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Journal of Marketing Education Journal of Marketing Education Special Issue Call for Papers: Hacking the System: Sustainability and Macromarketing in Marketing Education Submission Deadline: 15 January, 2021 This special issue of the Journal of Marketing Education students, faculty, and administrators. For this special seeks to motivate and celebrate the infusion of issue on “Hacking the System: Sustainability and sustainability and macromarketing in marketing Macromarketing in Marketing Education,” we are open education. Situated at the intersection of marketing and to a wide range of manuscripts as exemplified by the society, collective wellbeing issues such as climate following types of papers. change, are underrepresented in marketing education (Weber, 2013). This is the domain of macromarketing: Potential topics for inclusion in the special issue are: the study of how marketing impacts society, and how the • Pedagogical examples of innovations addressing marketing system interacts with social systems and the sustainability and climate change as wicked environment (Hunt & Burnett, 1982; Layton, 2007). problems or in a holistic, concrete manner that These macromarketing issues can invoke controversy engage students, faculty and administration, and/or and a fearful future for humanity and our planet. the business community. However, hope can only manifest if we change our path • A reorientation to establish sustainability and/or and consider the environment and people with dignity macromarketing as a primary lens for guiding course (Lamberton, 2019). Such changes in thinking are within and/or content development. the remit of marketing education (Kemper, Hall & • Use and evaluation of experiential learning for Ballantine, 2019). It requires hacking the system to infuse macromarketing areas including sustainability, sustainability, climate change, and societal issues into ethics, vulnerability, base of the pyramid protection, marketing education. Specifically, such change implores or macro-social marketing. educators and marketers to take into account macro level • Educational research projects that collect data from issues into a traditionally managerialist (micro) subject. and about students, faculty, and/or administrators. • Activities and assessment for developing and In a business context, sustainability efforts are many measuring student paradigmatic views and standing. times positioned as superfluous work and only • Pedagogical development around creating paradigm encouraged when touting the company bottom line changes in thinking for students. (Springett, 2010). Climate change is considered • Consideration of the marketing education system uncontrollable, abstract, and anti-competitive. These and its dynamic interactions with other systems and orientations echo in business school curriculum: within stakeholders. traditional marketing programs, sustainability and climate change are typically sidelined or positioned— Potential contributors should feel free to contact the co- purposefully or unintentionally—as counter to business editors with any questions. All manuscripts will be interests or as separate courses, which even then may judged on their scholarly merits and overall ability to hold ‘weak’ sustainable perspectives (Landrum & advance the marketing and business education literature. Ohsowski, 2017; Springett, 2010; Varey, 2010). Equally, Authors should follow the style guidelines found at consideration of the vulnerable, bottom of the pyramid jmd.sagepub.com with all submissions via the Journal of consumers, and societal implications tend to be thrown Marketing Education editorial manager on the journal into the broad Corporate Social Responsibility category website. The following are the special issue co-editors: and addressed through superficial public relations stunts. Joya Kemper, University of Auckland Considering the recent environmental-social turn in [email protected] mainstream marketing academia (see Journal of Marketing and Journal of Consumer Research special Emily Moscato, Saint Josesph’s University issues) and the most recent report by the International [email protected] Panel on Climate Change (2018) highlighting the urgent need to take action, we seek to bring together voices and Ann-Marie Kennedy, University of Canterbury research on how sustainability, climate change, and [email protected] macromarketing are realized, taught, and infused into the marketing curriculum and positioned among our .
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