Greece Is a True Paradise

HELLENIC MINISTRY OF TOURISM

A 365 - day tourism destination

GREECE IS A TRUE PARADISE

A DESTINATION FOR EVERY TASTE  Unique foodie experiences based on the healthy, nutritious and tasty Greek diet  Local cuisine -locally grown/fresh products- agrifood sector  Wine tasting and winery tours  “Standout” products (mastiha, honey, kozani crocus, avgotaraho, paximadi)  Greece’s famous traditional spirits (ouzo, raki, tsipouro)  Large variety of traditional cheeses, herbs (feta, yogurt)  High quality olive oil WINE IN GREECE

 Wine has been an important part of Greek culture for over 4000 years as the numerous archaeological discoveries throughout Greece indicate. The ancient Greeks knew well the nutritional value of wine as it became an inseparable part of their daily regimen.  Greek wine industry consists of a large number of firms, different in size and contribution to the sector.  The EU recognizes two quality marks for Protected Designation of Origin (PDO) and Protected Designation of Indication (PGI). Legal Framework

• Wine Tourism is the special form of tourism that refers to the provision of visitation, touring, hospitality and catering services on the premises of the wineries, in areas that are functionally integrated with winemaking and / or wine-growing facilities (vineyards). These services are offered in conjunction with activities related to viniculture and wine production.(Law 4276/2014 )

• According to Law 3233/2018 introduced the legal framework of the technical, functional and specific provisions of the premises of a winery or vineyard operation.

Label Open Wineries

The establishment of the Special Wine Visitor Label is an important step in strengthening the brand of Greece and positioning it on the international map as a competitive wine tourism destination. WINERIES

TOURISM REGIONAL UNITS 14 13 12

10 10

8 7 6 6 5 4 4 4 3 3 3 2 2 2 1 0 0 Eastern Attica North Western Western Dodecanese Epirus Thessaly Ionian Islands Central Crete Cyclades Peloponnese Central Macedonia Aegean Greece Macedonia Macedonia Greece and Thrace Categories of Greek Wines

The appellation system categorizes wines as

Protected Geographical Epitrapezios Oinos, i.e. Protected Geographical Origins (P.D.O), i.e. a Vin de table Not certified Identification (P.G.I.), i.e. an Appellation of Origin of wine in a region of greece a Quality wines of Origin Superior Quality

Epitrapezios Oinos, regular Cava, more prestigious, table wine which usually aged "reserve" blends Retsina, a traditional wine, comes in screw-top (minimum aging: 1 years flavored with pine resin containers for whites; 2 years for reds) Identified Wines of Greece Protected Geographical Protected Geographical Identification (P.G.I.) Origins (P.D.O) PDO Anchialos; PDO Amynteo; PDO Archanes; PGI Argolida; PGI Arkadia; PGI Attiki; PDO Goumenissa; PDO Dafnes; PDO Zitsa; PGI Achaia; PGI Grevena; PGI Drama; PGI Dodecanese; PDO Lemnos; PDO Mantinia; PGI Evros; PGI Evia; PGI Zakynthos; PDO Mavrodaphne of Cephalonia; PGI Ilia; PGI Imathia; PGI Heraklion; PGI Thassos; PDO Mavrodaphne of Patras; PDO Messenikola; PGI Thessaloniki; PGI Ioannina; PGI Kavala; PDO Monemvassia-Malvasia; PGI Karditsa; PGI Kastoria; PGI Corfu; PGI Kozani; PDO Muscat of Cephalonia; PDO Muscat of Lemnos; PGI Korinthos; PGI Cyclades; PGI Lakonia; PDO Muscat of Patras; PDO Muscat of Rio Patras; PDO PGI Lasithi; PGI Lesvos; PGI Lefkada; PGI Magnissia; Muscat of Rhodes; PDO Naoussa; PGI Messinia; PGI Pella; PGI Pieria; PDO Nemea ; PDO Paros ; PDO Patras; PDO Peza; PDO PGI Rethymno; PGI Serres; PGI Florina; PGI Chania; Slopes of Meliton; PDO Rapsani; PGI Halkidiki; and PGI Chios. PDO Rhodes; PDO Robola of Cephalonia; PDO Samos; PDO Santorini; and PDO Sitia

http://www.newwinesofgreece.com/el/discover/index.html Experience culture, gastronomy & more, Greece is, 2017 ISSUE FIRST EDITION, https://issuu.com/greece-is/docs/wine_2017_issu Wine Visitors

•This form of tourism offers visitors the opportunity to learn about each destination through the local wine-making and viticultural traditions;

•Visitors are invited to get acquainted with the entire wine-making process, as guest houses are located either in the heart of the vineyards or in close proximity to them, in nearby villages; Travellers can follow the entire process of wine making. The guest houses are usually in the heart of the vineyards or in close proximity to them in nearby villages. Acquaintance with the world of wine is a deep ritualistic experience that enhances appreciation of this choice product of nature;

Each region of Greece boasts of…

In the region of Thrace, The Aegean Islands of Lesvos, the wine routes stretch Limnos, Chios, Samos, Ikaria, the across the areas of Evros, Dodecanese Islands, the Cyclades Samothrace, Rodopi and and the island of Crete all have Xanthi. In Macedonia, they wine-producing areas. pass by Kavala, Drama,

Serres, Halkidiki, In the Peloponnese the wine Thessaloniki, Kilkis, Pella, routes run along Corinthia, Achaia, Florina, Kastoria, Grevena, Experience culture, gastronomy & more, Greece is, Ileia, Messinia, Laconia, Arcadia, Kozani, Pieria and Imathia; 2017 ISSUE FIRST EDITION, https://issuu.com/greece- is/docs/wine_2017_issu Argolida and Kythira Island;

…its own special varieties of grape and wine

Wine tourism in Northern Greece

• Wine tourism in Northern Greece is clearly much more organized and that is due to the Wines of North Greece organization, which has designed the Wine Roads of Northern Greece.

• In Greece, the first organized wine roads were outlined in 1997 by the Wine Producers Association of the Northern Greece Vineyard and given the official name “Wine Roads of Northern Greece.”

The Northern Greek vineyards offers 8 different routes

https://news.gtp.gr/2013/11/08/northern-greece-participate-european-day-wine-tourism/ The Northern Greek vineyards offers 8 different routes

WINE ROUTE OF WINE WINE ROUTE WINE ROUTE WINE ROUTE WINE ROUTE WINE ROUTE WINE ROUTE THE OLYMPIAN ROUTE OF OF THE LAKES OF NAOUSSA OF OF OF HALKIDIKI OF DIONYSUS GODS EPIRUS PELLA – THESSALONIKI GOUMENISSA 01 Domaine Katsaros 03 Domaine 05 Voyatzi Estate 09 Vaeni Naoussa 13 Domaine Ligas 17 Stelios Kechris 20 Domaine Porto 22 Biblia Chora Estate Glinavos Co-op Domaine Carras

Krania, Mount Olympus Zitsa, Ioannina Velvento, Polyfytos Episkopi, Imathia Giannitsa, Pella Kalochori, Porto Carras, Sithonia, Kokkinohori, Kavala Lake, Kozani Thessaloniki Halkidiki

02 Kitrvsa 04 Katogi 06 Dio Fili Estate 10 Kir - Yianni - 14 Chatzivariti Estate 18 Domaine Anestis 21 Domaine Claudia 23 Wine Art Estate Averoff Naoussa Babatzimopoulos Papayianni Winery Siatista, Kozani Giannakohori, Imathia 6th km Goumenissa – Ossa, Lagada, Aenea, Halkidiki Mikrohori, Drama Giannitsa, Kilkis Thessaloniki

Pydna, Pieria Metsovo, 07 Stergiou Estate 11 Domaine Foundi 15 Domaine Tatsis 19 Domaine 24 Oinogenesis Ioannina Gerovassiliou

Metamorfosi ,Kastoria Nea Stranga, Imathia Goumenissa, Kilkis Epanomi, Thessaloniki Adriani, Drama

08 Alpha Estate 12 Boutari – Noussa 16 Aidarinis Winery 25 Domaine Winery Vourvoukeli 2nd Km Amynteon – Stenimahos, Imathia Goumenissa, Kilkis Avdira, Xanthi Agios Panteleimonas, Florina https://news.gtp.gr/2013/11/08/northern-greece-participate-european-day-wine-tourism/ Wine Roads of Northern Greece

https://www.wineroads.gr/en/wine-routes/wine-roads-of-northern-greece-wine-routes Wine tourism in Central Greece

 The vineyards of Central Greece, with extensive holdings in the grape-growing areas of Thessalia and Continental Greece, account for 32% of the Greek vineyards and 29% of winemaking facilities, many of which include infrastructure suitable for hosting visitors.  The Association of Winemakers of the Central Greece Vineyards (ENOAKE) is the organization that plans and maintains the wine roads of Central Greece and also participation in the "Open Doors" programme featuring periodical exhibitions, tastings and printed material to facilitate wine tourism in Central Greece. http://www.newwinesofgreece.com/en/wine_tourism_in_central_greece/index.html Wine tourism in the Peloponnese

Peloponnesus features the most vineyards, the most wineries and produces the greatest number of registered types of wines than any other wine- producing area of Greece.

The Wine Roads of the Peloponnese are designed and supported by the Wine Producers Association of the Peloponnesian Vineyard (ENOAP)

http://www.newwinesofgreece.com/en/home/index.html Wine Roads of Corinthian

https://peloponnesewineroads.com/corinthia/?lang=en Wine tourism in Crete

 Crete is the largest island in Greece and the fifth largest in the Mediterranean. It is at the southern-most point of Europe and at the crossroads of three continents. Crete one of the most popular tourist destinations in Greece.  Wine production in Crete has a very long history and the vineyards of the islands are historic. For Cretans, participation in wine-making activities and the staging of related festivals is a tradition. Therefore, the possibility for wine tourism in Crete has always existed.  In recent years, however, the wineries with facilities suitable for touring have multiplied and since 2007, the Heraklion Winemakers Network (DONH) in Eastern Crete and the Chania-Rethymno Winemakers Network in Western Crete have become active

Opportunities for developing wine tourism

 Possibility to extend tourist season  Attract high income tourists  Creating new job opportunities  Develop and strengthen the economy of the regions  Creating investment interest for winemakers and wine producers  Cross-cutting form of tourism (gastronomy, ecotourism etc)