LINEAR TV in the NON-LINEAR WORLD the Value of Linear
View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Drexel Libraries E-Repository and Archives LINEAR TV IN THE NON-LINEAR WORLD The Value of Linear Scheduling Amidst the Proliferation of Non-Linear Platforms A Thesis Submitted to the Faculty of Drexel University by Carlo Angelo Mandala Hernandez in partial fulfillment of the requirements for the degree of Master of Science in Television Management March 2017 © Copyright 2017 Carlo Angelo Mandala Hernandez. All Rights Reserved. ii Acknowledgments I would like to acknowledge and express my appreciation for the individuals and groups who helped to make this thesis a possibility, and who encouraged me to get this done. To my thesis adviser Phil Salas and program director Albert Tedesco, thank you for your guidance and for all the good words. To all the participants in this thesis, Jeff Bader, Dan Harrison, Kelly Kahl, Andy Kubitz, and Dennis Goggin, thank you for sharing your knowledge and experience. Without you, this research study would lack substance or would not have materialized at all. I would also like to extend my appreciation to those who helped me to reach out to network executives and set up interview schedules: Nancy Robinson, Anthony Maglio, Omar Litton, Mary Clark, Tamara Sobel and Elle Berry Johnson. I would like to thank the following for their insights, comments and suggestions: Elizabeth Allan-Harrington, Preston Beckman, Yvette Buono, Eric Cardinal, Perry Casciato, Michelle DeVylder, Larry Epstein, Kevin Levy, Kimberly Luce, Jim
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