Retail and Wholesale Working for a Healthy Lifestyle

RETAIL AND WHOLESALE WORKING FOR A HEALTHY LIFESTYLE

1 June, 2018 Introduction

• Els Bedert, Policy Advisor, EuroCommerce • Valentina Nolli, QA Expert Fresh Goods, Metro Cash & Carry International • Gavin Stainton FRSB, Principal Scientist – Innovation lead for EMEA, Herbalife • Valentine Papeians, Health & Nutrition Manager at Ahold Delhaize

2 About EuroCommerce

• The principal European organisation representing the retail and wholesale sector. • 31 countries and 5.4 million companies, both leading multinational retailers such as Carrefour, Ikea, Metro and Tesco, and many small family operations.

3 Working for healthy lifestyles

Health and nutrition event 15 May

Best practices brochure

Founding member of the EU Platform

5 HEALTH AND NUTRITION IS IN OUR RESPONSIBILITIES

Valentina Nolli, June 2018

6 27/09/2017 © METRO AG. public. GLOBAL CHALLENGES

METRO CAN MAKE A CONTRIBUTION TO SOLUTIONS OF THESE GLOBAL CHALLENGES – FOR OUR PROFESSIONAL CUSTOMERS IN WHOLESALE, END-CONSUMERS AND FOR OUR OWN EMPLOYEES.

METRO IS CONVINCED THAT A HOLISTIC APPROACH IS NEEDED, COVERING THE PRODUCT RANGE, COMMUNICATION AND PROMOTING A HEALTHIER LIFESTYLE TO PEOPLE

7 27/09/2017 © METRO AG. public. METRO HEALTH AND NUTRITION POLICY

leben/ - Clear information

on labels https://www.real.de/besser

8 27/09/2017 © METRO AG. public. https://www.theconsumergoodsforum.com/initiatives/health-wellness/about/our-commitments/

9 27/09/2017 © METRO AG. public. SALES LINE H&N PROJECTS STATUS

 2018 Q2  Countries´ Survey  Health-oriented company

 4 questions related to regulations, best practices,  nutrition education - Better Living Portal meaning of healthier products  customer hotline  25 countries EU & ASIA interviewed  wide range of fresh products  LESS OF SALTS, SUGAR, FAT (few local  Since 2015  reformulate 150 own-label regulations!!) products by 2017 Goal is achieved!  Organic & Fresh products (best practices in place!!)  Reductions up to 90% in terms of sugar and salt

 up to 60% in terms of fat  up to 50% in calories  2018 Q3  Customers' Survey

 2018 Q4  MCC H&N strategy definition

 2019  Implementation and follow up

10 27/09/2017 © METRO AG. public. VALENTINA NOLLI

Valentina Nolli QA Expert Fresh Food Global Quality Assurance

METRO AG Schlueterstrasse 1 40235 Duesseldorf Germany

T+49 (211) 969-9565 M+49 (151) 15111582 E [email protected]

www.metroag.de

11 27/09/2017 © METRO AG. public. MEETING THE NEEDS OF THE 21ST CENTURY CONSUMER

June 1st 2018 GLOBAL MEGA TRENDS

The world population is predicted to hit 9.8 Billion by 2050

2.3B An ageing population

2.1 Billion people are currently overweight or obese1

13 CONSUMER TRENDS – a direction for formulators

Gluten Free

Free From Free From…….

Vegan – Vegetarian - Flexitarian

“Clean” label

Organic/ Non-GM

New consumerism and Halal

Global mobility

14 WYBN – Core Nutrition – our formulation approach

THE DISTRIBUTOR DIFFERENCE

15 HEALTHIER EATING AT AHOLD DELHAIZE

June 2018

Valentine Papeians Our Engagement on Healthier Eating

Healthier Eating at Ahold Delhaize

Affordable Easy Rewarding

Healthy Sales

Front of Pack Labelling

17 1 7 Reformulations towards Healthier Products

18 1 8 Marketing of Healthy Products

19 1 9 THANK YOU

20 Presentation Title Annexes

21 21