Curriculum Vita Don R. Rahtz, Ph.D. PERSONAL INFORMATION

Office: Mason School of Business The College of William and Mary Williamsburg VA 23187 email: [email protected] Voice: (757) 221-2866 Fax: (757) 221-2937

Position: J.S. Mack Professor of Business, Mason School of Business

EDUCATION

Academic Degrees

l979-1984 Ph.D. in , Virginia Polytechnic Institute and State University. Major: Marketing Minor: Sociology

l975-l977 Master of Business Administration, Northern Illinois University, Emphasis in Marketing.

l969-l974 Bachelor of Arts in History, Southeast Asian Studies, Northern Illinois University. Emphasizing Southeast Asia, including the Thai language.

ACADEMIC POSITIONS

l982 - Present The College of William and Mary Assistant/Associate/ Professor/ J.S. Mack Professor of Marketing (Tenure granted 1989) Undergraduate : Consumer Behavior, Marketing Research, Introduction to Marketing, Global Business Analysis and Immersion; Graduate: Introduction of Marketing, Marketing Research, Marketing Communications, Advertising Management, Global Business Analysis and Immersion

1999-2004 Aoyama Gakuin University, Tokyo. Japan Visiting Professor: Graduate Marketing, (Summers)

1998-1999 ESCP, Paris Graduate School of Management, Visiting Professor : Graduate International Marketing

1996 Emerson College, Boston Visiting Professor: Graduate Direct/Database Marketing

1994 Universidade do Porto, Porto, Portugal Visiting Professor: Graduate Marketing and Advertising

l980 - l982 Virginia Polytechnic Institute and State University Instructor of Marketing: Advertising and Principles of Marketing

l977 - l979 Northern Illinois University Instructor of Marketing: Consumer Behavior, Principles of Marketing and Marketing Research

HONORS, PRIZES, AND AWARDS

International for Quality of Life Studies (ISQOLS) Service Award (2010) J.S. Mack Professorship, Mason School of Business (2008) Dugan Teaching Fellow, Mason School of Business (2007) Distinguished Research Fellow, International Society for Quality of Life Studies (elected 2000) Outstanding Paper Award, Consumer Behavior Track, Academy of Marketing Science National Conference, Montreal, Canada (1988) Listed in Who's Who in the South and Southwest (1990-) Listed in Who's Who in American Education (1992-)

EDITORIAL POSITIONS

Marketing Educator - Associate Editor (1990-1993), Co- Editor (1994-95), Editor (1995-96) Editorial Review Boards Journal of Applied Research in Quality of Life 2005- , Journal of Macromarketing, 2003- Journal of Health Care Marketing 1989-1996 , Journal of Business Psychology 2000-2005, Ad Hoc Journal Reviewer - International Journal of Emerging Markets, Journal of Advertising, Journal of Business , Journal of Business Research, Journal of Consumer Affairs, Journal of Consumer Research, Journal of Public Policy and Marketing, Social Indicators Research

FELLOWSHIPS AND GRANTS

-Rapid V (Reliable and Performance Integrated Design Validation): Overcoming the Safety Issue in Commercial Fly-By-Wire Systems. Grant from NASA, Langley (1989). -Fly-By-Wire (FBW) in Commercial Aviation: Avionics Innovation and Competition in the Aircraft Industry, NASA Contractors Report (1990) (with L. Ring, J. Strong). -NASA Langley Research Center, August-October 1994, $12,000. -Summer Research Grant, College of William and Mary (1988), (1992). -Summer Research Grant Mason School of Business (2006, 2012, 2014) -Semester Research Grant, College of William and Mary (1989), (1996). -NOAA Grant on Education and the Environment (1998) -Riverside Health System, Community Health Assessment (1999) -Summer Research Grant, Mason School of Business. (2005) -Dugan Teaching Award Grant Mason School of Business (2007)

RESEARCH

(a) Refereed Journals, Books, Chapters in Books

“Distinguishing Flourishing from Distressed Communities: Vulnerability, Resilience and a Systemic Framework to Facilitate Well-Being,” (2017) in Handbook of Community Well-Being, Rhonda Phillips ed. Dordrecht, Netherlands: Springer pp. 403-421. (with Shultz II, Clifford J, and M. Joseph Sirgy,)

“Tourism as Catalyst for Quality of Life in Transitioning Subsistence Marketplaces: Perspectives from Ha Long, Vietnam” (2014) Journal of Macromarketing, 34, (1), March. pg. 28-44. (with Nguyen Mai and Clifford J. Shultz)

Consumer Behavior Today, v.1 (2014), M.J. Sirgy, Don R. Rahtz, and Laura Portolese-Dias. Washington DC, Flat World Publishing.

“Quality of College Life (QCL) of Students: Further Validation of the Measure of Well-Being,” (2012) Social Indicators Research, 99, 3, pg. 375-390. (with M.J. Sirgy, et. al. ) “Systemic and Services Dominant Socio-Economic Development: Legal, Judicial, and Marketing Capacity Building in Bangladesh,” (2010), Australasian Marketing Journal, 18, 4, (November). Pg. 248-255. (with A. Pecotich , and C. Shultz). “Can Healthcare Organizations Better Contribute to Quality of Life by Focusing on Preventative Health Knowledge?” (2008) Journal of Macromarketing, 28 (2), 122-129. (with L. Szykman)

“Research on Consumer Well-Being (CWB): Overview of the Field and Introduction to the Special Issue,” .(2007) Journal of Macromarketing, 27(4), 341-349. (with M.J. Sirgy and D-J Lee)

"Quality of College Life (QCL) of Students: Developing and Validating a Measure of Well-being", (2006) Social Indicators Research, (2007) 80: pp. 343-360. (with M Joseph Sirgy, and S. Grzeskowiak.)

Strategic Marketing Communications: A Systems Theory Approach to IMC, (2006) Atomic Dog Publishing. Cincinnati OH. (Textbook with M. J. Sirgy)

A Measure and Method to Assess Subjective Community Quality of Life (2006) , in Community Quality-of -Life Indicators: Best Cases II, . edited by M. Joseph Sirgy, Don Rahtz, and David Swain, Springer Publishers, pp. 61-74 (with M.J. Sirgy)

Indonesia. (2006) Chapter in Pecotich, A. & Shultz, C. Handbook of Markets and : East Asia, Southeast Asia, Australia and New Zealand, New York: M.E. Sharpe Publishers, pp. 234-286. (with I. Sidik)

Cambodia. (2006) Chapter in Pecotich, A. & Shultz, C. Handbook of Markets and Economies: East Asia, Southeast Asia, Australia and New Zealand, New York: M.E. Sharpe Publishers. pp. 76-106. (with C. Shultz)

Globalization, Transformation, and Quality of Life: Reflections on ICMD-8 and Participative Marketing and Development.(2004) Journal of Macromarketing, 24(2), 168-172. (with C. J. Shultz II, and M. Speece)

Further Validation and Extension of the Quality of Life /Community Healthcare Model and Measures (2004) Social Indicators Research, 69(2), 167-198. ). (with M Joseph Sirgy, Dong-Jin Lee.)

“A Method for Assessing Residents' Satisfaction with Community-Based Services: A Quality-of-Life Perspective,” (2000) Social Indicators Research, March, (with M.J. Sirgy et.al.)

"Marketing of Health Care Within a Community: A Quality of Life/Needs Assessment Model and Method," (2000) Journal of Business Research, June, Vol. 48, 3, pg. 1-12. (with M.J. Sirgy)

“Perceived Youth: Appraisal and Characterization,” (1999) International Journal of Aging and Human Development, vol. 49, #3, p. 231-257. (with B. Barak)

“Assessing How Provider Health Care Programs Enhance Community Quality of Life,” (1999), in P. Spath ed., Provider Report Cards: A Guide for Promoting Health Care Quality to the Public, Fennville, MI, AHA Press, pg. 119-142. (with M.J. Sirgy)

“Compensation and Benefit Package Alignment: Implications for College Recruitment” (1999), ACA Journal, Vol. 8, 1, pg. 28-33. (with M. Plater and J. Katz)

"Does TV Advertising Propagate Materialism, Dissatisfaction with Standard of Living, and Dissatisfaction with Life?, (1999) Journal of Advertising, Vol XXVIII, (Spring) pg. 125-42. (with M.J. Sirgy et.al.)

“Medical Outshopping Intent: Profiling the Health Care Consumer,”(1998) Hospital Marketing, Vol. 12, 2, p. 53-68. (with H. L. Meadow, H. Spotts)

"A Life Satisfaction Measure: Additional Validational Data for the Congruity Life Satisfaction Measure". (1995), Social Indicators Research , Vol. 34, p. 237-259. (with M.J. Sirgy et.al.)

"Developing a Life Satisfaction Model Based on Need Hierarchy Theory," (1995) in New Dimensions of Marketing and Quality of Life Interface, M.J. Sirgy and A.C. Samli, Ed., Westport, CT: Greenwood Press P. 3-25. (with M.J. Sirgy, H.L. Meadow, J. Littlefield)

"A Life Satisfaction Measure Based On Judgement Theory," (1992) Social Indicators Research 26: p. 23- 59 (with M.J. Sirgy and H. Lee Meadow J.T. Mentzer)

"The Relationship Between Health Service Satisfaction and Life Satisfaction", (1991) Journal of Macro Marketing, Spring, p. 24-39. (with M.J. Sirgy, H. Lee Meadow, T. Mentzer)

Demographic and Psychographic Correlates of Health Care Direct Mail Responsiveness in the Mature (1991), Journal of Ambulatory Care Marketing, Vol 4, #2, p. 157-69. (With H.L. Meadow) Reprinted in Marketing Management Issues in Ambulatory Health Care, 1991, Robert Sweeney, ed. Binghamton: NY. Hayworth Press.

"Cognitive Age: Demographic and Psychographic Dimensions," (1990), Journal of Ambulatory Care Marketing, 3, (2), p. 51-66, (with B. Barak)

"The Impact of Product Class Involvement on a Cognitive Model's Prediction of Purchase Intention: An Empirical Examination," (1989), Psychology and Marketing, 6, (2), p. 113-27.

"The Elderly Audience: Correlates of Television Orientation," (1989) Journal of Advertising. 18, (3), p. 9- 20. (with M.J. Sirgy, and H.L. Meadow)

"Healthcare Concerns of the Older Consumer: Implications for Ambulatory Care," (1989) Journal of Ambulatory Care Management, 12,3 (August) p. 52-60, (with M. Joyce and G. Paul)

"An Examination of Attribute Saliency in the Obstetrics/Gynecology Profit Center:, (1988), Journal of Health Care Marketing, Vol. 8, 3 (September) p. 50-53. (with D.L. Moore)

"Organizational Rewards and Coalitions in the Industrial Buying Center: (1987) in International Journal of Research in Marketing, Vol. 4, p. 131-46. (with M.H. Morris and G.W. Paul)

(b) Refereed Articles

“Food Versus Energy in Emergent Southeast Asia: A Battle for on One of the World’s Great Rivers,” Paper presented at the 41st Annual Macromarketing Conference (July 2016), Dublin Ireland (with Owen Scarbrough)

“Tourism as Vector to QOL in Developing Economies: Updates and New Perspectives from Vietnam’s Ha Long”. Presented at International Society for Marketing and Development (ISMD) meeting in Casablanca, Morocco, May 2012. (with C. J. Shultz, Nguyen Mai)

“Systemic and Services Dominant Socio-Economic Development: Legal, Judicial, and Marketing Capacity Building in Bangladesh,” paper presented at the Forum on Markets and Marketing: Extending S-D Logic, University of New South Wales Sydney, December 2008 (with Tony Pecotich and Clifford Shultz) (Selected for further journal review process for inclusion in Australasian Marketing Journal )

“Community Quality of Life: Evaluation and Expectations in a Developing Community,” in Bill Kilbourne and John Mittelstaed eds. Proceedings of the 33rd Annual Macromarketing Conference (June 2008), Clemson SC, USA (with Clifford J. Shultz)

“Village Fair Crafts and Sustainable Quality of Life: The Case of Ugandan Villages, , Book of Abstracts, 8th Conference of the International Society for Quality of Life Studies (ISQOLS), December 2007. ISQOLS Blacksburg VA. (with Linda Edwards)

“Doi Moi, The Mekong Region and the Cambodians Next Door: The Death of Transitional Trickle Down: Cambodia, FDI, and the Governance Corridor in S. Baker, D. Westbrook, ed. Proceedings of the 32nd t Annual Macromarketing Conference, (June 2007) Washington DC. (with Clifford Shultz)

"An Introduction to Marketing's Contributions to Quality of Life," in Valerie Moller and Denis Huschka editors, Prospects for Quality of Life in the New Millennium, Book of Abstracts, 7th Conference of the International Society for Quality of Life Studies (ISQOLS), July 2006. Rhodes, South Africa. p. 135. (with Clifford Shultz)

"Macromarketing as an Outlet for QOL Research" in Valerie Moller and Denis Huschka editors, Prospects for Quality of Life in the New Millennium, Book of Abstracts, 7th Conference of the International Society for Quality of Life Studies (ISQOLS), July 2006. Rhodes, South Africa. p. 136. (with Clifford Shultz.)

"Marketing Research and Its Impact on Judicial Reforms and Quality of Life in Bangladesh," in Valerie Moller and Denis Huschka editors, Prospects for Quality of Life in the New Millennium, Book of Abstracts, 7th Conference of the International Society for Quality of Life Studies (ISQOLS), July 2006. Rhodes, South Africa. p. 114. (with Clifford Shultz and Anthony Pecotich)

“Living on the Edge: Financial Services for the Lower Socio-Economic Strata,” in R. Hill, ed. Proceedings of the 30th Annual Macromarketing Conference, (May 2005) St. Petersburg, FL. (with L. Szykman, M. Plater, and G. Godwin)

Emerging Issues in Governance, Globalization and Development, in J. Mittelstaedt, ed. Proceedings of the 29rd Annual Macromarketing Conference, (May 2004 ) Vancouver, BC, CA. (with S. Grossbart)

“Whose Fault is it Anyway? Exploring the Effects of Locus of Control on General Health and Quality of Life,” (2000), in C. Shultz and B. Grbac, eds. Marketing Contributions to Democratization and Socioeconomic Development, Proceedings of the 25th Annual Macromarketing Conference, University of Rijeka, Croatia. pg. 386-399. (with L. Szykman)

“Perceptions of Environmental Issues and Sustainable Development: A Proposed Model of Corporate Integration and Initial Descriptive Findings,” (1998) in C. Shultz and J. Schroeder, eds. Proceedings of the 23rd Annual Macromarketing Conference, URI, Rhode Island pg. 63-82.

“University Student Quality of Life: A Model for Assessment and Resource Allocation, (1998) in H. L. Meadow ed, Developments in Quality of Life Studies, Volume II, Blacksburg, VA: International Society for Quality of Life Studies. P. 74.

“Quality of Community Life and Business Services: Exploring the Link,” (1997) in A. Falkenberg and T. Rittenburg, eds. Proceedings of the 22nd Annual Macromarketing Conference, Volume 2, NHH, Bergen, Norway.

“The Influence of Public Health and Social Services on Quality of Community Life: An Exploratory Examination,” (1997) in Advances in Health Care Research, Silver Springs, Maryland: American Association for Advances in Health Care Research. (with H.L. Meadow and H.E. Spotts)

“Satisfaction with Health Care Services and Life Satisfaction Among Elderly and Non-Elderly Consumers,” (1995) in H. L. Meadow M.J. Sirgy, and D.R. Rahtz eds, Developments in Quality of Life Studies in Marketing, Volume V, Dekalb, IL: Academy of Marketing Science. P. 128-132. (with M.J. Sirgy, H.L. Meadow, and J.E. Littlefield)

“Compensation Package Alignment: Implications for Recruiting and Enhancing Quality of Work Life For Matriculating College Students,” (1995) in H. L. Meadow M.J. Sirgy, and D.R. Rahtz eds, Developments in Quality of Life Studies in Marketing, Volume V, Dekalb, IL: Academy of Marketing Science. P. 128-132. (with M. Plater and J. Katz)

“Medical Outshopping Intent: Profiling the Health Care Consumer,” (1995) in H.L. Meadow and H.E. Spotts eds, Advances in Health Care Research, Silver Springs, Maryland: American Association for Advances in Health Care Research. P. 97-107. (with H.L. Meadow and H.E. Spotts)

“Managing the Internal Workers' Compensation Process: Implications for Cost Containment,” (1995) in H.L. Meadow and H.E. Spotts eds, Advances in Health Care Research, Silver Springs, Maryland: American Association for Advances in Health Care Research. P. 219-224. (with D.R. Lambert and M.L. Joyce)

“A Proposed Methodology for Selecting Spokespeople for Health Care Promotion,” (1994) in H.L. Meadow and R. Hoverstead ed. Advances in Health Care Research, Silver Springs, Maryland: American Association for Advances in Health Care Research, P. 108-09 (with H. Spotts and H.L. Meadow)

"Corporate Strategy and Quality of Life: A Strategic Planning Philosophy and Model for a Changing Health Care Environment," (1994) in H.L. Meadow and R. Hoverstead ed. Advances in Health Care Research, Silver Springs, Maryland: American Association for Advances in Health Care Research, P. 125- 32 (with M.J. Sirgy)

"The Magic Johnson Announcement: An Examination of the Impact on College Students Attitudes, Knowledge, and Behavioral Intentions Concerning AIDS" (1993) in R. Hoverstadt and H.L. Meadow eds, Advances in Health Care Research, Silver Springs Maryland, American Association for Advances in Health Care Research, p. 31-45. (with H. Spotts and H.L. Meadow)

Testing the Reliability and Validity of Two Measures of Materialism: Belk and Richins (1992), in V. Crittenden Ed., Decisions in Marketing Science, Volume 15, Chestnut Hill, MA, Academy of Marketing Science, P. 383-387. (with D. Cole et.al.)

"AIDS and College Students: What Do They Know? What Do They Care?: Developing a Foundation for Marketing and Public Policy Information Programs," (1992) in A. Balazs and R. Hoverstad, eds. Advances in Health Care Research, Silver Springs, Maryland, American Association for Advances in Health Care Research, p. 51-63. (with H.L. Meadow and H. Spotts).

"Culture and the Formation of Satisfaction Judgements" (1991), in K. Frankenberger, et. al. eds., Proceedings of the Fifth Bi-Annual International Conference of the Academy of Marketing Science, International Conference Series, Volume V, Academy of Marketing Science, p. 228-233. (With T. Mooradian)

"Health Care Satisfaction and Life Satisfaction: Exploring the Racial Issue Among the Elderly" (1991), in A. Balazs, R. Hoverstad, eds., Advances in Health Care Research, University of Oklahoma, American Association for Advances in Health Care Research, p. 171-80. (with H. L. Meadow and M. J. Sirgy).

"An Empirical Examination of the Initial Impact of the Drug Price Competition Patent Term Restoration Act on Advertising to Pharmacists," (1990), in R. Kosenko ed. Proceedings of the Atlantic Marketing Association, Bradley University, Peoria, IL, p. 135-140 (with D. L. Moore and L. Abraham).

"An Exploration into Elderly Consumer's Responses to Direct Marketing Appeals of Health Care" (1990), in D. Scammon, M. V. Venkatesan, eds., Advances in Health Care Research, University of Utah, American Association for Advances in Health Care Research, p. 67-76. (With H. L. Meadow).

"Exploring Additional Dimensions of Quality of Life Among Middle-Aged Pre-Boomers," (1990) in H.L. Meadow and M.J. Sirgy eds., Quality-of-Life Studies in Marketing and Management, Virginia Tech, Blacksburg, VA, p. 239-54. (with B. Barak)

"Demographic and Psychographic Correlates of Healthcare Direct Mail Responsiveness in the Mature Market," (1990), in R. Kiner, V. Venkateson ed., Advances in Healthcare Research, Silver Springs, Maryland, American Association for Advances in Health Care Research. p. 67-76 (with H. L. Meadow). Reprinted in Journal of Ambulatory Care Marketing.

"The Schumpeter System As A Base For Entrepreneurial Studies", (1989), in P. Bloom et.al., eds., Enhancing Knowledge Development in Marketing, AMA Educators' Proceedings, Chicago, American Marketing Association, p. 15-19. (with M. Plater).

"Cognitive Age and Youthfulness: Demographic and Psychographic Dimensions" (1989), in R. E. Kriner and G. T. Baker eds., Advances in Health Care Research, American Association for Advances in Health Care Research, Silver Spring, MD. p. 47-51. (with B. Barak). Reprinted in Journal of Ambulatory Care Marketing.

"Demographic Influence on Aspiration Price for New Health Care Services in the Elderly Community," (1989) in R. E. Kriner and F. T. Baker eds., Advances in Health Care Research, , Silver Spring, MD. p. 64- 66 (with R. Kosenko). Reprinted in Journal of Ambulatory Care Marketing.

"Exploring the Relationship Between Healthcare Services Satisfaction and Life Satisfaction Among the Elderly," (1989) in J. Hawes and J. Thandpoulas ed., Develop-ments in Marketing Science, Vol. XII, p. 531-36. (with M. J. Sirgy and H. L. Meadow)

"Elderly Life Satisfaction and Television Viewership: Replication and Extension," (1988), in S. Shapiro and H. H. Walle, eds. AMA Winter Educator's Conference - Marketing: A Return To Broader Dimensions, Chicago. American Marketing Association, p. 409-13.

"Japanese Channels of Distribution: Difficult But Not Insurmountable" (1988), in G. Frazier, et. al. eds., AMA Educators' Proceedings: Efficiency and Effectiveness in Marketing, American Marketing Association, Chicago p. 233-6 (with R. Kosenko)

"Health Care Concerns of the Older Consumer", (1988) in G.T. Baker, R.E. Kriner, M. Venkateson, eds. Advances in Health Care Research, American Association for Advances in Health Care Research, Silver Spring, MD, p. 25-28. (with M. Joyce and G. Paul) Reprinted in Journal of Ambulatory Care Management.

"Buyer Market Price Knowledge Influence on Acceptable Price Range and Price Limits," (1988), in M. Houston ed., Advances in Consumer Research, Vol. XV, Association for Consumer Research, Provo: Utah, p. 328-33. (with R. Kosenko)

"Elderly's Life Satisfaction and Television Usage: An Exploratory Study," (1988) in M. Houston ed., Advances in Consumer Research, Vol. XV, Association for Consumer Research, Provo: Utah, p. 141-45. (with M.J. Sirgy, H.L. Meadow)

"Race as an Influence on Healthcare Information Sources and Provider Usage in the Elderly Population" (1988) in R. King, Ed., Proceedings of Academy of Marketing Science, Conference on Minority Marketing: Issues and Prospects, Academy of Marketing Science, Greensboro, N.C. p. 74-77 (with R. Kosenko).

"Using Demographics and Psychographic Dimensions to Discriminate Between Mature Heavy and Light Television Users: An Exploratory Analysis," (1988) in K. Bahn, ed. Developments in Marketing Science, Vol. XI, p. 2-7. (with M.J. Sirgy and R. Kosenko)

"The Effect of Demographics and Old Age Adjustment on Attitudes Toward Retirement Communities: An Empirical Examination", (1987), in J. Hawes and G.B. Glisen eds, Developments in Marketing Science, Vol. 10, Academy of Marketing Science, p.434-38 (with D.L. Moore, R. Kosenko).

"General Morale and Cognitive Development: A Systems Model Empirical Test," (1987) in M.J. Sirgy ed., Proceedings of the Southeastern Regional Conference of the Inter-national Society for General Systems Research, International Society for General Systems Research, Department of Marketing, Virginia Tech, Blacksburg, VA, p. 147-164.

"Affective Response: An Empirical Examination of the Impact of Cognitive Style, Ad Type, and Personal Relevance," (1987) in R. Coulter Ed., Marketing: Issues and Trends, Proceedings: Atlantic Marketing Association, Vol. 3, Atlantic Marketing Association, p. 729-39. (with D.L. Moore).

"The Mature Direct Mail User: A Profile," (1987) in F. Feasly ed., Proceedings of the American Academy of Advertising, American Academy of Advertising, p. 87-91 (with D. Moore).

"Q-TIPS: Using Qualitative and Quantitative Techniques in Tandem to Assure Valid Manipulations" (1986); in R. Lutz, ed., Advances in Consumer Research, Vol. 13, Association for Consumer Research, Provo: Utah, p. 291-296 (with D. L. Moore).

"Affective Response: An Alternative to Attitudinal Response to Advertising", (1986) in James P. Monahan, ed., Northeast AIDS Proceedings, p.77-9 (with D.L. Moore).

"Integrating the Concept of Marketing: The Environment-Organization Marketing Interface , (1983) in John C. Rogers, ed, Developments in Marketing Science, Vol. 6, Proceeding of Annual Conference, Academy of Marketing Science (with M. H. Morris).

“Women Air Travelers: A Lifestyle Perspective" (1982) in Proceedings of Annual Conference, Southern Marketing Association, (with T. C. Chambers, S. C. Cosmas, H. R. Dodge, B. J. Dunlop and P. E. Gillete).

(c) Edited Volumes

M. Joseph Sirgy, Don Rahtz, and Rhonda Phillips, Community Quality-of -Life Indicators: Best Cases VI, Dordrecht, Netherlands: Springer Publishing (2013)

M. Joseph Sirgy, Don Rahtz, and Rhonda Phillips, Community Quality-of -Life Indicators: Best Cases V, Dordrecht, Netherlands: Springer Publishing (2011)

M. Joseph Sirgy, Don Rahtz, and Rhonda Phillips, Community Quality-of -Life Indicators: Best Cases IV, Dordrecht, Netherlands: Springer Publishing (2009)

M. Joseph Sirgy, Don Rahtz, and Rhonda Phillips, Community Quality-of -Life Indicators: Best Cases III Dordrecht, Netherlands: Springer Publishing (2009) (Reissued under Springer Titles)

M. Joseph Sirgy, Don Rahtz, and Rhonda Phillips, (2006) Community Quality-of -Life Indicators: Best Cases III, Blacksburg, VA, ISQOLS Publishing

M. Joseph Sirgy, Don Rahtz, and David Swain, (2006) Community Quality-of -Life Indicators: Best Cases II, Dordrecht, Netherlands: Kluwer Publishing

M. J. Sirgy, D.R. Rahtz, and D.J. Lee. Journal of Regional Analysis and Policy, Special Issue on Community Quality of Life, 2003 Volume 33, Number 2. University of Wisconsin.

M. J. Sirgy, D. R. Rahtz, and David Swan Community Quality of Life Indicators: Best Cases, 2001, Dordrecht, Netherlands: Kluwer Publishing.

M. J. Sirgy, D.R. Rahtz, and D.J. Lee. (2004) Advances in Quality of Life Research, Volume 23, Dordrecht, Netherlands: Kluwer Publishing

Shultz, C. J.., D. R, Rahtz and M. Speece, (2003) Globalization, Transformation, and Quality of Life: The Proceedings of the 8th International Conference on Marketing and Development, ISMD, Ball State University.

Rahtz, D.R. and P McDonagh editors, Globalization and Equity: Proceedings of the 26th Annual Macromarketing Conference, Vol. 26, 2001 Williamsburg, VA: College of William and Mary.

Diener, E., and D. R. Rahtz, Editors, Advances in Quality of Life Research and Theory. Social Indicators Research Series, Vol. 4, 2000, Dordrecht, Netherlands: Kluwer.

M.J. Sirgy, J.L. Meadow, D.R. Rahtz, Editors of Developments in Quality-of-Life Studies in Marketing, Vol. V, 1995, Blacksburg, VA. Academy of Marketing Science.

M.J. Sirgy, J.L. Meadow, D.R. Rahtz, and A.C. Samli, Editors of Developments in Quality-of-Life Studies in Marketing, Vol. IV, 1992, Blacksburg, VA. Academy of Marketing Science.

(f) Contributed/Invited Papers/Publications and Talks

“Memories, Real Time, and the Future: Time Boundaries and Community Quality-of-Life Assessments in Transitional Environments,” presented at the International Society for Quality of Life Studies, Innsbruck Austria, September 2017 (with Grbac, B. and C. J. Shultz).

“Managing Community Quality of Life in a Transitional Environment: The Case of Rijeka, Croatia,” presented at the Macromarketing Conference, Queenstown, New Zealand June 2017(with Grbac, B.and C. C. J. Shultz )

“Alleviating Suffering in Post Conflict and Post Disaster Environments: The Development and Application of Community Quality of Life Measurement Tools,” (2016) Paper presentation at the International Society for Quality of Life Studies (ISQOLS) Conference, August 27, 2016, Seoul, South Korea (with M.J. Sirgy and C.J .Shultz)

“Food Versus Energy in Emergent Southeast Asia: A Battle for Sustainability on One of the World’s Great Rivers.” (2016) in Campbell, N., Claudy. M. and O’Driscoll, A. eds. Proceedings of the 41st Macromarketing Conference, eds. pgs. 446-257. July, Dublin, Ireland. (with O. Scarbrough)

“Alleviating Suffering in Post Conflict and Post Disaster Environments: The Development and Application of Community Quality of Life Measurement Tools.” Paper accepted for presentation at International Society for Quality of Life Studies (ISQOLS) Conference, Seoul, South Korea August 2016 (with M. J. Sirgy and Clifford J. Shultz II)

“Blood Minerals: Global Brands, Sourcing, Value Chains, and Consumer Markets.” Paper presentation at the 40th Macromarketing Conference in Chicago, July 2015

“When Worlds Collide: Disparate Development Goals and Community Quality of Life,” Presentation at International Society for Quality of Life Studies (ISQOLS) Conference, Berlin, Germany September 2014 (with Clifford J. Shultz II)

“Transformative Innovation and Social Entrepreneurship: The Macromarketing Imperative for Sustainable Peace & Prosperity,” Paper presented at Global Innovation and Entrepreneurship: Building Key Capabilities for Emerging Economies Seminar presented by Prasetiya Mulya Business School, Grand Hyatt, Jakarta Indonesia, August 21, 2014 (with Clifford J. Shultz II)

Macromarketing: Accelerating Relevance in an Emergent and Post-Conflict World,” Presentation at the 39th Annual Macromarketing Conference, Royal Holloway University of London, UK, July 2014

“What is the Marine Silk Road and Why Should we be Concerned?” Panel discussant at Washington DC. Program on Indian Ocean Basin, Carnegie Institute for International Peace, November 13, 2013.

“The Foreign Corrupt Practices Act (FCPA): Exploring Its Role in Reshaping Emerging 21st Century Markets” Presentation at the 38th Annual Macromarketing Conference, Toronto, Canada, May 2013. (with Y. Yamanaka)

“Demarketing Economic Growth to Public Policy Decision Makers: Moving QOL into the Development Equation, “ Paper presented at 37th Annual Macromarketing Conference, Berlin, Germany, June 2012

“Counterfeit Brands in Developing Markets: Who is Hurting Whom?” 36th Annual Macromarketing Conference, June 2011, Williamsburg, VA, USA

“Twenty Five Years after Doi Moi: Movement toward a Better Quality of Life in Viet Nam,” presented at the International Society for Quality of Life Studies (ISQOLS) Conference, December, 2010, Bangkok Thailand, (with Clifford Shultz and Nguyen Tho)

Aftermath and Evolution: Macromarketing in the Post Financial Meltdown World, panel presentation on the future of business schools at the 35th AnnualMacromarketing Conference, June 2010, Laramie Wyoming. “The Global Con-Divergence of Food Marketing and Consumption: Macro-Micro-Macro Perspectives from Greece and Romania”, 34th AnnualMacromarketing Conference, June 2009, Kristainsand, Norway (with Claudia Dumitrescu and Clifford Shultz) “Further Evidence on the Evolution of Community Quality of Life in a Transitioning Society, ‘ International Society for Quality of Life Studies (ISQOLS) Conference, July 2009, Florence, Italy (with Clifford Shultz)

Recovery from Disaster: The Catalytic Nexus of Global Policy, Marketing, and Consumption, Winter AMA Conference, Austin TX, February 2008. (with Clifford J. Shultz)

Quality of Life and Development: Sustaining Advances in an Era of Heightened Security, Presentation at the International Society for Quality of Life Studies Conference, Philadelphia, November, 13, 2004.

Partnership or Sellout: Cutbacks, Commercialization and Higher Education, presentation at the ISQOLS Conference, Philadelphia, November 2004. with Lisa Szykman

“Marketing and FDI as Policy-Catalysts for Recovery: Illustrations from Cambodia and Implications for Other Recovering Economies”, Public Policy and Marketing Conference, Salt Lake City, May 2004. (with Cliff Shultz)

The Responsibilities of MNCs to Sustainable Recovery. A macromarketing view from Cambodia & Implications for other recovering economies, Paper Presentation at the International Conference for Voluntary Codes of Conduct for Multinational Corporations, NY, NY (May 2004) With C. Shultz

“Important Questions of Governance in Globalization and Development,” Paper Presentation at the Macromarketing Conference. Vancouver, BC, Canada (May 2004) with S. Grossbart.

A Taxonomy of Community QOL Indicators: Toward a Comprehensive Review of the Literature, presentation at the ISQOLS Conference, Frankfurt, Germany, July 2003, D. R. Rahtz and M. J. Sirgy

Boom and Bust in Coastal Aquaculture in Thailand: Building Academic Coalitions for Public Good, Integrative Commentary Panel Discussion, 8th International Conference on Marketing and Development, Bangkok Thailand, January 2003.

Changing Dynamics of IMC/Advertising in the Global Environment: Implications for Vietnam in the New Century,” seminar presented at School of Industrial Management –HCMC University of Technology, Ho Chi Minh City Vietnam. 9 January 2003

Further validation and extension of the QOL/community-healthcare model presentation by Don R. Rahtz, M. Joseph Sirgy, and Dong-Jin Lee at the ISQOLS Community Quality of Life Conference November 2002. Williamsburg, Virginia, USA

How to measure community health for strategic planning by area hospitals and healthcare organizations, by Don R. Rahtz Workshop at the ISQOLS Community Quality of Life Conference November 2002. Williamsburg, Virginia, USA,

Marketing the community: Insights from the marketing discipline. Panel presentation at the ISQOLS Community Quality of Life Conference, November 2002. Williamsburg VA, USA

“Marketing Places to Tourists and Businesses: Community Quality of Life, Targeting, and Information Search,” Fulbright Program Center, Ho Chi Minh City, Vietnam, 15 January, 2002

“Strategic Management of Cambodia’s Tourism Industry, for Optimal Socioeconomic Development,” Business in Cambodia, F. Brown, ed. Washington, DC: Johns Hopkins School of Advanced International Studies, 22-26. April 2001. (with C. Shultz)

“Designing Communication Strategies in the New World Environment,” seminar presented at The Marketing College, Ho Chi Minh City, Vietnam, January 2001.

“Preliminary Proposal for the Enterprise Development Institute in the Transitional Mekong Basin,” World Bank / IFC, Ho Chi Minh City, November, 2000.

“Synopsis of the Investment Climate for Infrastructure Development Issues in Cambodia,” US-ASEAN Business Council Conference for Investment in Cambodia, Phnom Penh, May, 2000

“Synopsis of the Investment Climate for Manufacturing and Export Issues in Cambodia,” US-ASEAN Business Council Conference for Investment in Cambodia, Phnom Penh, May, 2000

“Marketing and the New Technologies: Web and Database Applications in Southeast Asia,” seminar presented at The Marketing College, Ho Chi Minh City, Vietnam, May 2000.

“A Framework for Small Business Planning,” seminar presented at The Marketing College, Ho Chi Minh City, Vietnam, January 2000.

“Quality of Life and Corporate Perspectives on Sustainable Development,” paper presented at 1999 Conference of the Academy of Marketing Science, Coral Gables, FL, May 1999.

“Lifestyle Segmentation Strategies of Penetrating the US Import Market,” paper presented at The Marketing College, Ho Chi Minh City, Vietnam, January 1999.

“Economic Sustainable Development: Assessing Corporate Perspectives,” paper presented at 1998 Conference of the Academy of Marketing Science, Norfolk VA, May 1997.

“Integrating Communication Models and The Marketing Plan,” paper presented at The Marketing College, Ho Chi Minh City, Vietnam, January 1998.

“Quality of Community Life and Government Services: Exploring the Link,” paper presented at The Eighth Bi-Annual International Conference of the Academy of Marketing Science, Kuala Lumpur, Malaysia, June 1997.

“Measuring Community Quality of Life: Future Issues”, Radio interview (1/2 hour) with Norwegian Broadcasting Corporation, March 15, 1997.

“Measuring Community Quality of Life: A Measurement Method,” paper and workshop presented at the International Student Festival in Trondheim (ISFIT ’97), March 1997, Trondheim, Norway

“Subcultural Differences and Community Quality of Life: Marketing Implications,” paper presented at the Academy of Marketing Science Multicultural Conference, October 1996, Virginia Beach.

“Assessing Community Quality of Life: A Model and Methodology,” paper presented at The World Quality of Life Conference, August 1996, Prince George , Canada.

"QOL and Health Care: Exploring the link in the Elderly Population," paper presented at the Academy of Marketing Science National Meeting, May 1996, Phoenix.

"Examining the Physician Referral Process," paper presented at American Association for Advances in Health Care Research National Meeting, March 1996, Salt Lake City. (with H. Spotts)

"The Impact of Professional Endorsement on Product Purchase Evaluation: A Conjoint Assessment," paper presented at American Association for Advances in Health Care Research National Meeting, March 1996, Salt Lake City. (with H. Spotts and L. Meadow)

"Global Population and Quality of Life" (1995), Paper presented at the Seventh Bi-Annual World Marketing Conference, July 5-8, Melbourne Australia.

"The Value of Time in International Commercial Air Travel: An Exploratory Examination Using a Scenario Based Methodology," (1993), Paper presented at the Sixth Bi-Annual World Marketing Conference, July 15-20, Istanbul, Turkey. (with J.S. Strong and P. Rikter-Svendsen)

"Life Satisfaction in the Elderly Population: Cultural and Subcultural Congruity Dimensions of Evaluation", (1993), Paper presented at the Sixth Bi-Annual World Marketing Conference, July 15-20, Istanbul, Turkey.

"A Methodology for Examining Perspectives on AIDS in the College Age Population," (1992) paper presented at the Academy of Marketing Science's Fourth Quality of Life Conference, Nov. 19-22, Washington D.C. (with H. Spotts and H.L. Meadow).

"Eliminating Assumptive Errors in Marketing Health Care Offerings to the Expanding Elderly Segment" (1991), paper presented at the Academy of Marketing Science National Conference, Fort Lauderdale, FL, (May) (With H. L. Meadow).

"The Elderly Segment and Life Satisfaction Measurement," (1989), paper presented at AMA Winter Educator's Conference, Ft. Lauderdale, FL (February).

Elderly Consumers and Life Satisfaction (1987) paper presented at the Academy of Marketing Science, Minority Marketing Conference, Greensboro, NC, (November).

(g) Reviews of Books, Software, etc.

Review of Marketing and Consumer Behavior in East and South-East Asia, (2000) in Book Review Section, Journal of Macromarketing, June, Vol. 20, 1, p. 95-6

Review of Strategic Advertising Campaigns, by Don Schultz, (1991) Marketing Educator, Vol. 10, No. 1, Winter, p.4.

Review of How to Write a Marketing Plan for Health Care Organizations, (1988) in Book Review Section Journal of Advertising Vol. 17, 1, p. 50.

(h) Work in Progress

A Macromarketing Perspective of Terrorism: The Case of Jihadist Terrorism (with M. Joseph Sirgy and Richard J. Estes) Under revision for resubmission the Journal of Macromarketing

“Black Ships or Cultural Evolution: Revisiting Japanese Global Business Ethics.” Paper being revised and repositioned by third author to submit to Journal of Macromarketing (Yamanaka, Y., and A.M. Kennedy,

Strategic Marketing Communications, (with M. J. Sirgy) (Revision seeking a contract for the book

Competitive Intelligence: An Applied Approach for a Transitioning World (with D. Cook)

A Model for Monitoring Sustainable Growth through FDI, targeted for Journal of Public Policy and Marketing, or Journal of Marketing (with C. Shultz) (model redevelopment. data collection Colombia)) CONSULTING

Consulting activities have centered on three areas: 1) health care systems and their impact on the community, 2) design and implementation of marketing research methodologies, and 3) technology transfer in hi-tech fields (aviation in particular). Usual activities concern the design and execution of marketing research projects related to client decision strategy. Clients have included:

Virginia Center for Innovative Technology, Richmond, Virginia; Sentara Health System, Norfolk, Virginia; Riverside Health System, Newport News, Virginia;NASA, Langley, Virginia; Virginia Department of Economic Development, Richmond, Virginia; William M. Mercer, Richmond, Virginia; Development in Democracy for Beximco Industries, Bangladesh; First Hospital Corporation, Virginia Beach, Virginia; McDonnell-Douglas; Douglas Aircraft; Long Beach, CA. Kingdom of Cambodia, World Bank, Dhaka, Bangladesh., Lam Thanh Company, Vietnam. Saigon Cosmetics Corporation, Vietnam. PNJ Enterprises, Vietnam

SERVICE ACTIVITIES (University-Related Consulting Projects)

Service consulting activities have involved a variety of areas: 1) health care systems and their impact on the community, 2) technology transfer in hi-tech fields, 3) Quality of Life issues (e.g., environmental, recycling ) and 4) integrated marketing communication campaign executions. Usual activities concern the design and execution of projects related to client decision strategy. Clients have included:

Kingdom of Cambodia 2009: Riverside Health System 2009: CASA 2009; Garment Manufacturers Association of Cambodia 2009; Reader’s Digest 2008-2009; Sobbhana Foundation, Cambodia (2002-2006) Kingdom of Cambodia (2000-2006); Time –Warner Inc. (1997); Doner Direct, Baltimore (1996); JTC Advertising, Chicago (1996);York County, VA Waste Management (1995); NASA Langley (1994)Riverside Health System (1993, 1994, 1995); Riverside Health System; Tappahannock Hospital (1992); Riverside Occupational Health Services; Newport News, VA (1991);James City County Social Services (1991);Reynolds Metals Recycling Company; Richmond, VA (1989-90)Riverside Cancer Services; Newport News, VA (1988-89);