fisher. “The show has great energy, and operations for MSG. “The answer is showcasing the world’s top 35 riders, and great fan interaction. PBR is great at marketing their events. (Official Entertainer) Flint Rasmussen and the Matador Jerky Bullfighters have as many devoted fans as the riders and bulls do.” PBR adds another layer of diversity to the wide-ranging mix of events at Madison Square Garden. Diversity is key to MSG’s fame, said Fisher, which has Sc ott L evy /M SG P hotos seen some of the momentous events Add PBR events to the arena that has hosted some of the world’s most iconic moments in sports. of all time. Muhammad Ali and Joe Frazier met Square Garden. New York Knicks and the New York there for the Fight of the Century in MSG regularly hosts college basket- Rangers. The Garden received its first 1971, with Frazier winning after 15 ball, boxing and tennis plus manages franchise, which was for the Rangers, in rounds. Marilyn Monroe sang her to squeeze in 90 to 100 concerts annu- 1926. MSG has also made a foray into famous birthday serenade to President ally in the arena and theater. esports with one of the leading North Kennedy there in 1962. And, in 2015, MSG is also home to some of the American organizations, Counter Logic

Ang ela Cr a n f or d /M SG P hotos when Pope Francis visited America, he most recognized brands in professional Gaming. A bull goes vertical mid-arena at Madison Square chose to celebrate Mass at Madison sports, holding the franchises for the Garden. See msg, page 14a

MADISON SQUARE GARDEN CONGRATULATES THE PBR ON 25 EXPLOSIVE YEARS

june 18-24, 2018 special advertising section ❘ street & smith’s sportsbusiness journal 13A professional bull riders: celebrating 25 years

msg, from page 13a 1968. Madison Square Garden under- went a $1 billion transformation that “We get these great events was completed in 2013. because promoters know we can pull The Madison Square Garden Co. off every single one of these events,” owns a collection of iconic venues, Fisher said. “That’s because we have including Radio City Music Hall, the the best staff in the world.” Beacon Theatre and the Hulu Theater PBR is a prime example. After PBR’s at Madison Square Garden in New show, he said, MSG’s staff, working with York. The company also owns The Chi- PBR, have to remove all those tons of cago Theatre, the Forum in Inglewood, dirt. Calif., and the Wang Theatre in . “There are 40 dump trucks going in “Every performer, every athlete of and out of here, dust settling every- every stripe, feels that they’ve really where,” he said. “Because we have a ‘made it’ when they can say, ‘I’ve phenomenal staff, we can still wipe played Madison Square Garden,’” said down every seat and clear out every Fisher. particle of dust, so that when the next “PBR is now a global sport,” said event arrives the next day, you’d never Sean Gleason, CEO, PBR. “The most fit- know PBR had been here.” ting way to open our season is to bust The original Garden opened in Ang ela Cr a n f or d /M SG P hotos out of the chute at ‘the world’s most 1879. The current building, the Gar- Bringing Western sports to New York’s Madison Square Garden has proven to be a popular decision, famous arena.’” den’s fourth incarnation, opened in drawing large crowds and a warm reception. ABBI Creates a Thoroughbred Registry for PBR Professional Bull Riders, Inc. (PBR) testing, lineage and genetics for buck- took what could be a questionable ing bull breeders. ABBI is the third larg- business of proving, exactly who bred est registry in the world. which bull to which dam, and exactly “Everyone can now prove that they where Calf A went after that, and have who they say they have,” said Jay turned it into a vast database tracking Daugherty, Executive Director of ABBI. the who’s who of bucking bulls. “That’s important in a business where a The organization’s American Bucking top bull can earn its owner up to Bull, Inc. (ABBI) is the only registry of its $200,000 across the season or a par- kind, keeping track of sires, dams, DNA tial interest in a bull can cost as much as $80,000.” The ABBI pays out more than $3 million each year to its mem- bers. The registry currently lists about 200,000 animals. Between 12,000 and 13,000 animal athletes are registered each year. “Everyone is trying to get to the ABBI/ PBR finals,” said Daugherty. “There is so much money involved, so much nutri- tion and science and rehab. The bulls are athletes, just as much as the riders. They get the same rigorous care and a bb i American Bucking Bull, Inc. partnering with PBR ensures that riders and bulls are well-matched. attention you’d give any other athlete. It’s fun, but it’s serious business, too.” Bulls start competing as calves, tinue competing up to age 11. After the breed,” Daugherty said. In addition, bucking weighted dummies. Bulls com- that, most bulls live out their days as ABBI has developed comprehensive pete at each age level with dummies breeders. programs to educate owners and the until age 4, when they’re considered “Our database is built to record and general public about bucking bulls large enough for riders. The very top- preserve the pedigrees of premier and encourage “best practices” in a bb i level bulls for PBR are usually in the 5- bucking bull livestock, while also bucking bull ownership, breeding, train- ABBI bulls are bred to be the best at throwing riders. to 8-year-old range. Some bulls con- enhancing the value and integrity of ing and welfare.

merican Bucking Bull Inc. (ABBI) is ABBI is the third-largest cattle registry in Adedicated to unifying, developing the U.S. with more than 200,000 registered and promoting the bucking bull animals. The ABBI, a sister organization industry through pedigree preservation; to the Professional Bull Riders (PBR), was enhancement and promotion of bucking formed in 2004 to help develop the sport’s bull ownership, breeding, and welfare, animal athletes through documented blood with programs and events showcasing lines. The ABBI also holds competitive the world’s finest bucking bull stock. events for bucking bulls, paying out more than $3 million each year in prize money.

AMERICANBUCKINGBULL.COM 719.242.2747

14A special advertising section ❘ street & smith’s sportsbusiness journal june 18-24, 2018 professional bull riders: celebrating 25 years Las Vegas Like a Second Home to PBR For Professional Bull Riders, the city cowboys and cowgirls feel very wel- of Las Vegas has long served as the come when they come to Las Vegas,” league’s unofficial second headquar- said Motley. “From country and western ters, with the city hosting bull-riding concerts and acts to rodeo-themed events since shortly after the league events and menus, the resorts are formed. committed to making PBR and its “We have been hosting PBR events attendees have an incredible ‘only in here in Las Vegas since 1995,” said Lisa Vegas’ experience.” Motley, director of sports marketing PBR Finals Week has been a major and special events for the Las Vegas part of the sports scene in Las Vegas Convention and Visitors Authority. “Las for two decades. The five-day event Vegas partnered with the Professional this November is preceded by the Bull Riders early on to bring the series 2018 PBR Real Time Pain Relief Velocity here. With the long-time success of Tour Finals at South Point Arena in Las rodeo events in Las Vegas, we were Vegas. Five riders from the Velocity Tour certain that combining the PBR and Las are invited to compete in the 2018 PBR Vegas brands would be a tremendous World Finals. success. And it has been a great suc- Finals Week will culminate at cess for both of us.” T-Mobile Arena with the PBR 25th: In the last 23 years, PBR has brought Unleash the Beast 2018 World Finals. MEDIA BRENEMAN/BULL STOCK MATTHEW more than 400,000 visitors to Las Packed in between the bull riding are Las Vegas has been hosting PBR events since 1995 and is one of the most popular venues for the league. Vegas, generated an economic parties, concerts and rider autograph impact of more than $650 million and sessions plus pre-event fan zones. purse of nearly $400,000 and profes- professional sports destination, PBR has drawn a total attendance of more Las Vegas also plays host to the PBR sionals competing in all seven rodeo been one of our long-standing sports than 1.5 million. In 2017 alone, PBR’s Last Cowboy Standing, a major event disciplines: , steer wres- partners,” said Motley. “The excitement two Las Vegas events — Finals Week held each spring. This grueling event is tling, , saddle , and action of bull riding is a perfect fit and Last Cowboy Standing – attracted one of PBR’s toughest stops on the tie-down roping, and bull for the excitement and action of Las 20,000 visitors and generated a $42 road to the PBR World Finals with 40 rid- riding. Although PBR has a history of Vegas. The two brands are great part- million economic impact for the desti- ers competing for $250,000 in prize supporting rodeos, the WCRA Rodeo ners. We congratulate PBR on its 25th nation. money and bonus points. Showdown was the first time PBR had anniversary. Las Vegas is proud to Las Vegas rolls out the red carpet for In May, PBR joined forces with World formally worked with a professional have played a part in the continued PBR and its fans, said Motley. Champions Rodeo Alliance’s (WCRA) organization to produce and promote growth and success of the series and “Our resort partners and the whole Rodeo Showdown, a new organization rodeo events. we look forward to many more years community go all out to make the and event with a unique format, a prize “As we continue to develop as a together.”

THE BULLS ARE LOOSE IN VEGAS. Celebrating 25 years of the PBR VisitLasVegas.com

june 18-24, 2018 special advertising section ❘ street & smith’s sportsbusiness journal 15A professional bull riders: celebrating 25 years

Happy anniversary, From all your friends at SMG.

ARENA ENERGY CHESAPEAKE

For booking info: 866-BOOK-SMG | [email protected] 16A special advertising section ❘ street & smith’s sportsbusiness journal june 18-24, 2018

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