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Crossmedia Adaptation and the Development of Continuity in the Dc Animated Universe
“INFINITE EARTHS”: CROSSMEDIA ADAPTATION AND THE DEVELOPMENT OF CONTINUITY IN THE DC ANIMATED UNIVERSE Alex Nader A Thesis Submitted to the Graduate College of Bowling Green State University in partial fulfillment of the requirements for the degree of MASTER OF ARTS May 2015 Committee: Jeff Brown, Advisor Becca Cragin © 2015 Alexander Nader All Rights Reserved iii ABSTRACT Jeff Brown, Advisor This thesis examines the process of adapting comic book properties into other visual media. I focus on the DC Animated Universe, the popular adaptation of DC Comics characters and concepts into all-ages programming. This adapted universe started with Batman: The Animated Series and comprised several shows on multiple networks, all of which fit into a shared universe based on their comic book counterparts. The adaptation of these properties is heavily reliant to intertextuality across DC Comics media. The shared universe developed within the television medium acted as an early example of comic book media adapting the idea of shared universes, a process that has been replicated with extreme financial success by DC and Marvel (in various stages of fruition). I address the process of adapting DC Comics properties in television, dividing it into “strict” or “loose” adaptations, as well as derivative adaptations that add new material to the comic book canon. This process was initially slow, exploding after the first series (Batman: The Animated Series) changed networks and Saturday morning cartoons flourished, allowing for more opportunities for producers to create content. References, crossover episodes, and the later series Justice League Unlimited allowed producers to utilize this shared universe to develop otherwise impossible adaptations that often became lasting additions to DC Comics publishing.
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1,5V x 3 AA (LR6) Keep these instructions Battery installation is required. Requires three AA (LR6) Periodically wipe each part for future reference as Only adults should install alkaline batteries (not of this toy with they contain important batteries. Tool required for included) for operation. a clean, damp cloth. information. battery installation: Phillips For longer life, Do not immerse. screwdriver (not included). use alkaline batteries. This toy has no consumer serviceable parts. Do not take apart. FGF37 1 IMAGINEXT.COMIMMAGINEXXT.COM UNITED STATES NEW ZEALAND 1-800-432-5437. Fisher-Price, Inc., 636 Girard 16-18 William Pickering Drive, Albany 1331, Avenue, East Aurora, NY 14052. Hearing- Auckland. impaired consumers: 1-800-382-7470. ASIA GREAT BRITAIN Mattel East Asia Ltd., Room 503-09, Mattel UK Ltd, Vanwall Business Park, North Tower, World Finance Centre, Maidenhead SL6 4UB. Helpline: 01628 Harbour City, Tsimshatsui, HK, China. 500303; www.service.mattel.com/uk. Tel.: (852) 3185-6500. Mattel Europa B.V., Gondel 1, 1186 MJ MALAYSIA Amstelveen, Nederland. Diimport & Diedarkan Oleh: Mattel Southeast Asia Pte. Ltd., No 19-1, Tower 3 Avenue 7, CANADA Bangsar South City, No 8, Jalan Kerinchi, 1-800-432-5437. Mattel Canada Inc., 59200 Kuala Lumpur, Malaysia. 6155 Freemont Blvd., Mississauga, Tel: 03-78803817, Fax: 03-78803867. Ontario L5R 3W2. SOUTH AFRICA AUSTRALIA Mattel South Africa (PTY) LTD, Office 102 I3, Mattel Australia Pty. Ltd., 658 Church Street, 30 Melrose Boulevard, Johannesburg 2196. Locked Bag #870, Richmond, Victoria 3121 Australia. Consumer Advisory Service 1300 135 312. DC SUPER FRIENDS and all related characters and elements © & ™ DC Comics.
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