What Makes us Different? We Believe in More

Welcome Back! We’re here to help with your reopening Contents

About Us 3 Online Ordering 4 Saffron 5 Product Range 6 Creed Family Butchers 8 Creed Fresh Produce 9 Food Innovation Centre & Business 10 Development Chef Reopening for Business 11 Corporate, Social & Environmental 12 Responsibility Happerley Transparent 14 Erudus & Allergens 16 Seasonality Calendar 18 Useful Information 20

2 | To order, call 01452 857555 or add to your online order People About Us We are creating a great place to work, with great people. We are one of the UK’s leading independent family- We work hard and are committed to providing owned and run foodservice wholesalers who a great service for customers, but we ensure specialise in supplying an extensive range of multi- we have fun and continue to develop our temperature products and services to all sectors people along the way. Our teams often throughout the UK. get involved in charity events, attend the “At Creed Foodservice, we believe Director breakfasts, put forward their ideas for improvements and contribute to team in more. Thinking more, doing briefings. more and being more than just We are proud of our Best Companies a foodservice provider.” ‘2 Star’ status and being named as Our brand message not only reflects our company-wide one of The Sunday Times 100 Best culture to go the extra mile for our customers, but also Companies to Work For in 2020. This our aspirations to improve on our already industry-leading means that we are committed to service levels. maintaining the development and welfare of all of our 370+ staff across Our business is built on family values and trust, our three depots. recognising the importance of open, honest and supportive relationships that work for everyone. We are proud, nurturing, commercial and friendly, and we Founding members of are creating a community of like-minded people sharing values, commercial goals and personal objectives. We pride ourselves on our service levels which are among the very best in the industry.

Ilkeston

Staverton Employee Recognition Awards 2019 Winners. High Wycombe Mark Fletcher, Hannah Waters, Abbie Smith, and Richard Shephard

Looking for a specific product? Contact us on 01452 857555 | 3 Online Ordering

We are excited to announce the launch of our newly designed online eCommerce ordering website. Our new site has been specifically designed with our customers in mind, providing a quick, easy and efficient way to place your order at any time of the day. It’s got a range of View our new benefits, including: Online Ordering Website creedfoodservice.online

Easily view and reorder Download statements previous orders and invoices

View new and View current featured products promotions and offers Need some assistance? Call our Customer Service team Easy-to-use navigation for a Real time stock seamless customer experience information on 01452 857555

4 | To order, call 01452 857555 or add to your online order Nutritional Software

Saffron Nutritional Software is an online cookbook that “We use Saffron on a daily basis for our allergens and allows you to create, copy and share nutritionally analysed our nutritional information. It enables us to provide recipes. Saffron offers a full recipe management solution our residents and family members with the nutritional which includes full technical reporting and recipe costing at information of the meals that we are serving. From my the touch of a button. This is ideal for achieving consistent point of view, being the nutritional advisor here, it has recipe delivery and allergen communications across singular made my life so much easier.” or multiple sites. Lucy Coombs, Nutritional Advisor, Lilian Faithfull Homes

Saffron offers: • Over 500 nutritionally analysed master recipes • The ability to create bespoke recipes and menus for your business • Nutritional breakdowns and allergen reporting in compliance with current legislation • Recipe and menu costings with profit margin calculators • Ongoing technical support and training

Saffron helps food businesses plan their menus according to nutrient content and fulfil menu-labelling requirements whilst also assisting in nutritionally analysing menus. The nutritional profile Saffron creates for every ingredient is included in recipes and menus to produce traffic light labelling and GDA analysis. Stock items are nutritionally analysed using supplier specification sheets which are automatically fed through to any recipes and menus to provide accurate nutritional analysis on each dish and menu.

To find out more visit www. creedfoodservice. co.uk/saffron

Looking for a specific product? Contact us on 01452 857555 | 5 Prepare Crowd Pleasing Dishes with Creed’s Broad Product Range

6 | To order, call 01452 857555 or add to your online order FOUNDING MEMBERS OF

As founding members of the Country Range Group of independent wholesalers, Creed is proud of the respected and ever evolving product range, offering chefs and caterers fantastic value without compromising on quality.

Cous Cous and Roasted Vegetable Chicken Tagine

Looking for a specific product? Contact us on 01452 857555 | 7 Creed Family Butchers

Creed Family Butchers is an on-site, fully accredited, EEC approved butchery facility available for our customers across the education, care, leisure and hospitality sectors, and our staff. The butchery has been providing top quality fresh meats and poultry for over 12 years and is run by our Head of Butchery, Gary Hannis, who joined Creed in 2006 and has over 40 years’ butchery experience. From Creed Family Butchers you can expect: • Higher welfare accreditations and quality standards for your peace of mind • Full traceability and provenance for every product • Expertise and flexibility from our on-site butchery team Our Butchery team are a highly committed team led by Our Head of Butchery Gary Hannis, who • Specially requested cuts available to reduce your has over 40 years’ experience preparation time • Delivery with the rest of your order

Quality & Traceability We pride ourselves on the quality and higher welfare of our meats and achieve this by working with some of the UK’s most respected farmers, Our RSPCA Assured pork is true Wiltshire Pork, sourced from a slaughterhouses and meat suppliers. These strong single farm by devoted farmer - relationships throughout the supply chain ensure Cameron Naughton. that we have full traceability of our products right back to the source, giving each of our customers’ full peace of mind.

8 | To order, call 01452 857555 or add to your online order Creed Fresh Produce

In 2008, we acquired fresh produce and speciality food supplier Mise en Place which enabled us to extend our range to include fresh produce. All of our fresh fruit and vegetables are sourced from the renowned New Covent Garden Market and Bristol Fruit Market. When possible we purchase seasonal British produce locally to our depots. To assist customers with reducing preparation time in their kitchens, we also offer a comprehensive range of ready-prepared vegetables, available on a just-in-time basis.

Stan Earnshaw, Warehouse Manager

Our chilled fruit and vegetable warehouse in Staverton

Looking for a specific product? Contact us on 01452 857555 | 9 Our Food Innovation Centre & Business Development Chef

Our state-of-the-art Food Innovation Centre, based in Staverton, is dedicated to supporting our customers and is available for hands-on sessions, such as: • Menu and recipe development • Customer training and off-site meetings • Supplier product presentations • Product workshops • Taste testing

Business Development Chef, Rob Owen

To book a day in our Food Innovation Centre, pick up some tips from our Development Chef or gain inspiration for your menu, please speak to your Creed contact. Our Food Innovation Centre welcomes all and is available to use with or without our Business Development Chef. Our Business Development Chef, Rob Owen has a wealth of experience in the trade, working with and understanding a wide range of customers. Rob has spent many years in the foodservice industry having joined Creed in January 2015, following a 17-year career in award winning hotels and restaurants. “I have a huge amount of respect for Rob as a chef, his skill set is wide and varied and he has a great depth of knowledge of our industry. He’s always keen to discuss the latest trends and concepts which has been a huge help to me when I’m considering products and recipes.” Clive Goudercort, Executive Development Chef, The National Trust

10 | To order, call 01452 857555 or add to your online order Personal Protective Equipment (PPE) As an employer, it’s your responsibility to ensure your staff have the correct PPE. We stock a great range, to enable you to work safely and within the For our full range visit: current legislation. creedfoodservice.online/ reopening-for-business

Reopening for Business -

Supporting you 513340 Uni Glove Disposable Nitrile Glove 513760 Medical Face Masks IIR 50pk through Covid-19 513820 White Disposable Apron

We’re looking to support our partners as much as we can during this challenging time. As many of our customers look to re-open their doors over the coming Personal Hygiene We know that good personal hygiene is extremely weeks and months, we’re ensuring our service, product effective at protecting both yourself and others. range and procedures offer the highest levels of safety We have a wide range of products to help prepare to enable you to start serving your customers again. you for reopening, including hand sanitiser, surface cleaner and bactericidal soap.

Packaging and Takeaways Many of our customers have adapted their businesses to offer a takeaway or collection service for their consumers, so they can continue to enjoy the food they love from the comfort of their home. Our range of packaging and disposables includes cups, trays and food cartons.

511650 Bactericidal Hand Soap 522860 Multi Surface Cleaner 530991 Macphie Hand Sanitiser

BACK TO BUSINESS As you’re looking to reopen your doors safely, the Food Standards Agency have a checklist to support you. The checklist includes a range of essential preparatory steps, 532690 Vegware Medium Windowbox including site, equipment and product checks, updating food 525010 Vegware 16oz Double Wall Brown Kraft Cup safety systems and implementing social distancing measures. 535540 Vegware White Wrapped Straws For the full list visit www.food.gov.uk

Looking for a specific product? Contact us on 01452 857555 | 11 Corporate, Social Planet To achieve our sustainability vision and fulfil our & Environmental environmental responsibilities, our action plan focuses on key areas including: Responsibility Transport - We operate a double-decker temperature- controlled trailer which reduces the amount of “miles” and “movements” between our depots, this has reduced Our CSER policy is based on the three P’s: our CO2 emissions by 19 tonnes per year. All new LGV’s Product Planet People are future proof from a compliance and legislation perspective, with the latest environmentally friendly TRS Led by our Sustainability Director, Phil Creed, we aim to Eco Driver fitted fridges. These give out fewer emissions improve our operational environment for the benefit of our and better temperature control. 87% of our LGV’s are at customers, staff, communities and suppliers. Euro 6 status with the remainder planned to be replaced this year. Responsible water management - Hazardous waste Our Sustainability Vision taken from our vehicle wash down interceptors, is disposed of responsibly. “To drive down our carbon footprint (CO2 emissions – tonnes) Travel – Our entire company fleet consists of low by 7.5% each year ahead of the UK Government’s 2020 emission cars and telematics that have been installed commitment.” into our lorries and cars. Recycling of food – To reduce our impact on landfill, we donate all of our in date, ‘short life’ food to local charities to support a range of their projects. Waste and recycling - We have achieved ‘Zero Waste to Landfill’ status for our three sites in Staverton, Ilkeston and High Wycombe. Each depot has a local recycling centre that collects our on-site bailed waste, cardboard and paper weekly, along with pallet bins of waste office, paper. We are founder signatories to the WRAP ‘HaFS’ initiative, which is designed to make considerable improvements in the recycling of material throughout our supply chain. Oil collection - We work with Olleco, a registered, specialist collector of used cooking oil and waste food, to provide customers with a compliant and sustainable solution for converting waste into renewable energy. In 2019, 40,269 litres of cooking oil were recycled into bio-fuel. Power - Power Perfector, a power optimiser which reduces the amount of ‘extra power’ coming into a site to a level where there is enough power for a plant to run smoothly, has been fitted at all sites with refrigeration facilities - Ashville, Ilkeston and High Wycombe. This has reduced Creed’s power consumption and carbon footprint by 10%. We have replaced our Ilkeston freezer lights to LED lamps, to reduce electricity consumption by 75%.

12 | To order, call 01452 857555 or add to your online order People As a company, we are committed to helping our local communities. In 2019 we donated time, food and money to support the charities selected by our CSER committee, which includes a member of staff from all departments, as well as Chris Creed, our CEO. Our employees are also committed to giving their own time and resources to our chosen charities. In 2019 we supported a number of our staff to help a charity close to their heart, by providing a paid day away from the office to volunteer or complete sponsored challenges. See below for our money raised and time donated in 2019:

Cheque presentation for the ‘Creed Active WellChild Step Up Challenge’

Product Responsible Sourcing & Supply Chain To find out more about our charity activity, visit our website We are committed to supplying high-quality products that are www.creedfoodservice.co.uk or follow us on our social media sourced and manufactured in an ethical and environmentally pages: responsible way. All of our suppliers and products must meet a set of minimum standards covering legislation, CreedFS creedfoodservice environmental and social responsibilities. All of our suppliers are required to adhere to a charter that @creedfs creed-foodservice-ltd defines each party’s responsibilities. This helps to ensure that, as a partnership, we remain committed to delivering the highest quality goods to our customers first time and every time. In addition, our Creed Family Butchers’ meat is supported by a range of accreditations so that we can Our 2020 Charities be confident that the meat we provide has a guaranteed assurance of food safety, animal welfare and care for the environment throughout the supply chain.

Looking for a specific product? Contact us on 01452 857555 | 13 Happerley Transparent

OUR PARTNERSHIP At Creed Foodservice, we believe in more. Thinking more, doing more, and being more than just a foodservice provider. Our business is built on family values and trust, recognising the importance of open, honest and supportive relationships that work for everyone. We’ve therefore partnered with farmer-led food provenance champion, Happerley Transparent, committing to support their movement and work towards complete transparency within our supply chain.

Matthew Rymer, Founder and CEO of Happerley WHAT IS HAPPERLEY TRANSPARENT? Happerley Transparent was founded in 2014 by “By turning food supply chains from consumer Gloucestershire farmers, Matthew Rymer and Clifford Freeman, who realised the need to validate food to producer transparent and visible, every provenance for both the producer, distributor and participating business will benefit from reduced consumer. Happerley Transparent is working on behalf of the food fraud and misrepresentation. The provenance food industry to secure provenance honesty and of any produce begins at the beginning of the transparency for the consumer to know the journey of their food. This in turns creates a platform for all food food chain - at birth or seed. By validating that businesses to validate, protect and promote the origin provenance through the food chain from producer value of their food production. upwards, the consumer will be empowered to validate premiums.” Matthew Rymer, Founder and CEO

14 | To order, call 01452 857555 or add to your online order NEXT STEPS? To find out more about Happerley Transparent, please contact your Creed account manager or visit www.happerley.co.uk

WHY BE HAPPERLEY TRANSPARENT? Transparency in the food supply chain is essential to create assurance and confidence with food quality and provenance to all stakeholders of food products. Creed supplies a wide range of high-quality food products covering all catering needs across: Grocery, Frozen, Chilled, Creed Fresh Produce, Creed Family Butchers and Beverage categories. We openly and honestly declare where we have sourced all our products, therefore reducing the risk of fraudulence within our supply chain. As our food supply chain is becoming more complex, transparency is often lost in translation. Creed is responding to the increased interest from consumers wanting to know the journey of the food they are buying. It is not about buying only British, it is about providing our customers with the information and knowledge on where in the world, and from who, they purchase their products from with no judgement as to the location. Benefits to supply chain transparency: Matthew Rymer, Adam Henson and ✔ Champion transparency Phil Vickery MBE DL ✔ Share brand values ✔ Knowledge about your trading network ✔ Identify weakness Provenance : the place that something originally came from HOW IS CREED FOODSERVICE Transparency : the complete disclosure of information to the BECOMING HAPPERLEY relevant stakeholders TRANSPARENT? Supply Chain • We openly disclose our list of suppliers and where our fresh food and drink products are sourced. : the journey products and materials make • Encourage our suppliers to become open and before they reach the shelves honest within their supply chain. • Support our suppliers with the tools and advice they need to make this happen.

Looking for a specific product? Contact us on 01452 857555 | 15 14 Allergens

The way allergens are labelled on pre-packed foods has changed. The Food Information Regulation, which came Erudus is the food industry’s collaborative solution to into force in December 2014, introduced a requirement sharing product data. The online system contains more that food businesses must provide information about the allergenic ingredients used in any food they sell or than 2,700 food manufacturers, who share their product provide. specification data. It contains over 200 individual There are 14 major allergens which need to be mentioned attributes, including: (either on a label or through provided information such as • Allergens menus) when they are used as ingredients in a food. Here are the allergens, and some examples of where they can • Nutritional information be found: • Dietary suitability • Supplier certifications 1. CEREALS CONTAINING GLUTEN • Provenance Wheat, rye, barley and oats are often found in foods containing flour, some baking powder, batter, This data is quick to access, available at any time of the day and breadcrumbs, cakes, couscous, meat products, pasta, regularly maintained and shared. Our suppliers enter and maintain pastry, sauces, soups and some fried food. their product specifications, meaning that information is regularly Common foods containing cereal updated and reliable. Bread, baked goods, baking mixes, pasta, crackers, cereals, condiments, chocolates, and sauces. Through Erudus you can: • Quickly find the legally required allergen and nutritional 2. CRUSTACEANS information across thousands of products and ingredients Crabs, lobster, prawns and scampi are • Search using product name descriptions, brand or crustaceans. Shrimp paste is an allergen in this category manufacturer’s name, supplier product codes, barcodes (GTIN) that is commonly used in Thai and South-east Asian and by Creed code cooking. Common foods containing crustaceans • Download product specification sheets Paella, Chinese products, Thai curry, prepared sauces, soups, Asian salad, fried rice, fish paste, fish soup.

3. EGGS Eggs are found in cakes, some meat products, mayonnaise, mousses, pasta, quiche, sauces and pastries. Some food products are glazed with eggs during cooking. Common foods containing eggs Meringue, mayonnaise, marzipan, marshmallow, artificial flavouring, baked goods, lecithin, natural flavourings, nougat, pasta, salad dressing, tartare sauce, hollandaise, cakes, egg glazed pastry, some ice cream, some .

*Excluding Non-Food, Fresh Produce and Butchery

16 | To order, call 01452 857555 or add to your online order 4. FISH 10. MUSTARD You may find fish sauces in pizzas, relishes, salad dressings, This includes mustard in the form of powder, liquid and stock cubes and Worcestershire sauce. seeds. This ingredient is used in breads, curries, marinades, meat Common foods containing fish products, salad dressings, sauces and soups. Barbecue sauce, soups, pizza, caesar salad and caesar dressing, Common foods containing mustard Worcestershire sauce and artificial fish or shellfish (“sea legs” or “sea and processed meat products, chutneys, soups, sticks”), gelatine, dips and relishes. sauces, , salad dressing, Indian foods, spices, flavouring or seasoning, barbecue sauce, curry sauce, Cumberland sauce, 5. PEANUTS , tomato sauce, Béarnaise sauce, mayonnaises, pesto, Peanuts are often used as an ingredient in biscuits, cakes, gravies, marinades, pickles and other pickled products, vegetables curries, desserts, sauces, groundnut oil and peanut flour. with vinegar and dehydrated soups. Common foods containing peanuts Artificial flavouring, baked goods, chilli, chocolate, crumb toppings, 11. SESAME enchilada sauce, ethnic foods: African, Asian, Chinese, Indian, These are found commonly in bread, usually sprinkled on Indonesian, Thai, Vietnamese, Mexican, fried foods, flavouring, buns such as hamburger buns, bread sticks, hummus, sesame oil hydrolysed plant protein, hydrolysed vegetable protein, marzipan, and tahini. mole sauce, natural flavouring, nougat. Common foods containing mustard Bread, soups, crackers, tahini butter, dressings, marinades, toasts, 6. SOYA dips, hummus, sauces and . Found sometimes in bean curd, edamame beans, miso paste, textured soya protein, soya flour or tofu, soya is a staple ingredient in 12. SULPHUR DIOXIDE oriental food. It can be found in desserts, ice cream, meat products, This is an ingredient often used in dried fruits and in some sauces and vegetarian products. meat products, soft drinks, vegetables, wine and beer. Asthmatics Common foods containing soya have a higher risk of developing an allergy to sulphites. Soy milk, soy oil, bean sprouts, canned tuna, surimi, artificial Common foods containing sulphur dioxide flavouring, Asian foods (e.g. Japanese, Chinese, Thai, etc.), baked Pickled foods and vinegar, dried fruit (e.g. dried apricots, prunes, goods, hydrolyzed plant protein, hydrolyzed vegetable protein (HVP), and raisins), tinned coconut milk, beer, wine and cider, vegetable soy sauce, tamari sauce, teryaki sauce, miso, natural flavouring, juices, some soft drinks, grape juice, bottled lemon juice and lime vegetable broth, vegetable gum, vegetable starch. juice, condiments (bottled sauces etc.), pre-cut or peeled potatoes, fresh or frozen prawns, some processed meat products. 7. MILK Milk is found in dairy products such as butter, cheese, cream, 13. LUPIN milk powders and yoghurt. Some foods are also glazed with milk Lupin is a flower, but it is also sometimes found in flour during cooking. It’s also commonly found in powdered soups and and is sometimes used in bread, pastries and pasta. sauces. Common foods containing lupin Common foods containing milk Pastry cases, pies, waffles, , crepes, products containing Cheese, cheese flavour (artificial and natural), cheese food, Casein, crumb, pizzas, vegetarian meat substitute, deep-coated yogurt, butter, white sauces and cakes. vegetables such as onion rings.

8. TREE NUTS 14. MOLLUSCS Not to be mistaken for peanuts, tree grown nuts include: Includes mussels, land snails, squid and whelks, but can almond, hazelnuts, walnuts, cashews, pecan nuts, brazil nuts, also be found in oyster sauce, which is commonly used in fish pistachio nuts or macadamia nuts. stews for example. Common foods containing tree nuts Common foods containing molluscs Desserts, baked goods, curries, sauces, nut oils, marzipan, pesto, nut Ethnic food, soups, sauces, mussel dishes, scallops, and calamari. butter and salad dressing.

9. CELERY This includes the celery stalks, leaves, seeds and the root. Usually found in celery salt, salads, some meat products, soups and stock cubes. Common foods containing celery Vegetable juice, spice mixes, soups, marmite, curry, bouillon, processed meat products, savoury snacks, sausages and prepared salads. BBC, 2019

Looking for a specific product? Contact us on 01452 857555 | 17 Seasonality Calendar

Fruit Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Apples Blackberries Blackcurrants Cherries, imported & UK Damsons Medlars Whitecurrants Pears Gooseberries Plums Quince, imported Raspberries Redcurrants Rhubarb forced Rhubarb outdoor Strawberries Mushrooms Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Ceps, imported Girolles, Scottish Morels, imported Truffles, imported Potatoes Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jersey Royals Cornish, Devon, Pembroke New Main Crop Potatoes Vegetables Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Asparagus Aubergine Bobby Beans Broccoli Broad Beans

UK crops in season Imported crops Stored UK crops Out of season & generally not imported

18 | To order, call 01452 857555 or add to your online order Vegetables (continued) Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Brussels Sprouts Cabbages Carrots Cauliflower Cavelo Nero Chard Courgettes Kale Leeks Onions Parsnips Peas Pumpkins Purple Sprouting Rainbow Chard Runner Beans Spring Cabbage Squashes Swede Sweetcorn Tenderstem Broccoli Salad Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Celery Cucumbers Radish Spring Onions Lettuces Microgreens Watercress Tomatoes

Our fresh produce is subject to availability. To find out more about what’s available, please call our Telesales Team on 01452 857555

Looking for a specific product? Contact us on 01452 857555 | 19 Useful Information

Sales Representative Sales Rep Tel. Account Number Order Days / / Telesales 01452 857555 Telesales Contact Staverton Ilkeston High Wycombe Customer Service 01452 858668 01452 858194 01452 858617

Like and follow us on social media for menu ideas, video recipes, new products information, customer events and more.

CreedFS @creedfs creedfoodservice creed-foodservice-ltd

Staverton Technology Park, Cheltenham Road, Telesales 01452 857555 Staverton, Gloucester, GL51 6TQ Head Office 01452 858190 Group Sales 01452 858188 Manners Industrial Estate, Manners Avenue, Ilkeston, Derbyshire, DE7 8EF

Wooburn Industrial Park, Thomas Road, High Wycombe, Buckinghamshire, HP10 0PE www.creedfoodservice.co.uk