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How Top Networks Like Maxbounty Evolve & Thrive in a Changing • You Received A Subpoena, Now What? • Opportunities In Coupons, Mobile & International ISSUE 14 | SPRING 2013 | REVENUE.MTHINK.COM MAX MEN How Top Networks Like MaxBounty Evolve & Thrive In A Changing Environment MonetizeIt_Ad_2013.pdf 1 2/28/13 11:02 AM WE ARE THE ONE PERCENT JOIN THE PERFORMANCE REVOLUTION E ANC RM FO ER P UE REVEN The BLUE BOOK Awards for Best Performance Marketing Networks MONETIZEIT.COM2 revenuePERFORMANCE – ISSUE 14 #5 CPA NETWORK, 2013 MonetizeIt_Ad_2013.pdf 1 2/28/13 11:02 AM Dedicated To Performance Marketing DEDICATED TO SUCCESSFUL PERFORMANCE ADVERTISING PUBLISHER & EDITOR Contents Chris Trayhorn WE ARE THE VICE-PRESIDENT, SALES Max Men, Why Do Some Networks Thrive Tobias Siegel ADVERTISING/SALES DIRECTOR While So Many Die? ..........................................................................2 Kelly Lemos By Chris Trayhorn DIRECTOR OF ONLINE Sheila Fox PRODUCTION DESIGN Successful Global Expansion Through Rick Greer the Affiliate Channel .........................................................................8 Revenue Performance is published by mThink By Scott Allan, Rakuten LinkShare PERCENT 55 New Montgomery, Suite 617 ONE San Francisco, CA 94105 mThink: Intelligent Performance Marketing Mobile, and the Value of Data, CHAIRMAN AND CEO an Interview with Kristin Hall .......................................................10 Chris Trayhorn By Geno Prussakov, AM Navigator/AM Days VICE PRESIDENT, MARKETING Yvonne Schellerup DIRECTOR, WEB DEVELOPMENT The Agency’s Guide to Performance Companies ......................11 Ron Snow By Gal Topaz, Matomy Media Group Advertiser Index: The Best Performance Marketing Affiliate Management Days ................20 Networks in the World ................................................................... 12 eHealthInsurance ..........................17 By Chris Trayhorn eMetrics Summit ..........................20 Fluent ..................................... 5 The BLUE BOOK Top 20 – Affiliate Networks ...........................13 FriendFinder Networks ..................OBC The BLUE BOOK Top 20 – CPA Networks ..................................14 iBallers.com ..............................25 KSix Network ..............................7 Why Native Ads and Programmatic Platforms LifeLock .................................. 19 Will Boost Content ..........................................................................15 Matomy Media Group ......................9 By Tony Zito, Rakuten MediaForge MonetizeIt ..............................IFC The Future Of TV And Video Advertising, an Interview Rakuten LinkShare .......................IBC with Jennifer White ........................................................................ 16 JOIN THE Search Engine Strategies ...................22 By Revenue Performance Staff While every effort has been made to ensure the accuracy of Cookieless Tracking the content of this publication, the publisher will accept no responsibility for any errors or omissions, or for any loss or The Fairer Way to Track ..................................................................18 PERFORMANCE damage, consequential or otherwise, suffered as a result of any material published here. The information published in Revenue By Cristian Miculi, Avangate Performance is not intended as a substitute for legal, account- ing, tax or other professional advice. The publisher assumes no responsibility for statements made by advertisers in business Coupons, Opportunities and the Future, an Interview REVOLUTION competition. All editorial submissions, whether solicited or unsolicited, become the property of mThink. Statements and with Mike Allen ................................................................................ 21 opinions expressed herein are not necessarily those of Revenue Performance, mThink, its affiliates, advertisers or any other By Geno Prussakov, AM Navigator/AM Days agent. The name “Revenue Performance” and the phrase “Super- Affiliate Insights” are the intellectual property of mThink. The entire content of this publication is protected by copyright; full You Received a Subpeona. Now What? .................................... 24 details are available through the publisher. All rights reserved. These trademarks or copyright materials may not be used in any By Richard Newman media for any purpose without the express written consent of E ANC RM mThink. FO Disclaimer: Revenue Performance and revenue.mThink.com include editorial and/or advertising that refers to affiliate programs ER P UE that often include many different websites. Occasionally those programs may include websites offering education in casino or REVEN © 2013 mThink ISSN: 1549-7615 Cover Image: © Xxxxx card games. In such cases no promotion or endorsement of those sites should be inferred or implied – our editorial coverage and/ or advertising relates only to the affiliate program itself. Revenue Performance magazine and revenue.mThink.com do not accept advertising that promotes online gambling. The BLUE BOOK Awards for Best Performance Marketing Networks MONETIZEIT.COM #5 CPA NETWORK, 2013 revenue.mThink.com 1 MaxBounty Has Been Top-5 In The Xxxx –Xxxx Xxxx BLUE BOOK Rankings For Three Years Straight 14 revenueMAXPERFORMANCE – ISSUE 14 MEN WHY DO SOME NETWORKS THRIVE WHILE OTHERS DIE? By Chris Trayhorn ow do some performance mar- keting networks keep succeeding against all odds? Why is it that Hwhile some CPA networks vanish almost overnight, others survive and grow? Over the last few years the CPA sector of the performance marketing industry has experienced a series of massive chang- es. From Acai berries and ogs, payment processing shutdowns and changes in FTC enforcement protocols, the sector has borne the brunt of storm after storm of negativity. e sector itself has been transformed by the development of com- moditized network platform software that has lowered the barrier to entry for new networks to near-zero. And, of course, just to make things more interesting, the reces- sion has meant that more advertisers than ever have been going belly-up, unable to pay their bills. As a result, the industry has seen a series of major network ameouts, with names such as Epic, Hydra and Me- diaTrust eectively disappearing. rough it all, some networks have con- tinued to thrive, and we have seen the rise of a group of networks that somehow consistently overcome the odds. ese are companies such as Max Bounty, Neverblue and Clickbooth, each of which have fea- tured in every one of the BLUE BOOK Top 20 CPA rankings over the last four years. What is their secret? How do the MAD- MEN of CPA keep winning? MAX MEN revenue.mThink.com 15 Top Networks –Survival of the Fittest years ago Charles Darwin coined the term downturn when you look at the number of networks that “survival of the ttest” to describe the abil- have gone out of business. I think it was more of a network ity of organisms to evolve and compete in a bubble that nally popped. ere’s such a low barrier of en- 150world of ever-changing environments. Contrary to popular try to becoming a CPA network - indirectly it plays a big part belief, he didn’t mean that the biggest and strongest would in the problems we have seen with some networks.” always win out. Instead, he meant that it is adaptability that Solid networks like MaxBounty who value and protect is most important. their clients, both aliates and advertisers, are still running strong. Risk assessment is one of the most important parts of Tyrannosaurus Rex is the most powerful predator to have running our business. It’s important to consider whether we ever roamed the planet, but it was the descendants of the know an aliate well enough before we recommend an adver- scurrying, mouse-like early mammals around Rex’s feet that tiser to them, and it’s equally important to consider whether ended up dominating the world. When the meteorite hit and an advertiser’s campaign is simply too risky to list. e bal- the Earth’s ecosystem changed, the dinosaurs couldn’t adapt ance of looking out for both our aliates and advertisers is and so died out. Mammals critical. Protect your clients and evolved, adapted and then you protect your business.” grew up to run performance marketing networks. “The biggest threats to the perfor- at emphasis on relation- ships and the implied criticism As the publisher of Revenue mance marketing industry aren’t of the short-term viewpoint of Performance magazine we see things like the end of continuity offers many newcomers into the busi- this same process of adapta- ness is echoed by John Lemp tion vividly illustrated each or evolving compliance terms. Those of Clickbooth, “we have been year when we research and things make the business environment able to thrive and grow over compile our annual BLUE the past ten years by focusing BOOK Top 20 performance more challenging but good networks on building long-term value marketing network rankings. can cope with that and still thrive. for everyone involved. Sur- Time and again we have seen vival is about building quality networks that appear to be What does not bode well for the in- relationships. Being successful doing everything right but dustry is when anyone can create in performance-based market- suddenly nd themselves in ing is not a question of simply trouble, with aliates and a CPA network overnight by simply reacting to changes but of also publishers going unpaid, and signing a check, no questions asked.” building something of value for reputations in tatters. the future, not short term. Look What is most
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