Entertainment Media Analysis 1 Analyzing Scandal Vanisha Cheek
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Entertainment Media Analysis 1 Analyzing Scandal Vanisha Cheek JRN 101: Digital and Media Literacy Dr. DeAnne Williams January 17, 2016 Entertainment Media Analysis 2 Introduction While people begin to depend on television shows, there are many television shows here in the world to entertain us. There are television shows like reality shows, which gives people the insight of celebrity stardom. There are news and current events to help us be aware of other cultures and people. Television shows can also be educational for everyone. I will analyze the message the television show is trying to project, the creators and how it gets the attention of the audience. I will identify the type of audiences and what are their feelings towards this particular television show. Also, what the values and point of view of this particular television show. The name of this television show is Scandal, which air every Thursday on ABC network and is considered a political drama. The Message Scandal is considered a political drama. It takes place in my hometown of Washington D.C. The star actress Kerry Washington who play Olivia Pope has a crisis management firm, which help high profile people get out of trouble. Olivia Pope so happens to be in love a powerful man. This man is the President of the United States. Retrieved by https://www.youtube.com/watch?v=PhOR6DIS_Ho Author: Message Creator The creator of Scandal is Shonda Rhimes. The producers are Merri D. Howard, Scott Collins, Matt Byrne and Heather Mitchell. The director is Tom Verica. Format: Creative Techniques According to Potter (2014), the plot relies on fast paced action that maximizes arousal in the audience. Sandal captures the audience attention because of the drama, sex, and power. The Entertainment Media Analysis 3 creator Shonda Rhimes leave a lot of cliffhangers. It will have you wanting more. It is considered a single camera production, which means each shot is shot independently. Audience: Interpretation According to Enrigha (2015), for decades racial/ethnic minorities representation in mainstream television and a film could be summarized by a generally unsurprising, though particularly dismal set of statistics. The general audience may take this show as very entertaining or assuming the action being portrayed is true. As well as sex appeal and violence. African American women look at this show as powerful and about time women is taking charge. Men may perceive this show as another woman trying to be bossy and use sex to get what they want. Context: Values and Points of View “In the world of media entertainment, everything can be forgiven except dullness” (Potter, 2014). The value and point of view of the television show Scandal are power, knowledge, reality and confidence. Purpose: The Reason for the Message Scandal message is to show everyone people with power will do whatever they want to get what they want. It shows how women can be intelligent and command power. It gives a reality check on what’s behind closed doors. It gives confidence to women and show we can do anything. Entertainment Media Analysis 4 References 1. Erigha, MaryAnn. (2015), Shonda Rhimes, Scandal and the Politic of Crossing Over. Black Scholar. (45)1. p. 10-15. 2. Potter, J. W. (2014). Media literacy (7th ed.). Thousand Oaks, CA: Sage Publications, Inc. 3. Scandal ABC (Trailer) [Motion picture]. (n.d.). Retrieved by https://www.youtube.com/watch?v=PhOR6DIS_Ho .