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College of William and Mary Williamsburg VA 23187 Email: Don.Rahtz@Mason.Wm.Edu Voice: (757) 221-2866 Fax: (757) 221-2937 Curriculum Vita Don R. Rahtz, Ph.D. PERSONAL INFORMATION Office: Mason School of Business The College of William and Mary Williamsburg VA 23187 email: [email protected] Voice: (757) 221-2866 Fax: (757) 221-2937 Position: J.S. Mack Professor of Business, Mason School of Business EDUCATION Academic Degrees l979-1984 Ph.D. in Marketing, Virginia Polytechnic Institute and State University. Major: Marketing Minor: Sociology l975-l977 Master of Business Administration, Northern Illinois University, Emphasis in Marketing. l969-l974 Bachelor of Arts in History, Southeast Asian Studies, Northern Illinois University. Emphasizing Southeast Asia, including the Thai language. ACADEMIC POSITIONS l982 - Present The College of William and Mary Assistant/Associate/ Professor/ J.S. Mack Professor of Marketing (Tenure granted 1989) Undergraduate Advertising: Consumer Behavior, Marketing Research, Introduction to Marketing, Global Business Analysis and Immersion; Graduate: Introduction of Marketing, Marketing Research, Marketing Communications, Advertising Management, Global Business Analysis and Immersion 1999-2004 Aoyama Gakuin University, Tokyo. Japan Visiting Professor: Graduate Marketing, (Summers) 1998-1999 ESCP, Paris Graduate School of Management, Visiting Professor : Graduate International Marketing 1996 Emerson College, Boston Visiting Professor: Graduate Direct/Database Marketing 1994 Universidade do Porto, Porto, Portugal Visiting Professor: Graduate Marketing and Advertising l980 - l982 Virginia Polytechnic Institute and State University Instructor of Marketing: Advertising and Principles of Marketing l977 - l979 Northern Illinois University Instructor of Marketing: Consumer Behavior, Principles of Marketing and Marketing Research HONORS, PRIZES, AND AWARDS International Society for Quality of Life Studies (ISQOLS) Service Award (2010) J.S. Mack Professorship, Mason School of Business (2008) Dugan Teaching Fellow, Mason School of Business (2007) Distinguished Research Fellow, International Society for Quality of Life Studies (elected 2000) Outstanding Paper Award, Consumer Behavior Track, Academy of Marketing Science National Conference, Montreal, Canada (1988) Listed in Who's Who in the South and Southwest (1990-) Listed in Who's Who in American Education (1992-) EDITORIAL POSITIONS Marketing Educator - Associate Editor (1990-1993), Co- Editor (1994-95), Editor (1995-96) Editorial Review Boards Journal of Applied Research in Quality of Life 2005- , Journal of Macromarketing, 2003- Journal of Health Care Marketing 1989-1996 , Journal of Business Psychology 2000-2005, Ad Hoc Journal Reviewer - International Journal of Emerging Markets, Journal of Advertising, Journal of Business Ethics, Journal of Business Research, Journal of Consumer Affairs, Journal of Consumer Research, Journal of Public Policy and Marketing, Social Indicators Research FELLOWSHIPS AND GRANTS -Rapid V (Reliable and Performance Integrated Design Validation): Overcoming the Safety Issue in Commercial Fly-By-Wire Systems. Grant from NASA, Langley (1989). -Fly-By-Wire (FBW) in Commercial Aviation: Avionics Innovation and Competition in the Aircraft Industry, NASA Contractors Report (1990) (with L. Ring, J. Strong). -NASA Langley Research Center, August-October 1994, $12,000. -Summer Research Grant, College of William and Mary (1988), (1992). -Summer Research Grant Mason School of Business (2006, 2012, 2014) -Semester Research Grant, College of William and Mary (1989), (1996). -NOAA Grant on Education and the Environment (1998) -Riverside Health System, Community Health Assessment (1999) -Summer Research Grant, Mason School of Business. (2005) -Dugan Teaching Award Grant Mason School of Business (2007) RESEARCH (a) Refereed Journals, Books, Chapters in Books “Distinguishing Flourishing from Distressed Communities: Vulnerability, Resilience and a Systemic Framework to Facilitate Well-Being,” (2017) in Handbook of Community Well-Being, Rhonda Phillips ed. Dordrecht, Netherlands: Springer pp. 403-421. (with Shultz II, Clifford J, and M. Joseph Sirgy,) “Tourism as Catalyst for Quality of Life in Transitioning Subsistence Marketplaces: Perspectives from Ha Long, Vietnam” (2014) Journal of Macromarketing, 34, (1), March. pg. 28-44. (with Nguyen Mai and Clifford J. Shultz) Consumer Behavior Today, v.1 (2014), M.J. Sirgy, Don R. Rahtz, and Laura Portolese-Dias. Washington DC, Flat World Publishing. “Quality of College Life (QCL) of Students: Further Validation of the Measure of Well-Being,” (2012) Social Indicators Research, 99, 3, pg. 375-390. (with M.J. Sirgy, et. al. ) “Systemic and Services Dominant Socio-Economic Development: Legal, Judicial, and Marketing Capacity Building in Bangladesh,” (2010), Australasian Marketing Journal, 18, 4, (November). Pg. 248-255. (with A. Pecotich , and C. Shultz). “Can Healthcare Organizations Better Contribute to Quality of Life by Focusing on Preventative Health Knowledge?” (2008) Journal of Macromarketing, 28 (2), 122-129. (with L. Szykman) “Research on Consumer Well-Being (CWB): Overview of the Field and Introduction to the Special Issue,” .(2007) Journal of Macromarketing, 27(4), 341-349. (with M.J. Sirgy and D-J Lee) "Quality of College Life (QCL) of Students: Developing and Validating a Measure of Well-being", (2006) Social Indicators Research, (2007) 80: pp. 343-360. (with M Joseph Sirgy, and S. Grzeskowiak.) Strategic Marketing Communications: A Systems Theory Approach to IMC, (2006) Atomic Dog Publishing. Cincinnati OH. (Textbook with M. J. Sirgy) A Measure and Method to Assess Subjective Community Quality of Life (2006) , in Community Quality-of -Life Indicators: Best Cases II, . edited by M. Joseph Sirgy, Don Rahtz, and David Swain, Springer Publishers, pp. 61-74 (with M.J. Sirgy) Indonesia. (2006) Chapter in Pecotich, A. & Shultz, C. Handbook of Markets and Economies: East Asia, Southeast Asia, Australia and New Zealand, New York: M.E. Sharpe Publishers, pp. 234-286. (with I. Sidik) Cambodia. (2006) Chapter in Pecotich, A. & Shultz, C. Handbook of Markets and Economies: East Asia, Southeast Asia, Australia and New Zealand, New York: M.E. Sharpe Publishers. pp. 76-106. (with C. Shultz) Globalization, Transformation, and Quality of Life: Reflections on ICMD-8 and Participative Marketing and Development.(2004) Journal of Macromarketing, 24(2), 168-172. (with C. J. Shultz II, and M. Speece) Further Validation and Extension of the Quality of Life /Community Healthcare Model and Measures (2004) Social Indicators Research, 69(2), 167-198. ). (with M Joseph Sirgy, Dong-Jin Lee.) “A Method for Assessing Residents' Satisfaction with Community-Based Services: A Quality-of-Life Perspective,” (2000) Social Indicators Research, March, (with M.J. Sirgy et.al.) "Marketing of Health Care Within a Community: A Quality of Life/Needs Assessment Model and Method," (2000) Journal of Business Research, June, Vol. 48, 3, pg. 1-12. (with M.J. Sirgy) “Perceived Youth: Appraisal and Characterization,” (1999) International Journal of Aging and Human Development, vol. 49, #3, p. 231-257. (with B. Barak) “Assessing How Provider Health Care Programs Enhance Community Quality of Life,” (1999), in P. Spath ed., Provider Report Cards: A Guide for Promoting Health Care Quality to the Public, Fennville, MI, AHA Press, pg. 119-142. (with M.J. Sirgy) “Compensation and Benefit Package Alignment: Implications for College Recruitment” (1999), ACA Journal, Vol. 8, 1, pg. 28-33. (with M. Plater and J. Katz) "Does TV Advertising Propagate Materialism, Dissatisfaction with Standard of Living, and Dissatisfaction with Life?, (1999) Journal of Advertising, Vol XXVIII, (Spring) pg. 125-42. (with M.J. Sirgy et.al.) “Medical Outshopping Intent: Profiling the Health Care Consumer,”(1998) Hospital Marketing, Vol. 12, 2, p. 53-68. (with H. L. Meadow, H. Spotts) "A Life Satisfaction Measure: Additional Validational Data for the Congruity Life Satisfaction Measure". (1995), Social Indicators Research , Vol. 34, p. 237-259. (with M.J. Sirgy et.al.) "Developing a Life Satisfaction Model Based on Need Hierarchy Theory," (1995) in New Dimensions of Marketing and Quality of Life Interface, M.J. Sirgy and A.C. Samli, Ed., Westport, CT: Greenwood Press P. 3-25. (with M.J. Sirgy, H.L. Meadow, J. Littlefield) "A Life Satisfaction Measure Based On Judgement Theory," (1992) Social Indicators Research 26: p. 23- 59 (with M.J. Sirgy and H. Lee Meadow J.T. Mentzer) "The Relationship Between Health Service Satisfaction and Life Satisfaction", (1991) Journal of Macro Marketing, Spring, p. 24-39. (with M.J. Sirgy, H. Lee Meadow, T. Mentzer) Demographic and Psychographic Correlates of Health Care Direct Mail Responsiveness in the Mature Market (1991), Journal of Ambulatory Care Marketing, Vol 4, #2, p. 157-69. (With H.L. Meadow) Reprinted in Marketing Management Issues in Ambulatory Health Care, 1991, Robert Sweeney, ed. Binghamton: NY. Hayworth Press. "Cognitive Age: Demographic and Psychographic Dimensions," (1990), Journal of Ambulatory Care Marketing, 3, (2), p. 51-66, (with B. Barak) "The Impact of Product Class Involvement on a Cognitive Model's Prediction of Purchase Intention: An Empirical Examination," (1989), Psychology and Marketing, 6, (2), p. 113-27. "The Elderly Audience: Correlates of Television Orientation," (1989) Journal of Advertising. 18, (3), p. 9- 20. (with M.J. Sirgy, and H.L. Meadow) "Healthcare Concerns of the Older Consumer: Implications for Ambulatory Care," (1989) Journal of Ambulatory Care Management, 12,3 (August) p. 52-60, (with M. Joyce and G. Paul) "An
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