Media Kit 2018 Rolling Stone Italy the Most Authoritative Source of Information and Analysis on Italian and International Pop Culture

MEDIA KIT 2018 ROLLING STONE ITALY THE MOST AUTHORITATIVE SOURCE OF INFORMATION AND ANALYSIS ON ITALIAN AND INTERNATIONAL POP CULTURE. COMMUNITY DATA

THE ROLLING STONE COMMUNITY IS ACTIVE AND CURIOUS, BOTH ONLINE AND OFFLINE.

SEX

41,5% 58,5%

AGE

18-24 27% 25-34 32% 35-44 22% 45-54 12% 55+ 7%

Source: Google Analytics INTERESTS

92% 91% CINEMA NEWS TV SERIES 77% 80% SPORT GOSSIP 85% 75% MUSIC TRAVEL 74% 73% ROCK CURRENT AFFAIRS 71% 52% POP POLITICS

Source: Google Analytics PRINT MAGAZINE

ROLLING STONE IS A CULT OBJECT TO BE READ AND TO BE COLLECTED.

PUBLICATION SCHEDULE: MONTHLY

AVERAGE SALES: • 17.000 NEWSSTAND • 1.500 ALITALIA/ETIHAD LOUNGES • 4.000 PRINT SUBSCRIBES • 9.500 DIGITAL

CIRCULATION: 50.000

READERSHIP: OVER 100.000 READERS

COVER PRICE: € 3.90

Source: ADS - Accertamenti Diffusione Stampa SPECIAL COLLECTORS EDITION EXCLUSIVE MONOGRAPHIES DEDICATED TO THE BIG STARS OF MUSIC.

PUBLICATION SCHEDULE: BI-MONTHLY

AVERAGE SALES: • 14.000 NEWSSTAND • 500 ALITALIA/ETIHAD LOUNGES • 2.000 DISTRIBUTION THROUGH SELECTED BOOKSHOPS • 2.000 PRINT SUBSCRIBERS

CIRCULATION: 30.000

READERSHIP: OVER 60.000 READERS

COVER PRICE: € 8.00

Source: ADS - Accertamenti Diffusione Stampa DIGITAL WEB CONTENTS WWW.ROLLINGSTONE.IT

25% 42% CURRENT MUSIC AFFAIRS, SPORT, FASHION

9% 24% CULTURE CINEMA & TV GLOBAL REACH WWW.ROLLINGSTONE.IT

3.6 23 MILLION MILLION UNIQUE USERS PAGES SEEN PER MONTH PER MONTH

11 MILLION USERS PER YEAR

Source: Google Analytics/Facebook Insight/Twitter Analytics SOCIAL MEDIA MARCH 2018

FACEBOOK INSTAGRAM 413.000 168.000 FOLLOWERS FOLLOWERS

YOY* Growth YOY* Growth +58,5% +84,3%

TWITTER SPOTIFY 133.000 90.500 FOLLOWERS FOLLOWERS

YOY* Growth YOY* Growth +27,1% +24,9%

*Year On Year SOCIAL INFLUENCE MARCH 2018

413.000 133.000 168.000 90.500 499.850 32.000 108.000 180

260.950 34.200 23.400 57.930 - 9.410 34.360 34.400 871 - 13.000 -

ICON RIDERS VICE ITALIA GQ ITALIA RS ITALIA 48.231 101.740 318.550 602.650 805.500 users users users users users

Source: Google Analytics, Facebook, Twitter and Instagram Insights. DIGITAL GROWTH YEAR ON YEAR

MOBILE DESKTOP +47,04%

3.596.911 +41,37%

2.880.302 +43,9%

1.516.147 6.520.526

4.420.798 3.102.103

2016 2017 2018 4.618.250 7.301.100 10.117.437 users users users

Source: Google Analytics/Facebook Insight/Twitter Analytics DIGITAL TARGET GEOGRAPHICAL DISTRIBUTION

TOP CITIES

1. MILANO 6. FIRENZE 2. ROMA 7. PALERMO 3. TORINO 8. BARI 4. BOLOGNA 9. GENOVA 5. NAPOLI 10. VENEZIA

Source: Google Analytics @DIVANOROLLING @DIVANOROLLING IS THE SOCIAL MEDIA FORMAT DEVELOPED BY ROLLING STONE IN ORDER TO REVIEW AND PROMOTE LIVE AND TELEVISED EVENTS.

IN THE COURSE OF THE EVENT, ROLLING STONE BRINGS TOGETHER EDITORIAL STAFF, VIPS, OPINION LEADERS, JOURNALISTS AND TWITTER STARS IN A SINGLE PANEL, BOOSTING THE AUDIENCE EXPONENTIALLY.

SOME EXAMPLES:

• X FACTOR 8 2015 (18.000.000 IMPS)

• SANREMO 2015 (76.000.000 IMPS)

• PEPSI HOUSE OF MAX (6.000.000 IMPS)

• X FACTOR 9 2015 (87.000.000 IMPS)

• KIA EUROPEI 2016 (37.000.000 IMPS)

Source: Topsy/BlogMeter PARTNERS THESE BRANDS HAVE CHOSEN ROLLING STONE

• 01 DISTRIBUTION • DR. MARTENS • JUST CAVALLI • RESIN CART • 20TH CENTURY FOX • DSQUARED2 • KIA • ROY ROGER’S • 3 • DUCATI • KOCH MEDIA • RUM ZACAPA • ABSOLUT VODKA • EMPORIO ARMANI • K-WAY • SAMSON • ACTIVISION • ETRO • LEICA • SAMSUNG • ALFA ROMEO • EVERY DAY • LEXUS • SARENZA.IT • ANTONY MORATO • FERRAGAMO PARFUMS • MANILA GRACE • SCARPA CHIC • APPLE • FIORENTINI + BAKER • MICRAM • SHURE • BECK’S • GEOX • MINI AUTO • SISLEY • BELLAVISTA • G-STAR • MONCLER • SIVIGLIA • BIRRA SAN MIGUEL • GUITAR HERO • MY SOUND • SOCIALMATIC • BMW • HEINEKEN ITALIA • NASTRO AZZURRO PHOTONETWORK • BULGARI PARFUMS • HIP HOP • NOTORIOUS PICTURES • SUPERGA • CENTURY MEDIA • HONDA MOTO • OAKLEY • TAG HEUER • CHANEL COSMESI • HUAWEI • OTTOD’AME • TIMBERLAND • CHRISTIAN DIOR TECHNOLOGIES • OVS • TISCALI PARFUMS • HUBLOT • PEPSI • TRUSSARDI • COLMAR • IBIS • PEUGEOT • TUBORG • DIADORA • IBS • PITTI IMMAGINE • VALENTINO R.E.D. • DISCOVERY • JACOB COHEN • POLICE OROLOGI • VICTORINOX • DODO • JAMESON • PRADA LINEA ROSSA • X JEWELLERY PRESS

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