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Media Kit 2018 Rolling Stone Italy the Most Authoritative Source of Information and Analysis on Italian and International Pop Culture

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Media Kit 2018 Rolling Stone Italy the Most Authoritative Source of Information and Analysis on Italian and International Pop Culture MEDIA KIT 2018 ROLLING STONE ITALY THE MOST AUTHORITATIVE SOURCE OF INFORMATION AND ANALYSIS ON ITALIAN AND INTERNATIONAL POP CULTURE. COMMUNITY DATA THE ROLLING STONE COMMUNITY IS ACTIVE AND CURIOUS, BOTH ONLINE AND OFFLINE. SEX 41,5% 58,5% AGE 18-24 27% 25-34 32% 35-44 22% 45-54 12% 55+ 7% Source: Google Analytics INTERESTS 92% 91% CINEMA NEWS TV SERIES 77% 80% SPORT GOSSIP 85% 75% MUSIC TRAVEL 74% 73% ROCK CURRENT AFFAIRS 71% 52% POP POLITICS Source: Google Analytics PRINT MAGAZINE ROLLING STONE IS A CULT OBJECT TO BE READ AND TO BE COLLECTED. PUBLICATION SCHEDULE: MONTHLY AVERAGE SALES: • 17.000 NEWSSTAND • 1.500 ALITALIA/ETIHAD LOUNGES • 4.000 PRINT SUBSCRIBES • 9.500 DIGITAL CIRCULATION: 50.000 READERSHIP: OVER 100.000 READERS COVER PRICE: € 3.90 Source: ADS - Accertamenti Diffusione Stampa SPECIAL COLLECTORS EDITION EXCLUSIVE MONOGRAPHIES DEDICATED TO THE BIG STARS OF MUSIC. PUBLICATION SCHEDULE: BI-MONTHLY AVERAGE SALES: • 14.000 NEWSSTAND • 500 ALITALIA/ETIHAD LOUNGES • 2.000 DISTRIBUTION THROUGH SELECTED BOOKSHOPS • 2.000 PRINT SUBSCRIBERS CIRCULATION: 30.000 READERSHIP: OVER 60.000 READERS COVER PRICE: € 8.00 Source: ADS - Accertamenti Diffusione Stampa DIGITAL WEB CONTENTS WWW.ROLLINGSTONE.IT 25% 42% CURRENT MUSIC AFFAIRS, SPORT, FASHION 9% 24% CULTURE CINEMA & TV GLOBAL REACH WWW.ROLLINGSTONE.IT 3.6 23 MILLION MILLION UNIQUE USERS PAGES SEEN PER MONTH PER MONTH 11 MILLION USERS PER YEAR Source: Google Analytics/Facebook Insight/Twitter Analytics SOCIAL MEDIA MARCH 2018 FACEBOOK INSTAGRAM 413.000 168.000 FOLLOWERS FOLLOWERS YOY* Growth YOY* Growth +58,5% +84,3% TWITTER SPOTIFY 133.000 90.500 FOLLOWERS FOLLOWERS YOY* Growth YOY* Growth +27,1% +24,9% *Year On Year SOCIAL INFLUENCE MARCH 2018 413.000 133.000 168.000 90.500 499.850 32.000 108.000 180 260.950 34.200 23.400 57.930 - 9.410 34.360 34.400 871 - 13.000 - ICON RIDERS VICE ITALIA GQ ITALIA RS ITALIA 48.231 101.740 318.550 602.650 805.500 users users users users users Source: Google Analytics, Facebook, Twitter and Instagram Insights. DIGITAL GROWTH YEAR ON YEAR MOBILE DESKTOP +47,04% 3.596.911 +41,37% 2.880.302 +43,9% 1.516.147 6.520.526 4.420.798 3.102.103 2016 2017 2018 4.618.250 7.301.100 10.117.437 users users users Source: Google Analytics/Facebook Insight/Twitter Analytics DIGITAL TARGET GEOGRAPHICAL DISTRIBUTION TOP CITIES 1. MILANO 6. FIRENZE 2. ROMA 7. PALERMO 3. TORINO 8. BARI 4. BOLOGNA 9. GENOVA 5. NAPOLI 10. VENEZIA Source: Google Analytics @DIVANOROLLING @DIVANOROLLING IS THE SOCIAL MEDIA FORMAT DEVELOPED BY ROLLING STONE IN ORDER TO REVIEW AND PROMOTE LIVE AND TELEVISED EVENTS. IN THE COURSE OF THE EVENT, ROLLING STONE BRINGS TOGETHER EDITORIAL STAFF, VIPS, OPINION LEADERS, JOURNALISTS AND TWITTER STARS IN A SINGLE PANEL, BOOSTING THE AUDIENCE EXPONENTIALLY. SOME EXAMPLES: • X FACTOR 8 2015 (18.000.000 IMPS) • SANREMO 2015 (76.000.000 IMPS) • PEPSI HOUSE OF MAX (6.000.000 IMPS) • X FACTOR 9 2015 (87.000.000 IMPS) • KIA EUROPEI 2016 (37.000.000 IMPS) Source: Topsy/BlogMeter PARTNERS THESE BRANDS HAVE CHOSEN ROLLING STONE • 01 DISTRIBUTION • DR. MARTENS • JUST CAVALLI • RESIN CART • 20TH CENTURY FOX • DSQUARED2 • KIA • ROY ROGER’S • 3 • DUCATI • KOCH MEDIA • RUM ZACAPA • ABSOLUT VODKA • EMPORIO ARMANI • K-WAY • SAMSON • ACTIVISION • ETRO • LEICA • SAMSUNG • ALFA ROMEO • EVERY DAY • LEXUS • SARENZA.IT • ANTONY MORATO • FERRAGAMO PARFUMS • MANILA GRACE • SCARPA CHIC • APPLE • FIORENTINI + BAKER • MICRAM • SHURE • BECK’S • GEOX • MINI AUTO • SISLEY • BELLAVISTA • G-STAR • MONCLER • SIVIGLIA • BIRRA SAN MIGUEL • GUITAR HERO • MY SOUND • SOCIALMATIC • BMW • HEINEKEN ITALIA • NASTRO AZZURRO PHOTONETWORK • BULGARI PARFUMS • HIP HOP • NOTORIOUS PICTURES • SUPERGA • CENTURY MEDIA • HONDA MOTO • OAKLEY • TAG HEUER • CHANEL COSMESI • HUAWEI • OTTOD’AME • TIMBERLAND • CHRISTIAN DIOR TECHNOLOGIES • OVS • TISCALI PARFUMS • HUBLOT • PEPSI • TRUSSARDI • COLMAR • IBIS • PEUGEOT • TUBORG • DIADORA • IBS • PITTI IMMAGINE • VALENTINO R.E.D. • DISCOVERY • JACOB COHEN • POLICE OROLOGI • VICTORINOX • DODO • JAMESON • PRADA LINEA ROSSA • X JEWELLERY PRESS ADV FORMATS MAGAZINE ADV SINGLE PAGE TRIM SIZE: 220mm x 270mm LIVE AREA: 195mm x 246mm DOUBLE PAGE TRIM SIZE: 440mm x 270mm LIVE AREA: 420mm x 246mm DISPLAY ADV TOTAL DOMINATION • MASTHEAD • MPU • HALF PAGE • INREAD MASTHEAD HALF PAGE INREAD MPU DISPLAY ADV SKIN SKIN DISPLAY ADV INTRO PAGE INTRO PAGE DISPLAY ADV NATIVE ADV © ALL RIGHTS RESERVED - LUCIANO BERNARDINI DE PACE EDITORE SRL.
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